Tuesday, February 11, 2025
10:00-10:45am
Tuesday - 2/11/25
Channel Track
Building Productive Relationships in the Modern Channel ITC-01208
Senior Partner Development Manager
Telarus
CEO
ROLM
President
The Channel Advisors
Relationship Manager
Centuric
In today's dynamic tech landscape, fostering strong and productive relationships is key to success. This session will explore strategies for building deep connections with vendors, partners, and customers. We'll discuss the importance of trust, collaboration, and alignment in driving mutual growth and value.
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MSP Expo Business Track
Breaking Barriers: Overcoming Today’s Top MSP Challenges MSPB-01Palm A
President and Founder
MB Systems
President
MSPAA
CEO
5K Technical Services
President and Founder
Net Sciences
CEO
C3 Complete
In the fast-paced world of technology, Managed Service Providers (MSPs) face constant hurdles—ranging from cybersecurity threats and talent shortages to scaling operations and managing client expectations. Join our expert panel of seasoned MSPs as they dive into the most pressing challenges disrupting the industry today. This candid discussion will uncover real-world obstacles and deliver actionable insights on how MSPs can adapt, innovate, and thrive. From leveraging emerging technologies to building resilient teams and future-proofing your business, this panel is packed with practical strategies to turn challenges into opportunities. Whether you're an established MSP or just starting out, this session will equip you with the tools to navigate the tech landscape with confidence.
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MSP Expo Tech Track
Leveraging MDR: Proactive Threat Hunting for MSPs MSPT-01Palm B
COO & Co-Founder
Cynet
Solutions Engineering Manager
Threatlocker
Publisher
Telecom Reseller
Senior Sales Engineer
Cynet
Account Executive
Huntress
CTO
USX Cyber
Discuss the benefits of Managed Detection and Response (MDR) services. Learn how these services provide 24/7 threat monitoring and rapid incident response for proactive client protection, improving MSPs’ capabilities and building their reputation as trusted security advisors, all key to generating more revenue opportunities.
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11:00-11:45am
Tuesday - 2/11/25
Channel Track
Unlocking Opportunities in Cloud Communications ITC-02208
Founder and Lead Trainer
Let the Geek Speak
VP of Channel Sales
NUSO
CEO
Phone.com
CRO
CallTower
Cloud has revolutionized the way businesses communicate. This session will delve into the latest trends and innovations in cloud-based solutions, highlighting the opportunities for channel partners to capitalize on this growing market. We'll discuss strategies for identifying target verticals, developing compelling value propositions, and leveraging cloud technologies to drive revenue growth.
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MSP Expo Business Track
Building Your MSP Brand: Differentiate Your MSP in a Competitive Market MSPB-02Palm A
President
MSP Web Solutions
Director
Wingman MSP Marketing
Founder
Start Grow Manage
Discover strategies for developing a strong brand identity for your MSP. Learn how to communicate your unique value proposition and position your MSP effectively to attract your ideal clients and grow revenue streams
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MSP Expo Tech Track
The Power of AI and Automation: Streamlining MSP Operations and Client Services MSPT-02Palm B
Principal Product Manager
Domotz
Publisher
Telecom Reseller
Vice President, Product Management GTM - Hyperautomation
ConnectWise
VP of Data & Analytics
Rev.io
Vice President, Managed Services
Granite
MSPs often face the same challenges as in-house IT teams – the become buried by repetitive or simple tasks. Learn how AI and automation can relieve that burden, simplifying operations and freeing MSP staff to focus on other elements that require human intervention. With modern AI-driven tools, MSPs can increase their operational capacity, enabling them to serve more clients and generate more revenue.
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12:00-12:30pm
Tuesday - 2/11/25
Channel Track
The State of Channel Marketing 2024: Trends, Challenges, and Opportunities ITC-03208
Co-Founder
Channel Marketing Association
Executive Board Member
Channel Marketing Association
Join Amy Bailey and Kathryn Rose, Founders of the Channel Marketing Association, as they discuss key findings from the 2024 State of Channel Marketing Report. Based on insights from industry leaders, this session will reveal trends shaping channel marketing, from budget shifts and technology adoption to partner enablement strategies and the role of influencers. Learn how top-performing organizations are navigating economic challenges, enhancing ROI measurement, and fostering stronger partner relationships.
Key Learning Points:
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Budget Insights: Discover how marketers are reallocating budgets to prioritize global partner engagement, technology investments, and sales growth while navigating economic pressures.
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Partner Enablement: Explore strategies for empowering partners with effective training, marketing campaigns, and post-sales support to align with business goals.
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Technology Trends: Gain actionable advice on adopting PRM, TCMA, and other tools to streamline operations and scale channel programs.
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Overcoming Challenges: ROI attribution, resource constraints, and partner engagement are top challenges in the Channel. Learn how channel marketers are overcoming these challenges.
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Emerging Influencer Impact: Learn how influencers and analysts are shaping market dynamics and driving visibility in the channel.
This session will provide actionable insights and practical strategies to optimize your channel marketing efforts in 2025. Don’t miss the opportunity to learn from top channel marketers and get strategies to stay ahead in an evolving market.
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2:00-2:45pm
Tuesday - 2/11/25
Channel Track
The Technology Advisor: Today's Channel Secret Weapon ITC-05208
President
P2P Tech
Senior Partner Development Manager
Telarus
Manager, MSP Sales Executives
TD SYNNEX
VP of Channel Sales
NUSO
President
RAD-INFO INC
The skillset needed to buy and sell technology products and solutions has changed as the tech landscape has become increasingly complex. That complexity has changed the channel and given rise to a new breed of sales partner, the Tech Advisor. Increasingly, businesses rely on TAs as trusted resources to guide them through their digital transformation journeys, rather than simply relying on a traditional channel sales model. This session will explore the growing role of TAs in the channel, the value TAs bring to both vendors and customers, the skills and expertise required to succeed in this role, and strategies for building a successful TA practice.
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MSP Expo Business Track
Attracting and Retaining Top Talent: Building a High-Performing MSP Team MSPB-05Palm A
CEO
ROLM
Founder and Principal Consultant
Gaitway Learning
CEO
Stern Recruiting
Vice President of Global Sales
Techo Global Team
Director of Strategic Partnerships
ACI Learning
Your team is the heart of your MSP business and critical to running a successful operation. Explore strategies for attracting and retaining skilled IT professionals in a competitive job market. Learn about talent acquisition, employee development, and creating a positive work culture to support a profitable growth model.
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MSP Expo Tech Track
MSP Cybersecurity: Building Trust and Delivering Peace of Mind to Clients MSPT-05Palm B
Publisher
Telecom Reseller
Sr. Director, MSP and Channel
ThreatDown
Senior Threat Analyst
CybrHawk
In today's evolving threat landscape, robust cybersecurity is paramount for both MSPs and their clients. This session will explore cutting-edge strategies and best practices to enhance your clients' cybersecurity posture. We will delve into advanced threat detection and response techniques, including endpoint security, cloud security, incident response planning, and much more. Attendees will gain valuable insights into building a strong cybersecurity practice, mitigating cyber risks, and demonstrating value to clients through proactive security measures, all of which will help MSPs build more complete and robust solution portfolios to serve their clients.
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3:00-3:45pm
Tuesday - 2/11/25
Channel Track
How AI is Changing the Channel ITC-06208
Community Director
Lan InfoTech
COO
NUSO
Founder
Minerva Tech Group
Editor
TMC
Founder
Angelus Advisors
AI will have a profound effect on the channel landscape. This session will explore the ways in which AI is impacting channel partners, vendors, and customers. The discussion will include AI use cases that help channel partners serve their customers better and improve their operations and drive growth, as well as how to choose and sell the right AI technologies to customers and support their AI initiatives.
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MSP Expo Business Track
The MSP M&A Landscape: Exploring Growth Opportunities MSPB-06Palm A
CEO
BizAdvisoryBoard.com
President
Total Seminars Group
CTO
CloudHesive
CMO
MSPAA
Explore the multifaceted M&A paradigm, dissecting its nuances to create an understanding of what is required for a successful, growth-inducing transaction, regardless of which side of the transaction you’re on. Understand valuation strategies and due diligence, strategic synergies, deal structuring, the post-merger integration process, and more, to better understand all aspects of the M&A journey.
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4:00-4:45pm
Tuesday - 2/11/25
Channel Track
Channel is Dead. It’s All About Community ITC-07208
CEO
Fornix Marketing
Channel programs are failing both vendors and their partners. It has been transactional focused for way too many decades in the channel. Learn what brings results from a Community Framework of “ Win to the 4th Power - Business, Partners, Vendors, Community”, and gain a better understanding of partner enablement for both vendors and partners to create improved alignment to everyone wins more.
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MSP Expo Business Track
Defense Wins Games: How MSPs Can Minimize Risk of Fines and Penalties MSPB-07Palm A
President
Red Jacket
Founder & President
Sandy Beaches Software
President
Iparagon
Global CTO
Golden Five LLC
Co-Founder, Chief Commercial Officer
CereTax
Service Partner Manager
Thoropass
Gain insights into key compliance and regulatory requirements that impact your business and your clients. Learn how to achieve compliance and minimize the risk of fines and penalties, while generating additional revenue opportunities. Hear from fellow MSP owners who realize the value that proper compliance can bring to a growing MSP business.
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MSP Expo Tech Track
Backup and Recovery: Building Business Continuity for Your Clients MSPT-07Palm B
Partner
Fortium Partners
Solutions Architect
IONOS
Director of Sales, Backup
NinjaOne
Explore the latest trends in backup and recovery, including different models available today, how to create a secure and reliable backup strategy for your clients, and how to make sure they have effective BCDR tools in place to ensure the impact of any event is minimized.
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Wednesday, February 12, 2025
9:00-9:45am
Wednesday - 2/12/25
Channel Track
Failing Forward – Turning the Lessons from COVID Into Massive Gains ITC-08208
Chief Revenue Officer
Telesystem
This session is all about the importance of failure in our lives, and how important it is for us to seize the moment to learn from a situation where everything we thought we knew turned out to be wrong. Award-winning technology executive Bruce Wirt leads this session and takes the audience through a journey from the deepest valley to the highest mountain peak. The pandemic flipped the entire business world on its head; learn how it changed the way we work and communicate forever, and how leaders across many industries can create massive and sustainable success from the hardships of COVID. Across more than 15 years of executive leadership, Bruce Wirt has built two nationwide brands, led organizational growth in the $10s of millions, and amassed a coaching tree of technology industry superstars. Bruce’s leadership style is centered by encouraging employees to know their purpose, and then apply the passion and perseverance necessary for success. Culture is key: Team members need to be inspired to reach goals; companies don't grow and thrive with brute force.
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MSP Expo Business Track
Building a Recurring Revenue Engine: Strategies for Client Retention and Growth MSPB-08Palm A
Chief Business Development Officer
vcita
Partner & CMO
CPaaS Acceleration Alliance
Founder & CEO
Ingram Advisory Group
CEO
IT Solutions of South Florida
CEO
TechGrid
While client acquisition is critical to growth, MSPs must not lose sight of their exiting clients and the growth opportunities they represent. This session explores strategies for client retention, upselling, and expanding your service offerings.
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MSP Expo Tech Track
Making Money Selling UCaaS and other Communications Services MSPT-08Palm B
Publisher
Telecom Reseller
Co-Founder
Snapcom
CEO
QuestBlue
SVP Sales
BCM One
US Regional Channel Manager
Wildix
Every business needs good communications technology – it’s, ultimately, the lifeblood of any company. Learn what solutions and features businesses need most and explore the most effective strategies for winning business and growing revenue by offering the right solutions through the right business models.
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10:00-10:45am
Wednesday - 2/12/25
Channel Track
How to Give Your Marketing a Modern Boost ITC-09208
CEO and Founder
Comunicano, Inc.
Director of Marketing
SkySwitch
Founder & CEO
Streann Media
Founder
ViB
In today's digital age, effective marketing is essential for channel partners to compete and succeed. This session will provide practical tips and strategies for modernizing your marketing efforts. We'll discuss the importance of content marketing, social media, email marketing, and data-driven insights in driving lead generation and customer engagement, and much more.
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MSP Expo Business Track
Navigating the Curve: Challenges and Opportunities for MSPs & Vendors MSPB-09Palm A
Global MSP Channel Manager
EasyDMARC
CEO
Fornix Marketing
Channel Chief
Intelligent Technical Solutions
President
MSPAA
Navigating the ever-evolving minefield of managed service providers (MSPs) and vendors requires a keen understanding of emerging trends and industry challenges. Join the all-star MSP & Vendor Panel for a thought-provoking session that explores the latest developments, potential pitfalls, and opportunities for growth. Discover strategies and ensure your business thrives in this dynamic market.
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MSP Expo Tech Track
Delivering Resiliency Leveraging Redundancy and Diverse Connectivity MSPT-09Palm B
CEO
Adaptiv Networks
CEO
ROLM
Sales Director, Southeast Enterprise
Ericsson
Associate Director, Wireless Connectivity Partner
Verizon Business
The network is every business’ lifeline and, for MSPs, it represents a two-fold opportunity. They themselves need to ensure reliable connectivity to serve their customers and, at the same time, can maximize their value proposition to clients by offering secure, reliable connectivity. This session will explore strategies for MSPs to deliver unparalleled network and service availability to their clients, including redundancy techniques to achieve near 100% uptime, diverse connectivity options including 5G and LEO satellite, and how to design and implement secure network frameworks that minimize disruptions and enhance user experiences. The discussion will also include how to effectively bundle the power of diverse connectivity with robust security and other related services to create compelling bundled offerings that maximize profitability and differentiate your MSP.
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11:00-11:45am
Wednesday - 2/12/25
Channel Track
Rising Opportunities in the Telecom Channel ITC-10208
CEO and Founder
Comunicano, Inc.
Co-founder, VP Marketing & Business Development
NHC
Vice President, Channels
Granite Telecommunications
Associate Director, Wireless Connectivity Partner
Verizon Business
Today's telecom industry is, in fact, much more than pure telecom and this dynamic, new version of the telecom sector presents new opportunities for channel partners. This session will explore emerging trends and technologies in the telecom space, and how channel partners can leverage these trends to expand their offerings, reach new markets, and drive business growth.
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MSP Expo Business Track
Building a Scalable MSP Business: Creating a System for Growth MSPB-10Palm A
Solutions Marketing Manager
ManageEngine
VP Sales
Alternative Payments
![John Gallo]( "John Gallo")
VP Sales, Commercial and Channel
CrashPlan
President
Teltek Systems
Editor
TMC
Unravel the secrets to successful MSP operations, combining technology, customer-centric approaches, and smart business strategies. Learn how to design and implement processes and systems that can scale with your MSP as it grows, and gain insights from real-world examples of how thriving MSPs harness innovative tools and methodologies to enhance operational efficiency, client satisfaction, and financial growth.
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12:00-12:45pm
Wednesday - 2/12/25
Channel Track
Technologies to Serve the Modern Workforce ITC-11208
CEO and Founder
Comunicano, Inc.
Co-Founder
Phound
Partner Technology Specialist
IBM
Presales Solutions Architect
Arrow Electronics
The modern workforce has unique needs and expectations, vastly different from previous versions even a few years ago. This session will explore the latest technologies that can help businesses meet these modern workforce demands and discuss topics such as collaboration tools, cloud-based solutions, and AI-powered technologies. Channel partners will learn how to identify and deliver these solutions to their customers, driving value and improving productivity.
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MSP Expo Business Track
I Wish I'd Known That Sooner: Compliance and Tax Tales from the MSP Trenches MSPB-11Palm A
Telecommunications Consultant
Eisner Amper
President
Red Jacket
President
Landstar Communications
Founder & President
Sandy Beaches Software
As MSPs grow their businesses and strengthen their service portfolios, understanding compliance and tax requirements is an imperative. Learn the difference between agent and owner models, implications of Federal and state requirements as well as corporate compliance mandates, how to manage supplier relationships and avoid double taxation, and more. Hear and discuss cautionary tales from the real-world trenches from MSP owners that have successfully navigated the path to growing a profitable and compliant MSP.
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MSP Expo Tech Track
Boosting Margins with Microsoft 365 and Teams: The MSP Opportunity MSPT-11Palm B
Vice President of Sales and Marketing
Reinvent Telecom
Partner & CMO
CPaaS Acceleration Alliance
CEO
TeamMate Technology
President and CEO
Acordis International
CEO
NUSO
Microsoft offers numerous applications universally used by businesses across the globe including, Office 365, Microsoft Teams, Microsoft Copilot, and more. Learn how MSPs can monetize Microsoft’s dominance, including how to monetize Microsoft 365, how Copilot and AI functionality within Microsoft 365 can help MSPs and their end customers save time, enhance productivity and increase their bottom line, and how to maximize the Teams voice opportunity.
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Thursday, February 13, 2025
12:00-12:45pm
Thursday - 2/13/25
Channel Track
Become a Channel Champ: Mastering the Tech Sales Cycle ITC-12208
Director of Sales
SkySwitch
Director of Business Development
C3 Complete
CTO
TeleDynamics
Strategy Advisor, Channel Partner Solutions
ITA Group
Effective sales skills are essential for channel partners to succeed and understanding the tech sales cycle is a key to maximizing opportunities. This session will provide practical tips and strategies for mastering the tech sales cycle, and will discuss several other related topics, such as qualifying leads, building relationships, overcoming objections, and closing deals.
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MSP Expo Business Track
The Winning Pitch: Mastering the Art of Client Acquisition MSPB-12Palm A
SVP of Sales
Telarus
Director
FAU Adams Center for Entrepreneurship
Publisher
Telecom Reseller
Founder & CEO
TLM The Lead Market
Founder
Start Grow Manage
In a competitive market, first impressions can mean the difference between winning business and rejection. Learn how to identify the right prospects, craft compelling proposals, present effectively, and close deals to convert leads into paying clients.
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MSP Expo Tech Track
The Cybersecurity Arms Race: Securing Your Clients in an Evolving Threat Landscape MSPT-12Palm B
Director of Business Development
Beauceron Security
VP Products
Devolutions
Partner
Fortium Partners
CISO
Guardz
Senior Threat Analyst
CybrHawk
Discuss the latest cybersecurity threats and best practices for proactive defense. Explore tools and techniques for SASE and network security, endpoint protection, incident response, and more, to keep your clients safe in a cloud-first world.
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1:00-1:45pm
Thursday - 2/13/25
Channel Track
Cybersecurity in a Mobile- and Cloud-first World ITC-13208
Vice President
I.T. Solutions of South Florida
Editor
TMC
VP Cyber Resilience
AVANT
Cybersecurity should be a top priority for businesses of all sizes. This session will explore the unique challenges and threats facing organizations in today's mobile- and cloud-first world, as well as best practices for protecting sensitive data, mitigating risks, and complying with industry regulations. Channel partners will learn how to position themselves as trusted cybersecurity advisors to their customers.
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MSP Expo Tech Track
Preparing for Exit: Strategies for a Successful Sale or IPO MSPB-13Palm A
CMO
MSPAA
Founder & CEO
Ingram Advisory Group
CEO
Velocity Solutions
President
IT ExchangeNet
Learn how to build a successful MSP that is attractive to potential acquirers or investors. This session covers financial planning, scalability, building a strong management team, and other factors to consider in building an attractive MSP.
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MSP Expo Tech Track
Unlocking the Power of AI and Machine Learning for MSPs MSPT-13Palm B
CEO
ROLM
Sr. Director of Channels and Business Development
Weave
Founder & CEO
Ceburu
VP, Advanced Networking and Mobility
Telarus
Chief Innovator
Monjur
Understand how artificial intelligence and machine learning can benefit both your MSP and your customers by automating tasks, improving service delivery, generating valuable insights from data, elevating customer interactions, and much more.
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