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Telling your brand story has always been key to growing business. But, with the changing media landscape, the question of brand visibility has become muddled. This panel will discuss how brands not only become visible, but how they can do it in a way to have their stories heard with credibility. The discussion will include recent trends as well as the different strategies needed today to support propelling the narrative across earned, paid, shared and owned media, as well as other proven approaches.
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This discussion will explore the power of generative AI and its impact on and value to the enterprise. Panelists will discuss how AI technologies are revolutionizing industries by enabling machines to generate creative content, solve complex problems, and enhance decision-making processes. Real-world case studies, ethical considerations, and the future of generative AI in driving innovation will all be part of the conversation.
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In an increasingly competitive landscape, MSPs are constantly seeking avenues to expand their service portfolios and generate additional revenue. This session delves into the potential of white label programs for MSPs to support that goal. Attendees will discover the nuances of selecting, integrating, and marketing white label solutions, and understand how, by leveraging these programs, MSPs can seamlessly offer additional services under their own brands, boosting customer value and driving sustainable business growth.
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The cloud has become a pivotal tool for service providers to amplify their service offerings. This session looks at how providers can harness the unparalleled flexibility and scalability of cloud technologies to craft and bundle robust service solutions. Discussion will include best practices, emerging trends, and proven strategies to capitalize on cloud infrastructure, streamline service delivery, and enhance customer experiences. Attendees will leave with a better understanding of how cloud can not only enhance their service portfolios and unlock new revenue streams to foster sustainable growth.
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The rapid evolution of work environments has ushered in the era of the hybrid workforce. This blended model, combining remote and in-office work, introduces unique challenges for information security and data protection. In this session, we delve into best practices, innovative solutions, and emerging threats related to securing hybrid workforces. Attendees will gain insights into the latest tools and strategies to ensure data integrity, protect against cyber threats, and foster a culture of security awareness in distributed teams. As the boundaries between office and home blur, it is imperative for organizations to stay ahead of the curve in safeguarding their digital assets and ensuring a seamless, secure working experience for all.
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UCaaS is revolutionizing the way organizations communicate and collaborate, and it has become a critical business tool in the current work environment that features some form of remote and/or hybrid work at most companies. For MSPs, integrating UCaaS is no longer an option but a necessity. This session will explore how UCaaS enables enhanced collaboration, increased productivity, and an elevated customer experience. Through the discussion, attendees will glean actionable insights on successfully adopting and optimizing UCaaS solutions within their offerings. They will also explore the future trajectory of UCaaS in the MSP landscape, ensuring they remain at the forefront, strategically positioning MSPs for unparalleled growth and customer satisfaction.
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In today's fast-paced digital world, platforms and marketplaces present unparalleled opportunities for growth. This session dives into proven strategies for service providers to capitalize on these digital environments by developing their own marketplaces. Attendees will explore the essentials of platform design, partnerships, effective monetization models, user engagement techniques, all with the end goal of ensuring a competitive edge in increasingly competitive markets.
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This session will explore the transformative potential of AI in GRC and cyber security. Attendees will gain insights into AI-powered tools and techniques for GRC, such as machine learning algorithms, natural language processing, and automated analytics. Discussion will include ethical considerations and governance challenges in AI-enabled GRC, along with strategies for successful implementation. This session aims to equip attendees with the knowledge and strategies needed to leverage AI effectively in their GRC initiatives.
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This session looks are how to move from current conversational AI narrow models to new Generative AI pre-trained models for next generation customer care. The session will explore live cases as well as futuristic concepts, considering both benefits and challenges, results and deployment strategies, with an eye towards sustainability and ethical AI usage.
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AI technologies are rapidly improving business processes and revolutionizing decision-making. This session looks at the synergies between advanced AI language models and ERP systems, how cloud and AI are changing the ERP landscape, and deliver a practical understanding of how ERP software is moving forward with AI and how businesses can benefit from it.
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One of the profound changes over the past few years is a renewed emphasis on employee experience. Many of the new or enhanced tools that have become daily-use tools have helped create highly functioning workforces that look nothing like the workforces of even five years ago. This discussion looks at how collaboration tools not only drive productivity, but how they create positive employee experiences, how the employee experience impacts overall business strategy and performance, and how businesses can leverage technology to create the best possible employee experiences.
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This session will navigate an increasingly pivotal crossroads: the decision between investing in a proprietary, custom-tailored Large Language Model (LLM) or capitalizing on the versatility and ease of public generative AI services. The discussion will include a comparison of the various GenAI models, their benefits and risks, and will provide insight into the decision-making framework to allow attendees to assess their options for their own needs.
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As digital transformation continues to change business strategies and needs, there is a natural demand for more advanced, scalable, and secure networking solutions in the cloud. This session looks at the transformative potential of cloud networks and the emerging trends and technologies driving the next wave of cloud-based networking, including the convergence of SD-WAN, edge computing, and 5G. Speakers will explore the implications of these advancements for service delivery, security, and business continuity.
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In the evolving business landscape, generational shifts pose unprecedented challenges and opportunities for organizations. This session delves into the complexities of managing a multi-generational workforce, from emphasizing the importance of cultivating a unified company culture to the way technology plays a role that strategy. Attendees will gain insights into the unique values, expectations, and communication styles of different generations in today’s workforce, as well as actionable strategies to bridge generational gaps, foster collaboration, and leverage the strengths of each group to harness the power of a dynamic workforce, driving innovation and ensuring long-term success.
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AI technology offers an array of powerful tools that have started to revolutionize how organizations engage with their target audiences, enhance brand visibility, and optimize communication strategies. This session will explore how GenAI can bolster sales and marketing efforts, including real-world examples, potential pitfalls, as well as considering how and where human involvement intersects with AI to support business objectives.
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While today’s cloud-first technology landscape continues to deliver benefits to businesses, many have also seen their cloud spend skyrocket, prompting a search for innovative strategies for financial governance. Enter FinOps, the operating model for the cloud era, fusing finance and operations to optimize cloud spend without compromising performance. This session, tailored for MSPs, delves into the core principles of FinOps, providing actionable insights on how MSPs can implement FinOps practices to gain better visibility, efficiency, and control over cloud expenses – for themselves and their customers. Discussion will include an examination of why cloud costs continue to increase, as well as tools and best practices for mastering the art of cloud cost management.
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As 5G reshapes the connectivity landscape, its potential for revenue generation remains unparalleled. In this session, we will explore strategic avenues to monetize 5G's capabilities. Delving into use-cases, innovative service models, and partnership opportunities, attendees will gain insights into the impact of 5G on business models and growth opportunities. Beyond just faster speeds, speakers will discuss 5G as a catalyst for new services, enhanced customer experiences, and untapped revenue streams.
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In today's interconnected world, businesses are more vulnerable than ever to cyber threats, ranging from data breaches to sophisticated cyber attacks. Protecting critical business data has become paramount to maintaining trust and ensuring continued growth. In this session, attendees will learn the foundational elements of a robust cyber security plan tailored to their unique business needs. The discussion will explore risk assessment, proactive defense strategies, and effective incident response measures. By leveraging best practices, cutting-edge tools, and industry insights, participants will leave empowered to safeguard their organizations’ digital assets and reputation.
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This session delves into the realm of Generative AI and explores its immense potential for monetization. By analyzing real-life examples of successful implementations and revenue-generating models, the discussion will uncover strategies, trends, and opportunities within the generative AI ecosystem. Attendees will gain actionable insights to harness the transformative power of generative AI and capitalize on the emerging monetization landscape.
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As the 5G revolution reshapes the connectivity landscape, MSPs must be ready to capitalize on the opportunity 5G presents for driving business expansion. This session looks at the opportunities 5G presents for MSPs to unlock new revenue streams and bolster growth, discussing strategies for developing 5G-centric offerings, exploring use-cases that cater to evolving client demands, and strategically positioning their services in a hyper-connected market. Dive into the world of enhanced connectivity, reduced latency, and unparalleled data speeds, and discover how your MSP can capitalize on 5G to drive revenue growth.
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In the digital age, mastering the art of business social media has become an essential component for organizational growth and brand establishment. This session dives deep into effective strategies and best practices to optimize social media platforms, catering to a business audience. Attendees will gain insights into creating compelling content, leveraging analytics, and building meaningful engagement, all while ensuring brand consistency. Whether you're a seasoned digital marketer or new to the social media landscape, this session will provide the tools and knowledge necessary to elevate your company's online presence, foster loyalty, and drive tangible business results. Join us to navigate the ever-evolving landscape of business social media and harness its full potential.
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Many experts argue today's Large Language Models (LLMs) are inaccurate, but many companies are already implementing entire AI-based programs – some more successfully than others. In this session, tech CEOs debate where AI delivers vs. falls short of transformative promises. Each CEO cuts through today's polarizing hype by examining AI's capabilities and limitations, offering attendees a clearer perspective on AI's near-term potential to disrupt communications technology.
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The future of the phone call is branded. When businesses and contact centers brand their outbound calls, customers answer ready to do business. They know who is calling and don’t have to worry about unknown callers and potential scams. It increases productivity and satisfaction – and improves the bottom line. This session will discuss what branded calling is, how it works, and how it’s being used right now to raise ROI and customer satisfaction.
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As the possibilities of using Generative AI to improve businesses are exploding in the past few months, so are the concerns around security and responsible AI in these applications. As enterprises work to bring Generative AI applications to production, they need additional capabilities to ensure that these applications are secure, protect privacy, fair, explainable, compliant and accountable. What are the additional services and processes that enterprises need to build these capabilities? What challenges exist in bringing in these capabilities into the enterprise? How can these capabilities be implemented and integrated in an efficient manner? How are these capabilities monitored to ensure their continued performance? This session will answer these questions and many others around the GenAI landscape.
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Businesses continue to move more and more applications and workloads to the cloud – not just one cloud, but multiple clouds. But, despite cloud being a common – and dominant – model, there are still plenty of questions about how to most effectively secure the cloud. This panel will focus on best practices for securing the cloud, featuring insights from cyber security experts who will discuss how to ensure any cloud strategy is secure and rooted in the fundamentals of resilience. The discussion will address where opportunities exist and where challenges remain, and weigh the tradeoffs that must be considered to ensure a secure approach to cloud.
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Flexible, scalable, and secure remote work solutions are key to business success. This session is designed for MSPs aiming to harness the power of cloud technologies for their clients and delivering solutions that enable those clients to work effectively from the office, home, or anywhere else. The discussion will include principles of designing cloud-based offerings that support and empower dispersed workforces, as well as essential tools, integration methodologies, and best practices to ensure seamless connectivity, robust security, and optimal performance. Whether you're an established MSP or just venturing into cloud solutions, this session will provide actionable insights to position your offerings at the forefront of the 'Work from Anywhere' revolution.
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As Unified Communications (UC) and Artificial Intelligence (AI) converge to redefine the communications landscape, this session looks at the groundbreaking potential of merging UC with AI-driven tools to offer service providers a glimpse into the future of intelligent communication. Attendees will learn how AI can enhance UC capabilities, streamline processes, and create value-added experiences for users, while driving revenue opportunities for providers. As businesses strive for enhanced efficiency and real-time collaboration, understanding the synergy between UC and AI becomes crucial and presents an unprecedented opportunity for service providers to capitalize on this communication revolution.
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This session we will cover the recent advancements made in the field of AI, which is helping humankind close in on equipping the machines with an Artificial General Intelligence. We are in the Age of Singularity and we will try to understand how AI democratization is helping this cause. More specifically, we will dive into several of the very key research and development areas driving AI innovation and evolution, to help understand how multimodal AI and causality will bring more intelligence to machines.
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Generative AI models have achieved remarkable advancements in generating human-like text, images, and even code. However, these models often suffer from a phenomenon known as “knowledge sprawl,” wherein the model’s knowledge expands beyond its training data, resulting in the generation of inaccurate or misleading information. Controlling this sprawl is crucial to ensure the reliability and ethical usage of generative AI systems. This session will delve into the challenges associated with knowledge sprawl in generative AI and explore effective strategies for controlling and mitigating its impact, including approaches that researchers and developers have employed to address this issue.
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An AI Optimist possesses an authentic desire to capture the benefits of AI and deploy the technology for customer experience enhancements across all industries. They are not naive; they recognize implementation as a journey, not an immediate transformation, especially within the contact center, where Conversational AI has opened the door for Generative AI (which goes beyond basic guided tours of conversational AI). By leveraging Large Language Models (LLMs), GenAI delivers more life-like conversations with customers, where consumer intent is analyzed for personalized interactions. This session will examine what it means to be an AI Optimist and why companies must avoid carelessly deploying generative AI, as well as jey areas where to deploy GenAI, the benefits of enacting hyper-automation into customer care technology, and how optimists should address the challenges and risks of AI.
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According to a recent Cisco-sponsored a global hybrid work study, 98 percent of all meetings will have at least one remote participant. With hybrid work becoming the new norm, organizations are facing the challenge of redefining the future of work. This shift is revolutionizing employee retention, talent acquisition, and employee well-being. No longer can individual departments work in isolation; IT, HR, and Facilities must join forces to plan and execute a cohesive strategy. The future of work is all about enabling seamless experiences, whether at home, the office or anywhere in between.

Aruna will discuss the framework needed to create those experiences and make the office a magnet, not a mandate, including the important ingredients to facilitate highly productive collaborative hybrid work:

• Enabling end-to-end experiences that support how you work in an open and extensible technology ecosystem.
• Delivering smart connections and devices that support the needs of both office based and remote team members.
• Extending hybrid work technology with machine learning and artificial intelligence that uplifts and scales seamless experiences and productivity - and ensures that all employees feel included.
• Providing visibility, manageability, and insights no matter where employees work - with security built-in, not bolted on.
• Supporting customers through innovations to contact center in the cloud that help scale resources working from home or in the office.
• Ensuring interoperability without sacrificing user experience.
• Making hybrid work a reality regardless of employee presence – whether in the home, office, or automobile.

She will also showcase Cisco's experience with hybrid work, including a discussion about the unprecedented level of collaboration between IT, Human Resources and Facilities that made offices more engaging, and ultimately ensures that hybrid work, works.

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Cyber threats are evolving more rapidly than ever, making security awareness crucial for all business stakeholders, from top executives to frontline staff. This session considers effective strategies for fostering a culture of cyber vigilance. Speakers will deliver insights into the psychology behind common cyber threats, explore engaging training methodologies, and learn how to leverage real-world incidents to underscore the importance of security and instill a sense of urgency around cyber security across your organization. By understanding the human element, organizations can not only enhance their technical defenses but also empower their most valuable asset – their people – to act as the first line of defense against potential breaches.
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As of this moment, AI has been taught by processing human created information. The next step will be for AI to learn from interactions it has internally with itself. What will this mean and how will we be able to leverage this, what are risks, and how can we minimize them while maximizing the value of GenAI?
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As the Metaverse emerges as the next digital frontier, its implications for the telecom industry are profound. This session will discuss the myriad opportunities the Metaverse presents and deliver insights into potential revenue streams, infrastructure demands, and the evolving role of telcos in this interconnected virtual space. Speakers will also consider challenges such as bandwidth requirements, latency issues, and scalability as they explore how the telco industry can not only navigate, but also thrive in the burgeoning Metaverse ecosystem.
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This panel, hosted by Dan Foster, features AI technology experts across cloud, contact center, cyber security, IOT, and MSP markets. Discussion will cover AI marketplace trends and how partners can monetize opportunities and businesses can enjoy new efficiencies by leveraging AI.  Topics include, among others:

• New feature sets like AI-powered conversation capture to help drive revenue for CCaaS customers.
• How AI is helping organizations augment their workforce productivity rather than replacing them.
• How AIOT (Artificial Intelligence of Things) advancements are helping to make our world safer and healthier.
• Can AI be the secret weapon in combating evolving cyber threats
• Embracing the reality of AI to drive explorative conversations and uncover opportunities within the IT framework that break down existing silos.

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We work – and live – in a unique period where workforces are comprised of generations with vastly different mindsets when it comes to technology, culture, and experience. Businesses need their employees to succeed, and they need to retain their workers at a time when talent shortages are evident across industries and employees are constantly looking for new, better opportunities. This discussion focuses on the role IT plays in overcoming generational differences and enables workers to not only succeed, but thrive.
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In an era where personalization is king, leveraging the capabilities of Generative AI to enhance the customer experience has become not only vital, but transformative. This session looks at the largely untapped potential of Generative AI in revolutionizing customer interactions and engagements and how businesses are integrating these sophisticated AI models to create highly personalized customer experiences, from dynamic content creation to intelligent customer service solutions, and much more. Attendees will understand how to utilize Generative AI to foster a more nuanced and interactive relationship with their customer base, thus driving brand loyalty and facilitating business growth, including strategies for successfully implementing Generative AI tools without compromising customer trust.
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In an era where digital demand is soaring, service providers are in pursuit of higher network agility, reduced operational costs, and enhanced customer experiences. This session delves into the evolution and promise of the Autonomous Network. Attendees will gain insights into the blend of AI, machine learning, and advanced analytics driving this shift, and how these technologies are setting the stage for self-optimizing and self-healing network capabilities. Discussion will include the challenges faced in the transformation journey, and strategies to overcome them to ultimately create networks that can predict, adapt, and respond in real time to dynamic needs.
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Effective communication is paramount for the success of any business and there is a symbiotic relationship between A/V technology and effective communication. This session delves into the transformative power of A/V technologies in enhancing communication strategies for businesses of all sizes. From software to hardware, from multimedia presentations to virtual collaboration tools and interactive platforms, this session will look at how the right A/V can foster engagement, facilitate clearer messaging, and drive business objectives, and why the right technology is not only an enabler, but a game-changer for business communications.
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Beyond the basic content generation most people are familiar with, Generative AI tools will have profound security ramifications to organizations as threat actors weaponize these tools to rapidly target users with tailored malware, ransomware, social engineering and BEC attacks. This session will explain how threat actors are already taking advantage of widely available AI solutions to increase the effectiveness of their attacks, including real examples of threats launched from AI technologies, such as ChatGPT, and how attackers have advanced their tactics to compromise individuals and businesses. Attendees will learn how to protect their organizations against these new kinds of threats and why security teams must arm themselves with AI cyber security tools to level the playing field.
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Always one of the most popular and best-attended events at the ITEXPO #TECHSUPERSHOW. Come hear from a group of hot startups and ICOs working hard to shake up and disrupt their industries. At IDEA Showcase, entrepreneurs focused on transforming markets - or creating entire new categories - give their best 5-minute pitches to a discerning panel of judges. Companies present their unique value proposition - then the audience and judging panel each determine who is the most disruptive. IDEA Showcase @ ITEXPO is an evening full of next-generation innovation, powerful networking and high energy!
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