Collocated
Events
Events
GROWCON, powered by Marketopia and part of ITEXPO 2027, is a two-day, hands-on growth experience designed to help MSPs turn AI innovation into real business results.
Forget another conference filled with ideas you'll never implement. Bring your laptop, work alongside growth experts, and build the marketing, sales, and AI-powered systems that drive predictable, profitable growth.
Every attendee gets set up with Marketopia's agentic AI growth platform, leaves with leads in their territory, and receives 30 days of platform access to keep building pipeline after the event.
Get hands-on with Marketopia's AI growth platform, identify real prospects in your territory, and launch your lead generation engine with expert guidance.
Work alongside growth consultants to develop your marketing plan, connect your systems, launch campaigns, and create a repeatable process for generating qualified opportunities.
Learn how to leverage AI throughout the sales process, improve prospecting and follow-up, strengthen proposals, and close larger, more profitable deals.
Discover how to position, sell, and monetize AI-powered solutions that help your customers automate operations, increase productivity, and grow their businesses.
Leave with a working AI platform, 30 days of access, an actionable growth plan, and opportunities for personalized mentoring to keep your momentum going.
Two days of hands-on implementation, practical sales training, and consultant-led workshops-plus a full month of AI growth suite access to keep building your pipeline.
Explore the opportunity AI creates for MSPs to help customers automate work and grow. Expand your vision for the business-and life-you want to build.
Assess your business, identify constraints, and translate revenue and profit goals into the sales opportunities and marketing activity you need.
Put generative AI to work on research, meeting preparation, personalized outreach, and follow-up. Build prompts you can use immediately.
Discover practical ways to use AI to strengthen your sales team and reduce repetitive marketing work.
Connect targeting, buying signals, outreach, and customer expansion into a campaign strategy built around your goals.
Work with your table's growth consultant to activate access, configure integrations, prepare audiences, and test your setup.
Create messaging, configure campaign workflows, establish follow-up ownership, and launch your outreach on site.
Review campaign activity, troubleshoot with experts, and examine early engagement where available. Leave with your first week of execution mapped out.
Your Day 1 outcome: A marketing plan, connected systems, a launched campaign, and a clear process for following up.
Build the confidence and operating discipline that support profitable growth. Connect marketing, sales, delivery, and finance-and create a team that expects to execute and win.
Review activity and any responses from your campaigns. Prioritize follow-up and identify the actions that move interest toward qualified opportunities.
Explore recurring revenue opportunities from AI resale. Build an offer and opening conversation focused on the business outcomes your customers want.
Learn where AI can strengthen your sales process, from first conversation through close and expansion.
Practice discovery, qualification, and value-building conversations with AI-assisted preparation and consultant feedback.
Turn customer needs into compelling business cases and proposals. Identify expansion opportunities and protect your margin.
Practice negotiation preparation, objection handling, and follow-up that earns a concrete next step.
Bring an active opportunity or use a supplied case. Work with your consultant to create a specific plan to advance the deal.
Finalize your campaign and follow-up plan. Set targets for qualified opportunities, proposals, wins, and profit-and define how you'll measure your return.
Commit to your next actions, establish your weekly review rhythm, and arrange one-on-one growth mentoring.
Your Day 2 outcome: A stronger sales process, a deal advancement plan, and a measurable plan for turning your month of suite access into pipeline.
A full month of AI growth suite access gives you time to continue campaigns, develop opportunities, and put your new sales workflows into practice.
Post-conference one-on-one mentoring helps you refine your growth plan around your goals and constraints.
Bring your laptop, your growth goals, and an active sales opportunity. Before the event, you'll receive preparation instructions covering business metrics, account access, integrations, and approved prospect or customer data.
