Tuesday, February 09, 2027
8:00am-7:00pm
Tuesday - 2/09/27
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8:30am
Tuesday - 2/09/27
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9:00-9:45am
Tuesday - 2/09/27
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Channel (Room 253B)
The Channel at a Crossroads: AI, New Revenue Models, and the Future of Technology Advisors
CH-01 Technology distribution is undergoing significant change as AI-powered sales tools, self-service marketplaces, vendor-direct models, and changing customer expectations challenge traditional channel relationships. At the same time, demand for specialized expertise, integrated technology solutions, and value-added services is creating new opportunities for partners. This session explores how the roles and business models of telecom agents, trusted technology advisors, VARs, and resellers are evolving, including opportunities to expand beyond traditional commissions through consulting, professional services, and emerging revenue models. Panelists will discuss which aspects of the channel business face the greatest disruption, where partners can deliver unique value, and how they can position themselves for long-term growth and profitability.
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Enterprise (Room 253C)
Hybrid work was only the beginning of a broader evolution in workplace technology. As employee expectations shift and AI-enabled tools become commonplace, enterprises must rethink their approach to collaboration, communications, connectivity, and digital experiences. This session explores practical strategies for building more productive and adaptable workplaces that reflect today’s realities and business needs.
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MSP Expo Business (Room 260B)
SMB buyers don't buy generic AI hype; they buy solutions that solve workflow friction, mitigate risk, and control costs. This combined panel outlines how MSPs can move from ad-hoc AI builds to a standardized, high-margin service line. Attendees will learn how to sell paid foundation engagements, establish data readiness and guardrails, apply the four-phase AI practice playbook, and translate technical capabilities into C-suite business priorities.
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MSP Expo Cybersecurity (Room 250A)
Navigating the AI Attack Surface: Threat Vectors, Data Leakage, and Browser-Level Governance
MSPC-01 Generative AI expands the corporate attack surface through shadow AI usage, prompt injection, unauthorized extensions, and data exposure. This session bridges macro threat landscape analysis with practical endpoint control. Learn how to identify emerging AI threat vectors, evaluate organizational risk, bring the web browser under formal management, and implement role-based access controls (RBAC) to prevent data leakage.
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MSP Expo Tech (Room 260A)
Traditional cloud marketplaces were designed to make products easier to buy, but modern buyers expect connected experiences across cloud, software, managed services, security, and AI. This session explores how MSPs can evolve beyond basic product catalogs into integrated digital ecosystems connecting suppliers, partners, commerce, billing, and fulfillment workflows to automate provisioning.
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Service Provider (Room 253A)
Voice networks were designed primarily to connect people, but the emergence of AI voice agents and automated communications is changing the nature of voice traffic. As machines increasingly initiate, receive, and manage conversations, service providers face new questions about network capacity, routing, interoperability, identity, and service delivery. This session explores how voice infrastructure must evolve to support a growing mix of human-to-human, human-to-AI, and AI-to-AI communications, and what these changes could mean for the future of telecom networks and service provider business models.
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10:00-10:45am
Tuesday - 2/09/27
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AI Agent Event (Room 250C)
Permission-Aware Enterprise AI Agents: Designing Governed Autonomy for Production
AIA-02 Giving agents autonomous tool access introduces severe permission risks. This session details architectural patterns for building identity-aware, permission-aware agents that operate across corporate APIs, knowledge repositories, and issue trackers without bypassing enterprise access controls. Learn to implement decision boundaries, human-in-the-loop checkpoints, workflow tracing, and safe fallbacks.
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AI Developer (Room 251A)
Engineering AI-Ready Compute: Building Reliable, High-Performance Platforms at Scale
AID-02 This session explores how quality-first validation and system engineering improve the performance, stability, and readiness of computing platforms for AI workloads. Drawing from high-performance computing (HPC) and CPU/GPU validation environments, it covers regression and stress-testing strategies alongside advanced debugging across hardware, firmware, OS drivers, and virtualization layers.
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Channel (Room 253B)
Today's customers have access to more product information and purchasing options than ever, making it essential for channel partners to deliver value beyond basic product recommendations. Panelists will discuss consultative selling, uncovering customer business challenges, quantifying ROI, and positioning technology investments around measurable outcomes rather than features and pricing.
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Enterprise (Room 253C)
Employees often navigate multiple calling, messaging, video, and collaboration platforms that don't work well together, creating unnecessary complexity and inefficiency. This session examines how enterprises can unify their communications environments, improve interoperability between platforms, integrate communications with business applications, and deliver a more consistent user experience. Panelists will discuss the challenges of managing multiple communications ecosystems and strategies for reducing fragmentation without requiring a complete platform replacement.
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Generative AI (Room 250B)
Legacy platforms cannot be ripped out to accommodate AI; models must integrate into existing business rules, security layers, and data flows. This playbook details a workflow-first adoption methodology for high-friction enterprise tasks. Technical topics cover secure data access, retrieval grounding, IAM, prompt boundaries, and measuring ROI through adoption, accuracy, and transaction costs.
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MSP Expo Business (Room 260B)
Capitalizing on M365 Copilot & Agent 365: Packaging User Adoption, Credit Management, and Agentic Workflows
MSPB-02 Microsoft has evolved its AI strategy from seat-based Copilot licensing to usage-based Copilot Credits, M365 E7, and Agent 365. Flipping on licenses is a technical task, but driving real adoption and agent governance requires organizational change management. This session shows MSPs how to package, market, and deliver structured adoption frameworks that engage client executives while building a recurring service line around usage-based agent credit management.
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MSP Expo Cybersecurity (Room 250A)
Navigating the AI Regulatory Wave: EU AI Act, State Privacy Statutes, and Small Business Compliance
MSPC-02 Emerging AI privacy legislation—from the EU AI Act to US state-level disclosure mandates—is quickly impacting small businesses and their technology partners. This panel translates complex regulatory trends into plain-language obligations, examining risk classifications, transparency mandates, and data governance rules to equip MSPs for billable compliance reviews.
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MSP Expo Tech (Room 260A)
Leading AI Infrastructure Readiness: Evaluating Workloads and Selling Strategic Optimization Roadmaps
MSPT-02 AI conversations often jump straight to expensive GPUs, but true readiness requires evaluating data maturity, workload requirements, edge resilience, and latency first. Combining technical architectural evaluation with C-suite consultative sales methodologies, this session teaches MSPs how to help clients avoid overbuilding and package infrastructure assessments into high-margin engagements.
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Service Provider (Room 253A)
AI is creating new revenue opportunities for telecom service providers, from intelligent voice agents and virtual receptionists to analytics, automated communications, and AI-enhanced customer engagement. But, delivering these capabilities profitably requires more than simply adding AI features to existing services. This session explores which AI-powered offerings have the greatest commercial potential, how providers can package and monetize them, and where they can capture value within an increasingly complex ecosystem of AI platforms, communications infrastructure vendors, and application providers. Panelists will discuss competitive differentiation, partnership strategies, and how service providers can avoid becoming interchangeable connectivity providers.
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10:00am
Tuesday - 2/09/27
11:00-11:45am
Tuesday - 2/09/27
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AI Agent Event (Room 250C)
From Assistants to Systems: Designing Reliable AI Agents for Real-World Engineering Workflows
AIA-03 Single-prompt agents struggle with consistency on complex tasks. This session presents design patterns for building reliable agentic systems by breaking workflows into staged phases: planning, execution, validation, and review. Learn how to implement multi-agent orchestration, schema-driven validation, and context-aware memory for automated code analysis, refactoring, and reviews.
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AI Developer (Room 251A)
The Productivity Reality Check: What AI Coding Tools Actually Deliver in Regulated Industries
AID-03 AI coding assistants promise rapid development, but in regulated fintech, speed must survive audit trails and strict compliance. This practitioner-level talk evaluates daily use of AI dev tools across code review, test generation, documentation, and debugging. It contrasts time saved against unexpected friction, hallucination risks, and code maintenance overhead.
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Channel (Room 253B)
Selling AI-Powered Communications and Agents: Turning Emerging Technologies into Revenue
CH-03 AI-powered voice agents, intelligent receptionists, conversation analytics, automated communications workflows, and increasingly autonomous AI agents are creating new opportunities for channel partners. Identifying which capabilities customers actually need — and which are ready for deployment — can be challenging. This session explores how trusted advisors can evaluate emerging AI solutions, identify practical applications across communications, customer service, and business operations, and position these technologies around measurable business outcomes. Panelists will discuss effective sales strategies, vendor evaluation, customer expectations, and how partners can turn growing AI interest into sustainable revenue opportunities.
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Enterprise (Room 253C)
UCaaS has matured, but differentiation is shifting toward intelligent workflows, integrated communications, analytics, and automation. This discussion explores how businesses should approach modern UCaaS platforms, which AI capabilities deliver real value, and what enterprises should expect from their communications providers as the market continues to evolve towards AI-driven communications.
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Generative AI (Room 250B)
Beyond the Chatbot: Building Practical Enterprise LLM Solutions with Real-World Data
GAI-03 Transitioning from simple conversational bots to production enterprise solutions requires grounding models in internal data. Using institutional analytics examples, this talk outlines a clear adoption roadmap covering Retrieval-Augmented Generation (RAG) fundamentals, document preparation, prompt design, and secure integration with enterprise databases and business workflows.
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Service Provider (Room 253A)
Service providers have established relationships with business customers, but those relationships increasingly extend beyond telephony. Panelists will discuss opportunities to grow revenue by introducing new networking, cloud services, managed connectivity, communications applications, and other complementary offerings, along with the operational and commercial challenges of expanding the service portfolio.
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12:00-12:30pm
Tuesday - 2/09/27
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MSP Expo Business (Room 260B)
The Website Lead System: How MSPs Turn Their Website Into a Consistent Source of Qualified Appointments
MSPB-04 Most MSP websites look fine. The problem is they don't generate opportunities. This session will break down the exact Website Lead System used by successful MSPs to turn their website into a predictable source of qualified sales appointments. Attendees will learn why most MSP websites fail to convert visitors into leads, how to identify and fix the biggest conversion bottlenecks, and the key elements that drive prospects to take action. The session will cover messaging, trust signals, calls-to-action, speed-to-lead, visitor identification, chat, lead nurturing, and the often-overlooked systems that turn website traffic into sales conversations. Whether you're generating traffic through referrals, SEO, paid advertising, social media, or AI search, you'll leave with a practical framework for converting more of your existing website visitors into qualified opportunities.
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12:30pm
Tuesday - 2/09/27
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(Sandpiper Ballroom)
Conference Luncheon - Diamond, Enterprise, Platinum, Super Pass, Exhibitor/Conference, Speaker, Press Pass Holders - Sponsored by IgniteTech
X-02
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12:45pm
Tuesday - 2/09/27
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1:30-2:15pm
Tuesday - 2/09/27
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AI Agent Event (Room 250C)
Why AI Agents Fail Before They Reason: A Self-Curating Multi-Agent Framework for Reliable Enterprise AI
AIA-05 Agent failures often stem from bad context rather than flawed reasoning. This session introduces a closed-loop multi-agent curation framework featuring Architect, Extractor, Critic, and Orchestrator roles. Learn how distilling frontier teacher models into specialized student models slashes context volume by 17× and speeds up processing—achieving sub-20ms execution times while keeping guardrails debuggable.
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AI Developer (Room 251A)
Long-running agent tasks often fail when process memory is wiped by container restarts, autoscaling, or redeployments. This session demonstrates how to externalize agent state by containerizing an agent loop on Red Hat OpenShift, moving transcripts out of RAM into Redis, and serving inference via Red Hat OpenShift AI (vLLM). Includes a live pod-kill demo showing mid-task execution recovery.
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Channel (Room 253B)
Connectivity remains a channel staple, but enterprise customers increasingly expect partners to help solve broader networking challenges. This discussion explores opportunities around SD-WAN, managed networking, wireless connectivity, cloud access, and network performance, along with ways partners can differentiate beyond traditional circuit sourcing and price comparisons.
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Enterprise (Room 253C)
Enterprise conversations contain valuable insights about customer needs, employee performance, and operational inefficiencies. Advances in AI are making that information more accessible. Panelists will explore speech analytics, sentiment analysis, automated quality management, and how organizations can turn communications data into actionable business intelligence.
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Generative AI (Room 250B)
Beyond the Pilot: The Forward-Deployed Engineer Operating Model for Enterprise AI Agents
GAI-05 Moving agentic AI from proof-of-concept to production requires operational accountability. This session outlines a deployment model utilizing Forward-Deployed Engineers to transition agents into production workflows. Key topics include mapping operational workflows to tool contracts, running pre-scale evaluations, setting up human escalation protocols, and executing client handoffs.
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MSP Expo Business (Room 260B)
Maximizing Enterprise Value: Operational Benchmarking, Multiple Drivers, and Exit Readiness
MSPB-05 Revenue growth alone does not dictate an MSP's valuation during an acquisition. Drawing on data covering 10,000+ IT organizations, this executive panel examines what buyers actually pay a premium for. Attendees will learn how to benchmark their operational performance across 8 core focus areas, identify valuation gaps suppressing their EBITDA multiples today, secure key agreements, and make strategic operational improvements that maximize enterprise value prior to exit.
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MSP Expo Cybersecurity (Room 250A)
AI Governance in Practice: Building Managed Advisory Services and Recovering Failed Deployments
MSPC-05 Rushed AI adoption creates severe governance gaps, data exposure, and operational disruption. Bringing together experienced advisors and operators, this panel provides a complete governance framework for delivering repeatable AI governance managed services (readiness assessments, policy generation, RBAC) while offering a recovery playbook for stabilizing mismanaged projects.
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MSP Expo Tech (Room 260A)
The Agentic & Conversational AI Era: Building, Packaging, and Architecting Autonomous Workflows
MSPT-05 Moving beyond deterministic hyper-automation requires both conversational AI interfaces and underlying agentic infrastructure. This combined masterclass covers how to package, price, and sell high-margin conversational AI agents for voice, chat, and SMS while establishing the permissions, SOC playbooks, cloud storage sync, and network controls required to govern autonomous workflows safely.
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Service Provider (Room 253A)
Service providers are exploring new opportunities to generate revenue from the capabilities embedded in their communications platforms and networks. From programmable voice and messaging to network intelligence, identity verification, and quality-on-demand services, APIs are making it possible to expose telecom functionality to enterprise applications and developers. This session explores how providers can develop API-enabled offerings, participate in emerging ecosystems, and create new revenue streams through partnerships, integration, and innovative service models. Discussion will include commercial opportunities, technical challenges, and strategies for turning network capabilities into differentiated services.
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2:30-3:15pm
Tuesday - 2/09/27
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AI Agent Event (Room 250C)
Moving agentic systems from prototype to production requires moving past untraceable loops and brittle exception handling. This talk focuses on building accountable workflows using deterministic controls, observable agent handoffs, and explicit human escalation checkpoints—providing a practical engineering framework to ship governed, production-grade agents.
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AI Developer (Room 251A)
Traditional software testing validates data structure, not semantic meaning—leaving systems vulnerable to silent distribution shifts where schema checks pass but underlying data is corrupted. This engineering deep dive details how silent corruption occurs in production, why AI-generated data amplifies the risk, and how to build lightweight detection layers that flag semantic anomalies before they reach production models.
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Channel (Room 253B)
The Modern Channel Sales Playbook: Winning Customers in an AI-Driven Buying Environment
CH-06 Customer buying behavior is changing as AI-powered research, digital marketplaces, and self-service tools reshape how businesses evaluate and purchase technology. For channel partners, traditional prospecting and relationship-building strategies must evolve to remain effective. This session examines how successful partners are adapting their sales approaches, from engaging buyers earlier and demonstrating expertise to using digital tools, developing accounts, and delivering value beyond product recommendations. Panelists will discuss what works, what doesn't, and how channel organizations can stay relevant and competitive as customers become more informed and independent.
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Enterprise (Room 253C)
AI-powered voice agents are moving beyond basic automated attendants to handle increasingly sophisticated conversations, customer requests, appointment scheduling, service interactions, and routine business transactions. This session examines how enterprises can integrate voice agents with existing phone systems, contact centers, and business applications to improve accessibility, responsiveness, and efficiency. Panelists will discuss where voice agents perform best, when human involvement remains essential, and how businesses can evaluate the quality, customer experience, and ROI of these deployments.
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Generative AI (Room 250B)
Grounded in an AWS microservices architecture, this practitioner walkthrough demonstrates how to build production guardrails for automated decision systems. Learn how to draw the line between AI action and human review, engineer zero-downtime deployments, and implement decision observability to satisfy legal, regulatory, and audit requirements.
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MSP Expo Business (Room 260B)
Navigating M&A: Overcoming Deal Killers, Executing Integrations, and Offering Tech Due Diligence
MSPB-06 M&A transactions stall during negotiations, fail during post-close integration, or break down during technical due diligence. Combining buy/sell-side negotiation expertise, real-world integration playbooks, and technical due diligence frameworks, this masterclass covers how to avoid deal killers, protect company culture, align leadership, and build a high-margin "Tech DD" advisory offering for investors and buyers.
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MSP Expo Cybersecurity (Room 250A)
MFA & Passkeys Aren't the Finish Line: What “Assurance” Means for the Environments You Run
MSPC-06 Credential theft and phished MFA remain top breach vectors, but proving identity assurance involves much more than enabling MFA. Grounded in NIST SP 800-63B standards and FIDO2/WebAuthn architecture, this session outlines a framework to evaluate true authentication assurance across service desk reset workflows, technician stacks, and client environments.
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MSP Expo Tech (Room 260A)
Cloud FinOps & Cost Optimization: Taming Egress, Unused Licenses, and Multi-Cloud Sprawl
MSPT-06 Ballooning public cloud bills and unpredictable egress charges threaten both client retention and MSP gross margins. This session delivers a practical FinOps framework for auditing cloud environments, eliminating license waste, optimizing resource sizing, and presenting predictable multi-cloud cost governance reports to client executives.
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Service Provider (Room 253A)
AI-powered voice agents are creating new opportunities and new competitive pressures for communications providers. Will service providers become the delivery platform for these capabilities, or will application providers capture the customer relationship? This discussion examines potential business models, integrations, partnerships, and the strategic choices facing ITSPs as intelligent voice services gain traction.
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3:30-4:00pm
Tuesday - 2/09/27
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4:15pm
Tuesday - 2/09/27
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4:45pm
Tuesday - 2/09/27
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5:15pm
Tuesday - 2/09/27
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6:00pm
Tuesday - 2/09/27
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8:00-10:00pm
Tuesday - 2/09/27
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(Plaza Amphitheatre)
Famous #TECHSUPERSHOW Networking LIVE Party - Sponsored by C3 Complete, Dialpad, Telarus
X-04
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Wednesday, February 10, 2027
7:30am-5:00pm
Wednesday - 2/10/27
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8:30am
Wednesday - 2/10/27
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9:00-9:45am
Wednesday - 2/10/27
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Channel (Room 253B)
Navigating the Channel Ecosystem: Vendors, TSDs, and the Partnerships That Drive Growth
CH-08 The growing number of technology vendors, service providers, and technology services distributors gives channel partners more options than ever, but it also makes building the right portfolio increasingly complex. This session explores how partners can evaluate vendor and distributor relationships, align their portfolios with customer needs, and leverage technical resources, sales enablement, and support services to expand into new technology categories. Panelists will discuss what makes a successful channel partnership and how partners can maximize the value of their ecosystem relationships.
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Enterprise (Room 253C)
AI is evolving beyond chatbots and copilots toward agents capable of taking action, coordinating tasks, and executing multi-step business processes. But, where does agentic AI make practical sense today, and how much autonomy should organizations allow? This session explores how enterprises are introducing AI agents into everyday operations, integrating them with existing applications and communications systems, and determining which use cases deliver meaningful business value. Panelists will also address the challenges of oversight, reliability, and measuring ROI.
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MSP Expo Business (Room 260B)
Fixing the MSP Value Gap: From Value Proposition to Mining Warm Leads in Your Existing CRM
MSPB-08 Running outreach or trying to sell to an under-optimized contact list with unclear messaging only amplifies market confusion. This combined masterclass bridges value definition, CRM lead activation, and pipeline conversion. First, learn how to diagnose your growth constraints, clarify your value proposition, and convert site traffic into appointments. Then, apply the "Theater Seat Map" framework to categorize your existing contact base by trust and familiarity—allowing you to deploy high-converting messaging and AI tools to reactivate dormant CRM leads without spending extra ad dollars.
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MSP Expo Cybersecurity (Room 250A)
Exposing the Blind Spots: Translating Pen Test Trends into Continuous Attack Surface Visibility
MSPC-08 Real-world penetration testing reveals that major breaches rarely stem from exotic zero-days, but from recurring identity gaps and misconfigurations that periodic scans miss. Learn how to combine deep pen-testing insights with continuous attack surface visibility across endpoints, cloud resources, and identity stores to deliver proactive, risk-based security services.
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MSP Expo Tech (Room 260A)
As AI takes over automated ticketing, predictive reporting, and basic vCIO data prep, what remains uniquely human? This peer panel explores how top-performing MSPs are navigating the boundary between automated AI analysis and high-touch executive consulting. Panelists share real-world stories of where AI elevated client relationships—and where over-automation eroded trust and cost deals.
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Service Provider (Room 253A)
Hosted voice and UCaaS remain important service provider offerings, but market maturity is changing customer expectations and competitive dynamics. This panel examines the next wave of service differentiation, including AI-powered capabilities, embedded communications, improved user experiences, and industry-specific solutions tailored to the needs of vertical markets such as healthcare, hospitality, retail, and professional services. Panelists will discuss how providers can move beyond generic communications offerings, deliver greater business value, and protect margins in an increasingly competitive market.
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10:00-10:45am
Wednesday - 2/10/27
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AI Agent Event (Room 250C)
From Operators to Orchestrators: A Two-Stage Framework for Deploying Agentic AI in Enterprise Operations
AIA-09 Over 40% of agentic projects stall due to brittle workflows and lack of operational oversight. Grounded in a Fortune 500 deployment, this session introduces a two-stage operational framework: a 5-dimension readiness diagnostic to evaluate workflows before model selection, and an agentic surface design that positions human intervention precisely where agents are weakest.
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AI Developer (Room 251A)
Managing high-speed AI agent execution with traditional human sprint cycles creates operational bottlenecks. This talk outlines the AI-Driven Development Lifecycle (AI-DLC), replacing sprints with short execution "Bolts." Specialized agents handle tasks across Inception, Construction, and Operations, using lifecycle checkpoints as orchestration boundaries to maintain human oversight.
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Enterprise (Room 253C)
The Enterprise Network in the AI Era: Rethinking Performance, Capacity, and Architecture
E-09 AI-powered applications, cloud services, and distributed work environments continue to place new demands on enterprise networks. This session examines changing requirements for bandwidth, latency, reliability, and traffic management, along with architectural strategies organizations can use to prepare their networks for increasingly demanding workloads.
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Generative AI (Room 250B)
While application cybersecurity is well-established, governance frameworks for autonomous AI agents remain a critical gap. Drawing from financial services implementations, this session presents an end-to-end operational governance blueprint—covering risk classification models, automated approval workflows, lifecycle tracking, and regulatory compliance frameworks.
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MSP Expo Business (Room 260B)
Building the Modern MSP Revenue Engine: Transitioning Founder-Led Sales into an AI-Powered Growth Machine
MSPB-09 Relying on founder-led selling creates an artificial ceiling on MSP growth, while bolting AI onto fragmented sales workflows yields inconsistent results. Transitioning to a scalable revenue engine requires a repeatable sales methodology paired with a modern AI tech stack. Learn how to define ideal client profiles, institute structured sales processes, and set clear accountability, then discover how to layer AI across the entire revenue lifecycle—from prospect identification and deal conversion to account expansion and automated forecasting—without losing essential human relationships.
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MSP Expo Cybersecurity (Room 250A)
Adding 24/7 security monitoring is critical for capturing enterprise security spend, but building it profitably is one of the toughest operational hurdles MSPs face. This session examines the true cost-benefit trade-offs of building an in-house SOC versus partnering with wholesale white-label or co-managed MDR providers. Attendees will walk through tech stack selection criteria (SIEM, XDR, and telemetry ingestion), engineer-to-client staffing ratios, alert triage playbooks that eliminate alert fatigue, and packaging strategies to profitably price and sell 24/7 MDR to mid-market clients.
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MSP Expo Tech (Room 260A)
Supporting the Distributed Enterprise: SASE, SD-WAN, and Active Brownout Mitigation
MSPT-09 Managing a hybrid workforce requires rethinking traditional network perimeters and failover strategies. Standard primary/backup links fail during silent internet brownouts, rendering cloud applications useless. Learn how MSPs can move beyond basic connectivity sales to architect resilient SASE and SD-WAN environments across multi-circuit connections (Fiber, 5G, Satellite)—automatically adapting to latency, jitter, and packet loss to deliver secure, high-performance edge access.
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Service Provider (Room 253A)
The Autonomous Service Provider: From AI-Driven Networks to Intelligent Operations
SP-09 AI is transforming how telecom service providers manage their networks, deliver services, and run their businesses. Predictive analytics, automated fault detection, intelligent traffic management, and increasingly autonomous operational systems promise to reduce costs, improve performance, and eliminate manual processes. This session examines how providers can move from isolated automation tools toward more connected, AI-driven operations spanning network management, provisioning, service assurance, and other critical functions. Panelists will discuss practical deployment strategies, the role of human oversight, and how far service providers can realistically move toward autonomous operations.
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10:00am
Wednesday - 2/10/27
11:00am
Wednesday - 2/10/27
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11:30am
Wednesday - 2/10/27
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12:00-5:00pm
Wednesday - 2/10/27
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12:15pm
Wednesday - 2/10/27
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Lunch - Diamond, Enterprise, Platinum, Super Pass, Exhibitor/Conference, Speaker, Press Pass Holders
X-07
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12:30-4:30pm
Wednesday - 2/10/27
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1:30-2:15pm
Wednesday - 2/10/27
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AI Agent Event (Room 250C)
Unmanaged agent context windows degrade reasoning quality and waste tokens. This session explores Context Engineering—moving from passive prompt pushing to a stateful, demand-driven memory model. Core pillars include: wrapping LLMs in stateful harnesses, using Model Context Protocol (MCP) for Just-In-Time tool injection, and navigating compressed histories using pointer schemas to fetch raw source data on demand.
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AI Developer (Room 251A)
Choosing an Agentic Framework: LangGraph, AutoGen, CrewAI, LlamaIndex Agents, and the New Wave
AID-10 Switching agent frameworks mid-production is as complex as a database migration. This vendor-neutral session evaluates leading choices—LangGraph, AutoGen, CrewAI, and LlamaIndex Agents—across critical production dimensions: state and memory management, tool integration models (MCP vs. proprietary), production durability, multi-agent coordination topologies, offline evals, and post-ship migration costs.
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Channel (Room 253B)
The UCaaS Sales Opportunity: What Customers Want and How Partners Can Differentiate
CH-10 UCaaS remains an important channel opportunity, but customer expectations are shifting beyond basic phone system replacements toward AI capabilities, platform integration, collaboration, and business productivity. This session explores what enterprise and SMB buyers are looking for in modern communications platforms, how channel partners can differentiate competing offerings, and how to position UCaaS around business value rather than features and pricing. Panelists will discuss effective discovery strategies, migration opportunities, and approaches to developing more valuable customer relationships.
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Enterprise (Room 253C)
Communications Resilience: Keeping Businesses Connected When Networks and Platforms Fail
E-10 As enterprises become increasingly dependent on cloud communications, collaboration platforms, and AI-powered services, outages and performance disruptions can have significant business consequences. But, ensuring communications continuity involves more than simply having a backup internet connection. This session explores how organizations can build more resilient communications environments through carrier diversity, redundant connectivity, intelligent failover, cloud platform redundancy, and proactive performance monitoring. Panelists will discuss strategies for minimizing downtime, maintaining call quality, and ensuring critical communications remain available when networks, platforms, or service providers experience disruptions.
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Generative AI (Room 250B)
Moving past experimental AI requires grounding product strategy in validated customer problems. This session details how product and technology leads can identify high-value use cases, align cross-functional teams around measurable business outcomes, and scale responsible AI experiences from initial concept to enterprise-wide adoption.
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MSP Expo Business (Room 260B)
From Bookkeeping to Business Control: What MSPs Should Expect from an AI-Enabled Finance Function
MSPB-10 Financial management is often limited to basic bookkeeping and retroactive reporting. By integrating accounting data, PSA metrics, vendor invoicing, and contracts into an operational control system, MSPs can systematically eliminate margin leakage. Learn how AI-enabled financial agents uncover profit erosion—such as vendor cost drift, unbilled licenses, and misallocated project labor—in real time.
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MSP Expo Cybersecurity (Room 250A)
Navigating Regulatory Compliance & Cyber Insurance: CMMC, HIPAA, and Underwriting Rules
MSPC-10 Strict cyber insurance carriers and expanding regulatory mandates like CMMC, HIPAA, and FTC Safeguards are giving your clients major headaches—creating a massive revenue opportunity for your MSP. This session bridges the gap between technical controls and executive compliance. Learn how to launch a billable Compliance-as-a-Service (CaaS) offering, effortlessly satisfy tough underwriting requirements (MFA, EDR, immutable backups), and position your team as the hero that protects clients from policy denials, audit penalties, and sudden deal-breakers.
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MSP Expo Tech (Room 260A)
Fragmented internal toolchains create operational drag and data silos across service delivery teams. This session walks through modern tech stack auditing, evaluating integrated platform ecosystems versus best-of-breed software, and utilizing APIs, webhooks, and AI middleware to unify PSA, RMM, documentation, and automated billing workflows.
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Service Provider (Room 253A)
As business customers become more dependent on cloud applications, distributed operations, and AI-powered services, their connectivity requirements are growing more complex. This session explores opportunities for telecom and IT service providers to expand into managed SD-WAN, wireless connectivity, network monitoring, performance management, and other related services. Panelists will discuss how providers can package these capabilities, build recurring revenue, and differentiate through service quality and ongoing support.
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2:30-3:15pm
Wednesday - 2/10/27
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AI Agent Event (Room 250C)
Beyond AI Assistants: Building Production-Grade Agentic AI for Autonomous Enterprise Decisions
AIA-11 Transitioning from basic RAG chatbots to enterprise-scale autonomous systems introduces complex architectural challenges. This session covers core engineering patterns required to deploy production-grade agents: multi-agent decision workflows, dynamic context management, tool integration via APIs, memory and reasoning modules, and cloud-native observability frameworks.
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AI Developer (Room 251A)
Building High-Performance Java & Spring Boot Applications for Peak Traffic Events
AID-11 Peak events like holiday sales put extreme demands on enterprise infrastructure. Drawing from mission-critical platforms at retail scale, this session covers proven architectural patterns, performance tuning, and operational practices to survive sudden traffic spikes. Topics include microservice design, JVM tuning, connection pooling, caching, circuit breakers, and cloud scaling on GCP.
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Channel (Room 253B)
AI tools are changing how channel organizations prospect, develop proposals, research accounts, manage pipelines, and engage customers. This discussion examines practical applications of AI across the sales lifecycle, where automation delivers the greatest value, and how partners can improve productivity without sacrificing the personal relationships that drive channel success.
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Enterprise (Room 253C)
The Intelligent Enterprise: Connecting Communications, Cloud, and Business Applications
E-11 Enterprise organizations are increasingly looking to connect communications, cloud platforms, business applications, and data to create more responsive, efficient operations. This session explores how businesses can bring these technologies together to improve information sharing, streamline processes, and make better decisions across departments. Panelists will discuss the role of integration, real-time data, analytics, and AI in creating more intelligent business environments and delivering measurable operational benefits.
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Generative AI (Room 250B)
Modern software platforms are shifting from passive analytics dashboards to proactive execution layers. Using hospitality and retail case studies, this session illustrates how event-driven agent architectures observe operational signals across staffing, inventory, and revenue to execute real-time workflows—enabling business leads to automate routine management overhead safely.
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MSP Expo Business (Room 260B)
Standardizing Service Delivery: Eliminating Operational Exceptions and Scaling Co-Managed IT
MSPB-11 Custom SLAs, one-off workflows, and client workarounds transform a scalable MSP into dozens of inefficient sub-businesses. This session explores how compounding exceptions erode margins and demonstrates how to audit, standardize, or re-price custom services. It also covers Co-Managed IT (CoMIT) strategies to capture enterprise revenue alongside internal IT teams without taking on custom operational chaos.
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MSP Expo Cybersecurity (Room 250A)
When ransomware strikes a client environment, the decisions made in the first two hours determine whether your MSP survives the crisis or faces existential legal and financial liability. This session walks through an actionable Incident Response (IR) playbook for handling a major breach under pressure. Learn the exact protocols for technical containment and forensic preservation, when and how to engage breach counsel and insurance adjusters, how to execute transparent crisis communications, and how to safely orchestrate a systematic recovery without compromising evidence.
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MSP Expo Tech (Room 260A)
Modern Storage Architecture: NVMe, Object Storage, and High-Performance Edge Data
MSPT-11 As client data volumes explode, legacy storage architectures create severe performance bottlenecks and ballooning costs. This session explores modern enterprise storage strategies—from NVMe-over-Fabrics and localized object storage to automated cloud tiering—helping MSPs design scalable, high-throughput data pipelines for modern client applications.
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Service Provider (Room 253A)
Manual processes, fragmented systems, and legacy operational platforms continue to create bottlenecks for service providers, increasing costs and slowing service delivery. AI and automation are opening new opportunities to streamline order management, provisioning, billing, service activation, and other back-office functions. This session explores how providers can modernize operational workflows, eliminate repetitive tasks, reduce errors, and accelerate service delivery without undertaking disruptive system replacements. Panelists will discuss practical automation strategies, integration challenges, and how smarter back-office operations can improve scalability, profitability, and the customer experience.
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3:00-5:00pm
Wednesday - 2/10/27
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Thursday, February 11, 2027
7:30am-3:00pm
Thursday - 2/11/27
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8:30am
Thursday - 2/11/27
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9:00-9:45am
Thursday - 2/11/27
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Channel (Room 253B)
The AI Infrastructure Opportunity: Can Technology Advisors Capitalize on the Boom?
CH-12 AI adoption is driving demand for data center capacity, specialized cloud computing, high-performance connectivity, and new infrastructure services. How much of this growing market is actually accessible to traditional technology advisors and channel partners? This session explores where the most promising sales opportunities exist, which customer requirements create demand, and how partners can leverage vendors and distributors to participate without becoming AI infrastructure specialists. Panelists will distinguish realistic channel revenue opportunities from market hype and discuss what it takes to turn AI infrastructure demand into profitable customer engagements.
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Enterprise (Room 253C)
As enterprise communications platforms evolve, organizations face increasingly complex decisions about pricing, capabilities, and vendor relationships. Subscription models, AI-powered features, overlapping platforms, and changing usage patterns are reshaping how businesses purchase and manage communications services. This session examines the financial and operational implications of these changes, including evolving licensing and consumption models, platform consolidation, vendor management, and service utilization. Panelists will discuss how enterprises can navigate changing pricing structures, reduce unnecessary complexity, and make smarter decisions about their communications technology portfolios.
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MSP Expo Business (Room 260B)
The Modern MSP Pricing & Packaging Masterclass: From Per-Seat to Outcome-Based Bundles
MSPB-12 Legacy per-seat pricing models erode margins as MSPs absorb vendor cost increases and add complex security, compliance, and AI management layers. This masterclass provides a framework to transition from per-user commodity tiers to high-margin, outcome-based bundles aligned with business risk and productivity. Learn how to package AI enablement, build auto-escalation guardrails into MSAs, and re-price existing clients without triggering churn.
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MSP Expo Cybersecurity (Room 250A)
Hardening the Service Desk: Zero Trust, IAM, and Defending Helpdesks from Social Engineering
MSPC-12 Helpdesk technicians have become prime targets for modern social engineering attacks, credential theft, and helpdesk takeover schemes. This practical session delivers a blueprint for executing Zero Trust and identity controls across your service desk and client environments. Learn how to eliminate local admin rights, deploy Privileged Access Management (PAM) and credential vaulting, enforce technician identity verification protocols, and implement micro-segmentation to ensure your helpdesk remains a secure fortress rather than a back door for attackers.
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MSP Expo Tech (Room 260A)
Enterprise Virtualization Beyond VMware: Hypervisor Migration Strategies and Stack Alternatives
MSPT-12 Steep licensing increases have forced MSPs to evaluate alternative virtualization platforms for their hosted and on-premise client infrastructure. Join this practical panel to explore alternative hypervisors (Proxmox, KVM, Nutanix, Hyper-V, Scale), migration toolchains, host performance tuning, and operational considerations when transitioning production workloads off legacy VMware environments.
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Service Provider (Room 253A)
Voice Quality in the AI Era: Delivering Reliable Communications Across Complex Networks
SP-12 Voice quality and reliability remain fundamental to customer satisfaction, but cloud communications, increasingly distributed networks, and AI-powered voice applications are introducing new performance challenges. This session examines how providers can maintain consistently high-quality voice services through intelligent routing, real-time monitoring, analytics, and proactive service assurance. Panelists will discuss latency, interoperability, troubleshooting, and strategies for delivering reliable voice experiences across traditional and AI-enabled communications environments.
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10:00-10:45am
Thursday - 2/11/27
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AI Agent Event (Room 250C)
High-stakes operations cannot rely on unconstrained autonomous reasoning. This practical case study highlights an architecture running six specialized investigation agents across 400+ dataset types. Discover why capping agents at two reasoning steps prevents hallucination loops, how deterministic contradiction rules catch agent disputes without secondary models, and how to implement template fallbacks.
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AI Developer (Room 251A)
Adapting an LLM mid-session usually means bloating the context window and paying a heavy memory tax. Emerging research moves adaptation into the inference loop itself: Test-Time Training (TTT), Test-Time Adaptive Optimization (TAO), and d-mem. This session adds the layer above them: Reinforce-or-Retrain (RoR), a confidence gate that decides when an agent asks for help, and whether a human's correction becomes a note or a weight update. Featuring a live local demonstration on MLX, watch an agent learn mid-incident across Apple Silicon's unified memory.
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Channel (Room 253B)
Business messaging is evolving beyond simple notifications and promotional texts into interactive, AI-powered conversations and automated workflows. Technologies such as RCS, conversational AI, and programmable communications are creating new opportunities for businesses to engage customers, automate routine interactions, and connect messaging with their business applications. This session explores how channel partners can capitalize on these developments, identify customer needs, and position intelligent messaging solutions that deliver measurable business value. Panelists will discuss emerging use cases, opportunities for recurring revenue, and how partners can bring these capabilities to market without becoming software developers.
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Enterprise (Room 253C)
As enterprise networks become increasingly complex, spanning on-premises infrastructure, cloud environments, and distributed locations, traditional monitoring and troubleshooting approaches are struggling to keep pace. Network observability and AI-driven operations are helping organizations move beyond reactive troubleshooting toward predictive insights, automated remediation, and more reliable performance. This session explores how enterprises can gain end-to-end visibility, identify and resolve issues faster, reduce operational complexity, and use AI and automation to create more proactive, resilient networks.
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Generative AI (Room 250B)
Deploying customer-facing AI agents requires balancing operational efficiency with customer trust and compliance. This talk delivers a framework for evolving from basic assistants to autonomous decision-makers—focusing on human-in-the-loop safeguards, data privacy, workflow integration, and measuring business value alongside customer trust metrics.
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MSP Expo Business (Room 260B)
Mastering the QBR: Transforming Routine Account Reviews into Strategic Expansion Engines
MSPB-13 Redefine Quarterly Business Reviews into proactive strategic alignment frameworks focused on executive metrics, risk reduction, and roadmapping. Learn how to structure high-impact review decks that convert routine client meetings into high-margin service upsells and multi-year contract extensions.
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MSP Expo Cybersecurity (Room 250A)
Defending the Remote Workforce: Advanced Email Security, CSPM, and User Awareness
MSPC-13 With hybrid work a permanent reality, traditional network perimeters offer little protection against targeted Business Email Compromise (BEC), account takeovers, and dangerous cloud security gaps. This session provides a practical framework for building a multi-layered cloud security offering for distributed teams. Learn how to combine API-based email security (stopping impersonation and enforcing DMARC) with Cloud Security Posture Management (CSPM) to catch M365/Azure misconfigurations, and integrate continuous security awareness training that transforms end-users into an effective first line of defense.
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MSP Expo Tech (Room 260A)
Selling Business Continuity: Packaging, Pricing, and Proving Recovery Value to Clients
MSPT-13 Backup is no longer just a technical safety net; it is a critical business continuity offering that drives recurring revenue. This session shifts the focus from deep storage engineering to strategic BDR management. Learn how to package immutable cloud backups, price Disaster Recovery as a Service (DRaaS) tiers, establish client SLA expectations (RTO/RPO), and conduct automated recovery simulations that prove uptime value to client stakeholders during quarterly reviews.
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Service Provider (Room 253A)
Service providers generate extensive data about network performance, service usage, customer behavior, and operational costs, but much of its potential remains untapped. This session explores how advanced analytics and AI can help providers identify revenue opportunities, optimize service performance, predict churn, and make more informed business decisions.
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10:00am
Thursday - 2/11/27
10:00am-3:00pm
Thursday - 2/11/27
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10:30-2:00pm
Thursday - 2/11/27
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12:30pm
Thursday - 2/11/27
11:00-11:45am
Thursday - 2/11/27
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AI Agent Event (Room 250C)
As AI transitions from static response generation to autonomous tool invocation and multi-agent execution, traditional IAM and application security fall short. This session examines dynamic runtime security threats—including prompt injection, compromised context, excessive tool permissions, and poisoned data feeds—and delivers practical safeguard strategies to enforce secure agent action in production.
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AI Developer (Room 251A)
AI test agents mark a shift from deterministic scripts to adaptive quality engineering systems capable of interpreting natural language and navigating changing UIs. This session presents a research-grounded framework for deploying probabilistic test agents alongside existing automation frameworks. Learn how to establish accuracy thresholds, confidence-based escalations, and fallback strategies that maintain test resilience.
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Channel (Room 253B)
Winning a technology deal is only the beginning of a successful customer relationship. As communications, cloud, and AI solutions become more sophisticated, customers often struggle to take full advantage of the capabilities they've purchased. This session explores how channel partners can support technology adoption, identify underutilized services, coordinate vendor resources, and create opportunities for account expansion. Panelists will discuss how ongoing technology guidance can strengthen customer relationships, improve retention, and generate additional revenue throughout the customer lifecycle.
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Enterprise (Room 253C)
Enterprise IT budgets face increasing scrutiny, making it more important than ever to connect technology spending to measurable business outcomes. This session explores how enterprise leaders can evaluate the ROI of communications modernization, cloud infrastructure, networking improvements, and AI initiatives, demonstrate their impact on productivity, operational efficiency, and business performance, and prove the value of these investments.
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Generative AI (Room 250B)
Beyond Vanity KPIs: Governing Enterprise AI Agents through Resolution Quality, Escalation Accuracy, Customer Trust & Business Value
GAI-14 Surface-level metrics like deflection rates often mask repeat contacts and broken handoffs. This operational deep dive presents an anonymized case study on diagnosing KPI inflation traps, defining true resolution metrics, building multi-tiered KPI trees, evaluating performance via A/B holdouts, and drafting vendor accountability charters.
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Service Provider (Room 253A)
As AI-generated voices, automated calling, spoofing, and increasingly sophisticated fraud techniques reshape the communications landscape, telecom providers face growing pressure to establish trust in voice services. At the same time, evolving regulations around caller identity, robocall mitigation, emergency communications, and service provider obligations are creating new compliance challenges. This session examines how providers can protect the integrity of voice communications while navigating changing regulatory requirements. Panelists will discuss topics such as caller authentication, STIR/SHAKEN, AI-driven fraud detection, evolving compliance obligations, and the broader responsibility of service providers to maintain trust in an increasingly automated communications environment.
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3:00pm
Thursday - 2/11/27
