As agentic AI systems evolve from tools into autonomous actors capable of making complex decisions, questions about accountability, privacy, and liability are raising the stakes. States across the U.S. are drafting new AI regulations and privacy laws aimed at balancing innovation with public protection, but where do AI agents fit within existing legal frameworks? Think about this: If an autonomous agent causes harm, who bears responsibility: The developer, the enterprise adopter, or the AI itself? This panel brings together legal experts and technologists to explore the rapidly shifting landscape of AI regulation, the implications for businesses adopting agentic AI, and the legal challenges of assigning blame and protecting privacy in a world where AI agents act independently.

UCaaS has been deployed, but cloud dial tone is just the foundation. What comes next? This session explores the evolution beyond the cloud phone system, focusing on the convergence of UC, CCaaS, and AI. We’ll explore practical patterns for stitching calling, meetings, and chat into automated, intelligent workflows that reduce swivelchair work and surface context right when people need it, moving organizations from simply migrating to the cloud to measurable productivity.

Identity is the new control plane, but complex cloud environments and hybrid work have fractured the perimeter. This session provides a practical roadmap for achieving Zero Trust access by governing identity effectively. Panelists will examine how to unify directories, implement adaptive authentication, and enforce granular privileged access controls PAM and justintime access to minimize standing privilege and risk. The conversation will focus on actionable rollout strategies, leveraging riskbased session management to reduce the burden of MFA fatigue on users, while maximizing security assurance for every access decision.

The rapid adoption of AIpowered virtual agents is fundamentally reshaping the customer experience CX assurance market, shifting the focus from traditional test automation to validating the dynamic and often unpredictable nature of AIdriven interactions. AIforward CX operations need tools for testing intent recognition, ensuring the accuracy and consistency of responses, and validating seamless handoffs to human agents, for example. Tools enabling such capabilities are becoming essential for preproduction validation and realtime monitoring of AI systems to prevent hallucinations, identify biases, and ensure compliance. Join this session for discussion on AI assurance strategy, technology, and the vendor landscape.

Your businesses can’t afford to have AI pilots and trials turn into nothing. This session is a masterclass on achieving repeatable, governed, and measurable value from Generative AI and how to scale adhoc projects to durable platforms. The focus will be building a durable GenAI platform and defining a governance model that keeps projects moving while managing enterprise risk. Attendees will leave knowing how to quantify ROI, including timetomarket gains, hard cost reduction, and the verifiable financial impact of reduced error rates.

MSP margins are tightening, while customer expectations continue to rise. This panel tackles this challenge with a discussion about pricing pressure, bundling, consumption models, comanaged services, and how to stop “race to the bottom” deals. Attendees will hear specific packaging strategies MSPs are using to successfully protect profit and reduce churn.

Zero Trust is more than a slogan – it should be a dayone operating model for every client. This session stays squarely focused on designing and deploying a Zero Trust framework for their clients, focusing on never trust, always verify. But, moving Zero Trust from theory to deployed reality requires a multifaceted approach. This session provides MSPs with practical insights for implementing a security framework that is natively built for todays hybrid workforce. Discussion will include core principles of the Zero Trust model – verify explicitly, use least privilege access, and assume breach – as well as the three pillars of a secure architecture Identity, Endpoint, and Access, and how Microsoft Entra enables and enforces a Zero Trust model.

A successful AI implementation rests on clean data and clear rules. This session provides a blueprint for building a unified, highquality data fabric that spans BSS, OSS, and the network. We’ll then establish a framework for ethical AI governance, focusing on transparent model development, avoiding bias, securing data handling, and meeting evolving global data sovereignty and AI regulation standards.

When it comes to potential targets for cyberattacks, easier to breach means more likely to fall victim. While you might not be able to influence your perceived value, there are changes that can eliminate your organization from being seen as an easy target. We’ll explore practical tactics to reduce your surface area of attack and controls to prevent lateral movement should a breach occur.

In the era of hyperpersonalized CX and AIdriven service, Customer Trust is your most valuable asset. However, a new class of AdversaryintheMiddle AiTM and ClickFix attacks is rendering traditional MultiFactor Authentication MFA obsolete. By hijacking authenticated session tokens, attackers can bypass security to impersonate customers or service agents—leading to catastrophic Account Takeovers ATO and fraudulent transactions that no chatbot or agent can recover. For CX leaders, this represents a critical failure in the customerfacing security stack. This session moves beyond IT jargon to discuss the strategic impact of Session Hijacking on customer retention and brand reputation. We will provide a roadmap for Last Mile Resilience—securing the browser at the point of interaction—ensuring your CX remains unshakeable in an era of postMFA exploitation.

GenAI is everywhere – but ROI is still missing for most enterprises. It’s not because the technology failed, but because AI isn’t connected to the data that actually runs your business. Ultimately, models don’t create value – business data does.Until GenAI is plugged into your operational, structured, realtime data, it remains stuck in pilot mode, leading to impressive demos, but zero scoreboard impact. In this session, we’ll show how leading organizations turn GenAI into a revenue engine by connecting it directly to the systems where decisions are made and money is earned. You’ll see how enterprise data transforms AI from experimentation into execution, driving growth, reducing cost, and controlling risk.We’ll also show how GigaSpaces lowers the burden of AI adoption: No massive data projects, no replatforming – and no multiyear timelines.

In this year’s State of the MSP report there were a couple of glaring patterns that had changed from past years’ results. Where competition was cited as the most frequent challenge for the last 3 years, this year, acquiring new clients was listed as the number one challenge followed by revenue growth. Also, an astonishing 91% of MSPs said profitability is a major concern for their practice.

At a time when automation and AI are reshaping how MSPs deliver value, in 2026 it’s no longer enough to talk about efficiency gains— you have to build it into every part of your service delivery stack. Join Tim BartonWines as he shares the observed trends of how the top 100 Halo customers are leveraging our unified service platform to automate workflows, eliminate manual toil, and create standout customer experiences. Tim’s years of experience of now working personally with 2,000+ MSPs will help you rethink service delivery for growth, efficiency, and differentiation. The presentation goes beyond theory with practical examples, clear patterns from highperforming MSPs, and a view of what modern service automation truly looks like in action.The attendees will learn: How top MSPs are architecting automation to reduce manual work and accelerate service outcomes. Practical patterns for using AI and unified workflows to improve technician efficiency and customer satisfaction. Actionable strategies to evolve your service delivery model into a competitive differentiator.

This talk provides a clear roadmap for preparing your digital strategy for the programmable 5G future, detailing how these new capabilities move beyond basic connectivity management toward full integration with Edge & AI applications. We explore how enterprises can leverage standardized private/public 5G APIs to transform their network from a static conduit into a dynamic, programmable, and monetizable asset and achieve unprecedented operational efficiencies and differentiation. We will detail realworld adoption, including how a global marketplace significantly reduced fraud risks and how manufacturers are securing guaranteed performance for missioncritical industrial automation. Enterprise leaders and Managed Service Providers will gain a practical understanding of how to engage the growing ecosystem of Application developers, Communication Service Providers CSPs and API aggregators to capitalize on this competitive differentiator.

The core challenge of agentic AI is its inherent unpredictability. For B2B applications, however, it usually works isnt good enough. This session dives into the technical requirements for building productiongrade agentic infrastructure by applying rigorous distributed systems principles to the world of LLMs. We will discuss how to build failsafe agentic loops, implementing deterministic guardrails around nondeterministic models to ensure that, when an agent acts on behalf of your business, it does so with fivenines reliability and predictable performance. Attendees will walk away with a clear understanding of you to ensure AI agents remain reliable, predictable, and safe for missioncritical enterprise operations.

As cyber threats become more sophisticated, organizations are realizing that cybersecurity is not just about defense but a driver of business growth and resilience. This panel highlights how aligning security with business goals builds trust, fuels innovation, and strengthens competitiveness.

AI is no longer a futuristic concept; its here to stay. This session will showcase realworld examples of how AI is being integrated into communication and collaboration platforms to boost employee productivity. From intelligent meeting summaries and automated followups to AIdriven search and content creation, and more, this discussion will explore the tools and strategies that empower the modern workforce.

The modern enterprise is built on hundreds of SaaS applications – many of them adopted by employees outside of IT oversight – leading to dangerous SaaS sprawl and a blurred shared responsibility model. This session looks at securing your decentralized cloud environment without sacrificing productivity, including essential strategies for Shadow IT discovery and effective risk scoring, building policy that enables employees while safeguarding data, cloud governance, and more to close gaps across your entire SaaS and multicloud footprint. Learn to unify visibility, enforce security across the sprawl, and align your posture with compliance needs.

The days of building critical customer journeys on basic SMS are quickly coming to an end as leading CX organizations implement applicationlevel functionality directly within the messaging interface. That’s the purview of Rich Communication Services RCS, the secure, enterpriseready evolution of mobile business messaging. Join this session to learn how to implement the RCS blueprint and transform mobile messaging into your most secure, automated, and costeffective customer service channel. You’ll discover: How to move beyond anonymous texts to trusted, actionable communications with endtoend branding The value potential of deflecting repetitive inquiries from expensive agents to inmessage, singletap selfservice The ease of integrating this channel into your existing SMS infrastructure and connecting to CRM and contact center tools

Great models fail on poor data. This dataengineeringfocused session maps a pragmatic path to preparing terabytes of enterprise data. Speakers will cover the necessary steps – from cleaning, labeling, and PII handling to anonymization and vectorization – to transform disparate corporate data into a usable asset for generative models, designed for RAG and agentic workloads.

Closing highvalue MSP business demands a unified strategy that connects lead generation with sales team efficiency. This session delivers an endtoend playbook for repeatable, profitable revenue. Discussion will include the core of revenue generation: Learning how to define your ideal client profile, build a steady pipeline, and conduct discoverydriven demos, as well as becoming masters at crafting compelling pitches that focus on business outcomes and proposals that secure bigger deals. The panel will also consider sales enablement strategy – the engine for consistent performance – including the essential investments in tools, training, and processes necessary to drive peak success.

Compliance certification in some form is required of nearly every business. Satisfying data privacy mandates like CMMC, NIST, HIPAA and PCI are essential for businesses that serve the public sector, as well as healthcare, financial services and other markets. For MSPs, the growing need for compliance offers a unique opportunity to expand portfolios beyond commoditized technology, generate high margin recurring revenue, and deepen relationships with customers. This session will provide an overview of the new mandates entering the market, and describe how MSPs can quickly bring compliance solutions into their portfolios. MSPs will leave with realworld examples of how partners can use automated compliance solutions to expand revenue and provide high value services for their customers.

How has the corporate network changed to adapt to cloud, SDWAN, and AIdriven bandwidth increases? What impact will this have on carrier and MSP revenue for WAN services? What impact will it have on enterprise network budgets? This sessions draws on TeleGeographys extensive proprietary data about the global enterprise Wide Area Network WAN market. It will review data about how large multinational networks are changing, including SDWAN/SSE adoption, internetfirst connectivity strategies, AIdriven bandwidth demand, NaaS use cases, and cloud geography. It will then relate these demand data to prices and revenue for WAN services around the world and forecast those trends forward to 2030.

We’ve been handed an extraordinary gift. The question isn’t whether to use AI anymore; if you’re still asking that, you’re about to get run over from behind. The real question is what you’re doing with it.Too many organizations are running AI projects that look impressive in board decks but accomplish nothing. They’re entertaining themselves with experiments while competitors are erasing them from the map. A different breed of company is rewriting entire industries in months, not years. They’re not coming for your market share, they’re making your entire business model obsolete.The pace of change has become almost incomprehensible. Developers are now building in hours what took teams weeks or months just a year ago. Hypercoding tools are turning software engineering into something closer to orchestration. Companies that don’t grasp this aren’t just falling behind, they’re becoming irrelevant in real time.At IgniteTech, we decided we weren’t going to squander this moment. In the past year, we’ve launched MyPersonas to clone human expertise and Eloquens to handle email with genuine intelligence. But we’re not stopping there. During this keynote, I’ll announce our third brandnew product built from scratch that leverages AI to fundamentally change something that everyone does almost every day.This isn’t about incremental improvement. It’s about moving mountains. Changing lives. Taking the gift we’ve been given and doing something that actually matters with it.The future is in your hands. The only question is whether you’ll seize it or watch it slip through your fingers while someone else changes the world.

AI isnt the advantage anymore. How you use it and sell it is! This 3hour, laptopout workshop is for MSPs and telco agents who want to operationalize AI without the chaos, walk away with readytouse assistants and prompts, and learn how to sell AI to small businesses in a way clients actually understand and value.

Building reliable autonomous AI agents requires deliberate choices in architecture, scaling, coordination, and ethics. This session covers proven patterns for integrating perception, reasoning, and action, the toughest challenges in moving from prototypes to production, and strategies for multiagent coordination. We’ll explore tradeoffs between speed, accuracy, and safety under uncertainty, and the ethical safeguards—transparency, bias mitigation, privacy, and human oversight—that keep agents aligned with organizational and societal goals.

Most vendors “go channel” and end up with conflict, confusion, and flat revenue, because they treat it as a sales tactic, not a business model shift. This executivelevel session, cuts through the noise and tackles the real issues: broken economics, misaligned comp plans, weak partner value, and channel programs that look good on paper but don’t sell. You’ll learn what must change in pricing, territories, marketing, and enablement to build a truly partner led engine, and how to have honest, strategic conversations with your team about making channel growth profitable and sustainable.

Enterprise risk management has become a deeply technical discipline shaped by heightened regulatory demands, expanding digital attack surfaces, and rapidly growing data volumes across financial, operational, and cyber domains. Despite this complexity, many organizations still depend on fragmented and batch driven risk systems that limit real time awareness and slow decision making. This session explores how platform engineering combined with AI agent driven capabilities can modernize enterprise risk analytics. The session presents a platform centric approach where risk analytics is treated as a shared enterprise capability rather than a collection of isolated solutions. By applying platform engineering principles such as reusable infrastructure components, standardized CI CD workflows, and embedded security services, organizations can accelerate the onboarding of new risk use cases while maintaining consistency and governance at scale. AI agents and machine learning models are positioned as core drivers of decision intelligence, enabling predictive risk modeling, anomaly detection, and continuous risk scoring across multiple domains. The discussion focuses on how AI agents can be operationalized through automated training pipelines, monitored inference, and controlled model lifecycle management to ensure reliability as data and threat patterns evolve. A central theme is enterprise integration architecture that brings together data from transactional systems, customer platforms, external feeds, and regulatory sources into a unified risk data fabric. This architecture allows AI powered insights to flow directly into business processes, enabling timely action instead of retrospective analysis. The session also highlights observability and governance as foundational elements for trust, transparency, and regulatory alignment. Attendees will leave with a practical architectural blueprint for building AI agent enabled, cloud native risk platforms that support continuous risk awareness and resilient enterprise decision making.

Your Inbox Isn’t Your Only Problem explores how modern attackers have moved beyond email and into every channel people trust, including phone calls, postal mail, QR codes, search engines, and even abusive notification tactics. As organizations strengthen email security, threat actors increasingly pursue methods designed to avoid and evade technical controls and security tools, shifting instead to multichannel social engineering built around urgency, confusion, and manipulation. These threats don’t just bypass systems, they exploit human behavior and everyday routines, turning ordinary communication into an expanding attack surface. Join Jesse “Hackah Jak” Tuttle, former world’s mostwanted hacker turned ethical threat actor, and Reese “hijinkiez” Tuttle, founder of AP2T Labs, cyber threat researcher, and PhDbound forensic cyberpsychology scholar, for a thoughtprovoking look at how modern attacks unfold outside the inbox, why these overlooked vectors are accelerating, and what leaders must understand about the evolving human side of cybercrime.

Nearly 70% of CX leaders anticipate more of their contact center traffic to be proactive vs. inbound by 2027. AI has made it more intuitive for companies to adopt a proactive strategy for customers, agents, supervisors, and the business overall. This session will give you all the insight you need to develop a successful proactive CX strategy for your organization.You’ll learn: How to shift from a reactive to proactive customer communications strategy What customers really think about the texts, emails, and calls they get from businesses Why personalization goes handinhand with a successful proactive strategy

As organizations rely more on datadriven insights, ensuring the efficiency and scalability of data pipelines is essential. A key strategy is implementing modular architectures; by decoupling data sources, transformation processes, and storage solutions, organizations can easily adapt to changing data needs without overhauling the entire system. This session explains how cloudbased solutions provide scalability and flexibility, enabling dynamic resource allocation and cost management, while also allowing security and governance to be prioritized with encryption, access controls, and compliance frameworks safeguarding sensitive data and ensuring regulatory compliance. Attendees will leave with an understanding of how a combination of modular design, efficient ingestion, robust processing frameworks, and strong security measures drive innovation.

In this session, successful MSPs speak to their peers about how to achieve sustainable growth. Learn how to design and implement processes and systems that can scale with your business, and the tools and technologies that enable it. Gain insights from realworld examples that highlight enhanced operational efficiency, client satisfaction, and financial growth.

MSPs are increasingly being asked to take responsibility for more than infrastructure, security, and compliance. Customers now expect their MSP to understand, and often manage, how their organization communicates, from voice and contact center platforms to integrations with CRM and collaboration tools.In this 45minute, peerled panel moderated by Patrick Foster, VP of Channel at NUSO, MSP owners and executives discuss how and why communications services are becoming part of the modern MSP portfolio. Panelists will share firsthand perspectives on adding UCaaS, evaluating CCaaS, and navigating integrations. What worked, what didn’t, and what they would do differently.This is not a vendor pitch or product showcase. It is a practical, experiencebased conversation focused on the operational, technical, and strategic considerations MSPs face as communications becomes a core customer expectation.What You’ll learn: Why customers are increasingly looking to their MSP to own communications How UCaaS and CCaaS align with existing security, compliance, and network services Common challenges MSPs encounter when adding communications to their offerings Where integrations create real value and where they add complexity Lessons learned from MSPs already delivering these services in the fieldWho should attend:MSP owners, executives, and technical leaders serving SMB, midmarket, or enterprise customers who want a clearer, peerinformed view of when, and whether, communications services belong in their business strategy.

Customers want one unified stack for performance, security, and cloud access. This session focuses on the productization of converged offers, comparing deployment models for SASE, SDWAN, and MultiCloud connectivity. We detail the profitable strategies for packaging these into Managed LAN/WAN bundles for the midmarket, covering comanaged roles, onboarding playbooks, and pricing patterns that drive measurable experience improvements.

Many organizations are investing heavily in AI for process automation, data analysis, and collaboration, yet they struggle to achieve meaningful user adoption and lasting business impact. Often, new AI tools are rolled out without sufficient focus on human behavior, change readiness, and practical integration into daily workflows. My presentation will help the audience bridge the gap between technical deployment and user adoption by sharing strategies rooted in change management, usercentered design, and realworld business applications. By focusing on both the technical and human sides of AI, attendees will leave with actionable insights to ensure their AI initiatives drive measurable, lasting success.

Discover how advanced multiagent orchestration transforms infrastructure security from reactive scanning to proactive, intelligent remediation. This session reveals how productiongrade orchestration transforms DevSecOps through intelligent agent collaboration, moving far beyond traditional scanning tools. We will delve into this intelligent cloudnative platform that demonstrates advanced multiagent patterns using AWS Bedrock AgentCore and Strands SDK, where specialized agents operate in coordinated workflows. The orchestrator manages complex iterative processes while domainspecific agents leverage WellArchitected principles for intelligent code fixes across any InfrastructureasCode framework. Attendees will explore real production deployment strategies, scalable agent architectures, and sophisticated orchestration techniques powering live CI/CD pipelines. The system delivers measurable security improvements through autonomous GitHub integration, persistent knowledge layers, and enterprisegrade API services. Learn how multiagent orchestration is revolutionizing infrastructure security where intelligent collaboration between specialized agents creates autonomous systems that dont just identify vulnerabilities but systematically eliminate them while maintaining developer productivity.

Your best AI strategy already exists. You just dont know about it yet, and what you dont know, you cant scale, govern, or monetize. The fact is that AI adoption is happening with or without ITs involvement. The question is whether youre governing that adoption or just reacting to it. The companies that figure out visibility, measurement, and smart governance will have significant competitive advantage. Not because they blocked AI—because they built the infrastructure to understand it, scale what works, and manage what doesnt. The companies that dont will face an impossible choice: ungoverned proliferation or restrictive lockdown. Neither delivers business value. This session will give attendees an action plan for discovering the AI already delivering value in your organization and how to find the ROI it’s delivering.

As cybersecurity has grown more complex with escalating threats and consequences, revisiting the fundamentals takes extra importance. Join Rob Allen, the Chief Product Officer of ThreatLocker, for a conversation that cuts through the noise to what matters most for practical and effective security. Well explore simple things you can do to stop cyberattacks so you can better protect your organization today.

Agentic AI is revolutionizing business workflows and enterprises are racing to deploy AI Agents across many functions and domains. As the list of deployed homegrown and 3rd party AI Agents grows, how do enterprises integrate them efficiently and safely to enable enterprise collaboration? The Internet of Agents is a concept that is gaining wide adoption to solve this problem. Enabled by protocols, schemas, frameworks and best practices, it provides a standardized way for AI Agents to discover and collaborate with each other, even across enterprise boundaries. This session will discuss the concept of Internet of Agents, the protocols that enable it and the frameworks that support it. It then lays out a roadmap of how enterprises can leverage it to build collaborative agents and composable workflows. It also discusses the security and safety aspects that need to be considered. Generative AI Leaders, Architects and engineers will benefit from this session.

For many businesses, Microsoft 365 is where work actually happen – email, files, meetings, chat, and now AI with Copilot. Yet, for many partners, it’s still seen as just a licensing line item. This session discusses how channel partners can turn the Microsoft 365 ecosystem into a highmargin, strategic services platform, exploring how to build bundled offerings built around the Microsoft stack that complement and enhance their collaboration, security, compliance, and user experience capabilities. By positioning these offerings as resultsoriented solutions and packaging and pricing them as recurring revenue, partners have an opportunity to capitalize on existing demand and spend by differentiating themselves in a crowded market.

The modern workplace is a complex ecosystem where digital and physical environments intersect. This session explores how enterprise communications technology is the linchpin for creating an optimized, datadriven workplace experience, including a shift from activitybased workplace design to a behaviorbased model, which leverages realtime data to create dynamic spaces tailored to employee habits. Attendees will learn how to instrument the office using communication platforms, sensors, and network analytics to gather and analyze crucial workplace experience data. Key topics include: measuring room utilization, correlating collaboration platform usage with physical presence, quantifying the effectiveness of space design, and using these insights to continuously improve both the office layout and the remote work experience.

The enterprise data perimeter is gone; sensitive data sprawl across onpremises, cloud, and SaaS environments introduces intolerable risk. This session offers a view into cybersecurity planning, execution and scope through a compliance lens. We will explore the lifecycle of data protection, from continuous discovery and classification to the strategic application of controls to avoid compliance drift. Panelists will discuss how to implement effective data flow mapping, create, validate and enforce policies, and maintain appropriate evidence and proof points necessary for ongoing audit success. Learn how to ensure cybersecurity practices are integrated and kept current across the entire enterprise landscape while supporting modern business demands. The enterprise data perimeter is gone; sensitive data sprawl across onpremises, cloud, and SaaS environments introduces intolerable risk. This session offers a strategic blueprint for implementing Data Security by Design. We will explore unifying the lifecycle of data protection, from continuous discovery and classification to the strategic application of controls like labeling, tokenization, and encryption. Panelists will discuss how to implement effective data flow mapping and embed developer guardrails directly into pipelines, ensuring protection is automated. Learn how to achieve a critical balance that maximizes security assurance but enabling the essential analytics and business velocity the modern business demands.

Discover how today’s leading organizations are reimagining workforce engagement management WEM with the power of automation and AI. Nearly three out of four companies say WEM tools have boosted their agents’ experience, and AI is the driving force behind it. From automated quality management to freeing supervisors to focus on coaching and performance improvement, this technology is transforming how teams work. We’ll also explore why flexibility—through remote work, dynamic scheduling, and personalized engagement—is key to reducing attrition and enhancing satisfaction. Finally, see how WEM is moving beyond the contact center, with the majority of organizations agreeing it’s time to extend these benefits across the enterprise, unlocking new levels of efficiency and elevating customer experiences companywide.

While the hype surrounding Artificial Intelligence has reached a fever pitch, the responsibility of turning that potential into a secure, scalable reality falls largely on the shoulders of the CIO. The fact is that it is no longer a question of if AI will be integrated, but how it can be deployed to drive meaningful business value without compromising the enterprise. In this highlevel panel discussion, join visionary CIOs from leading organizations as they pull back the curtain on their current AI journeys. Moving past the marketing gloss, this discussion will our panelists will share the battletested strategies they have used to drive successful AI projects in production environments. We’ll cover use cases that have produced tangible ROI; how to manage data privacy, ethical biases, and the rising costs of compute; strategies for handling the cultural shift inherent with AI adoption; AI model/platform selection; and more. Attendees will leave with the knowledge to effectively evaluate their own AI opportunities and a clearer understanding of the pitfalls to avoid to ensure success.

This workshop is for IT and cybersecurity business owners who are tired of getting paid last and doing everything themselves. Using the proven business framework that is recognized as the Profit First system, you will learn how to structure your cash so you pay yourself first, fund taxes, and force your business to live within healthy operating expenses, turning it into a true money making machine. Then, with a clear profit and cash plan, you’ll see how to strategically use fractional and full time hires to replace yourself in day to day work, so the business can grow and run without you.

Turn tickets into touchless outcomes. This session shows MSPs how to deploy AI across the support stack – intake, triage, routing, knowledge surfacing, agent assist, and selfservice – so you cut MTTR while improving CSAT. The session will help MSPs map the “automation ladder” from quick wins password resets, software installs, device onboarding to closedloop workflows that trigger scripts in your RMM/PSA. Learn how to choose models and guardrails, measure impact deflection rate, FCR, backlog burndown, and package automation as a premium SKU clients will happily buy.

Rich Communication Services RCS has long been part of the telecom conversation, but it’s finally reaching a tipping point. With support now extending across both Android and Apple ecosystems, RCS is positioned to become the goto channel for customer engagement, conversational commerce, and brandtoconsumer messaging. For companies focused on delivering richer, more trusted mobile experiences, this is a major opportunity. But, as RCS adoption accelerates, Communication Service Providers CSPs face a key operational challenge: How to efficiently route these enhanced messages at scale. Today’s fragmented numbering systems and inconsistent trust frameworks lead to inefficiencies, manual processes, and increased costs. This session will unpack the next steps needed to transition from todays piecemeal infrastructure to a global, scalable trust framework that enables seamless RCS delivery across networks and markets. Panelists will explore practical solutions for overcoming routing, authentication, and interoperability challenges that stand in the way of RCS reaching its full commercial potential and how CSPs can leverage their pivotal role in enabling secure, scalable, and trusted RCS messaging for enterprises.

Cybercrime is no longer just a technical problem, a financial risk, or a line item on a balance sheet. It is a human crisis. Behind every breached account, every stolen identity, and every successful scam is a real person and, increasingly, a devastating chain of harm that does not stop at financial loss. In this keynote, Reese Tuttle, cyber threat researcher and founder of AP2T Labs, and Jesse Tuttle, aka Hackah Jak, a former world’s mostwanted hacker and now an ethical threat actor, expose the realities of modern cybercrime that most organizations never see, and which many are not prepared to confront. Today’s attacks are not isolated events; they are multistage operations fueled by data leaks, social engineering, psychological manipulation, and darkmarket ecosystems that monetize human vulnerability at scale. The consequences ripple outward: Families financially ruined, victims pushed into despair, and criminal profits quietly funding organized exploitation and human suffering far beyond the screen. Drawing from real cases and firsthand experience, this keynote reveals the unspoken truths that will challenge the way you view cybersecurity. This keynote is intended for anyone who influences security strategy, training, leadership decisions, or the way we communicate risk to others, because stopping cybercrime is no longer just about protecting systems – it is about protecting people and, in many cases, saving lives. WARNING Audience Discretion Advised: This keynote contains disturbing realworld subject matter, including psychological manipulation, exploitation, and the severe human consequences of cybercrime. Content may be emotionally intense and is intended for mature audiences.

The technology channel is evolving faster than ever, success is no longer about what you sell—it’s about how you think, how you position yourself, and how quickly you adapt.In this keynote, Basa brings more than three decades of inthetrenches sales, and marketing experience to the ITEXPO 2026 stage, breaking down what it truly takes to win as a modern technology advisor. From the rise of cloud, cybersecurity, and AI to shifting buyer expectations and margin pressure, Basa connects the dots between today’s megatrends and tomorrow’s opportunities.Drawing on lessons learned since 1994, Basa challenges advisors to move beyond transactional selling and step fully into the role of strategic collaborator. Attendees will gain practical insights on how to sharpen their value proposition, build confidence in complex conversations, and create real momentum heading into 2026.Whether you’re a tenured advisor navigating reinvention or a rising professional looking to accelerate your growth, this session delivers clear thinking, realworld perspective, and a roadmap for staying relevant in a channel that rewards those who evolve—and leaves the rest behind.

Join us for a fun happy hour and networking event at the ITEXPO!The Alliance of Channel Women is teaming up with the Channel Marketing Association to bring you THE preparty event at the ITEXPO this year! Well be at the 2nd Floor Waterfront Concourse for two hours before the Expos #TECHSUPERSHOW Networking Live! party at 8pm. Preregistration is required and space is limited, be sure to get your ticket today! Tickets are complimentary and include light refreshments and a complimentary first drink at the bar.ITEXPO show badge REQUIRED for entry. We hope youll join us!

For two decades, B2B marketers have optimized SEO. But, the rules have changed; AI has shifted the process from searching to prompting, which means buyers now rely on multiple AI systems for search, and each AI system has different and rapidly changing market share. Buyers ask a question, and AI decides which companies appear and, if you’re not mentioned in those AI results, prospects never reach your site. This session explains how to stay visible as AI becomes the primary discovery layer and, increasingly, the purchasing layer, as AI agents also become the buyers. It also addresses a growing challenge: Answers differ across platforms, algorithms evolve constantly, and no two AIs rank companies the same way. To compete, businesses need to understand how often they’re recommended and how their visibility changes over time in a “zeroclick” future, and how to drive revenue in an environment where your brand is filtered through an algorithm before it ever reaches a prospect. Key takeaways include: Why visibility inside AI answers is replacing traditional rankings How AI systems choose which vendors and products to surface Why responses vary across ChatGPT, Perplexity, Gemini, Copilot, and Google How shifting AI market share influences buyer perception Which authority signals matter in an AIfirst search environment and how that should influence your content strategy How to measure visibility How AIled discovery is reshaping marketing, sales, and competition What happens when human buyers are replaced by AI agents

Great features mean nothing if calls drop and video freezes. In a hybrid world, ensuring a highquality user experience is more complex than ever. This session takes a holistic look at performance, from the underlying network infrastructure to the enduser. Discussion will explore how teams tackle lastmile variability and leverage technologies like SDWAN and WiFi 6/7 to manage QoS from the home to the branch office. Learn how modern observability platforms and endtoend telemetry proactively identify issues with latency, jitter, and packet loss, helping pinpoint whether the culprit is the app, the network, or the device. The end goal is to leave with the knowledge to ensure a consistent, quality user experience.

The greatest barrier to efficient detection is often not a lack of data, but a crippling degree of agent sprawl and fragmented telemetry. Security teams are drowning in lowcontext alerts and facing severe agent fatigue from disparate EDR, NDR, and log sources. This session moves past simple collection to focus on strategic security architecture, considering the core debate: Full consolidation via a unified XDR platform vs. a federated, bestofbreed approach leveraged through a modern SIEM or data lake. Panelists will share practical guidance for success strategies that refine signaltonoise ratio, reduce operational sprawl, enhance threat context, and maximize the demonstrable value of security technology investments.

Agentic Al promises to elevate the customer journey with highly personalized, automated actions. But how much of what we hear about agentic AI today is hype vs. reality? Metrigy’s research shows agentic use well underway and proving its worth at many companies. Join this session to discover: How agentic AI changes containment for customer selfservice interactions How to apply agentic AI for CX use cases beyond containment Which agentic AI use cases are delivering top value for early adopters—and the impact on key business metrics What to consider when selecting and implementing agentic AI agents

As Generative AI continues to evolve into a mainstream technology, standards are more than just technical specifications – they are a strategic blueprint for global competitiveness. This interactive session explores how active engagement in the AI standardization process accelerates innovation, streamlines development, and reduces risk across the technology lifecycle. We will move beyond the compliance mindset to show how standards drive market access and supplychain interoperability. Participants will engage in a realtime assessment of their organizations Standards Readiness and discuss strategies for empowering earlycareer professionals and executives alike to lead in international standardization efforts. Attendees will learn why engagement in standardization activities functions as a catalyst for commercialization and market expansion; understand the link between standardization and responsible AI growth; and be able to contribute to an industry benchmark on barriers to standards engagement.

Stop simply managing; start engineering growth. This session is designed to build an MSP roadmap to peak operational performance by integrating modern hyperautomation and AIdriven insights across the business. Moving beyond traditional workflows, this discussion explores how to transform service delivery, streamline technician workflows, and eliminate critical bottlenecks using advanced tools that are available today and make MSPs leaner, smarter, and significantly more profitable.

Go beyond traditional managed detection and response. This session dives into advanced threat hunting techniques and building robust incident response plans to proactively identify and neutralize threats before they escalate. Learn how to empower your MSP to offer truly comprehensive security services, ensuring client peace of mind in an evolving threat landscape.

Your AI is only as good as the data you can verify. The world is getting more complicated with deep fakes and false information being socialized regularly. In an era where voice, video, and messaging power critical business decisions, trust in communications is no longer optional. vCon Voice Conversation Container packages the full context of a conversation, including audio, transcripts, metadata, and analytics—into a portable, verifiable format. Combined with SCITT Supply Chain Integrity, Transparency, and Trust, these technologies make conversations cryptographically signed, tamperevident, and traceable from origin to insight. Whether you’re in telecom, enterprise IT, or application development, this session will show you how trusted conversations can reduce risk, reduce liability, and enable AI you can rely on to create new service opportunities. Attendees will learn: How vCon packages the full context of voice, video, and messaging; how SCITT adds cryptographic proof to ensure authenticity; and how these open standards are enabling companies to document conversations with secure, and verifiable records.

Generative AI is now a critical tool for channel partners. Everyone, from customers to vendors to competitors, is using AI to improve and optimize their businesses. If you’re not using AI, too, you’re already being left behind. This live, working session is built for channel partners that want to use AI to win more SMB, mid market, and enterprise customers, without guessing what to type into the prompt box. Take our secret AI sauce and walk through 12 battle tested sales and marketing prompts that generate prospecting emails, discovery call scripts, LinkedIn outreach, proposals, and follow ups tailored to your ideal buyers. You’ll customize each prompt for your offers and leave with a reusable “AI prompt playbook” your team can use immediately to create pipeline and close more security and IT deals.

Many organizations are investing heavily in AI for process automation, data analysis, and collaboration, yet they struggle to achieve meaningful user adoption and lasting business impact. Often, new AI tools are rolled out without sufficient focus on human behavior, change readiness, and practical integration into daily workflows. My presentation will help the audience bridge the gap between technical deployment and user adoption by sharing strategies rooted in change management, usercentered design, and realworld business applications. By focusing on both the technical and human sides of AI, attendees will leave with actionable insights to ensure their AI initiatives drive measurable, lasting success.

AI is the future of the SOC but, for many, its just another source of noise and complexity. Security leaders must move beyond the hype to pinpoint where AI delivers measurable, reliable gains. This session cuts through unproven claims to analyze where automated detections and investigation assist genuinely accelerate workflows, and where they introduce unacceptable risk. This expert panel will offer candid guidance on implementing necessary guardrails for accuracy, privacy, and accountability, and consider practical operational issues like validating model drift, defining actionable metrics, and establishing effective humanintheloop design to ensure AI enhances, not hinders, the human analyst.

Discover what today’s consumers value most—and least—when engaging with companies, based on a Metrigy survey. This session will explore topics such as preferences for human vs. AI interactions, expectations for service consistency, and the perceived impact of technology on customer experience across industries.

Stop building agents that hallucinate. This practical session demystifies RetrievalAugmented Generation RAG, the foundational technique for ensuring your GenAI is accurate and grounded in your proprietary data. Discussion will focus on an architectural and implementation blueprint that will prove and maintain the precision and data freshness of your critical AI deployments.

AI isn’t a feature; it’s a service line. MSPs aren’t selling AI; they are selling AIenabled services. This session shows MSPs how to productize AIdriven offers e.g., helpdesk automation, AI voice/chat agents, Copilot enablement, anomaly detection, and executive summaries into clear bundles with defensible margins. MSPs will learn outcomeled positioning, valuebased pricing, scoping/SOW language, and a GTM strategy that targets the right use cases that can be easily converted into revenue. A key part of this discussion will include managing client adoption and AI Governance & Compliance, covering essential controls for data safety, algorithmic bias, and regulatory alignment. By presenting AI as a capacity multiplier and successfully managing client risk and compliance, MSPs can turn AI into a highly profitable revenue engine.

Move from reactive noise to proactive insight. This session will explore how to enrich classic RMM with modern observability – endpoint, network, SaaS, and security telemetry – so MSPs can predict incidents, not just respond to them. Discussion will include health scoring, anomaly detection, synthetics for critical workflows, and SLOs clients can understand, and ways MSPs can prove “proactive value” with before/after metrics that drive retention and expansion.

The AI era is already here, fundamentally reshaping the IT landscape and driving unprecedented demand for connectivity and scale. Between AI, cloud computing, and nextgen applications, the role of data centers is evolving. This session addresses how to secure the agility, scalability, and security required for rapid innovation and growth by leveraging modern digital infrastructure, and will share realworld strategies for designing, deploying, and commercializing futureproof data infrastructure solutions. Discussion will explore how the evolution of data centers, cloud connectivity, colocation and interconnection, to meet surging demand, and how carrierneutral ecosystems and APIdriven, NetworkasaService NaaS offerings can be strategically leveraged by providers, for rapid service activation and revenue streams, and enterprises, for seamlessly connecting workloads and scaling critical applications securely, anytime and anywhere.

With the rapid pace of technology innovation, it’s difficult for any CX leader to determine futureproof strategies. Join Metrigy CEO Robin Gareiss and enterprise CX leaders for an enlightening conversation on the best way forward. Youll come away with researchbacked guidance and realworld perspective on CX and AI technology decisions you can make today that will prepare you for 2030.

Many IT professionals think their tools are “good enough” until their techs tell a different story. Frustration with tools leads to slower response times, higher risk, and stalled growth. This session explores why IT teams are rethinking their operations – starting with the fragmented, legacy tools in their employ – and what technicians actually need to manage today’s endpoint sprawl at scale. Expect unfiltered insights, realworld lessons, and a fresh look at what modern IT needs to mitigate risk, improve efficiency, and drive better business outcomes by modernizing endpoint management and unifying IT operations at scale.

Come learn why Weave is the #1 patient communication platform in healthcare—and why every Technology Advisor and MSP with medical practice clients should be offering it. From dental and optometry to veterinary and specialty practices, Weave helps you solve real business problems while strengthening your role as a trusted, strategic advisor.

In a crowded MSP market, differentiation increasingly comes from owning more of the customer relationship not just infrastructure and security, but how customers communicate. Join NUSO as Anthony Ruano explores how forwardthinking MSPs are using modern communications services to expand wallet share, increase stickiness, and win deals they previously would have lost.The session will highlight where UCaaS, CCaaS, and integrations fit into an MSP growth strategy, common barriers MSPs face when getting started, and how NUSO helps MSPs engage customers, simplify delivery, and compete more effectively without adding unnecessary complexity to their business.Designed as a fastpaced introduction, this session will give MSPs a practical framework for evaluating communications opportunities.

Missing or incomplete configuration settings can create large gaps for attackers to exploit. Join this session for practical strategies to identify and eliminate misconfigurations which leave an organization at risk and out of compliance.Learning objectives:Learn techniques to keep your organization compliant with major frameworksDiscover configuration gaps of opportunity to strengthen your security postureIncrease integrity and data security across the organization

The era of GenAI experimentation has hit a wall: the data lag. While enterprises have embraced tools like Microsoft 365 Copilot and ChatGP, real value remains trapped by static data snapshots and disconnected operational silos. To achieve true ROI, AI must move beyond general knowledge and begin understanding the live data that actually runs the business.In this session, we introduce GigaSpaces’ Erag the engine that transforms your AI from a research assistant into an operational powerhouse. We will demonstrate how adding a semantic layer to your live operational data allows your team to move past stale insights and embrace Conversational Business Operations.

In today’s market, success comes from collaboration, not competition. When vendors, MSPs, and resellers work in alignment, they unlock greater value for both their own businesses and their customers. This panel will explore how to align goals, share best practices, and strengthen partnerships to deliver better customer experiences.

Explore how conversational agents and AIdriven callers can integrate with IOT object, image, and video recognition apps to create powerful, realtime custom user experiences. This session features a live demo showcasing live streaming smart glasses, and a tutorial on how to build and deploy AI caller functionality connected to visual recognition tools—complete with webhook integration and realtime APIs. Learn how pairing these technologies with strategic domain names OpenAI/ChatGPT.com that convert to vanity phone numbers, like 800CHATGPT 18002428478, USAMonWell 8726669355 or 640CALLSAM 6402255726 can enhance discoverability, improve branding, and even boost your engagement & position on search engine results pages SERPs. We’ll also cover how to structure custom tollfree and local exchange numbers for video recognition, niche applications like PiccyBot, and more.

Most organizations, including both enterprises and MSPs, have deployed robust Secure Email Gateways SEGs and Secure Web Gateways SWGs, yet they and their clients continue to fall victim to credential theft and business email compromise. Why? Because the threat landscape has shifted from malicious attachments to sophisticated AdversaryintheMiddle AiTM attacks that bypass URL filters and MFA completely. This session dissects the anatomy of these modern bypass techniques and introduces the missing layer of defense needed to secure the last mile—the browser itself—ensuring your clients remain protected even when the gateway is evaded.

Whether tapped by agents for assistance during customer interactions or customers as they selfserve, the knowledge a company uses for customer service and support must always be up to date. Customer experience initiatives will fall flat—if not fail completely—if data delivered is inaccurate, contextually irrelevant, or outdated. This session will explore the latest thinking on and best practices advice for knowledge management for customer service and support, including the use of AI to keep knowledge base content always up to date and relevant for customer inquiries.Discussion points will include: Which is the bigger pain point: understanding what content to update or what content to add? And how can AI help address knowledge gaps of either type? What sources of data are most essential for CX knowledge delivery How does AI change the nature of knowledge management for customer service How do AI capabilities help in the knowledge journey

Generative AI will fail if your employees dont use it, or use it poorly. This session addresses the critical change management and cultural transformation required for successful GenAI rollout across the enterprise. We will provide a playbook for overcoming the three biggest adoption hurdles: employee resistance, lack of skills, and low trust in AI outputs. Learn practical strategies for developing internal upskilling and training programs focused on Prompt Proficiency, measuring user engagement, and integrating GenAI tools Copilots into daily business workflows for maximum impact. Attendees will leave with a framework for turning AI novelty into a sustainable, productivitydriving daily habit for the entire workforce.

Is your MSP leaving money on the table? While landing new clients is essential, MSPs must not lose sight of growth opportunities with existing accounts. This session discusses strategies for diversifying MSP service offerings that will lead to increased recurring revenue. What are new service offerings that will deliver greater value to existing customers, while positioning your MSP better to win new accounts. MSPs will leave with new opportunities for increased profitability, client retention, and new customer acquisition

With everincreasing cyber threats, robust cybersecurity tops the list of IT musthaves for both MSPs and their clients, which offers MSPs a very real opportunity to differentiate themselves from competitors. MSPs that build strong cybersecurity practices and prove they have the tools, resources, and expertise at their disposal to maximize clients’ security postures, can drive success and growth through comprehensive security practices. This session goes beyond basic cybersecurity to explore cuttingedge strategies and best practices MSPs can employ to protect clients at every threat surface and attack vector, demonstrating value through the latest strategies for advanced threat detection and identity protection, proactive security policies, and effective incident response measures, helping them build strong cybersecurity practices that grow their businesses while protecting their clients.

Proactive Voice Trust: RealTime KYC/KYT, STIR/SHAKEN, and Fraud Analytics

At a time when automation and AI are reshaping how MSPs deliver value, in 2026 it’s no longer enough to talk about efficiency gains— you have to build it into every part of your service delivery stack. Join Tim BartonWines as he shares the observed trends of how the top 100 Halo customers are leveraging our unified service platform to automate workflows, eliminate manual toil, and create standout customer experiences. Tim’s years of experience of now working personally with 2,000+ MSPs will help you rethink service delivery for growth, efficiency, and differentiation. The presentation goes beyond theory with practical examples, clear patterns from highperforming MSPs, and a view of what modern service automation truly looks like in action.The attendees will learn: How top MSPs are architecting automation to reduce manual work and accelerate service outcomes. Practical patterns for using AI and unified workflows to improve technician efficiency and customer satisfaction. Actionable strategies to evolve your service delivery model into a competitive differentiator.

Industry veteran Bob Kocis, Author of the #1 Best Seller The President’s Club Mindset, shares proven sales strategies used by today’s top hightech sellers in the age of AI. This session will show MSPs and other channel partners how to build a stronger sales pipeline, better qualify opportunities, accelerate deal velocity, and consistently win more new business. Bob will also break down how to craft a clear, differentiated value proposition—helping you position your AI and core offerings more effectively in a competitive market.

Breaches no longer start at the perimeter; they target the trust and integrity of your external partners and your internal software development pipeline. This session moves beyond outdated vendor questionnaires and manual spreadsheets to explore the holistic strategy needed to secure the modern supply chain, grounded in NISTs Cybersecurity Framework CSF and Secure Software Development Framework SSDF.

AI has transformed customer experience, and companies are only scratching the surface when it comes to its ability to analyze customer interactions. The burgeoning area of conversation analytics will be one of the most profound of all AI transformations. The information AI gleans from conversations will not only improve CX, it will impact how sales, marketing, product, and overall business decisions are made. Join this session to learn about how companies are using conversation analytics, how its already improving business metrics, and why it should be at the top of your technology priority list.

Imagine a future where startup founders, solution architects, and software developers collaborate with GenAI tools to brainstorm on new ideas, create prototypes, and develop MVP to support their business proposals. Generative AI, combined with agentic systems, will act as an extension of human intelligence, handling repetitive tasks, analyzing complex data, and proposing innovative solutions. This transformation is already underway and rapid evolution promises to unlock unprecedented possibilities, such as accelerated prototyping, personalized innovation, and collaborative ecosystems. This session will provide attendees with an understanding of the future role of Generative Intelligence, Agentic Frameworks, MultiAgent Systems, and automated Software Development Lifecycles; explore how GenAIMultiAgent Systems have the potential to redefine the essence of collaborative creative process, with the focus on software development but extensible to other areas of creative thinking; and investigate innovative processes and methodologies in Generative Intelligence, MultiAgent Systems, and automated Solution Development.

Generalists struggle to stand out; specialists win on trust and speed. This session shows MSPs how to pick a vertical healthcare, legal, financial services, manufacturing, etc., shape a repeatable service catalog, and build a complianceled narrative that resonates with budget owners. Discussion will cover reference architectures, packaged assessments, vertical KPIs, content and events that generate qualified leads, and how to capture case studies without breaching confidentiality. MSPs will leave with a specialization plan they can implement to grow their businesses.

MSPs work hard to keep clients compliant, yet their own compliance is often incomplete, undocumented, or dangerously out of date. This session exposes the hidden risks inside MSP businesses themselves, including regulatory exposure, heightened breach impact, contract liability, lost trust, and the very real threat of becoming the weakest link in the supply chain. Attendees will learn what “good” internal compliance actually looks like for an MSP, the minimum controls and documentation they must have today, and a practical roadmap to close gaps before regulators, insurers, or a security incident force the issue for them.

This session cuts through the hype to focus on practical, highimpact applications of AI agents. The session will explore where autonomous agents are successfully deployed today – from automated ticket triage and dispatch in Field Ops, to enhanced knowledge retrieval and realtime coaching in the Support Center. Discussion will include humanintheloop oversight, data privacy guardrails, and the critical KPIs MTTR, truckroll reduction used to measure their impact.

User onboarding is the most frequent but manual task that should have been automated. This session is an Interactive Demo experience where the attendees use the Bumblebee platform to build a M365 user onboarding workflow LIVE. The presenter will guide the audience through a real world experience of creating a user onboarding workflow with the help of Bumblebees AI Workflow Builder, and see themselves on boarded to a sandbox Microsoft tenant. You will need your M365/GoogleWorkspace account to participate. Bring your laptop if possible, but it also works on your phone.

History doesnt repeat itself, but it often rhymes. The current explosion in the deployment of AI Agents AI bears a striking resemblance to the late 90s, a period of massive capital deployment, vaporware promises, and a fundamental shift in how the world does business. This session looks past the current hype cycle to apply the hardwon lessons of the DotCom boom to the AI agent revolution. Learn about Unified Office’s AIpowered suite of spoken word, sentiment, engagement, and whispercoach offerings along with alerts, business analytics, and visual dashboards that sit on top of our highlyreliable, realtime TCN communications platform. See how we protect customers from regulatory and compliance concerns with respect to AI. Unified Office goes to work for business stakeholders, so they can focus on running their business, provide exemplary customer service, drive more revenue, and increase employee and operational effectiveness.

The MSP M&A market is moving fast, and owners need a clear, actionable roadmap to navigate it successfully. This super session is the definitive guide to building and realizing maximum value for your IT services business. Through this series of expertled educational sessions, MSP owners and leaders will take a deep dive into how to maximize their valuations, ensure exit readiness, and leave with a clear and actionable MSP M&S playbook. This master class will feature several key topics to help MSPs better understand the M&A landscape and what they need to do to be successful, whether they are looking to sell now or potentially sometime in the future – or even if they are buyers. Featured education will include: The 5 Best Ways TSPs Can Increase Their M&A Value – Starting Right Now, providing immediate, practical steps to make your company more attractive to buyers and investors; and Addbacks & Synergies, which will demystify two core components of every M&A valuation. Attendees will learn exactly what these financial adjustments are, how they are calculated, and their critical role in determining your final company value. Attendees will leave this session with the knowledge to strategically position their MSP for its highest possible value.Key Takeaways include: Five immediate actions to significantly boost your MSPs appeal and valuation. A clear breakdown of Addbacks and Synergies and how they impact the final sale price. A framework for assessing your current Exit Readiness and next steps. Actionable M&A Playbook strategies for a successful, highvalue transaction.

More than 80% of companies say humans and AI are working together to improve the customer experience. In a growing number of cases, AI agents are successfully handling customer interactions solo. In this session, youll learn: What is the outlook for human vs. AI agents? Which are better now, and what does the future hold? How are companies measuring performance and what metrics are they using? What results do companies see when they use humans or AI agents? Whats driving decisions about when to use AIand when not to use AI?

Going vertical can dramatically increase win rates and margins, but it requires focus and discipline. This session lays out a practical method for choosing, entering, and scaling in vertical markets, such as healthcare, legal, manufacturing, financial services, the public sector, and others. The discussion will cover how to research regulatory and workflow needs, curate a verticalspecific vendor stack, and align messaging, case studies, and events around industry outcomes. Attendees will also learn how to avoid spreading themselves too thin and how to build repeatable packages that turn one lighthouse customer into a profitable niche.

Today’s biggest risk isnt just a data breach; it’s the inability to move fast. When security is an afterthought, it acts as a digital handbrake on innovation. This session reframes cybersecurity as a business accelerant, exploring how cyberfirst thinking allows organizations to enter new markets more quickly, build deeper relationships and customer trust, and outmaneuver lessresilient competitors. Moving beyond bits and bytes, this conversation focuses on riskinformed decisionmaking; how to integrate cyberthinking into your business priorities and due diligence, your supply chain management, and your digital transformation initiatives; and why moving security out of the server room and into the strategy room will unlock true business velocity driven by build a culture where every employee takes ownership of the company’s bottomline resilience.

More than 80% of companies say humans and AI are working together to improve the customer experience. In a growing number of cases, AI agents are successfully handling customer interactions solo. In this session, youll learn: What is the outlook for human vs. AI agents? Which are better now, and what does the future hold? How are companies measuring performance and what metrics are they using? What results do companies see when they use humans or AI agents? Whats driving decisions about when to use AIand when not to use AI?

Database performance optimization has reached an inflection point. While traditional methods rely on manual tuning and static rules, our research demonstrates that AIdriven optimization techniques deliver significantly faster query execution and substantial resource consumption reductions across production workloads. This presentation unveils the architecture and implementation of nextgeneration machine learning systems that continuously analyze query patterns and automatically evolve database configurations. Drawing from case studies spanning financial services, ecommerce, and healthcare sectors, well examine how AI optimization frameworks have reduced DBA workloads by dozens of hours monthly while markedly improving overall system throughput. Our longitudinal analysis of 1.2 million historical queries across 78 production databases reveals that ML models can identify optimal indexing strategies with high accuracy, outperforming experienced database administrators in the majority of test scenarios. The session details practical implementation strategies for AIdriven tuning systems that learn from query logs in realtime. Well present our framework which substantially reduced cloud database costs for enterprise clients while maintaining strict performance SLAs. Attendees will learn how to implement selftuning database systems using modern ML techniques, understand the ROI metrics that justify AI investments in database infrastructure, and gain practical knowledge for integrating these solutions into existing data platforms. This presentation bridges theoretical advances with practical implementation guidance, providing a roadmap for organizations seeking to leverage AI for transformative database performance optimization.

SaaS apps are where your clients actually work – it’s also where most data exposure happens. This session explains SaaS Security Posture Management SSPM and why MSPs need it. Panelists will discuss best practices for continuously checking and fixing risky settings across Microsoft 365 and Google Workspace, as well as Copilot/AI guardrails so AI assistants don’t surface sensitive information. At the end of the session, MSPs will know which settings to audit first, how to report risk and progress to nontechnical executives, and how to package SSPM + AI governance as a clear, highvalue managed service.

As Metrigy research has revealed, workforce augmentation plays a transformative role in customer experience CX. In this session, discover how leading companies are leveraging AIdriven solutions to enhance human performance across all CX roles. From improving realtime engagement to providing agents and supervisors with actionable insights, this session will showcase how AI is reshaping workforce dynamics. Discover how smart knowledge management, AI copiloting, and personalized virtual companions are empowering teams to deliver hyperpersonalized experiences and improve behaviors in realtime. Learn how AIpowered quality management and continuous performance analysis are optimizing CX outcomes and boosting compliance adherence. Dont miss out on the future of workforce efficiency, where technology amplifies the capabilities of contact center professionals to drive extraordinary customer satisfaction.

The sales landscape has fundamentally changed. Are your vendor relationships keeping up? For today’s technology advisor, the old playbook of sales cycles getting longer and client budgets tightening is a reality, and simply offering product training or standard marketing collateral is no longer enough to move the needle. Rather, success requires vendors who are invested in accelerating transaction velocity and improving deal closure rates. This session cuts directly to the critical question: How are channel partners leveraging vendors not just for technology, but for tactical sales wins? This panel of successful suppliers will pull back the curtain on how to great vendorpartner relationships and powerful programs help overcome today’s biggest sales obstacles. Dont settle for passive support. Attend this session to claim the highROI, closurefocused strategies that elite partners are using right now to drive revenue growth.

The question isn’t whether you’re prepared, but how prepared you are. This session assumes a security event will happen – because that’s the reality – and discuss how to best prepare your organization for the inevitable. From containment strategies to incident response to recovery capabilities, speakers will explore best practices for ensuring business continuity in the wake of a security breach, including the tools and technology and communication plans that will reduce recovery time and put your business back into full operational capacity.

As Metrigy research has revealed, workforce augmentation plays a transformative role in customer experience CX. In this session, discover how leading companies are leveraging AIdriven solutions to enhance human performance across all CX roles. From improving realtime engagement to providing agents and supervisors with actionable insights, this session will showcase how AI is reshaping workforce dynamics. Discover how smart knowledge management, AI copiloting, and personalized virtual companions are empowering teams to deliver hyperpersonalized experiences and improve behaviors in realtime. Learn how AIpowered quality management and continuous performance analysis are optimizing CX outcomes and boosting compliance adherence. Dont miss out on the future of workforce efficiency, where technology amplifies the capabilities of contact center professionals to drive extraordinary customer satisfaction.

Pure LLM solutions are too slow and expensive for largescale optimization. Classical algorithms fail when data is heterogeneous. What if we combine both? This talk presents a hybrid architecture for retail shelf space optimization, applicable across optimization domains. By leveraging LLMs for intelligent problem decomposition with classical algorithms for computational efficiency, we enable realtime solutions for complex allocation problems. The challenge: Traditional GCD optimization assumes homogeneous data, but realworld retail carries products from multiple vendors with varying sizes breaking mathematical assumptions. LLMs identify patterns to strategically partition problems into homogeneous subgroups. Youll learn: architecting hybrid LLMclassical systems for cloud deployment, when LLMs handle reasoning vs. computation, implementing parallel processing, performance tradeoffs, and frameworks for choosing pure LLM, classical, or hybrid approaches. The threephase pattern LLM decomposition> parallel optimization > integration extends to supply chain, finance, logistics any problem with heterogeneous data requiring near realtime cloud solutions.

Delve into the benefits and implementation of SoftwareDefined Wide Area Networking SDWAN and Secure Access Service Edge SASE. This session will equip MSPs with the knowledge to deliver nextgeneration network connectivity and integrated security solutions, providing clients with agile, secure, and highperforming network infrastructures.

The rise of SaaS models – from cloud core to consumptionbased services – is redefining the telecom value chain. This session examines the evolution of the service provider model in a SaaScentric world, covering the strategic, financial, and operational impact. We will explore new partnership opportunities, the transition from CapExheavy infrastructure to OpEx/consumption models, and how providers must restructure their offerings, billing, and distribution to capture recurring revenue and remain essential to the enterprise IT stack.

Email remains the #1 attack path, yet most organizations still have exploitable domain security gaps. This presentation explores how DMARC reduces impersonation risk and how TouchPoint gives MSPs visibility into which companies are vulnerable right now. Walk away with a smarter way to protect clients, start better conversations, and turn security intelligence into pipeline.

This presentation will explore the transformative role of AI agents in enhancing customer engagement within call centers. Discussion will include how AI agents can manage inbound and outbound communications seamlessly, including voice calls, chats, and messages and, by providing personalized interactions and efficiently addressing customer inquiries, classifying issues, and escalating when needed, AI agents significantly improve operational efficiency and customer satisfaction. Attendees will gain insights into the architecture and capabilities of AI agents, along with realworld applications that showcase their effectiveness in streamlining customer service processes, including data on measurable improvements in customer engagement metrics and overall service quality after deploying AI agents.

The UCaaS and CCaaS markets are mature, but they are not done growing. Buyers are consolidating platforms, adding AI tools and features, and tying communications tightly to other applications, systems and workflows. This session explores profitable communications solution strategies for channel partners, including blending UCaaS and CCaaS into experiencefocused solutions, layering in Teams/Zoom integrations, and delivering AIpowered analytics, call recording, quality management, and more as valueadd services. Learn how to differentiate beyond price, build sticky bundles, and grow wallet share with customers who still think “it’s just phone service” – until you show them what’s possible.

While large enterprises spend millions on cybersecurity, they are often plagued by the same basic web misconfigurations that impact small businesses. This session presents the findings of a massive metadata research project: a nonintrusive scan and fingerprinting of the worlds 50 largest companies the S&P 50. Using industrystandard discovery tools like Nikto, OpenVAS, and WhatWeb, this study identifies the most prevalent vulnerabilities currently exposed on the public internet by these highvalue targets. Attendees will go under the hood of Hacker Analytics to understand how attackers use automated fingerprinting to map a corporate attack surface in minutes. The presentation will categorize common failures—from missing security headers and outdated server banners to exposed staging environments and API leaks—and show the statistical likelihood of these flaws existing even in heavily regulated sectors. Attendees will leave with an understanding of point of failure, as well as ways to fix them.

This presentation will explore the transformative role of AI agents in enhancing customer engagement within call centers. Discussion will include how AI agents can manage inbound and outbound communications seamlessly, including voice calls, chats, and messages and, by providing personalized interactions and efficiently addressing customer inquiries, classifying issues, and escalating when needed, AI agents significantly improve operational efficiency and customer satisfaction. Attendees will gain insights into the architecture and capabilities of AI agents, along with realworld applications that showcase their effectiveness in streamlining customer service processes, including data on measurable improvements in customer engagement metrics and overall service quality after deploying AI agents.

MSP clients live in Teams/Zoom/Webex, but voice, contact center, and workflows don’talways fit neatly in one box. This session discusses viable alternatives for communications and collaboration, including allin UCaaS suites, bestofbreed with tight interop, and CPaaSaugmented apps. MSPs will leave with an understanding of how to determine what’s best for their clients and a path for ensuring appropriate governance, compliance, and QoS.

Supporting business connectivity needs is no longer just about providing a data pipe—it is a significant highmargin revenue opportunity. As organizations decentralize, embrace remote and hybrid work, and adopt cloudfirst strategies, they are willing to pay a premium for guaranteed uptime and global reach. This session explores how service providers can monetize the demand for resilience by delivering connectivity options that will ensure employees remain connected, whether they are in a corporate office, a coffee shop or hotel room, on a train, or pretty much anywhere else. The need is simple – businesses need alwayson connectivity for their alwayson workforces. This session explains how to turn a once fragmented global connectivity landscape into a profitable, alwayson service that eliminates geographical silos and drives today’s borderless enterprise.

Voice AI is rapidly shifting from scripted IVR upgrades to agentic, autonomous systems that can complete tasks endtoend across inbound and outbound customer interactions. But with that power comes executivelevel questions about ROI, trust, governance, and brand risk. In this CEO Insights Panel, senior leaders share what they’re actually doing with Voice AI Agents in 2026, identifying where the business value is real, where pilots fail, and what governance and safety practices are now nonnegotiable. This discussion goes beyond demos and buzzwords to focus on how CEOs decide what they greenlight, what they block, and what they demand before scaling. Participants will gain exclusive CEO perspectives on the highestROI Voice AI use cases – and the specific implementations that tend to backfire. The panel will outline not only a 90day pilot playbook, but also a practical 12month roadmap for deploying voice agents responsibly at scale to improve operations and customer experience. As a special bonus, ten attendees will receive a signed copy of moderator Bill Miller’s new awardwinning book, What Every CEO Must Know: 37 Secrets to Lead With Confidence and Power, available on a firstcome basis immediately following the session.

Technology, buying behavior, and vendor strategies are all shifting at once, creating both uncertainty and massive opportunity for the channel. This forwardlooking session synthesizes key trends – including AI, market consolidation, marketplaces, directtocustomer moves, and regulatory changes – and what they might mean for the channel, both partners and vendors. We’ll explore scenarios for how the ecosystem may evolve, where differentiation will come from, and which capabilities partners should invest in now to remain essential through the next wave of disruption.

As enterprises rapidly adopt AI, security often struggles to keep pace, creating critical governance gaps. This session provides a practical framework for securing this new frontier of code and data. Panelists will dissect the unique risks introduced by LLMs, including prompt injection, data poisoning, and sensitive data leakage. Well outline how to secure the entire AI/Model Supply Chain, implement robust prompt/data protections, and establish granular telemetry for AI services. Expect actionable guidance on secure integration patterns, the strategic decision of build vs. buy, and rigorous methods for validating vendor security claims to ensure your AI adoption is both fast and safe.

Voice AI is rapidly shifting from scripted IVR upgrades to agentic, autonomous systems that can complete tasks endtoend across inbound and outbound customer interactions. But with that power comes executivelevel questions about ROI, trust, governance, and brand risk. In this CEO Insights Panel, senior leaders share what they’re actually doing with Voice AI Agents in 2026, identifying where the business value is real, where pilots fail, and what governance and safety practices are now nonnegotiable. This discussion goes beyond demos and buzzwords to focus on how CEOs decide what they greenlight, what they block, and what they demand before scaling. Participants will gain exclusive CEO perspectives on the highestROI Voice AI use cases – and the specific implementations that tend to backfire. The panel will outline not only a 90day pilot playbook, but also a practical 12month roadmap for deploying voice agents responsibly at scale to improve operations and customer experience. As a special bonus, ten attendees will receive a signed copy of moderator Bill Miller’s new awardwinning book, What Every CEO Must Know: 37 Secrets to Lead With Confidence and Power, available on a firstcome basis immediately following the session.

The future of software development involves moving beyond writing lines of code to conversational guidance – Vibe Coding. This session explores the shift in developer workflow, detailing how practitioners move from specific, manual instructions to iterative, highlevel direction, allowing GenAI agents to handle the granular code generation. We will cover the core principles of effective Vibe Coding, distinguishing between levels of mastery: from Tactical Vibe Coding generating simple functions and scripts to Architectural Vibe Coding guiding multimodule systems with highlevel structural context and security requirements. Attendees will learn how to create highfidelity vibe contexts, rapidly debug agent logic, and leverage conversational design patterns to efficiently produce robust, enterprisegrade software and lead their teams into the next era of AIpowered development and engineering.

Resource limitations and slow response times are major issues for SMBs and the MSPs supporting them. This session explores how MSPs can immediately address these challenges and expand their cloud offerings using autonomous AI Agents to automate many highvolume tasks. These intelligent, nocode agents integrate easily with existing platforms, providing a lowlift, highimpact path for MSPs to boost margins, differentiate services, and achieve massive scale in client service delivery. Likewise, the same AI agents can be implemented in client environments to deliver the same automation and efficiency. Learn how to transform your business model and become the definitive Agentic MSP.

Winning customer engagement now means rich, verified, and consentdriven interactions across channels. This session looks closely at nextgen services – RCS business messaging, CPaaS workflows, branded calling/verified caller display, and telcoled digital identity number/enterprise verification, stepup auth. Speakers will discuss gotomarket strategies, policy/compliance guardrails, and bundling identity checks, trust indicators, and analytics into outcomepriced offers that lift conversion and reduce fraud.