Tuesday, February 11, 2025
8:00am-6:00pm
Tuesday - 2/11/25
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9:00am
Tuesday - 2/11/25
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9:00-9:45am
Tuesday - 2/11/25
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AstriCon (Floridian D)
New to Asterisk or FreePBX? Upgrade your MSP portfolio by learning some new steps towards becoming a Voice Service Provider.
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10:00-10:45am
Tuesday - 2/11/25
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AstriCon (Floridian D)
In this engaging workshop we'll explore how to integrate with a variety of essential APIs including AGI, AMI, ARI, AEAP, as well as CURL, ODBC, and Originate. Learn how these powerful tools can enhance your VoIP projects.
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Enterprise Cybersecurity (Grand A)
In this opening discussion, industry experts will provide a comprehensive overview of the current cybersecurity landscape. Attendees will gain insights into emerging threats, attack vectors, and the latest trends in cybercrime. The session will discuss the impact of these threats on organizations of all sizes and explore the challenges faced by security professionals in mitigating risks.
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Future of CX (Grand C)
Consumers Aren’t Enthusiastic About AI – How Can Businesses Address their Concerns?
FOCX-01 Business leaders are bullish on the business value of AI, with implementations ranging from self-service bots, agent assist for customer service, and predictive analytics for sales, to name a few. Their goals include improving customer experience, along with revenue and employee longevity.
The problem is customers aren’t sharing that enthusiasm. They say customer service isn’t improving, and they generally aren’t receptive to chatbots and other emerging technologies.
Metrigy has recently completed extensive research on practical applications of AI, studying both the companies and the consumers using the technology.
During this two-part session, Metrigy CEO & Principal Analyst Robin Gareiss will answer the following questions:
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Future of Work (Grand E)
Preparing for the future of work requires a strategy, and this is not the time to rely on gut feel. Employees and managers will have different priorities, and technology can play a key role to bridge those divides. This is where industry-based research can be invaluable, helping decision-makers connect the dots across the organization for a more strategic approach to future of work. During this opening keynote session, Future of Work conference Chair Jon Arnold will review current research about the state of the workplace, and how businesses can develop more effective future of work strategies.
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Generative AI - Track I (Grand B)
Discover how Generative AI is revolutionizing industries and driving unprecedented business growth. Learn about real-world success stories, tangible benefits, and practical strategies to maximize ROI from AI investments. Explore how generative AI can enhance innovation, improve efficiency, and create new revenue streams for your enterprise.
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Generative AI - Track II (Grand D)
GenAI is riding an unprecedented hype wave, fueled by massive investment, rapid technology advancement, and a surge of innovative applications. However, this excitement is increasingly becoming intertwined with a parallel wave of legal challenges, from copyright infringement claims to concerns about bias and misinformation to intellectual property misuse, among others. The question that remains is how will these legal outcomes impact AI regulation and, by extension, existing applications and models and the current GenAI market trajectory? What is the potential for legal and regulatory risk to derail the early GenAI adoption cycle, create a modern version of the dot com bubble of the 90s where thousands of companies crashed and burned and, if that happens, what will a potential new GenAI hype cycle and landscape look like when the smoke clears? And, in the mean time, how should companies already invested in GenAI proceed in order to limit their risk exposure?
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Channel Track (208)
In today's dynamic tech landscape, fostering strong and productive relationships is key to success. This session will explore strategies for building deep connections with vendors, partners, and customers. We'll discuss the importance of trust, collaboration, and alignment in driving mutual growth and value.
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Service Provider Track (209)
Artificial intelligence (AI) is revolutionizing the telecom industry. This session will explore the ways in which AI can be leveraged to improve network performance, enhance customer experiences, and drive new revenue streams. We'll discuss specific use cases for AI in areas such as network optimization, customer service automation, and predictive analytics.
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MSP Expo Business Track (Palm A)
In the fast-paced world of technology, Managed Service Providers (MSPs) face constant hurdles—ranging from cybersecurity threats and talent shortages to scaling operations and managing client expectations. Join our expert panel of seasoned MSPs as they dive into the most pressing challenges disrupting the industry today. This candid discussion will uncover real-world obstacles and deliver actionable insights on how MSPs can adapt, innovate, and thrive. From leveraging emerging technologies to building resilient teams and future-proofing your business, this panel is packed with practical strategies to turn challenges into opportunities. Whether you're an established MSP or just starting out, this session will equip you with the tools to navigate the tech landscape with confidence.
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MSP Expo Tech Track (Palm B)
Discuss the benefits of Managed Detection and Response (MDR) services. Learn how these services provide 24/7 threat monitoring and rapid incident response for proactive client protection, improving MSPs’ capabilities and building their reputation as trusted security advisors, all key to generating more revenue opportunities.
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11:00-11:45am
Tuesday - 2/11/25
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AstriCon (Floridian D)
Spin ISOs on your lap with Qubes, a reasonably secure Xen-based OS with a GUI; or on your server, with Proxmox.
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Enterprise Cybersecurity (Grand A)
Threat intelligence plays a crucial role in preventing and responding to cyberattacks. This session will delve into the importance of collecting, analyzing, and sharing threat intelligence data. Attendees will learn how to leverage threat intelligence to identify potential threats, prioritize risks, and develop effective defense strategies.
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Future of CX (Grand C)
With the plethora of technology innovations happening in CX, it can be difficult to prioritize those that deliver the best return on your investment. In this session, you’ll learn where the Metrigy Research Success Group is finding top value in CX deployments around AI, analytics, proactive outreach, agentics, and more. You’ll walk away with technologies to consider, the reasons why, and the success metrics driving ROI.
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Future of Work (Grand E)
Concerns about security and privacy have never been more top-of-mind, making them central for future of work. With all aspects of work becoming more data-centric, the flows of information both within the business - and outside the business - are becoming harder to manage. Adding to that is the need for AI applications to find new sources of data to train their applications, which gives rise to new sets of personal privacy and compliance issues. This session will review the latest technologies and issues that IT leaders will need to manage, as the future of work becomes more data-intensive and more vulnerable to a growing range of cybersecurity risks.
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Generative AI - Track I (Grand B)
Generative AI is rapidly changing our lives and the way we work, opening up new products, services, and processes. This session will cover the customer journey, including the art of the possible and best practices in Gen AI. Learn the latest on what enterprises and startups are building, how to get started, factors to consider, selecting and optimizing models, and testing, monitoring, and measuring in an iterative process.
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Generative AI - Track II (Grand D)
Delve into the technical aspects of different Generative AI models, how they work, their capabilities and benefits (and drawbacks), use cases, and more. Learn how to select the right AI model for your specific needs and evaluate its performance.
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Channel Track (208)
Cloud has revolutionized the way businesses communicate. This session will delve into the latest trends and innovations in cloud-based solutions, highlighting the opportunities for channel partners to capitalize on this growing market. We'll discuss strategies for identifying target verticals, developing compelling value propositions, and leveraging cloud technologies to drive revenue growth.
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Service Provider Track (209)
Branded calling offers a unique opportunity for service providers to enhance customer experiences and drive revenue. This session will explore the benefits of branded calling, including improved call recognition, increased trust, and enhanced brand awareness. We'll discuss strategies for implementing branded calling solutions and maximizing their potential.
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MSP Expo Business Track (Palm A)
Discover strategies for developing a strong brand identity for your MSP. Learn how to communicate your unique value proposition and position your MSP effectively to attract your ideal clients and grow revenue streams
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MSP Expo Tech Track (Palm B)
MSPs often face the same challenges as in-house IT teams – the become buried by repetitive or simple tasks. Learn how AI and automation can relieve that burden, simplifying operations and freeing MSP staff to focus on other elements that require human intervention. With modern AI-driven tools, MSPs can increase their operational capacity, enabling them to serve more clients and generate more revenue.
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12:00-12:30pm
Tuesday - 2/11/25
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AstriCon (Floridian D)
Top 5 FreePBX modules to help MSP quickly set up small office/home office (SOHO) environments.
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Future of Work (Grand E)
How we access information, what we do with it when we have it, where we focus (and where we don’t): workers and leaders alike are taking a giant leap into the unknown. These changes present exciting opportunities, but also a healthy mix of challenges. With so many unknowns about AI and where it’s taking us, Jabra is taking a closer look AI adoption across the workforce, both now and into the future. We surveyed a total of 5700 people across 13 different countries to find out how workers feel about AI, what they want from it, how they plan to use it and where there might be gaps in expectations.
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Generative AI - Track I (Grand B)
Voice agents aren’t the future—they’re the now. But, getting them off the ground and actually making an impact? That’s where most teams get stuck. In this crash course, we’ll cut the fluff and dive into exactly how to implement voice agents in your call center and customer support environments this year, without blowing your budget or wasting time.
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Generative AI - Track II (Grand D)
A presentation about recent advancements in AI developed for gene sequencing/analysis, predictive analysis, diagnosis and treatment plan development for cancer patients with a specific focus on Melanoma. Additional conversation will revolve around social considerations of AI and the hope that, via artificial intelligence and the elimination of human error, processes and activities will become more efficient, beneficial, and advantageous for humanity. But is this the case? Will the tide of AI raise all boats? How does human bias influence the systems and structures of AI models, such as large language models, ethics, selective data, and models emerging from non-diverse institutions? This session will present an engaging, interactive discussion about bias in the world of generative AI from a few perspectives, including:
- The back end (coders, developers, owners, technologists, industry perspectives)
- How technology generates vastly disparate consequences for different communities, and
- Best practices
The session will also consider how different communities feel about AI tools such as, facial recognition, surveillance, identity data and predictive modeling, what historical events or circumstances should cause people to be cautious or concerned, where does rational concern turn into paranoia and conspiracy theory, and, ultimately, what does the future look like for AI in cancer research and other areas?
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Channel Track (208)
Join Amy Bailey and Kathryn Rose, Founders of the Channel Marketing Association, as they discuss key findings from the 2024 State of Channel Marketing Report. Based on insights from industry leaders, this session will reveal trends shaping channel marketing, from budget shifts and technology adoption to partner enablement strategies and the role of influencers. Learn how top-performing organizations are navigating economic challenges, enhancing ROI measurement, and fostering stronger partner relationships.
Key Learning Points:
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MSP Expo Business Track (Palm A)
Who has ever woken up and been thrilled to be dealing with accounting, billing, invoices and P&L statements? No One, Ever! How about the nauseated feeling when you hear the word accounting? Business owners, there is a way out of this and it's easier than you realize. You started your business for many reasons, but the one thing that many business owners fail at is making a real profit. Margins are almost always nonexistent; fees can take what little profit you could have made; and did you even get paid this month? There is a fix to that gut wrenching problem every business owner wants solved: to be profitable. This session will guide you through a Profit First business best practice and a promise you’ll leave with hope and the beginning of a plan to change how you are doing business. This session will also feature Rachel Siegel, Profit First 2024 Firm of the Year. **As a special gift, attendees will receive their very own copy of our Profit First Book specifically made for Cybersecurity and MSP Community Business Owners.
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MSP Expo Tech Track (Palm B)
This session explores how Managed Service Providers (MSPs) can unlock higher profitability, brand control, and scalability through wholesale solutions. This session will highlight the advantages of White Label and Full Service Wholesale models, emphasizing how MSPs can differentiate themselves, streamline operations, and maximize revenue in today’s competitive cloud market.
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12:30pm
Tuesday - 2/11/25
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12:45pm
Tuesday - 2/11/25
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1:30-1:55pm
Tuesday - 2/11/25
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AstriCon (Floridian D)
Join us for a demonstration of some fun AI based transcription using Asterisk and its powerful REST interface for developing telephony applications.
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Enterprise Cybersecurity (Grand A)
The rapid growth of artificial intelligence (AI) is reshaping industries, creating opportunities for businesses of all sizes to innovate and improve. For small and medium-sized businesses (SMBs), AI offers tools that can enhance efficiency, reduce costs, and improve customer experiences. The advent of generative AI has further amplified these opportunities by enabling businesses to create personalized content, enhance customer interactions, and streamline operations. However, the adoption of AI, especially generative AI, also brings challenges, particularly in the areas of security, privacy, and ethics. This session aims to provide SMB leaders with actionable insights to navigate these challenges, enabling them to deploy AI successfully and responsibly.
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Future of CX (Grand C)
The Future of AI in the contact center is constantly being defined. Much of it depends on the quality of voice data as it passes through audio and video endpoints. In addition, contact centers leaders must find new ways to incentivize agents in hybrid work situations to focus on customer satisfaction. In this environment, real-time tools empower agents to recognize customer signals and provide quality outcomes. Hear how taking an agent focused approach can elevate agent experience and customer satisfaction.
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Channel Track (208)
Telecom and tech leaders are increasingly relying on their partners to drive growth. But many traditional partner incentive programs fail to create lasting impact. In this session, we'll explore strategies to build stronger, more engaged partnerships. Discover how to design programs that motivate partners over the long term, support their success, and drive sustainable growth for your business. Walk away with actionable ideas to future-proof your channel strategy.
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Service Provider Track (209)
How APIs and XPaaS are Adding Value to Modern Cloud Comms Platforms
ITSP-04
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2:00-3:45pm
Tuesday - 2/11/25
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AstriCon (Floridian D)
Sangoma is bringing phones to get ringing! Be the first to achieve dial tone and IVR readiness, and compete for top awards. Or, join small group collab break outs with open source VoIP experts from around the world.
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2:00-2:45pm
Tuesday - 2/11/25
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Enterprise Cybersecurity (Grand A)
WARNING: This Talk Exposes the Darkest Realities of Cybercrime, Audience Discretion Advised
ECE-05 Cyber threats are evolving beyond basic phishing into sophisticated, multi-stage attacks that exploit dark web leaks, social media footprints, and everyday online behaviors. This talk sheds light on emerging threats through real-world stories of individuals and organizations that have been targeted—some losing their identities, finances, and even jeopardizing their businesses. But the true cost of these threats goes far beyond financial loss. We will expose the devastating human toll—how cybercriminals exploit technology to facilitate human trafficking, ritual sacrifice, and the psychological manipulation that drives victims to suicide. From grey market companies to stalkerware and beyond, we’ll reveal how modern attacks unfold and why traditional defenses are no longer enough. By sharing these harrowing realities, we aim to raise awareness, challenge assumptions, and empower individuals and organizations to better protect themselves in an increasingly hostile digital landscape.
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Future of CX (Grand C)
AI is poised to explode in its ability to help companies increase revenue. How? By assisting sales teams to personalize interactions, predict what offers customers or prospects will accept, and provide specific recommendations. AI applications can help inside and outside sales teams, sales managers, and even frontline or virtual customer service employees.
During this session, Metrigy CEO & Principal Analyst Robin Gareiss will answer the following questions:
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Future of Work (Grand E)
Generative AI, Large Language Models, AI Agents are having a transformational impact on how we communicate, collaborate, and innovate. Business leaders are seeing promising value for how these technologies can enhance productivity, accelerate workflows, and automate processes. While all of these are desirable, the underlying technologies are not well understood, and are evolving at a faster pace than most businesses can absorb. To realize the potential of all this AI innovation, new skills will be needed, not just for IT to deploy it, but for employees to embrace it. There is much more to consider than just automation for future of work, and this session will outline the broader impact of the latest AI technologies, along with how IT leaders need to be thinking about what’s coming for 2025.
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Generative AI - Track I (Grand B)
In this session, you’ll learn how to accurately assess your organization's current AI maturity and identify areas for improvement. Develop a comprehensive roadmap to enhance your AI capabilities, including talent development, data management, and infrastructure. Learn how to build a strong AI foundation that supports innovation and drives business success.
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Generative AI - Track II (Grand D)
SqPal: A Case Study in Developing a GenAI-based text-to-SQL Tool for Production Environments
GAI-14 This session will discuss PayPal’s experiences in the context of the lifecycle of building a GenAI tool within a product analytics organization. From ideation to final implementation and maintenance, the session will highlight key challenges during development, keeping sight of scalability, adaptability, and data lifecycle management objectives. From brainstorming sessions to evaluating time to market, business impact, and model maturity needs, attendess will be taken on an end-to-end GenAI application journey with insights that will better prepare them for building their own GenAI applications.
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Channel Track (208)
The skillset needed to buy and sell technology products and solutions has changed as the tech landscape has become increasingly complex. That complexity has changed the channel and given rise to a new breed of sales partner, the Tech Advisor. Increasingly, businesses rely on TAs as trusted resources to guide them through their digital transformation journeys, rather than simply relying on a traditional channel sales model. This session will explore the growing role of TAs in the channel, the value TAs bring to both vendors and customers, the skills and expertise required to succeed in this role, and strategies for building a successful TA practice.
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Service Provider Track (209)
Overcoming Challenges in Autonomous Public Transport and Autonomous Inspection Robotics
ITSP-05 Autonomous public transportation and autonomous robotic inspection systems are transforming urban mobility and infrastructure monitoring. However, deploying these technologies at scale presents significant challenges, including safety, reliability, and real-time decision-making in complex environments. This presentation explores how these challenges are being addressed through advancements in teleoperation, AI-driven perception, and robust system integration. Additionally, we will examine the role of autonomous inspection and surveillance robots in enhancing security and operational efficiency. By showcasing recent innovations, this session provides insights into the future of autonomous mobility and autonomous robot inspection and surveillance.
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MSP Expo Business Track (Palm A)
Your team is the heart of your MSP business and critical to running a successful operation. Explore strategies for attracting and retaining skilled IT professionals in a competitive job market. Learn about talent acquisition, employee development, and creating a positive work culture to support a profitable growth model.
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MSP Expo Tech Track (Palm B)
In today's evolving threat landscape, robust cybersecurity is paramount for both MSPs and their clients. This session will explore cutting-edge strategies and best practices to enhance your clients' cybersecurity posture. We will delve into advanced threat detection and response techniques, including endpoint security, cloud security, incident response planning, and much more. Attendees will gain valuable insights into building a strong cybersecurity practice, mitigating cyber risks, and demonstrating value to clients through proactive security measures, all of which will help MSPs build more complete and robust solution portfolios to serve their clients.
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3:00-3:45pm
Tuesday - 2/11/25
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Enterprise Cybersecurity (Grand A)
APIs have become an integral part of modern applications, but they also introduce new security vulnerabilities. This session will focus on the importance of API security and discuss common vulnerabilities, such as injection attacks, unauthorized access, and data breaches. Attendees will learn about best practices for securing APIs, including authentication, authorization, and rate limiting.
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Future of CX (Grand C)
The healthcare vertical has become one of the top industries focused on using technology to improve the customer experience, or in healthcare terminology, the patient experience (PX). As digital channels, proactive outreach, and AI-powered self-service become common in other industries, consumers also expect the same from healthcare. AdventHealth, which employs 80,000 employees in nine states and operates 51 hospitals, leverages technology to help its widely distributed workforce serve patients better. In this “fireside chat” session, Michael Guerrero will discuss what the company is doing--and share his thoughts on how to take PX to the next level.
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Future of Work (Grand E)
Connectivity is the key enabler for future of work, both as workplaces become more decentralized, and as applications become more bandwidth-intensive. With AI adoption accelerating, there will be unprecedented demand on network capacity, especially as endpoints still lack the processing capability to support AI at the edge. As a result, IT will need to rely more heavily on hyperscalers for reliable connectivity, and focus more on serving the specific needs of business units and end users from wherever they are based. Not only will they need to safeguard security, but also provide ongoing analytics drawn from massive datasets to support business decisions and ROI demands for AI investments. All of this translates in an evolving role for IT, and this panel will address the implications in terms of future of work.
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Generative AI - Track I (Grand B)
VP, Practice Leader & Tech-Sales Engineering Team Leader, AU/ML, Automation & Cloud
Prolifics
Learn how to define your organization's AI goals, identify key use cases, and create a tailored roadmap for implementing generative AI. Discover best practices for prioritizing AI initiatives, allocating resources, and measuring success. Gain insights into the challenges and opportunities associated with AI implementation, and learn how to overcome them.
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Generative AI - Track II (Grand D)
In this session, we’ll discuss the evolution of GenAI and the risks it poses, along with and an introduction to prompt hacking (including several real-world examples). We’ll explore different Prompt Injection Attack scenarios, as well as ways to mitigate those threats.
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Channel Track (208)
AI will have a profound effect on the channel landscape. This session will explore the ways in which AI is impacting channel partners, vendors, and customers. The discussion will include AI use cases that help channel partners serve their customers better and improve their operations and drive growth, as well as how to choose and sell the right AI technologies to customers and support their AI initiatives.
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Service Provider Track (209)
STIR/SHAKEN is a critical tool for combating caller ID spoofing. This session will provide an update on the current state of STIR/SHAKEN implementation and adoption. We'll discuss the challenges that remain, including compliance issues, technical hurdles, and the impact on legitimate businesses.\
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MSP Expo Business Track (Palm A)
Explore the multifaceted M&A paradigm, dissecting its nuances to create an understanding of what is required for a successful, growth-inducing transaction, regardless of which side of the transaction you’re on. Understand valuation strategies and due diligence, strategic synergies, deal structuring, the post-merger integration process, and more, to better understand all aspects of the M&A journey.
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MSP Expo Tech Track (Palm B)
This session will explore cutting-edge strategies for MSPs to enhance operational efficiency, elevate client service, and solidify their IT management prowess. We'll delve into innovative technologies and best practices, including automation, AI-powered tools, streamlined service delivery models and other tools and strategies to help MSPs perform at higher levels. Attendees will gain valuable insights into optimizing resource allocation, improving client communication, and mitigating operational bottlenecks, ultimately driving profitability and client satisfaction.
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4:00-4:45pm
Tuesday - 2/11/25
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AstriCon (Floridian D)
We’re mixing public domain tracks for the AstriCon 2025 "Music on Hold" bundle. Bring your mix, and make your jam heard loud and clear! Let’s make some incredible sounds together!
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Enterprise Cybersecurity (Grand A)
The increasing adoption of remote and mobile work has created new challenges for security teams. This session will explore the unique security risks associated with remote and mobile workforces. Attendees will learn about best practices for securing devices, networks, and data, as well as implementing effective access controls and data protection measures.
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Future of CX (Grand C)
As contact centers evolve to become critical hubs for customer engagement, ensuring the security of CX platforms and applications has become a top priority. For many companies, this has meant elevation of CX security to the level of chief information security officer, charged with putting a strategy in place for fending off nefarious actors and maintaining customer trust. In this session, we’ll walk through the tough security challenges facing contact centers today and share top techniques for getting ahead of them.
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Future of Work (Grand E)
Without an engaged workforce, the future of work is not bright. Technology in general – not just AI – helps improve both personal and team productivity – but more is needed to nurture workplace culture and build trust between workers and managers. This calls for leaders to take a more strategic approach that balances the need for having job-related skills, along with supporting softer needs such as inclusivity and wellness. All of this must be considered in a post-9-to-5 workplace, where hybrid teams, remote work and flextime are the norm. Add to that the differing workstyles in a multi-generational workplace, and the challenges for employee engagement have never been greater. This is the session to attend to learn how business leaders are adapting to an emerging set of workplace challenges.
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Generative AI - Track I (Grand B)
This special session features Brian Comiskey, Senior Director of Innovation and Trends for CTA, who will explore the latest and future trends in tech innovation that are transforming modern enterprises, redefining the consumer experience, and building solutions for global challenges to better shape tomorrow.
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Generative AI - Track II (Grand D)
Discover techniques for adapting pre-trained generative AI models to specific tasks and domains, enhancing their performance and relevance. Learn how to fine-tune models to generate more accurate and relevant outputs. Explore the benefits of transfer learning and how it can accelerate AI development and reduce costs.
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Channel Track (208)
Channel programs are failing both vendors and their partners. It has been transactional focused for way too many decades in the channel. Learn what brings results from a Community Framework of “ Win to the 4th Power - Business, Partners, Vendors, Community”, and gain a better understanding of partner enablement for both vendors and partners to create improved alignment to everyone wins more.
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Service Provider Track (209)
The digital landscape is evolving rapidly, and with it, the regulatory landscape – and everyone, from TikTok to telecoms to business messaging providers are under a regulatory microscope. This session will explore the key regulatory challenges facing service providers, including data privacy and content moderation, telemarketing and automated calling, consistency and fairness in regulation, and the impact of compliance on cost and experience, and strategies for staying compliant with evolving regulations and mitigating risks.
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MSP Expo Business Track (Palm A)
Gain insights into key compliance and regulatory requirements that impact your business and your clients. Learn how to achieve compliance and minimize the risk of fines and penalties, while generating additional revenue opportunities. Hear from fellow MSP owners who realize the value that proper compliance can bring to a growing MSP business.
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MSP Expo Tech Track (Palm B)
Explore the latest trends in backup and recovery, including different models available today, how to create a secure and reliable backup strategy for your clients, and how to make sure they have effective BCDR tools in place to ensure the impact of any event is minimized.
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5:00-6:00pm
Tuesday - 2/11/25
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Wednesday, February 12, 2025
7:30am-7:00pm
Wednesday - 2/12/25
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8:30am
Wednesday - 2/12/25
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9:00am-12:00pm
Wednesday - 2/12/25
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Special Free Workshop (Room 201 A/B)
Many MSPs struggle with slim 10% profit margins, while other professional services enjoy 20-30%. Simplifying your tech stack with solutions like Kaseya 365 can empower your MSP business to cut costs, boost efficiency, and unlock higher profitability. Come get the playbook strategies to: Streamline operations, Significantly increase earnings, Achieve the margins you deserve. Admission free for all badge holders.
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9:00-10:00am
Wednesday - 2/12/25
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AstriCon (Floridian D)
Welcome to the annual Asterisk and FreePBX Conference! We're excited to kick off the event with an inspiring opening keynote that will take you on a journey through the latest advancements in open-source telecommunications. Join us as we hear from key members of the Sangoma team steering the boat for open source initiatives: Nenad Corbic, CTO; Joshua Colp, Director of Engineering; Michale White, OSS VP; and Chris Maj, OSS Advocate and event MC. Together, we'll explore what's in store for the conference and highlight the vital role that Asterisk and FreePBX play in today's world. Prepare for engaging discussions, fun sessions, and networking opportunities!
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Future of CX (Grand C)
Agent Assist and Virtual Assistants: How are Companies Supercharging their Agents?
FOCX-08 CX leaders are increasingly focused on agent productivity—and a key way they make that happen is through the use of advanced technology. Agent assist is the most widely used AI application to help agents deliver better customer experience, as well as the top AI application to help close sales. Benefits are profound, with a 36% increase in revenue and a 39% boost in customer satisfaction. At the same time, full automation through virtual AI agents is helping to drive agent productivity and reduce costs.
During this session, you’ll learn key best practices based on a global study of more than 600 companies for adding or improving agent performance through the use of agent assist and virtual AI agents.
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9:00-9:45am
Wednesday - 2/12/25
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Enterprise Cybersecurity (Grand A)
Identity management is a fundamental component of a robust security strategy. This session will discuss the importance of effective identity management practices and explore common challenges such as credential theft, privilege escalation, and insider threats. Attendees will learn about best practices for identity governance, authentication, and authorization.
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Future of Work (Grand E)
By now, most workers have used AI applications, and while adoption continues to grow at the end user level, there is a more transformational impact unfolding at the business level. Business leaders are now supporting organization-wide AI initiatives that will drive operational agility, workflow efficiency and faster, more intelligent decision-making. Not only is there an urgency to keep pace with competitors, but also to tap AI’s rich – but largely unproven – potential for transformational change. This application of AI is poised to re-define the future of work, but will require new skills and learning resources to properly equip workers. Identifying those skills, and explaining why AI is not just about automation will be the topic of discussion, and if you’re ready to think bigger about AI, this is the session for you.
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Generative AI - Track I (Grand B)
Discover how generative AI is revolutionizing the way businesses interact with customers. Learn how to personalize marketing campaigns, provide exceptional customer service, and create personalized product recommendations using AI-powered tools. Explore real-world examples of how businesses are leveraging generative AI to enhance customer satisfaction and drive sales.
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Generative AI - Track II (Grand D)
Explore the role of generative AI as a copilot in various enterprise functions, from customer service to knowledge management. Discover how AI can augment human capabilities, improve efficiency, and drive innovation. Learn how to integrate AI into your workflows and leverage its potential to enhance your business operations.
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Channel Track (208)
This session is all about the importance of failure in our lives, and how important it is for us to seize the moment to learn from a situation where everything we thought we knew turned out to be wrong. Award-winning technology executive Bruce Wirt leads this session and takes the audience through a journey from the deepest valley to the highest mountain peak. The pandemic flipped the entire business world on its head; learn how it changed the way we work and communicate forever, and how leaders across many industries can create massive and sustainable success from the hardships of COVID. Across more than 15 years of executive leadership, Bruce Wirt has built two nationwide brands, led organizational growth in the $10s of millions, and amassed a coaching tree of technology industry superstars. Bruce’s leadership style is centered by encouraging employees to know their purpose, and then apply the passion and perseverance necessary for success. Culture is key: Team members need to be inspired to reach goals; companies don't grow and thrive with brute force.
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Service Provider Track (209)
Communications Platform as a Service (CPaaS) offers a powerful platform for telecom providers and CSPs to deliver innovative communication solutions. This session will explore the benefits of CPaaS, including flexibility, scalability, and rapid time-to-market. We'll discuss strategies for developing and monetizing CPaaS offerings.
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MSP Expo Business Track (Palm A)
While client acquisition is critical to growth, MSPs must not lose sight of their exiting clients and the growth opportunities they represent. This session explores strategies for client retention, upselling, and expanding your service offerings.
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MSP Expo Tech Track (Palm B)
Every business needs good communications technology – it’s, ultimately, the lifeblood of any company. Learn what solutions and features businesses need most and explore the most effective strategies for winning business and growing revenue by offering the right solutions through the right business models.
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10:00-10:45am
Wednesday - 2/12/25
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AstriCon (Floridian D)
Join us for an insightful session on integrating AI with Asterisk, the open source communications platform. We'll share key moments from our experimentation, discuss technical challenges and creative solutions, and offer best practices for optimizing AI in telecommunications. Explore future possibilities for AI and Asterisk integration, and enjoy live demonstrations showcasing our findings. This session is perfect for AI enthusiasts, telecommunications experts, and anyone curious about cutting-edge technology.
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Enterprise Cybersecurity (Grand A)
Threats in cyberspace have skyrocketed in recent years. Brute force attacks from automated hacking attempts, keyloggers, ransomware, viruses, malware, email phishing attempts and social engineering attacks are problems that today’s companies must fight back against. With so much corporate and personal information moving online and into the “cloud” there is a very real threat that our data can be stolen, exploited and leveraged against us. Best case, you recover. Worst case, you go out of business. The fact is that many businesses still do not have a comprehensive cybersecurity plan, and those responsible for business continuity and data security are stressed out, not sure how to start, what threats to look for, or how it will impact their business. Not only that, the risk of non-compliance for certain industries is a critical component to having a recovery plan. This session will provide business owners, data professionals, and entrepreneurs a proven 7-step formula for develop a cybersecurity incident response plan without getting stressed out or overwhelmed. They will know what information they will need, how to value assets and assess threats; how to react and recover from a cyberattack; and they will have a blueprint for creating their own cybersecurity plan.
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Future of CX (Grand C)
As the landscape of work continues to evolve, business leaders MUST have a seat at the CX and EX table to drive meaningful change! This session will empower executives and frontline leaders alike to not only anticipate but also actively shape the future, ensuring their organizations are ready to meet tomorrow’s challenges head-on. We’ll discuss how to lead impactful change within your organization, aligning workforce, tooling, and process practices with broader business objectives and fostering a culture of innovation and adaptability.
Join us as we chart a course for the future of work, equipping you with the insights and strategies needed to lead with confidence, drive operational excellence, and create lasting impact.
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Future of Work (Grand E)
Providing customer service has long been the core role of the contact center, but with today’s emphasis on customer experience, new technologies are enabling insights that businesses have never had before. Not only is AI providing new capabilities for contact center agents to deliver highly personalized forms of customer service, but also to provide new forms of data to other business functions that engage with customers. With AI in full ascendancy, the contact center’s role will evolve beyond customer service to being a pipeline of data to drive a wide range of decisions across the entire business. This session will address how AI is having a transformational impact on the contact center, and why it serves as a model for how data-driven the future of work is going to be.
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Generative AI - Track I (Grand B)
In this powerful session, we’ll dive deep into how Generative AI is transforming UCaaS and explore the real-world applications driving this shift. We'll showcase successful AI implementations with live demos, revealing how AI revolutionizes workflows and enhances user experiences. We'll also explore the cutting-edge potential of Gen AI agents, demonstrating their impact on collaboration and operational efficiency. Finally, we’ll cover the latest 2025 regulatory updates that every business needs to know, ensuring you're prepared for the evolving compliance landscape in VoIP, UCaaS, and AI.
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Generative AI - Track II (Grand D)
As businesses across the globe seek to gain competitive advantages and optimize operational efficiencies, Agentic AI emerges as a pivotal technology, offering unprecedented opportunities for automation and decision-making. Consideration the next wave in Generative AI, Agentic AI has the potential to create higher levels of impact in business operations. This session will begin with an introduction to Agentic AI, discuss popular enterprise use cases for Agentic AI, and lay out the challenges in adopting Agentic AI and best practices to overcome these challenges.
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Channel Track (208)
In today's digital age, effective marketing is essential for channel partners to compete and succeed. This session will provide practical tips and strategies for modernizing your marketing efforts. We'll discuss the importance of content marketing, social media, email marketing, and data-driven insights in driving lead generation and customer engagement, and much more.
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Service Provider Track (209)
Telecom providers are uniquely positioned to play a critical role in supporting and enabling their customers’ digital transformation initiatives. From connectivity and to infrastructure to services and platforms to expertise, providers and their partners are well-positioned to continue to drive modernization efforts. This session will explore the opportunities for telecom providers to support businesses on their digital journeys, including evolving and emerging needs, the value of technology partnerships in enhancing service portfolios, and much more.
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MSP Expo Business Track (Palm A)
Navigating the ever-evolving minefield of managed service providers (MSPs) and vendors requires a keen understanding of emerging trends and industry challenges. Join the all-star MSP & Vendor Panel for a thought-provoking session that explores the latest developments, potential pitfalls, and opportunities for growth. Discover strategies and ensure your business thrives in this dynamic market.
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MSP Expo Tech Track (Palm B)
The network is every business’ lifeline and, for MSPs, it represents a two-fold opportunity. They themselves need to ensure reliable connectivity to serve their customers and, at the same time, can maximize their value proposition to clients by offering secure, reliable connectivity. This session will explore strategies for MSPs to deliver unparalleled network and service availability to their clients, including redundancy techniques to achieve near 100% uptime, diverse connectivity options including 5G and LEO satellite, and how to design and implement secure network frameworks that minimize disruptions and enhance user experiences. The discussion will also include how to effectively bundle the power of diverse connectivity with robust security and other related services to create compelling bundled offerings that maximize profitability and differentiate your MSP.
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11:00-11:45am
Wednesday - 2/12/25
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AstriCon (Floridian D)
Enhancing Network Performance: Strategies for Building Robust Telephony Solutions
AST-10 MD Shamim Reza currently serves as a Senior Telephony and System Expert at TDCX (MY) SDN. BHD, and has extensive hands-on experience in Asterisk and IP/PBX systems. In this session, he will discuss his approach to developing and managing effective contact center solutions that enhanced efficiency and elevated customer satisfaction. His strategies led to a 30% improvement in system performance and a 50% reduction in downtime through strategic monitoring and proactive maintenance.
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Enterprise Cybersecurity (Grand A)
It's not a question of if, but when, a cyber attack will impact your business. A well-crafted incident response and recovery plan is essential for minimizing the impact of any cyberattacks. This session will discuss the key components of an effective incident response plan, including incident detection, containment, eradication, recovery, and lessons learned. Attendees will learn about testing incident response plans and ensuring that organizations are prepared to respond to a variety of cyber threats.
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Future of CX (Grand C)
Microsoft has made strategic moves into CX, with an eye on enabling companies to leverage Teams for their calling and contact center needs. In this session, we’ll take a look at Teams contact center use cases, as well as provide insights and guidance on how to integrate Teams into the contact center environment. Whether you’re considering a tech upgrade or interested in future trends, attend this session to gain insights on how Microsoft thinks about CX, and the benefits and challenges of working with Microsoft and its partners.
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Future of Work (Grand E)
Unified Communications as a Service (UCaaS) is widely-used as a platform to manage communications and collaboration needs in the workplace, making it a core driver for future of work. The importance of UCaaS will only grow as Work from Anywhere (WFA) becomes the norm, and workers need an integrated platform that supports all of their applications, especially those that enable collaboration. AI is further intensifying the need for UCaaS, as features such as Copilot and Generative AI become core to everyday workflows. Together, all of these capabilities produce new sets of data that AI can use to make teams more effective, to develop better knowledge bases, and to improve decision-making. This session will explain why UCaaS is so central for future of work, along with what strategies business leaders should take to choose the right platform and the right vendor.
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Generative AI - Track I (Grand B)
Imagine a future where startup founders, solution architects, and software developers collaborate with generative AI tools to brainstorm on new ideas, create prototypes, and develop MVP to support their Business Proposals. Generative AI combined with agentic systems will act as an extension of human intelligence handling repetitive tasks, analyzing complex data, and proposing innovative solutions. The use of generative intelligence and agentic systems is already underway and their rapid evolution promises to unlock unprecedented possibilities such as accelerated prototyping, personalized innovation, and collaborative ecosystems. This session will deliver an understanding of the future role of Generative Intelligence, Agentic Frameworks, Multi-Agent Systems, and automated Software Development Lifecycles. It will explore how GenAI-Multi-Agent Systems have the potential to redefine the essence of collaborative creative process, with the focus on software development but extensible to other areas of creative thinking. Attendees will also get a forward-looking glimpse into the impact of innovative processes and methodologies in Generative Intelligence, Multi-Agent Systems, and automated Solution Development.
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Generative AI - Track II (Grand D)
Security Concerns and Considerations While Developing a Responsible GenAI Application
GAI-21 The rapid proliferation of generative AI technologies has introduced significant security and privacy challenges that must be proactively addressed to ensure responsible deployment. This session presents a comprehensive framework for integrating "Secure by Design" principles into the development of enterprise-scale generative AI applications. Through a threat analysis of a representative Retrieval-Augmented Generation (RAG) deployment, we will first look at potential vulnerabilities aligned with key threat model frameworks. We will then walk you through a multi-faceted mitigation strategy, encompassing secure model fine-tuning, end-to-end data encryption, robust access controls, and comprehensive monitoring and auditing. This session would provide a practical roadmap for software architects, security professionals, and AI researchers to build robust, trustworthy, and privacy-preserving intelligent applications, empowering organizations to unlock the transformative potential of generative AI while safeguarding sensitive information.
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Channel Track (208)
Today's telecom industry is, in fact, much more than pure telecom and this dynamic, new version of the telecom sector presents new opportunities for channel partners. This session will explore emerging trends and technologies in the telecom space, and how channel partners can leverage these trends to expand their offerings, reach new markets, and drive business growth.
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Service Provider Track (209)
Harnessing Cable Infrastructure: Enabling AI, Convergence, and Future of Work Solutions
ITSP-10 In an era defined by rapid digital transformation, businesses across industries are increasingly reliant on robust technological solutions to drive growth and efficiency. Learn how cable companies play a crucial role in this landscape, offering infrastructure and services that underpin critical initiatives such as AI integration, IT and telecommunications convergence, managed services, and the future of work strategies. This panel will provide invaluable insights into how cable companies are fostering innovation and empowering businesses to thrive in an ever-evolving digital ecosystem, discussing strategies and innovative solutions for agents, managed service providers, and partners to utilize in generating leads and providing business solutions.
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MSP Expo Business Track (Palm A)
Unravel the secrets to successful MSP operations, combining technology, customer-centric approaches, and smart business strategies. Learn how to design and implement processes and systems that can scale with your MSP as it grows, and gain insights from real-world examples of how thriving MSPs harness innovative tools and methodologies to enhance operational efficiency, client satisfaction, and financial growth.
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MSP Expo Tech Track (Palm B)
The landscape for enterprise connectivity continues to evolve, and MSPs are winning share. What’s happening in the connectivity world as enterprises’ options increase with the proliferation of fiber, 5G, satellite, and fixed wireless? Where are we in the adoption of technologies like SD-WAN and SASE? How is AI impacting connectivity MSP offerings? Where are the growth opportunities and what does it take to succeed? Hear from a panel of connectivity MSP CEOs who are at the forefront of the evolution.
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12:00-12:45pm
Wednesday - 2/12/25
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AstriCon (Floridian D)
One of the key challenges in voicebot development is achieving seamless, real-time interactions that feel natural to the user. Ensuring consistent responses and allowing users to interrupt the conversation are two major hurdles that are often difficult to implement effectively. This session presents a dockerized application specifically designed to address these challenges using the Asterisk Audiosocket open source extension. Attendees will gain insights into how this solution can enhance real-time conversational AI experiences, enabling more dynamic and natural voice interactions.
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Enterprise Cybersecurity (Grand A)
The Human Element: Building a Security Culture to Combat Phishing and Social Engineering Threats
ECE-11 Phishing and social engineering attacks continue to be a significant threat to organizations, and they are only becoming more complex and harder to identify. This session will explore the human element of security and discuss the importance of building a strong security culture. Attendees will learn about strategies for raising awareness, training employees, and fostering a security-conscious mindset, with the goal of understanding how to effecetivly mitigate social engineering and phishing risks.
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Future of CX (Grand C)
Whether reaching out to customers with special offers, appointment reminders, shipping notifications, or the like, companies have long been challenged by non-responsiveness. That is, consumers too often ignore legitimate outreach for fear that a bad actor is behind the call or message. Branded calling and branded messaging can help solve this problem, enabling companies to increase trust and credibility of their outreach while building brand awareness and increasing engagement. In this session, you'll learn:
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Future of Work (Grand E)
With many businesses mandating full return-to-office, the hybrid work model is becoming harder to manage. The comforts of working from home will not be given up easily, giving business leaders pause to re-think how best to balance a hybrid approach. Decisions about technology will be critical for striking a balance, as each setting has a distinct set of needs. To attract workers back to the office, the experience simply has to be better than being at home, and there is a wide range of technologies purpose-built to provide that. Where home office is not the norm, important technology decisions need to be made, such as having business-grade connectivity, the right type of endpoints, and a physical setting optimized for full-time work. This session will help business leaders understand how to make good choices for both types of settings, as well as why these choices are so important for the future of work.
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Generative AI - Track I (Grand B)
Senior Analyst, Intelligent Video & Enterprise Streaming
IntelliVid Research
Learn how generative AI is transforming the landscape of digital marketing. Discover how to create engaging content, personalize marketing campaigns, and optimize customer journeys using AI-powered tools. Explore real-world examples of how businesses are using generative AI to drive customer acquisition, improve conversion rates, and enhance brand loyalty.
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Generative AI - Track II (Grand D)
VP, Business & Consumer Experience Applications and IT Operations
Memorial Healthcare System
Discuss the ethical considerations surrounding generative AI, including bias, privacy, and transparency. Learn how to develop responsible AI practices that align with your organization's values and comply with ethical guidelines. Explore strategies for mitigating the risks associated with AI and ensuring that AI is used as it is intended.
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Channel Track (208)
The modern workforce has unique needs and expectations, vastly different from previous versions even a few years ago. This session will explore the latest technologies that can help businesses meet these modern workforce demands and discuss topics such as collaboration tools, cloud-based solutions, and AI-powered technologies. Channel partners will learn how to identify and deliver these solutions to their customers, driving value and improving productivity.
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Service Provider Track (209)
With the end of life of Metaswitch and the slow death spiral of Broadsoft, service providers are wondering what to do about a voice softswitch. At a time when voice revenues aren’t valued versus broadband revenue, what is an ISP to do? This session, backed by experience from having helped more than 60 service providers select a softswitch and launch voice services, will look at the total cost of ownership of these legacy platforms and what questions need to be asked to craft a voice strategy going forward.
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MSP Expo Business Track (Palm A)
As MSPs grow their businesses and strengthen their service portfolios, understanding compliance and tax requirements is an imperative. Learn the difference between agent and owner models, implications of Federal and state requirements as well as corporate compliance mandates, how to manage supplier relationships and avoid double taxation, and more. Hear and discuss cautionary tales from the real-world trenches from MSP owners that have successfully navigated the path to growing a profitable and compliant MSP.
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MSP Expo Tech Track (Palm B)
Microsoft offers numerous applications universally used by businesses across the globe including, Office 365, Microsoft Teams, Microsoft Copilot, and more. Learn how MSPs can monetize Microsoft’s dominance, including how to monetize Microsoft 365, how Copilot and AI functionality within Microsoft 365 can help MSPs and their end customers save time, enhance productivity and increase their bottom line, and how to maximize the Teams voice opportunity.
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12:45-1:30pm
Wednesday - 2/12/25
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1:30pm
Wednesday - 2/12/25
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Keynote Presentation (Floridian Ballroom, 3rd Floor)
Generative AI is transforming industries and driving innovation at a rapid pace. At a time when AI technologies are performing so many tasks efficiently, there are still a lot of things that require the human connection. Many roles like sales, marketing, human resources and even technology need humans with comprehensive verbal skills, leadership skills and emotional intelligence to build teams, connect personally and help pave the way for a better future. But, in an increasingly technology-driven world, it is no surprise that human relationships and soft skills have started to lag behind. Generative AI can be used as an effective tool to help improve and upskill these much needed soft skills by offering personalized and interactive learning experiences. For instance, AI-powered platforms can provide real-time feedback on communication skills, enabling users to refine their verbal and written expression. Additionally, AI can simulate emotional scenarios to help individuals practice empathy and emotional intelligence. This session is focused on ideas and strategy to use the powerful AI models to help improve the soft skills by designing tools to enhance teamwork and collaboration which can facilitate better decision-making and cooperation among team members.
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1:30-2:15pm
Wednesday - 2/12/25
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AstriCon (Floridian D)
During a consulting engagement, David was tasked with developing a solution to play an audio file simultaneously to both parties on a call with a single key press. While this may seem like a pretty basic requirement, anyone who has attempted it knows the numerous challenges that stand in the way!
Join this session to discover the different approaches David tried, the reasons why they didn't (or couldn't) work, and how he ultimately devised a solution that not only delivered on the client's needs, but also wowed them.
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2:00pm
Wednesday - 2/12/25
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Keynote Presentation (Floridian Ballroom, 3rd Floor)
Keynote Presentation by Kellanova: Case Study: Transitioning from 100 yrs of Internal Experience to a Managed Services Provider
K-03 In this session, we'll explore a real-world case study detailing the successful transition from managing a team with 100 years of collective experience to partnering with a Managed Services Provider (MSP). Discover the strategic decisions, challenges, and lessons learned throughout the process, including how to ensure operational efficiency, cost savings, and enhanced service delivery. This session will offer valuable insights into scaling IT operations, optimizing resources, and driving long-term business growth through managed services.
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2:15-3:00pm
Wednesday - 2/12/25
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AstriCon (Floridian D)
Alex discusses the use of Asterisk as a call receiver in their automated test suite for the next generation of their high-performance routing platform. Alex will share technical insights to help others adopt a similar approach. The chosen testing methodology heavily emphasized end-to-end tests, as the interaction of components is vital for customer satisfaction and highlights areas prone to common breakage.
Although Asterisk is not used internally, it was chosen for its ability to provide back detailed SIP attributes to the test runner. Despite some challenges due to its high-level abstraction, and consistent across versions, showcasing its versatility in telephony systems. While Asterisk may not seem like the best choice for this task—being a high-level telephony engine that abstracts channel technology into broad call concepts in the dial plan—it has proven reliable, with tools that can achieve this goal, even if they are somewhat obscure.
In the end, Asterisk impressed with its capacity and stability for these workloads, as well as its consistent performance across versions. This highlights Asterisk's versatility as a building block for all kinds of telephony systems.
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2:30pm
Wednesday - 2/12/25
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Keynote Presentation (Floridian Ballroom, 3rd Floor)
Keynote Presentation: Fireside Chat with Kaseya Vice Chairman Fred Voccola
K-04
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3:00-7:00pm
Wednesday - 2/12/25
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3:15-3:45pm
Wednesday - 2/12/25
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AstriCon (Floridian D)
Telecom Observability made simple. Monitor and analyze your VoIP traffic, stack, and infrastructure in minutes. Lorenzo will teach you how to enhance your telecom operations and troubleshoot issues effectively. Discover best practices and innovative strategies to optimize your network performance and ensure seamless communication.
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3:30pm
Wednesday - 2/12/25
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MSP Solutions Theatre (Kaseya MSP Solutions Theatre)
In this session, Cynet COO and Co-founder Netanel Amar distills three points of comparison for MSPs to identify which cybersecurity platform will best protect their customers while boosting their bottom line:
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Solutions Theatre (Expo Floor Theatre)
The rise of GenAI and LLMs is transforming how businesses operate, shifting from a world of isolated AI tools to one where hundreds of autonomous agents work alongside us—driving execution across engineering, product management, marketing, and sales. In this session, we’ll explore how companies are deploying AI agents to scale faster, make better decisions, and unlock new levels of efficiency. We’ll also discuss the future of work, where a 10-person startup can scale to a billion-dollar unicorn by leveraging AI agents for every function. As AI becomes deeply embedded in workflows, organizations must rethink key metrics, decision-making structures, and how teams collaborate. The companies that adapt will thrive—those that don’t will be left behind.
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3:45-4:30pm
Wednesday - 2/12/25
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AstriCon (Floridian D)
Adrian will discuss the current state of affairs of RTC (Real-Time Communication) clients in the open source domain, questioning the ongoing relevance of pure SIP clients. He discuss whether WebRTC is a future-proof approach for when it comets to building a client, emphasizing its integration into web browsers and its potential for creating interactive applications.
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4:00pm
Wednesday - 2/12/25
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MSP Solutions Theatre (Kaseya MSP Solutions Theatre)
Risk of data loss and operational disruption can stem from more than the ransomware in news headlines. Join for a live hacking demonstration of a common-looking USB device and discussion on physical and digital methods of control to minimize data exfiltration.
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Solutions Theatre (Expo Floor Theatre)
The Human-AI Symphony: Practical Strategies for Business Leaders to Amplify Human Potential with AI
SS-02 In an era where AI adoption often feels like choosing between human expertise and artificial intelligence, forward-thinking organizations are discovering the transformative potential of human-AI collaboration. This session explores how organizations are leveraging digital personas and intelligent communication systems to create a more dynamic, efficient, and human-centric work environment. We'll examine how Subject Matter Experts (SMEs) can scale their impact through AI-powered digital twins while maintaining authentic human connections. Through real-world examples and demonstrations of IgniteTech's MyPersonas and EloquensAI solutions, we'll show how businesses are bridging the gap between AI capabilities and human expertise. This session is ideal for business leaders seeking practical insights into implementing AI solutions that promote collaboration while maintaining the irreplaceable human element in their operations.
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4:30pm
Wednesday - 2/12/25
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MSP Solutions Theatre (Kaseya MSP Solutions Theatre)
MSP Solutions Showcase by SaaS Alerts: From Oops to Action: How SaaS Alerts Turns Human Error into Quick Recovery
MSPSS-03 Hackers are crafty — and getting craftier. No matter how awesome your MSP skills are (and we know they’re pretty awesome)… No matter what level of oversight you have over your clients’ SaaS environment… No matter what tools you use… And no matter how hard your team works… None of that will prevent a breach if someone falls for a phishing email because, as an MSP, you already know the most dangerous threat to cybersecurity: Human error. In this session, you will learn how SaaS Alerts can quickly detect a breach and automatically shut it down. Because even with kickass training and other protocols in place, human error happens, and we’ll show you how you can minimize the damage and be the cybersecurity hero your clients expect.
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5:00pm
Wednesday - 2/12/25
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MSP Solutions Theatre (Kaseya MSP Solutions Theatre)
Email Security for Data Sensitive Industries: How MailGate works with MSPs and Partners
MSPSS-04 Email remains a primary vector for cyber threats, especially for data-sensitive industries such as healthcare, finance, and legal services. Organizations require robust, scalable solutions to protect against phishing, data loss, and compliance risks. MailGate is designed to flexibly integrate with Managed Service Providers (MSPs) and partners to deliver advanced email security tailored to industry-specific needs. This paper explores how MailGate enhances threat protection, automates compliance enforcement, and enables centralized management for MSPs. By leveraging proprietary threat detection, leading encryption, and intuitive policy-based controls, MailGate ensures secure and compliant email communication while enabling MSPs and partners to offer value-added services to their clients.
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Solutions Theatre (Expo Floor Theatre)
Generative AI Solutions Showcase - Shaping the Future of AI: Voice Cloning and Synthetic Data in Action
SS-04 Voice cloning and synthetic data are transforming conversational AI by enabling scalable, personalized interactions. Deepgram’s advanced voice synthesis allows for the creation of diverse, natural voices, while synthetic data provides an unstoppable gateway to model accuracy, reducing bias, and ensuring privacy. In this session, we’ll explore how these technologies are reshaping industries and improving user experiences, offering insights into the future of AI-driven voice applications.
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5:00-7:00pm
Wednesday - 2/12/25
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5:30pm
Wednesday - 2/12/25
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Solutions Theatre (Expo Floor Theatre)
Inefficient processes drain businesses of over $5 trillion annually. The agentic AI platform offers a solution by automating and optimizing CX and EX. These intelligent agents handle complex tasks, personalize interactions, and proactively resolve issues, boosting efficiency and freeing human agents for higher-value work. The result is significant cost savings, improved customer and employee satisfaction, and a substantial impact on the bottom line.
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Thursday, February 13, 2025
7:30am-5:00pm
Thursday - 2/13/25
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8:00am
Thursday - 2/13/25
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9:00am
Thursday - 2/13/25
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Keynote Presentation (Floridian Ballroom, 3rd Floor)
Keynote Presentation by Avant: Cracking the Code: Solving Trusted Advisors’ Biggest Challenges
K-05 Today’s Trusted Advisors are always facing new challenges in the fast-paced IT landscape, from understanding evolving technologies to solving for their customer’s unique needs. Join this expert panel, moderated by Stephen Semmelroth, AVANT VP of Cloud Resiliency, to explore powerful strategies, actionable insights, and proven next steps that will supercharge your business’s success. Whether you're navigating prospecting hurdles or seeking fresh approaches, this session is packed with solutions to help you thrive.
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9:00-9:45am
Thursday - 2/13/25
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AstriCon (Floridian D)
Sangoma has been actively exploring and investing in AI products and solutions, including conversational chatbots and various other applications. This presentation will offer valuable insights from our AI team at Sangoma.
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9:30am
Thursday - 2/13/25
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Keynote Presentation (Floridian Ballroom, 3rd Floor)
Threat actors don’t follow the rules—so why are companies still relying on outdated playbooks? Cyber threats are constantly evolving, becoming more complex and frequent, making it difficult for companies to keep pace and protect their digital assets and infrastructure. Join former World’s Most Wanted Hacker and zeroday developer, Jesse Tuttle aka Hackah Jak, along with his prodigy daughter, AP2T Labs founder Reese Bess, as they pull back the curtain on how businesses can overcome modern threats. This no-holds-barred fireside chat will challenge the way you think about cybersecurity.
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9:45-10:30am
Thursday - 2/13/25
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AstriCon (Floridian D)
Swapping a Proprietary Cloud Communication Service for an Asterisk-Based Solution on Kubernetes, or... "How to Change the Engine of Your Car While Flooring It on the Highway!"
AST-17 World Direct, in partnership with A1 Austria, developed a cloud-based Unified Communications solution that has grown to support 75,000 endpoints for 1,200 customers since its 2005 launch. To enhance operational independence and scalability, the platform was revamped using an "open-source first" approach, transitioning from a proprietary monolithic system to a Kubernetes-based microservices architecture. This session will discuss the journey of maintaining scalability, the challenges encountered, and the innovative solutions implemented, focusing on the benefits of hyperscaling, SIP routing challenges, and the transformative role of containers.
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10:00am
Thursday - 2/13/25
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Keynote Presentation (Floridian Ballroom, 3rd Floor)
Keynote Presentation: HyperGrow Your Business & AI Practice Powered by IBM
K-07
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10:30am
Thursday - 2/13/25
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Keynote Presentation (Floridian Ballroom, 3rd Floor)
Keynote Presentation: AI in Action: Driving Excellence Across Customer Experience, Cybersecurity, and Cloud
K-08 Widespread AI implementation is just around the corner. Productivity and efficiency gains enabled by generative and non-generative AI technologies are no longer just hype – they’re here. In this dynamic panel discussion led by Telarus CRO Dan Foster, you’ll learn the latest trends behind AI buying behaviors, proven use cases for AI as a powerhouse enablement technology across CX, cybersecurity, and cloud, and upsell strategies for adding AI to your growing business offerings.
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10:45-11:30am
Thursday - 2/13/25
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AstriCon (Floridian D)
This session will address compliance issues relevant to companies and call/contact centers.
Key discussion points include:
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11:00am-5:00pm
Thursday - 2/13/25
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11:30am
Thursday - 2/13/25
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12:00pm
Thursday - 2/13/25
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MSP Solutions Theatre (Kaseya MSP Solutions Theatre)
MSP Solutions Showcase - Presentation by Ceburu
MSPSS-08
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12:00pm
Thursday - 2/13/25
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MSP Solutions Theatre (Kaseya MSP Solutions Theatre)
MSP Solutions Showcase - Presentation by Ceburu
MSPSS-08
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12:00-12:45pm
Thursday - 2/13/25
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AstriCon (Floridian D)
Joel's presentation will discuss the transformative impact of artificial intelligence (AI) on open-source communication platforms like Asterisk and FreePBX. It will cover AI integration for features such as speech recognition and automated call handling, the enhancement of security through AI-driven measures, and future trends in AI and telecommunications. The goal is to highlight how AI can improve innovation and security in the VoIP industry.
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Enterprise Cybersecurity (Grand A)
Artificial intelligence has the potential to revolutionize cybersecurity. This session will explore the intersection of cybersecurity and AI, discussing the benefits and challenges of using AI for threat detection, prevention, and response. Attendees will learn about AI-powered security tools and techniques, as well as the ethical implications of using AI in cybersecurity.
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Future of CX (Grand C)
SPECIAL ROUNDTABLE SESSION - CX Lens: What Does Your AI Workforce of the Future Look Like?
FOCX-12 Enterprises are under pressure to deliver next-gen customer service experiences, and as a result, many are turning to AI Agents, powered by Generative and Conversational AI. Join an interactive roundtable discussion with like-minded Customer Service and CX leaders around the intersection of AI and real-world challenges. Hosted by Gartner and Forrester Conversational AI leader, Cognigy, share and hear real-world stories about how AI is transforming CX and catapulting ROI, and get inspired about how to form your AI workforce of the future.
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Generative AI - Track II (Grand B)
Understand the data privacy and security risks associated with generative AI and explore best practices for protecting sensitive data. Learn how to comply with data privacy regulations, mitigate data breaches, and ensure the ethical use of AI. Discover strategies for building trust with customers and maintaining data integrity in the age of AI.
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Channel Track (208)
Effective sales skills are essential for channel partners to succeed and understanding the tech sales cycle is a key to maximizing opportunities. This session will provide practical tips and strategies for mastering the tech sales cycle, and will discuss several other related topics, such as qualifying leads, building relationships, overcoming objections, and closing deals.
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Service Provider Track (209)
In today’s digital landscape, businesses must capture attention in an increasingly crowded marketplace. Storytelling has always been at the heart of brand identity, but emerging technologies are redefining how companies connect with their audiences. Virtual reality (VR), augmented reality (AR), and artificial intelligence (AI) are revolutionizing brand storytelling, creating immersive experiences that engage customers on a deeper level. This session will explore how businesses can leverage these innovations to craft compelling, interactive brand narratives. She will showcase real-world examples, including BRCvr—an official virtual Burning Man experience—and other cutting-edge applications that bring stories to life in ways that drive engagement, loyalty, and impact. Join us to discover how immersive storytelling is shaping the future of brand communication and learn actionable strategies to integrate these technologies into your business.
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MSP Expo Business Track (Palm A)
In a competitive market, first impressions can mean the difference between winning business and rejection. Learn how to identify the right prospects, craft compelling proposals, present effectively, and close deals to convert leads into paying clients.
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MSP Expo Tech Track (Palm B)
The Cybersecurity Arms Race: Securing Your Clients in an Evolving Threat Landscape
MSPT-12 Discuss the latest cybersecurity threats and best practices for proactive defense. Explore tools and techniques for SASE and network security, endpoint protection, incident response, and more, to keep your clients safe in a cloud-first world.
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12:45-1:15pm
Thursday - 2/13/25
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AstriCon (Floridian D)
RevComm, a Japanese voice technology startup, offers its AI-enabled IP phone service, "MiiTel Phone," in Japan and Indonesia, and markets it as "RevComm Phone" in the United States. In the summer of 2024, they launched an innovative service called "Scan To Call," allowing users to initiate calls directly from their mobile browsers by simply scanning a QR code, without the need for app installation or a native dialer, utilizing WebRTC technology.
In this session, Takekatsu will provide an overview of the service, detail the system architecture using Asterisk, and demonstrate its functionality.
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1:00pm
Thursday - 2/13/25
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MSP Solutions Theatre (Kaseya MSP Solutions Theatre)
MSP Solutions Showcase - Presentation by NUSO
MSPSS-10
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Solutions Theatre (Expo Floor Theatre)
Preparing for the future of work requires a strategy, and this is not the time to rely on gut feel. Employees and managers will have different priorities, and technology can play a key role to bridge those divides. This is where industry-based research can be invaluable, helping decision-makers connect the dots across the organization for a more strategic approach to future of work. During this opening keynote session, Future of Work conference Chair Jon Arnold will review current research about the state of the workplace, and how businesses can develop more effective future of work strategies.
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Special Networking Event (Room 201 A/B)
The State of AI in South Florida
TH-02 AI Uncorked
GPTuesdays
AI Expert & Investor
AI Hub
AI Salon
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12:30pm
Thursday - 2/13/25
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MSP Solutions Theatre (Kaseya MSP Solutions Theatre)
MSP Solutions Showcase - How GenAI Agents are Obliterating Hold Times and Voice Frustrations
MSPSS-09 Discover how Generative AI is transforming communication by eliminating long hold times and voicemail hassles. This session explores the impact of AI-powered agents on streamlining customer interactions, improving efficiency, and elevating user experiences through proactive engagement.
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1:00-1:45pm
Thursday - 2/13/25
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Enterprise Cybersecurity (Grand A)
As quantum computing advances, industries face unprecedented challenges to digital security. This presentation explores the role of quantum-safe technologies and standards in addressing these challenges, with a focus on the finance sector. Dr. Keeper L. Sharkey, a leader in quantum technologies and cybersecurity, will highlight key insights from the IEEE SA 1947 Quantum Cybersecurity Framework and the InfraGard Quantum Technologies & Cybersecurity (QT&SC) Cross-Sector Council. Drawing on findings from the Quantum Economic Development Consortium (QED-C) publication on Quantum Key Distribution (QKD) in finance, this talk will delve into practical use cases and actionable strategies for adopting quantum-safe measures. Attendees will gain an understanding of emerging threats, industry trends, and how to future-proof their organizations in the quantum era. The session will be presented by Dr. Keeper L. Sharkey, a renowned quantum chemist, entrepreneur, and thought leader in advanced quantum technologies. With an introduction from Reese Bess Tuttle, Co-founder of AP2T Labs. Both Dr. Sharkey and Reese contribute to the advancement of quantum cybersecurity standards, with Dr. Keeper L Sharkey serving as Chair and Reese Bess Tuttle as Secretary for IEEE SA P1947: Standards for Quantum Cybersecurity Framework.
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Generative AI - Track II (Grand B)
Discuss current limitations of GenAI, and how potential future advancements, including breakthroughs in AI models, computer vision, and reinforcement learning, and more, will overcome them. Explore how new innovations may impact GenAI and further revolutionize industries and create new possibilities for businesses. Understand the implications of these advancements for your organization and develop strategies to prepare for the future of AI.
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Channel Track (208)
Cybersecurity should be a top priority for businesses of all sizes. This session will explore the unique challenges and threats facing organizations in today's mobile- and cloud-first world, as well as best practices for protecting sensitive data, mitigating risks, and complying with industry regulations. Channel partners will learn how to position themselves as trusted cybersecurity advisors to their customers.
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Service Provider Track (209)
The Convergence of Telecom and IT: Opportunities and Challenges for Service Providers
ITSP-13 The lines between telecom and IT are blurring, creating new opportunities – and challenges – for service providers. The rise of hybrid networks, the adoption of cloud technologies, and the integration of cybersecurity and IT services all present real opportunities for service providers to add value to their offerings and solidify relationships with their customers. The discussion will include strategies for navigating this convergence and capitalizing on the opportunities it presents for growth, partnerships, and customer value.
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MSP Expo Tech Track (Palm A)
Learn how to build a successful MSP that is attractive to potential acquirers or investors. This session covers financial planning, scalability, building a strong management team, and other factors to consider in building an attractive MSP.
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MSP Expo Tech Track (Palm B)
Understand how artificial intelligence and machine learning can benefit both your MSP and your customers by automating tasks, improving service delivery, generating valuable insights from data, elevating customer interactions, and much more.
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1:30-2:15pm
Thursday - 2/13/25
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AstriCon (Floridian D)
Released in August 2024, FreePBX 17 introduces significant changes following a major update to its underlying Linux distribution, transitioning from SangomaOS based on CentOS 7 to Debian GNU/Linux 12. Come learn what changed as we look for the Rosetta Stones under the hood.
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1:00pm
Thursday - 2/13/25
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MSP Solutions Theatre (Kaseya MSP Solutions Theatre)
MSP Solutions Showcase - Presentation by NUSO
MSPSS-10
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Solutions Theatre (Expo Floor Theatre)
Preparing for the future of work requires a strategy, and this is not the time to rely on gut feel. Employees and managers will have different priorities, and technology can play a key role to bridge those divides. This is where industry-based research can be invaluable, helping decision-makers connect the dots across the organization for a more strategic approach to future of work. During this opening keynote session, Future of Work conference Chair Jon Arnold will review current research about the state of the workplace, and how businesses can develop more effective future of work strategies.
Register me
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Special Networking Event (Room 201 A/B)
The State of AI in South Florida
TH-02 AI Uncorked
GPTuesdays
AI Expert & Investor
AI Hub
AI Salon
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1:30pm
Thursday - 2/13/25
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MSP Solutions Theatre (Kaseya MSP Solutions Theatre)
MSP Solutions Showcase - Own the Whole IT Ecosystem…5 Ways to Grow Hardware.
MSPSS-11
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2:00pm
Thursday - 2/13/25
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MSP Solutions Theatre (Kaseya MSP Solutions Theatre)
MSP Solutions Showcase - Unlocking Next-Gen Cybersecurity for MSPs with USX Cyber
MSPSS-12 Join USX Cyber at MSP Expo 2025 for an exclusive presentation on how Managed Service Providers (MSPs) can eliminate cybersecurity tool sprawl, cut costs, and enhance protection with GUARDIENT XDR and SOC-as-a-Service. Don’t miss this insightful and interactive session—designed to show how MSPs can maximize security, reduce complexity, and drive profitability.
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Solutions Theatre (Expo Floor Theatre)
Enterprise Cybersecurity Solutions Showcase - Introducing PDI: Where AI Meets Expert-Driven Cybersecurity
SS-11 Join us for a demonstration of PDI Security and Network Solutions' innovative cybersecurity platform. We'll showcase how our integrated solution combines human expertise with advanced AI to deliver comprehensive protection across your entire security ecosystem. You'll see firsthand how our platform, trusted by 2,500+ businesses across 40 countries, provides:
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2:15-3:00pm
Thursday - 2/13/25
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AstriCon (Floridian D)
This session will explore effective strategies for detecting fraud using FreePBX, focusing on tools and techniques that enhance security and monitor telecommunication activities to prevent fraudulent activities.
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2:00pm
Thursday - 2/13/25
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MSP Solutions Theatre (Kaseya MSP Solutions Theatre)
MSP Solutions Showcase - Unlocking Next-Gen Cybersecurity for MSPs with USX Cyber
MSPSS-12 Join USX Cyber at MSP Expo 2025 for an exclusive presentation on how Managed Service Providers (MSPs) can eliminate cybersecurity tool sprawl, cut costs, and enhance protection with GUARDIENT XDR and SOC-as-a-Service. Don’t miss this insightful and interactive session—designed to show how MSPs can maximize security, reduce complexity, and drive profitability.
Register me
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Solutions Theatre (Expo Floor Theatre)
Enterprise Cybersecurity Solutions Showcase - Introducing PDI: Where AI Meets Expert-Driven Cybersecurity
SS-11 Join us for a demonstration of PDI Security and Network Solutions' innovative cybersecurity platform. We'll showcase how our integrated solution combines human expertise with advanced AI to deliver comprehensive protection across your entire security ecosystem. You'll see firsthand how our platform, trusted by 2,500+ businesses across 40 countries, provides:
Register me
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2:30pm
Thursday - 2/13/25
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MSP Solutions Theatre (Kaseya MSP Solutions Theatre)
Learn what features and technologies MSPs should look for in a Multi-WAN Gateway Router Solution for their clients with single and multi-office locations.
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Solutions Theatre (Expo Floor Theatre)
Future of CX Solutions Showcase - Creating Accessible Customer Support Experiences and Unlocking a Market of Millions
SS-12 The Deaf and Hard of Hearing (D/HH) community faces significant barriers when interacting with customer support systems, resulting in missed opportunities and lost revenue for businesses. What constitutes a high-quality customer experience for the Deaf community? How many Deaf customers are reaching out to your business today? In this session, we will explore the disparities in customer support for the DHH community, examine the current state of access, and highlight the costs of inadequate solutions. Attendees will gain insights on how to offer more equitable customer experiences, tap into a largely underserved market, and improve overall customer satisfaction.
This session will address the critical gap between the customer support experiences currently offered to the Deaf community and the expectations of both customers and businesses. We will discuss common misconceptions about what constitutes accessible service and explore the real needs of DHH customers. Through a focus on emerging technologies, such as live support using WebRTC, AI-powered sign language recognition, and virtual signing avatars, we will demonstrate how businesses can leverage these tools to provide accessible, impactful, and customer-centric experiences. We will also highlight the importance of integrating live support with native language users to ensure an inclusive environment, strengthen brand reputation, and ultimately unlock access to an untapped market of millions.
Understand the current limitations of technologies used by businesses to engage with the Deaf community, and why many existing solutions are outdated and ineffective.
Explore how legacy solutions, some of which are 20-40 years old, contribute to inequitable access and a subpar customer experience for Deaf individuals.
Learn about innovative, forward-thinking technologies that are improving accessibility, including WebRTC, AI-driven sign language recognition, and virtual avatars.
Discover the positive impact that equitable customer experiences can have on business success, customer loyalty, and brand equity.
Gain insights into how businesses can proactively reach and serve the Deaf and Hard of Hearing community, enhancing customer satisfaction while expanding market opportunities.
Register me
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2:30pm
Thursday - 2/13/25
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MSP Solutions Theatre (Kaseya MSP Solutions Theatre)
Learn what features and technologies MSPs should look for in a Multi-WAN Gateway Router Solution for their clients with single and multi-office locations.
Register me
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Solutions Theatre (Expo Floor Theatre)
Future of CX Solutions Showcase - Creating Accessible Customer Support Experiences and Unlocking a Market of Millions
SS-12 The Deaf and Hard of Hearing (D/HH) community faces significant barriers when interacting with customer support systems, resulting in missed opportunities and lost revenue for businesses. What constitutes a high-quality customer experience for the Deaf community? How many Deaf customers are reaching out to your business today? In this session, we will explore the disparities in customer support for the DHH community, examine the current state of access, and highlight the costs of inadequate solutions. Attendees will gain insights on how to offer more equitable customer experiences, tap into a largely underserved market, and improve overall customer satisfaction.
This session will address the critical gap between the customer support experiences currently offered to the Deaf community and the expectations of both customers and businesses. We will discuss common misconceptions about what constitutes accessible service and explore the real needs of DHH customers. Through a focus on emerging technologies, such as live support using WebRTC, AI-powered sign language recognition, and virtual signing avatars, we will demonstrate how businesses can leverage these tools to provide accessible, impactful, and customer-centric experiences. We will also highlight the importance of integrating live support with native language users to ensure an inclusive environment, strengthen brand reputation, and ultimately unlock access to an untapped market of millions.
Understand the current limitations of technologies used by businesses to engage with the Deaf community, and why many existing solutions are outdated and ineffective.
Explore how legacy solutions, some of which are 20-40 years old, contribute to inequitable access and a subpar customer experience for Deaf individuals.
Learn about innovative, forward-thinking technologies that are improving accessibility, including WebRTC, AI-driven sign language recognition, and virtual avatars.
Discover the positive impact that equitable customer experiences can have on business success, customer loyalty, and brand equity.
Gain insights into how businesses can proactively reach and serve the Deaf and Hard of Hearing community, enhancing customer satisfaction while expanding market opportunities.
Register me
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3:15-4:00pm
Thursday - 2/13/25
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AstriCon (Floridian D)
Dialplan Gymnastics - Optimizing Dialplan with AEL and LUA: Benefits and Trade-Offs
AST-23 This talk will focus on optimizing dialplan complexity within the Asterisk project. As dialplans become more complex with added features, managing them can be challenging for developers. Strategies will be discussed for simplifying dialplan management through the transition to Asterisk Extension Language (AEL) and potentially LUA scripting. Attendees will learn about the benefits and challenges of both AEL and LUA, as well as practical migration paths that allow for gradual integration without a complete overhaul. Key messages include the advantages and trade-offs of switching to AEL, exploring LUA's versatility, and effective migration strategies for an optimized dialplan structure.
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3:00pm
Thursday - 2/13/25
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3:30pm
Thursday - 2/13/25
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4:00-5:00pm
Thursday - 2/13/25
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AstriCon (Floridian D)
Feel the pulse of the Asterisk and FreePBX by joining us to dive into the latest developments, challenges, and future directions of these open source projects. This session will provide a comprehensive update on what’s new, what’s improved, and what’s coming next in these critical telecommunication platforms.
We'll explore:
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5:15pm
Thursday - 2/13/25
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8:00-10:00pm
Thursday - 2/13/25
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Special Networking Event (Marriott Harbor Beach Resort)
ITEXPO #TECHSUPERSHOW Networking LIVE Party
X-15
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