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Events

ITEXPO 2026

Solutions for MSPs and
The Channel

Elevate Your MSP/Channel Business at ITEXPO - The largest multi-vendor channel event with 300 exhibitors and 7,000+ total attendees.

Come spend three productive days discussing innovative ways to grow your business. We know your time out of the office is precious, so every minute of your days at the show are carefully planned.

In the dynamic landscape of the IT Channel, conference sessions provide you with a golden opportunity to supercharge your business, amplify your offerings, and forge key partnerships.

Why should you be part of this Channel extravaganza?

1. It All Starts with Security:

In today's interconnected world, where cyber are a daily threat, the need for robust cybersecurity education has never been more critical for the channel. At ITEXPO, we recognize that your clients trust you not just to provide solutions, but also to safeguard their sensitive data.

  • Educational sessions place a premium on cybersecurity.
  • Every expert presenter will delve into the most pressing cybersecurity challenges and solutions tailored for you.
  • You'll gain a deeper understanding of the latest threat landscapes, compliance requirements, and cutting-edge security technologies.
  • Learn which partners offer the best solutions for your customers - and the most lucrative partnerships for you.

2. Channel-Centric Insights:

ITEXPO is the ultimate hub for Channel-centric discussions.

  • Immerse yourself in conference sessions led by industry experts who've been there
  • Engage in real talk about what it takes to succeed and grow.
  • Explore the latest tools and trends
  • Gain the knowledge and insights to unlock new revenue streams, optimize operations, and deliver white-glove service to clients.

3. Channel Partner Networking:

Connect with a powerhouse of more than 2,500 MSPs and Channel partners, vendors, and potential collaborators who understand the intricacies of the channel.

  • Forge strategic alliances that can catapult your business to new heights.
  • Compare today's innovative, AI-powered solutions to expand your portfolio.
  • Discuss proven ways to attract more clients.
  • Make game-changing Channel connections.

4. Cutting-Edge Solutions:

Venture onto the expo floor, where leading vendors showcase state-of-the-art IT solutions designed to empower your business.

Unlike single-vendor events and exclusive partner conferences, you can meet with hundreds of potential partners, and gather various points of view that lead to new opportunities.

Discover groundbreaking technologies, from managed security and cloud services to automation and AI-driven tools. These innovations are your arsenal for addressing clients' evolving needs and staying ahead of the competition.

  • Find new services and solutions to increase sales and MRR
  • Discover marketing solutions to increase customer acquisition
  • Meet with literally 100s of potential new business partners
  • Attend workshops focused on specific brands and technologies
  • Learn new ways to manage your business - from operations to HR
  • Increase the valuation of your business and prepare for potential sale

Tuesday, February 10, 2026
5:15pm
Tuesday - 2/10/26
Keynote Presentation
Keynotes & Cocktails Presentation by Telarus: Adapt or Get Left Behind: Becoming a Modern Technology Advisor
K-04

Sandpiper Ballroom

Tim Basa
SVP of Sales
Telarus
Tim Basa
SVP of Sales
Telarus
Tim Basa
SVP of Sales
Telarus
Tim Basa
SVP of Sales
Telarus
Tim Basa
SVP of Sales
Telarus
Tim Basa
SVP of Sales
Telarus
Tim Basa
SVP of Sales
Telarus
Robin Gareiss
CEO & Principal Analyst
Metrigy
The technology channel is evolving faster than ever, success is no longer about what you sell—it’s about how you think, how you position yourself, and how quickly you adapt. In this keynote, Basa brings more than three decades of in-the-trenches sales, and marketing experience to the ITEXPO 2026 stage, breaking down what it truly takes to win as a modern technology advisor. From the rise of cloud, cybersecurity, and AI to shifting buyer expectations and margin pressure, Basa connects the dots between today’s megatrends and tomorrow’s opportunities. Drawing on lessons learned since 1994, Basa challenges advisors to move beyond transactional selling and step fully into the role of strategic collaborator. Attendees will gain practical insights on how to sharpen their value proposition, build confidence in complex conversations, and create real momentum heading into 2026. Whether you’re a tenured advisor navigating reinvention or a rising professional looking to accelerate your growth, this session delivers clear thinking, real-world perspective, and a roadmap for staying relevant in a channel that rewards those who evolve—and leaves the rest behind.
10:00-10:45am
Tuesday - 2/10/26
MSP Expo Business Track
Pricing, Packaging, and Profitability: The New Economics of MSP and Vendor Growth
MSPB-01

Room 260A

Marvin Bee
President and Founder
MB Systems
Alberto Francis
CEO
Black Birch Group
Nancy Henriquez
CEO
Sibyl Consulting
Dave Jooste
President
MSPAA
Rick Mancinelli
CEO
C3 Complete
MSP margins are tightening, while customer expectations continue to rise. This panel tackles this challenge with a discussion about pricing pressure, bundling, consumption models, co-managed services, and how to stop “race to the bottom” deals. Attendees will hear specific packaging strategies MSPs are using to successfully protect profit and reduce churn.
MSP Expo Tech Track
Zero Trust Architecture: Implementing a Secure Framework for Your Clients
MSPT-01

Room 260B

Rob Allen
Chief Product Officer
Threatlocker
Zero Trust is more than a slogan – it should be a day-one operating model for every client. This session stays squarely focused on designing and deploying a Zero Trust framework for their clients, focusing on "never trust, always verify." But, moving Zero Trust from theory to deployed reality requires a multi-faceted approach. This session provides MSPs with practical insights for implementing a security framework that is natively built for today's hybrid workforce. Discussion will include core principles of the Zero Trust model – verify explicitly, use least privilege access, and assume breach – as well as the three pillars of a secure architecture (Identity, Endpoint, and Access), and how Microsoft Entra enables and enforces a Zero Trust model.
11:00-11:30am
Tuesday - 2/10/26
MSP Expo Business Track
The Profit Playbook: Smart Moves for Greater Earnings
MSPB-02

Room 260A

Brandon Taylor
Channel Development Manager
Kaseya
In this year’s State of the MSP report there were a couple of glaring patterns that had changed from past years’ results. Where competition was cited as the most frequent challenge for the last 3 years, this year, acquiring new clients was listed as the number one challenge followed by revenue growth. Also, an astonishing 91% of MSPs said profitability is a major concern for their practice.
11:45am-12:30pm
Tuesday - 2/10/26
MSP Expo Business Track
MSP Sales Mastery: A Playbook for High-Margin Growth
MSPB-03

Room 260A

Doug  Alexander
Founder, Principal Consultant, x CEO of large MSP
Bay State Growth Advisors, Focus Technologies
Michael Bakaic
Podcaster
MSPAA
Donavan Hutchinson
Chief Revenue Officer
Stock in the Channel
Anita Nielsen
President
LDK Advisory Services
Stephen Smith
CEO
Channel Hunters
Closing high-value MSP business demands a unified strategy that connects lead generation with sales team efficiency. This session delivers an end-to-end playbook for repeatable, profitable revenue. Discussion will include the core of revenue generation: Learning how to define your ideal client profile, build a steady pipeline, and conduct discovery-driven demos, as well as becoming masters at crafting compelling pitches that focus on business outcomes and proposals that secure bigger deals. The panel will also consider sales enablement strategy – the engine for consistent performance – including the essential investments in tools, training, and processes necessary to drive peak success.
MSP Expo Tech Track
Monetizing Compliance Services: How MSPs Can Tap Into High Margin Opportunities
MSPT-03

Room 260B

Doug Barbin
President and National Managing Principal
Schellman
Steven Hess
CEO & Co-founder
Deep Fathom
Allen Proithis
CEO
Capstone Partners
Tomas Sjostrom
President, Technology Services
James Moore and Co.
Compliance certification in some form is required of nearly every business. Satisfying data privacy mandates like CMMC, NIST, HIPAA and PCI are essential for businesses that serve the public sector, as well as healthcare, financial services and other markets. For MSPs, the growing need for compliance offers a unique opportunity to expand portfolios beyond commoditized technology, generate high margin recurring revenue, and deepen relationships with customers. This session will provide an overview of the new mandates entering the market, and describe how MSPs can quickly bring compliance solutions into their portfolios. MSPs will leave with real-world examples of how partners can use automated compliance solutions to expand revenue and provide high value services for their customers.
1:30-2:15pm
Tuesday - 2/10/26
MSP Expo Business Track
Building a Scalable MSP Business: Creating a System for Growth
MSPB-04

Room 260A

Juan Fernandez
Founder
Summit Holdings
Kevin Masse
CEO
QuestBlue
Tonya Petrozzi
Business Coach & Consultant
Petrozzi Consulting
Amy Slater
Member Relations Advocate
MSPAA
In this session, successful MSPs speak to their peers about how to achieve sustainable growth. Learn how to design and implement processes and systems that can scale with your business, and the tools and technologies that enable it. Gain insights from real-world examples that highlight enhanced operational efficiency, client satisfaction, and financial growth.
MSP Expo Tech Track
Pros and Pitfalls: Communications as a Growth Lever for MSPs
MSPT-04

Room 260B

William Dicker
Co-owner & Principal
Team Logic IT
Patrick Foster
VP of Channel Sales
NUSO
Corey Kirkendoll
CEO
5K Technical Services
Kyle Shuping
Sr. Solutions Architect
Kelly Office Solutions
MSPs are increasingly being asked to take responsibility for more than infrastructure, security, and compliance. Customers now expect their MSP to understand, and often manage, how their organization communicates, from voice and contact center platforms to integrations with CRM and collaboration tools. In this 45-minute, peer-led panel moderated by Patrick Foster, VP of Channel at NUSO, MSP owners and executives discuss how and why communications services are becoming part of the modern MSP portfolio. Panelists will share firsthand perspectives on adding UCaaS, evaluating CCaaS, and navigating integrations. What worked, what didn’t, and what they would do differently. This is not a vendor pitch or product showcase. It is a practical, experience-based conversation focused on the operational, technical, and strategic considerations MSPs face as communications becomes a core customer expectation. What You’ll learn: - Why customers are increasingly looking to their MSP to own communications - How UCaaS and CCaaS align with existing security, compliance, and network services - Common challenges MSPs encounter when adding communications to their offerings - Where integrations create real value and where they add complexity - Lessons learned from MSPs already delivering these services in the field Who should attend: MSP owners, executives, and technical leaders serving SMB, mid-market, or enterprise customers who want a clearer, peer-informed view of when, and whether, communications services belong in their business strategy.
2:30-3:00pm
Tuesday - 2/10/26
MSP Expo Business Track
Outsourced IT: Technicians Fueling IT Growth
MSPB-05

Room 260A

Christian Stephens
CEO
My Own Staff
MSP Expo Tech Track
Simplifying Cybersecurity
MSPT-05

Room 260B

Rob Allen
Chief Product Officer
Threatlocker
As cybersecurity has grown more complex with escalating threats and consequences, revisiting the fundamentals takes extra importance. Join Rob Allen, the Chief Product Officer of ThreatLocker, for a conversation that cuts through the noise to what matters most for practical and effective security. We'll explore simple things you can do to stop cyberattacks so you can better protect your organization today.
3:15-4:00pm
Tuesday - 2/10/26
MSP Expo Business Track
Pay Yourself First, Replace Yourself Next: Profit First for IT & Cyber Leaders
MSPB-06

Room 260A

Charlene Ignacio
CEO
Fornix Marketing
Rachel Siegel
CEO
Go Figure Accounting
Julie Thiel
CEO
Thiel Talent Strategy
This workshop is for IT and cybersecurity business owners who are tired of getting paid last and doing everything themselves. Using the proven business framework that is recognized as the Profit First system, you will learn how to structure your cash so you pay yourself first, fund taxes, and force your business to live within healthy operating expenses, turning it into a true money making machine. Then, with a clear profit and cash plan, you’ll see how to strategically use fractional and full time hires to replace yourself in day to day work, so the business can grow and run without you.
MSP Expo Tech Track
Automation Everywhere: AI in Service Delivery & Help Desk
MSPT-06

Room 260B

Len DiCostanzo
CEO
MSP Toolkit
Bobby Jacobs
Head of Growth
Thread
Jayesh Kasim
CEO & Co-founder
Valenta
Jason Kemsley
Chief Revenue Officer
Uptime Global
Hamed Zolghadri
CTO and Co-Founder
Netverge
Turn tickets into touchless outcomes. This session shows MSPs how to deploy AI across the support stack – intake, triage, routing, knowledge surfacing, agent assist, and self-service – so you cut MTTR while improving CSAT. The session will help MSPs map the “automation ladder” from quick wins (password resets, software installs, device onboarding) to closed-loop workflows that trigger scripts in your RMM/PSA. Learn how to choose models and guardrails, measure impact (deflection rate, FCR, backlog burn-down), and package automation as a premium SKU clients will happily buy.
5:15pm
Tuesday - 2/10/26
Keynote Presentation
Keynotes & Cocktails Presentation by Telarus: Adapt or Get Left Behind: Becoming a Modern Technology Advisor
K-04

Sandpiper Ballroom

Tim Basa
SVP of Sales
Telarus
Tim Basa
SVP of Sales
Telarus
Tim Basa
SVP of Sales
Telarus
Tim Basa
SVP of Sales
Telarus
Tim Basa
SVP of Sales
Telarus
Tim Basa
SVP of Sales
Telarus
Tim Basa
SVP of Sales
Telarus
Robin Gareiss
CEO & Principal Analyst
Metrigy
The technology channel is evolving faster than ever, success is no longer about what you sell—it’s about how you think, how you position yourself, and how quickly you adapt. In this keynote, Basa brings more than three decades of in-the-trenches sales, and marketing experience to the ITEXPO 2026 stage, breaking down what it truly takes to win as a modern technology advisor. From the rise of cloud, cybersecurity, and AI to shifting buyer expectations and margin pressure, Basa connects the dots between today’s megatrends and tomorrow’s opportunities. Drawing on lessons learned since 1994, Basa challenges advisors to move beyond transactional selling and step fully into the role of strategic collaborator. Attendees will gain practical insights on how to sharpen their value proposition, build confidence in complex conversations, and create real momentum heading into 2026. Whether you’re a tenured advisor navigating reinvention or a rising professional looking to accelerate your growth, this session delivers clear thinking, real-world perspective, and a roadmap for staying relevant in a channel that rewards those who evolve—and leaves the rest behind.
Wednesday, February 11, 2026
11:00am
Wednesday - 2/11/26
Keynote Presentation
Keynote Presentation by NinjaOne: Stop Managing the Past: Why Legacy Tools are Failing Modern IT
K-05

Sandpiper Ballroom

Paul Redding
Head of MSP Partnerships
NinjaOne
Many IT professionals think their tools are “good enough” until their techs tell a different story. Frustration with tools leads to slower response times, higher risk, and stalled growth. This session explores why IT teams are rethinking their operations – starting with the fragmented, legacy tools in their employ – and what technicians actually need to manage today’s endpoint sprawl at scale. Expect unfiltered insights, real-world lessons, and a fresh look at what modern IT needs to mitigate risk, improve efficiency, and drive better business outcomes by modernizing endpoint management and unifying IT operations at scale.
9:00-9:45am
Wednesday - 2/11/26
MSP Expo Business Track
Operational Excellence in the AI Era: Architecting the High-Performance MSP
MSPB-13

Room 260A

Paul Daigle
CEO
BizAdvisoryBoard.com
Doug Green
Publisher
Telecom Reseller
Mark  Palmer
Vice President, Managed Services
Granite
Hexi Xiao
CEO
Bumblebee
Stop simply managing; start engineering growth. This session is designed to build an MSP roadmap to peak operational performance by integrating modern hyper-automation and AI-driven insights across the business. Moving beyond traditional workflows, this discussion explores how to transform service delivery, streamline technician workflows, and eliminate critical bottlenecks using advanced tools that are available today and make MSPs leaner, smarter, and significantly more profitable.
MSP Expo Tech Track
Beyond MDR: Proactive Threat Hunting & Incident Response for MSPs
MSPT-07

Room 260B

Kevin Antkiewicz
Sales Executive
Secnap
Dor Eisner
CEO & Co-Founder
Guardz
Tyler Lalicker
CTO
Zaun.ai
Go beyond traditional managed detection and response. This session dives into advanced threat hunting techniques and building robust incident response plans to proactively identify and neutralize threats before they escalate. Learn how to empower your MSP to offer truly comprehensive security services, ensuring client peace of mind in an evolving threat landscape.
10:00-10:45am
Wednesday - 2/11/26
MSP Expo Business Track
From Proof to Profit: AI Services That Sell
MSPB-14

Room 260A

Nancy Henriquez
CEO
Sibyl Consulting
Dave Jooste
President
MSPAA
Adam Nelson
CEO
Clear Path Media
Tom Phelan
CTO
Unified Office
Mike Schwartz
CRO
Goodweek
AI isn’t a feature; it’s a service line. MSPs aren’t selling AI; they are selling AI-enabled services. This session shows MSPs how to productize AI-driven offers (e.g., help-desk automation, AI voice/chat agents, Copilot enablement, anomaly detection, and executive summaries) into clear bundles with defensible margins. MSPs will learn outcome-led positioning, value-based pricing, scoping/SOW language, and a GTM strategy that targets the right use cases that can be easily converted into revenue. A key part of this discussion will include managing client adoption and AI Governance & Compliance, covering essential controls for data safety, algorithmic bias, and regulatory alignment. By presenting AI as a "capacity multiplier" and successfully managing client risk and compliance, MSPs can turn AI into a highly profitable revenue engine.
MSP Expo Tech Track
Observability & RMM 2.0: Telemetry-Driven, Predictive Support
MSPT-08

Room 260B

David Duffett
Chief EnthusIASM Officer
Let The Geek Speak
Jim Gurol
CEO
Netverge
Britton Starr
Technical Account Manager
BigPanda
Mike Veedock
Solutions Engineer, Security
Cisco
Move from reactive noise to proactive insight. This session will explore how to enrich classic RMM with modern observability – endpoint, network, SaaS, and security telemetry – so MSPs can predict incidents, not just respond to them. Discussion will include health scoring, anomaly detection, synthetics for critical workflows, and SLOs clients can understand, and ways MSPs can prove “proactive value” with before/after metrics that drive retention and expansion.
2:00-2:45pm
Wednesday - 2/11/26
MSP Expo Tech Track
Value-Added Cybersecurity: Differentiating Your MSP with Enhanced Security Services
MSPT-09

Room 260B

Mike Anderson
Global MSP Channel Manager
EasyDMARC
Sean Bennett
Senior Director of Sales
Decian
Jared Casner
Co-founder
Blacksmith InfoSec
Chuck Szymczak
Channel Sales Manager
Aura Business
With ever-increasing cyber threats, robust cybersecurity tops the list of IT must-haves for both MSPs and their clients, which offers MSPs a very real opportunity to differentiate themselves from competitors. MSPs that build strong cybersecurity practices and prove they have the tools, resources, and expertise at their disposal to maximize clients’ security postures, can drive success and growth through comprehensive security practices. This session goes beyond basic cybersecurity to explore cutting-edge strategies and best practices MSPs can employ to protect clients at every threat surface and attack vector, demonstrating value through the latest strategies for advanced threat detection and identity protection, proactive security policies, and effective incident response measures, helping them build strong cybersecurity practices that grow their businesses while protecting their clients.
3:00-3:45pm
Wednesday - 2/11/26
MSP Expo Business Track
Vertical Specialization Playbooks for MSPs
MSPB-10

Room 260A

Stephanie Benzik
Sr Director of Marketing
Greenstar Marketing
Doug Green
Publisher
Telecom Reseller
Tyler Newbold
Channel Partner Manager
Weave
Paul Redding
Head of MSP Partnerships
NinjaOne
Generalists struggle to stand out; specialists win on trust and speed. This session shows MSPs how to pick a vertical (healthcare, legal, financial services, manufacturing, etc.), shape a repeatable service catalog, and build a compliance-led narrative that resonates with budget owners. Discussion will cover reference architectures, packaged assessments, vertical KPIs, content and events that generate qualified leads, and how to capture case studies without breaching confidentiality. MSPs will leave with a specialization plan they can implement to grow their businesses.
MSP Expo Tech Track
MSP Compliance Emergency: Why Your Own House Isn’t in Order and What It Will Cost You
MSPT-10

Room 260B

Jay Anson
Founder
Guardian Cyber
Kimberly Baker
VP, Strategic Partnerships
Solvo
Robert Brown
CEO
CDR Global
Charlene Ignacio
CEO
Fornix Marketing
Zack Schwartz
VP, Partnerships
Trustifi
Michael Zbarsky
Co-Founder
Blacksmith InfoSec
MSPs work hard to keep clients compliant, yet their own compliance is often incomplete, undocumented, or dangerously out of date. This session exposes the hidden risks inside MSP businesses themselves, including regulatory exposure, heightened breach impact, contract liability, lost trust, and the very real threat of becoming the weakest link in the supply chain. Attendees will learn what “good” internal compliance actually looks like for an MSP, the minimum controls and documentation they must have today, and a practical roadmap to close gaps before regulators, insurers, or a security incident force the issue for them.
Thursday, February 12, 2026
8:30-12:30am
Thursday - 2/12/26
MSP Expo Business Track
The MSP M&A Master Class on Valuation, Exit Readiness, and Value Drivers
MSPB-11

Room 260A

Kimberly Baker
VP, Strategic Partnerships
Solvo
Michael Goldstein
President
LAN Infotech
Charlene Ignacio
CEO
Fornix Marketing
Rick Murphy
Founding CEO, Managing Partner
Cogent Growth Partners
Roli Points
Co-founder & Chief Strategist
Sourcepass
Ty Richardson
CEO
One Global
Jake Spanberger
Founding Principal
Entech
Rich Tehrani
CEO, Group Editor-in-Chief
TMC
Bruce Teichman
EVP & Partner
Cogent Growth Partners
The MSP M&A market is moving fast, and owners need a clear, actionable roadmap to navigate it successfully. This super session is the definitive guide to building and realizing maximum value for your IT services business. Through this series of expert-led educational sessions, MSP owners and leaders will take a deep dive into how to maximize their valuations, ensure exit readiness, and leave with a clear and actionable MSP M&S playbook. This master class will feature several key topics to help MSPs better understand the M&A landscape and what they need to do to be successful, whether they are looking to sell now or potentially sometime in the future – or even if they are buyers. Featured education will include: The 5 Best Ways TSPs Can Increase Their M&A Value – Starting Right Now, providing immediate, practical steps to make your company more attractive to buyers and investors; and Addbacks & Synergies, which will demystify two core components of every M&A valuation. Attendees will learn exactly what these financial adjustments are, how they are calculated, and their critical role in determining your final company value. Attendees will leave this session with the knowledge to strategically position their MSP for its highest possible value. Key Takeaways include: - Five immediate actions to significantly boost your MSP's appeal and valuation. - A clear breakdown of Addbacks and Synergies and how they impact the final sale price. - A framework for assessing your current Exit Readiness and next steps. - Actionable M&A Playbook strategies for a successful, high-value transaction.
8:30-9:15am
Thursday - 2/12/26
MSP Expo Tech Track
SSPM + Copilot Governance: Securing Microsoft 365/Google and AI Assistants
MSPT-11

Room 260B

Jeff  Dworkin
Principal Consultant
Ghostpoint
Paul Lupo
Sr. Manager MSP Product Specialist
Bitdefender
Kris McDonald
Partner & Co-Owner
T3 Tech Partners
Marc Andre Tanguay
Senior Manager, Head Nerds
N-able
SaaS apps are where your clients actually work – it’s also where most data exposure happens. This session explains SaaS Security Posture Management (SSPM) and why MSPs need it. Panelists will discuss best practices for continuously checking and fixing risky settings across Microsoft 365 and Google Workspace, as well as Copilot/AI guardrails so AI assistants don’t surface sensitive information. At the end of the session, MSPs will know which settings to audit first, how to report risk and progress to non-technical executives, and how to package SSPM + AI governance as a clear, high-value managed service.
9:30-10:15am
Thursday - 2/12/26
MSP Expo Tech Track
SD-WAN & SASE for MSPs: Delivering Next-Gen Network Connectivity and Security
MSPT-12

Room 260B

Bernard Breton
CEO
Adaptiv Networks
Delve into the benefits and implementation of Software-Defined Wide Area Networking (SD-WAN) and Secure Access Service Edge (SASE). This session will equip MSPs with the knowledge to deliver next-generation network connectivity and integrated security solutions, providing clients with agile, secure, and high-performing network infrastructures.
12:00-12:45pm
Thursday - 2/12/26
MSP Expo Tech Track
Suite, Best-of-Breed, or CPaaS? Modern Comms Stacks for MSP Clients
MSPT-13

Room 260B

Jason Byrne
SVP Marketing
Crexendo
Patrick Foster
VP of Channel Sales
NUSO
Peter Radizeski
President
RAD-INFO, Inc
MSP clients live in Teams/Zoom/Webex, but voice, contact center, and workflows don’t always fit neatly in one box. This session discusses viable alternatives for communications and collaboration, including all-in UCaaS suites, best-of-breed with tight interop, and CPaaS-augmented apps. MSPs will leave with an understanding of how to determine what’s best for their clients and a path for ensuring appropriate governance, compliance, and QoS.
1:00-1:45pm
Thursday - 2/12/26
MSP Expo Tech Track
The Agentic MSP: How AI Agents Unlock High-Margin Revenue Streams and Scale Service Delivery
MSPT-14

Room 260B

Doug Green
Publisher
Telecom Reseller
Michael Lonsinger
VP, Revenue
Goodweek
Lyle Pratt
Founder & CEO
Vida
Ivan Reyes
Founder
Ambertone Solutions
Isayah Young-Burke
Insfrastructure & AI Consultant
IONOS
Resource limitations and slow response times are major issues for SMBs and the MSPs supporting them. This session explores how MSPs can immediately address these challenges and expand their cloud offerings using autonomous AI Agents to automate many high-volume tasks. These intelligent, no-code agents integrate easily with existing platforms, providing a low-lift, high-impact path for MSPs to boost margins, differentiate services, and achieve massive scale in client service delivery. Likewise, the same AI agents can be implemented in client environments to deliver the same automation and efficiency. Learn how to transform your business model and become the definitive Agentic MSP.


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