Collocated
Events

ITEXPO 2024

Solutions for MSPs and
The Channel

REGISTER NOW SEE ALL CHANNEL-FOCUSED SESSIONS

Elevate Your Channel Business at ITEXPO: Get ready to embark on a transformative journey at ITEXPO, where you'll spend three productive days discussing innovative ways to grow your business. In the dynamic landscape of the IT Channel, conference sessions provide you with a golden opportunity to supercharge your business, amplify your offerings, and forge key partnerships.

Why should you be part of this Channel extravaganza?

1. It All Starts with Security:

In today's interconnected world, where cyber are a daily threat, the need for robust cybersecurity education has never been more critical for the channel. At ITEXPO, we recognize that your clients trust you not just to provide solutions, but also to safeguard their sensitive data. That's why educational sessions place a premium on cybersecurity. We've curated a lineup of experts and thought leaders who will delve into the most pressing cybersecurity challenges and solutions tailored for you. You'll gain a deeper understanding of the latest threat landscapes, compliance requirements, and cutting-edge security technologies.

2. Channel-Centric Insights:

ITEXPO is the ultimate hub for Channel-centric discussions. Immerse yourself in conference sessions led by industry experts who've been there, and know what it takes to succeed and grow. You'll not only explore the latest tools and trends, but also gain the knowledge and insights to unlock new revenue streams, optimize operations, and captivate clients.

3. Channel Partner Networking:

Connect with a powerhouse of Channel partners, vendors, and potential collaborators who understand the intricacies of the channel. Forge strategic alliances that can catapult your business to new heights. Whether you're seeking innovative solutions, expanding your portfolio, or looking for ways to attract more clients, ITEXPO is the platform to make game-changing Channel connections.

4. Cutting-Edge Solutions:

Venture onto the expo floor, where leading vendors showcase state-of-the-art IT solutions designed to empower your business. Discover groundbreaking technologies, from managed security and cloud services to automation and AI-driven tools. These innovations are your arsenal for addressing clients' evolving needs and staying ahead of the competition.

  • Find new services and solutions to increase sales and MRR
  • Discover marketing solutions to increase customer acquisition
  • Meet with literally 100s of potential new business partners
  • Attend workshops focused on specific brands and technologies
  • Learn new ways to manage your business - from operations to HR
  • Increase the valuation of your business and prepare for potential sale

Tuesday, February 13, 2024
10:00-10:45am
Tuesday - 2/13/24
Enterprise Technology
Getting Visible: Telling Your Brand Story
E-01

208A

Telling your brand story has always been key to growing business. But, with the changing media landscape, the question of brand visibility has become muddled. This panel will discuss how brands not only become visible, but how they can do it in a way to have their stories heard with credibility. The discussion will include recent trends as well as the different strategies needed today to support propelling the narrative across earned, paid, shared and owned media, as well as other proven approaches.
MSP Expo Business Track
MSPs and Compliance: Building a Security and Compliance Framework
MSPB-01

Palm A

Jaike Hornreich
Jaike Hornreich
Managing Director-Cybersecurity
SDG
Cam Roberson
Cam Roberson
Vice President
Beachhead Solutions
The future of cyber security technology will be largely influenced by the growing compliance and insurance marketplace. As these two areas expand, cyber security providers must be able to adapt their offerings and focus on meeting the customers where there compliance landscape is taking them. This also means that security needs will change and the security needs of tomorrow will be different than the needs of yesterday. This session discuss these evolving needs and importance of regulations, including HIPAA, DFARS, CMMC, PCI, and other security frameworks. The session will talk about the importance of MSPs providing compliance services to their clients and best practices in conducting assessments, policy creation, and other aspects of a full security program.
MSP Expo Tech Track
Maximizing Revenue with White Label Programs
MSPT-01

Palm B

Kevin Masse
Kevin Masse
CEO
QuestBlue
In an increasingly competitive landscape, MSPs are constantly seeking avenues to expand their service portfolios and generate additional revenue. This session delves into the potential of white label programs for MSPs to support that goal. Attendees will discover the nuances of selecting, integrating, and marketing white label solutions, and understand how, by leveraging these programs, MSPs can seamlessly offer additional services under their own brands, boosting customer value and driving sustainable business growth.
11:00-11:45am
Tuesday - 2/13/24
MSP Expo Business Track
Top Factors to Increase Your MSP Business Value
MSPB-02

Palm A

Sean Frank
Sean Frank
Founder & Managing Partner
Cloud Equity Group
Rick Jordan
Rick Jordan
CEO
ReachOut Technology
George Sierchio
George Sierchio
EVP & Sr. Partner
Cogent Growth Partners
The MSP market has been ripe with mergers and acquisitions, and consolidation is likely to continue as some MSPs look to expand their technological and/or geographic footprints, while others look to fulfill their exit aspirations. This session will explore what really goes into valuations and what MSPs need to know to grow the value of their businesses, to allow them to capitalize on opportunities.
MSP Expo Tech Track
UCaaS and MSPs: Driving Collaboration, Productivity, and Customer Experience
MSPT-02

Palm B

David Snyder
David Snyder
VP of Sales, North America
Wazo.io
UCaaS is revolutionizing the way organizations communicate and collaborate, and it has become a critical business tool in the current work environment that features some form of remote and/or hybrid work at most companies. For MSPs, integrating UCaaS is no longer an option but a necessity. This session will explore how UCaaS enables enhanced collaboration, increased productivity, and an elevated customer experience. Through the discussion, attendees will glean actionable insights on successfully adopting and optimizing UCaaS solutions within their offerings. They will also explore the future trajectory of UCaaS in the MSP landscape, ensuring they remain at the forefront, strategically positioning MSPs for unparalleled growth and customer satisfaction.
12:00-12:30pm
Tuesday - 2/13/24
Generative AI
From Conversational AI to Generative AI
GAI-03

301

Diego Gosmar
Diego Gosmar
Chief Innovation Evangelist
XCALLY
This session looks are how to move from current conversational AI narrow models to new Generative AI pre-trained models for next generation customer care. The session will explore live cases as well as futuristic concepts, considering both benefits and challenges, results and deployment strategies, with an eye towards sustainability and ethical AI usage.
MSP Expo Business Track
Special Presentation by Wildix
MSPB-03

Palm A
MSP Expo Tech Track
Special Presentation TBA
MSPT-03

Palm B
1:30-2:00pm
Tuesday - 2/13/24
MSP Expo Business Track
Special Presentation TBA
MSPB-04

Palm A
MSP Expo Tech Track
Special Presentation by Ooma: Say Goodbye to UCaaS R.I.P (Rip and Replace)
MSPT-04

Palm B

Unified communications can frighten customers who fear the dreaded “rip and replace” of their existing infrastructure. Technology executives should not think about cloud as a destination, but as an enabler to wrap communications around their entire businesses. The new definition for R.I.P. is Repurpose, Integrate, and Pivot. Attend this session to learn how progressive organizations are repurposing existing infrastructures, integrating communications capabilities and pivoting from a one-size fits all UCaaS model to a solution that is tailored to an organization’s business model.
2:05-2:45pm
Tuesday - 2/13/24
Enterprise Metaverse
Reimagining Business in the Metaverse
EME-05

203

The metaverse is at the early stages of development and conceptualization. We are truly at the beginning. The metaverse creates an opportunity to be innovative in our approach to business and focus on the experiences we create for our customers and clients. It is the time for us to start preparing to incorporate the elements that are appropriate for our business. Education is key to knowing how to navigate the digital space safely and effectively. This session will provide a look at the future of business and the digital and workplace transformation. We will explore opportunities for implementing blockchain technology, digital assets (i.e. NFTs, cryptocurrencies), artificial intelligence, and technology-related innovation (e.g. Web 3.0)—digital twins—into our business. Additionally, we will discuss the future of work and how that impacts our business and our team’s work. However, we cannot talk about the future of business without addressing cybersecurity and how this could impact our business as we move into the metaverse. To close out the session and discussion, we will focus on developing a strategy to ultimately create experiences for our customers and clients driven by this technology.
MSP Expo Business Track
The Secret to Running a Successful MSP
MSPB-05

Palm A

Russell Kuhl
Russell Kuhl
Director of Technology
1 Point Networks
Jurgen Schwanitz
Jurgen Schwanitz
Owner
ACT COMPUTERS
MSPs stand at the forefront of the IT service industry, aiding companies in navigating the intricate landscape of modern technology. This session, featuring peers from the MSP space, unravels the secrets to successful MSP operations, combining technology, customer-centric approaches, and smart business strategies. Attendees will learn from real-work examples how thriving MSPs harness innovative tools and methodologies to enhance operational efficiency, client satisfaction, and financial growth.
MSP Expo Tech Track
Managing Cloud Costs – The Rise of FinOps
MSPT-05

Palm B

Ben McGahon
Ben McGahon
CEO
Kalibri8
While today’s cloud-first technology landscape continues to deliver benefits to businesses, many have also seen their cloud spend skyrocket, prompting a search for innovative strategies for financial governance. Enter FinOps, the operating model for the cloud era, fusing finance and operations to optimize cloud spend without compromising performance. This session, tailored for MSPs, delves into the core principles of FinOps, providing actionable insights on how MSPs can implement FinOps practices to gain better visibility, efficiency, and control over cloud expenses – for themselves and their customers. Discussion will include an examination of why cloud costs continue to increase, as well as tools and best practices for mastering the art of cloud cost management.
3:00-3:45pm
Tuesday - 2/13/24
Enterprise Metaverse
Tech to Enhance the Metaverse for Your Business
EME-06

203
Generative AI
Marketing & Sales: Where Does GenAI Fit In?
GAI-06

301

Jay Cann
Jay Cann
CTO
Synoptek
Tim McLain
Tim McLain
Director of Marketing
Commio
Alexis Quintal
Alexis Quintal
CEO
Rosarium PR & Marketing Collective
AI technology offers an array of powerful tools that have started to revolutionize how organizations engage with their target audiences, enhance brand visibility, and optimize communication strategies. This session will explore how GenAI can bolster sales and marketing efforts, including real-world examples, potential pitfalls, as well as considering how and where human involvement intersects with AI to support business objectives.
MSP Expo Business Track
Increase Profitability and Retention by Understanding Telecom Taxes and Fees
MSPB-06

Palm A

Thomas Forte
Thomas Forte
President
Red Jacket
Jeff Lytle
Jeff Lytle
Founder & President
Sandy Beaches Software
Jeff Lytle
Jeff Lytle
Founder & President
Sandy Beaches Software
In a competitive landscape, MSPs can differentiate themselves with a solid understanding of taxes and fees. Powered by the right knowledge and tools, MSPs can enhance profitability and customer retention. This session explores the complex world of telecom taxation, compliance requirements, and their impacts on both MSPs and their clients. Attendees will gain insights into the regulatory landscape, discover strategies to navigate taxation, and how to mitigate risks associated with compliance missteps. The session will highlight how leveraging technology can simplify tax management, creating a competitive advantage in the market, and lead to optimized pricing strategies, better customer relationships, and ultimately, a more robust bottom line.
MSP Expo Tech Track
Capitalizing on 5G for Revenue Growth
MSPT-06

Palm B

Ritesh Mukherjee
Ritesh Mukherjee
Senior VP and General Manager Enterprise Networks
Inseego
As the 5G revolution reshapes the connectivity landscape, MSPs must be ready to capitalize on the opportunity 5G presents for driving business expansion. This session looks at the opportunities 5G presents for MSPs to unlock new revenue streams and bolster growth, discussing strategies for developing 5G-centric offerings, exploring use-cases that cater to evolving client demands, and strategically positioning their services in a hyper-connected market. Dive into the world of enhanced connectivity, reduced latency, and unparalleled data speeds, and discover how your MSP can capitalize on 5G to drive revenue growth.
4:00-4:45pm
Tuesday - 2/13/24
Enterprise Technology
Preventing Disaster: How To Develop a Cybersecurity Plan
E-07

208A

In today's interconnected world, businesses are more vulnerable than ever to cyber threats, ranging from data breaches to sophisticated cyber attacks. Protecting critical business data has become paramount to maintaining trust and ensuring continued growth. In this session, attendees will learn the foundational elements of a robust cyber security plan tailored to their unique business needs. The discussion will explore risk assessment, proactive defense strategies, and effective incident response measures. By leveraging best practices, cutting-edge tools, and industry insights, participants will leave empowered to safeguard their organizations’ digital assets and reputation.
Generative AI
Monetizing the Coming Wave of Innovation Around Generative AI
GAI-07

301

Tristan Barnum
Tristan Barnum
CMO
Wildfire Systems
This session delves into the realm of Generative AI and explores its immense potential for monetization. By analyzing real-life examples of successful implementations and revenue-generating models, the discussion will uncover strategies, trends, and opportunities within the generative AI ecosystem. Attendees will gain actionable insights to harness the transformative power of generative AI and capitalize on the emerging monetization landscape.
MSP Expo Business Track
How to Successfully Penetrate Vertical Markets
MSPB-07

Palm A

In today's hyper-competitive landscape, MSPs face the challenge of diversifying revenue streams and enhancing client relevance. This session offers a deep dive into strategies for successfully penetrating vertical markets. Attendees will learn how to identify promising verticals, tailor services to meet unique industry needs, and leverage niche expertise to establish a competitive edge. Through real-world case studies and actionable insights, MSPs will discover how to efficiently allocate resources, foster partnerships, and drive sustainable growth in specific market segments. Join this discussion to unlock the potential of vertical market strategies and position your MSP for success.
MSP Expo Tech Track
How AI is Changing Cyber Security
MSPT-07

Palm B

Cyber security should be top of mind for every business and has created a massive opportunity for MSPs. As cyber threats evolve, traditional security measures are no longer sufficient. This session looks at AI's unparalleled capabilities in predictive threat modeling, anomaly detection, rapid-response strategies, automated learning, and more, fortify security postures and reduce vulnerabilities far beyond the capabilities of traditional methods. Attendees will gain insights into how to implementing these advanced technologies within their own service offerings and infrastructures to optimize their security services, avert cyber incidents, and drive revenue. Embrace the future of cyber defense and learn how integrating AI can provide a robust security posture, ensuring client trust and business continuity in an era of ever-escalating digital threats.
5:00pm
Tuesday - 2/13/24
Special Networking Event
Welcome Reception
X-04

3rd Floor Lobby
Wednesday, February 14, 2024
9:00-9:45am
Wednesday - 2/14/24
Enterprise Metaverse
Learning in the Metaverse: Engaging, Efficient, and Fun
EME-08

203

Education doesn’t end with obtaining a diploma. We’ve become life-long learners. No matter the role, education, or industry, we need to up- or reskill constantly to keep current. The way we learn is changing dramatically. Technological advancements enable learning in a virtual environment with much better results than ever before. How is that possible? Glad you asked! The Metaverse offers new ways of consuming information, training by doing, and actively participating in the educational process. The results are much higher engagement, retention, and satisfaction.
Generative AI
CEO Insights: The Good, Bad, and Ugly of Using Generative AI for Business
GAI-08

301

Dave George
Dave George
CEO
Greenstar Marketing
Bill McClain
Bill McClain
CEO
Stratus Dial
Bill Miller (Moderator)
Bill Miller (Moderator)
CEO & Owner
Beelinebill Enterprises
Dan Rosenrauch
Dan Rosenrauch
CEO
Viirtue
Many experts argue today's Large Language Models (LLMs) are inaccurate, but many companies are already implementing entire AI-based programs – some more successfully than others. In this session, tech CEOs debate where AI delivers vs. falls short of transformative promises. Each CEO cuts through today's polarizing hype by examining AI's capabilities and limitations, offering attendees a clearer perspective on AI's near-term potential to disrupt communications technology.
MSP Expo Business Track
Taking MSP Marketing to the Next Level
MSPB-08

Palm A

In an era where digital evolution is driving change, MSPs need to harness innovative marketing strategies to elevate their market position and stay ahead of the competition. This session will delve into advanced marketing techniques tailored for MSPs, aiming to expand their market reach and foster stronger customer engagements. Attendees will explore actionable insights into effectively leveraging data analytics, content marketing, SEO, social media channels, AI, and more, to create a compelling presence in a digital world, as well as how the integration of automation and CRM systems can enhance lead generation and customer retention. By attending this session, MSPs will be better equipped with the modern marketing arsenal required to thrive in today’s competitive digital landscape.
MSP Expo Tech Track
Adding Incremental Revenue with CPaaS
MSPT-08

Palm B

Jason Byrne
Jason Byrne
SVP Marketing
Crexendo
There are many ways MSPs can use CPaaS to add incremental revenue potential to their offerings. This session will explore those opportunities and how MSPs can leverage CPaaS to offer advanced communication features and integrate with other business-critical applications (such as CRM tools, marketing automation platforms, and more), and other ways to increase the value they deliver to their customers.
10:00-10:45am
Wednesday - 2/14/24
Enterprise Metaverse
GenAI and the Metaverse will Change Everything
EME-09

203

Barton Goldenberg
Barton Goldenberg
Founder & President
ISM Inc.

You may not know it, but the biggest tech battle of this century so far is about to begin. Generative AI and the Metaverse are already changing everything, and the biggest tech companies in the world are all in. Are you?


With Generative AI technology already changing the way we conduct business, and 70% of all brands forecasted to be present in the Metaverse by 2027, to remain competitive every organization needs to understand the implications of these two technologies and what opportunities they present for your organization. While readying your organization for the use of Generative AI and for entry into the Metaverse may seem daunting, the consequences of being late to the party or missing the party altogether are dire - just ask Blockbusters, Borders, or Xerox.


In his session, Barton will:

  • Provide an overview of what Generative AI and the Metaverse are all about and why they are changing everything.
  • Make the linkage between the Metaverse as the new 'front-end' and Generative AI as the new 'back-end' for conducting your future business.
  • Show how global, best-in-class B2B, B2C, and B2B2C companies currently leverage Generative AI and the Metaverse to grow sales, market more effectively, decrease customer and field service costs, and improve training retention.
  • Walk participants through a proven, 8-step approach to successfully leverage Generative AI and the Metaverse to conduct your future business

You will learn why Generative AI and the Metaverse, and the integration of these two technologies are so important for your organization’s long-term survival. You will hear how other companies are prospering by already leveraging Generative AI and the Metaverse today. You will receive a proven, 8-step approach to successfully leverage Generative AI and the Metaverse to conduct your future business.
MSP Expo Business Track
How to Sell AI-Enhanced Services to Drive Revenue
MSPB-09

Palm A

This session uncovers strategies MSPs can implement o leverage AI capabilities in their service offerings, enhancing value propositions and driving business growth. As AI transforms the technological landscape, clients seek advanced solutions for their complex challenges. This session will equip attendees with insights into identifying client needs, articulating the benefits of AI-enhanced services, and overcoming objections, to allow them to position these offerings effectively within the market and specific client needs. Key takeaways will include understanding the unique selling points of AI services, mastering the nuances of client-centric sales strategies, and anticipating market evolution. This session is a must-attend for MSPs aiming to stay competitive in an AI-driven era, ensuring sustainable revenue growth.
MSP Expo Tech Track
The Critical Value of Cloud Backup and Storage for MSPs
MSPT-09

Palm B

MSPs face unprecedented challenges in data management and security. This session equips MSPs with cutting-edge insights into the cloud storage space, exploring why cloud backup is not just an option, but a necessity, for safeguarding client data against cyber threats, natural disasters, and system failures. Attendees will gain a comprehensive understanding of the latest cloud technologies, including scalable storage solutions, advanced encryption methods, and cost-effective backup strategies. The panel will demonstrate how cloud backup can enhance operational efficiency, ensure compliance with data protection regulations, and foster trust in client relationships while simplifying the complexities of data management.
10:00-10:25am
Wednesday - 2/14/24
Generative AI
Building Secure and Responsible Applications with Generative AI
GAI-09

301

Kumaran Ponnambalam
Kumaran Ponnambalam
Principal Engineer, AI
Outshift by Cisco
As the possibilities of using Generative AI to improve businesses are exploding in the past few months, so are the concerns around security and responsible AI in these applications. As enterprises work to bring Generative AI applications to production, they need additional capabilities to ensure that these applications are secure, protect privacy, fair, explainable, compliant and accountable. What are the additional services and processes that enterprises need to build these capabilities? What challenges exist in bringing in these capabilities into the enterprise? How can these capabilities be implemented and integrated in an efficient manner? How are these capabilities monitored to ensure their continued performance? This session will answer these questions and many others around the GenAI landscape.
11:00-11:45am
Wednesday - 2/14/24
Enterprise Technology
Maximizing the Value of Your Microsoft Teams Investment
E-08

208A

George Schoenstein
George Schoenstein
CMO
Fusion Connect
In the rapidly evolving landscape of digital collaboration, seamless communication is the backbone of operational efficiency, and Microsoft Teams stands out as a powerhouse for businesses. This session delves into strategies to maximize the return on your Teams investment, delivering actionable insights on leveraging advanced features, integrating third-party tools, and fostering user adoption to drive organizational productivity. Discussion will also include best practices for governance, security, and compliance, ensuring a seamless and secure collaboration environment. Whether you're new to Teams or looking to enhance its current usage in your organization, this session provides a comprehensive guide to unlocking its full potential for transformative business outcomes.
Generative AI
Artificial General Intelligence – A Generative AI Epiphany
GAI-11

301

Sachin Panicker
Sachin Panicker
CTO
Fulcrum Digital
This session we will cover the recent advancements made in the field of AI, which is helping humankind close in on equipping the machines with an Artificial General Intelligence. We are in the Age of Singularity and we will try to understand how AI democratization is helping this cause. More specifically, we will dive into several of the very key research and development areas driving AI innovation and evolution, to help understand how multimodal AI and causality will bring more intelligence to machines.
MSP Expo Business Track
Culture as a Competitive Advantage
MSPB-10

Palm A

Dan Rosenrauch
Dan Rosenrauch
CEO
Viirtue
It’s no secret the workplace has evolved significantly over the past four years. MSPs have not been immune these changes and the importance of developing and nurturing a positive culture within the workplace. This discussion will explore the profound role that a positive workplace culture plays within MSPs, and the importance of fostering a culture that not only attracts and retains talented professionals, but also creates a distinctive market presence and, ultimately, drive business success.
MSP Expo Tech Track
Architecting Work from Anywhere Solutions for Your Clients using Cloud
MSPT-10

Palm B

Flexible, scalable, and secure remote work solutions are key to business success. This session is designed for MSPs aiming to harness the power of cloud technologies for their clients and delivering solutions that enable those clients to work effectively from the office, home, or anywhere else. The discussion will include principles of designing cloud-based offerings that support and empower dispersed workforces, as well as essential tools, integration methodologies, and best practices to ensure seamless connectivity, robust security, and optimal performance. Whether you're an established MSP or just venturing into cloud solutions, this session will provide actionable insights to position your offerings at the forefront of the 'Work from Anywhere' revolution.
12:30-1:30pm
Wednesday - 2/14/24
Enterprise Metaverse
ChatGPT and the Metaverse Panel & Demos
EME-11

203

Sara Rushinek (Moderator)
Sara Rushinek (Moderator)
Professor
Univ. of Miami
12:30-12:55pm
Wednesday - 2/14/24
MSP Expo Business Track
What Hackers Know that You Should Know Too
MSPB-11

Palm A
MSP Expo Tech Track
Special Presentation by Sangoma
MSPT-11

Palm B
1:00-1:25pm
Wednesday - 2/14/24
Generative AI
Imagine A World Without Hold Times – An AI Optimist Explains
GAI-13

301

Frank Fawzi
Frank Fawzi
CEO
IntelePeer
An AI Optimist possesses an authentic desire to capture the benefits of AI and deploy the technology for customer experience enhancements across all industries. They are not naive; they recognize implementation as a journey, not an immediate transformation, especially within the contact center, where Conversational AI has opened the door for Generative AI (which goes beyond basic guided tours of conversational AI). By leveraging Large Language Models (LLMs), GenAI delivers more life-like conversations with customers, where consumer intent is analyzed for personalized interactions. This session will examine what it means to be an AI Optimist and why companies must avoid carelessly deploying generative AI, as well as jey areas where to deploy GenAI, the benefits of enacting hyper-automation into customer care technology, and how optimists should address the challenges and risks of AI.
MSP Expo Business Track
SASE vs. On-Prem: A Hacker's Perspective
MSPB-12

Palm A

Etay Maor
Etay Maor
Sr. Director Security Strategy
Cato Networks
Threat actors need to adjust to changes in IT. With the move to cloud, attackers are now taking advantage of trusted cloud services and applications to extract data, distribute malware and launch phishing campaigns. Unfortunately, many organizations are still thinking with an "on-premises" mindset, trying to solve these problem with dated solutions. This session dives into the hacker's perspective on targeting both on-premises systems and cloud infrastructures. Attendees will see case studies from real attacks as well as live demos of these threats, along with a review of multiple discussions from underground forums on how hackers plan and execute their attacks. Last, but not least, the session will explore what a SASE architecture brings to the table when trying to secure today's complex infrastructures.
MSP Expo Tech Track
Special Presentation TBA
MSPT-12

Palm B
1:30pm
Wednesday - 2/14/24
Keynote Presentation
Keynote Presentation by Genesys: Goodbye, NPS. Hello, People-centric, End-to-End Experience Benchmarking!
K-01

Floridian Ballroom, 3rd Floor

Peter Graf
Peter Graf
Chief Strategy and Operations Officer
Genesys
For decades, organizations have fixated on achieving high Net Promoter Scores (NPS) but had little detail into the “why” behind the score—either good or bad. In today’s experience economy, understanding what makes or breaks customer and employee loyalty is vital to business success. And organizations are taking note: more than 80% of CX leaders believe the ability to measure satisfaction across the entire journey is critical to their business strategy. Providing insights only into the end of the journey, NPS no longer meets the needs it once sought to serve.

Join Dr. Peter Graf, Chief Strategy and Operations Officer at Genesys as he discusses:

  1. Why NPS and similar measurement methods are broken, including the unnecessary blind spots these tools create
  2. Real world scenarios of how a more robust, people-centric methodology, based on what customers and employees value most, is driving better experiences 
  3. How an empathetic approach to experiences will help limit employee turnover, increase customer loyalty, and ultimately become a business differentiator   
2:00pm
Wednesday - 2/14/24
Keynote Presentation
Keynote Presentation by Cisco: How Hybrid Models are Successfully Transforming the Work and Customer Experience
K-02

Floridian Ballroom, 3rd Floor

Aruna Ravichandran
Aruna Ravichandran
SVP & Chief Marketing & Customer Officer
Webex by Cisco

According to a recent Cisco-sponsored a global hybrid work study, 98 percent of all meetings will have at least one remote participant. With hybrid work becoming the new norm, organizations are facing the challenge of redefining the future of work. This shift is revolutionizing employee retention, talent acquisition, and employee well-being. No longer can individual departments work in isolation; IT, HR, and Facilities must join forces to plan and execute a cohesive strategy. The future of work is all about enabling seamless experiences, whether at home, the office or anywhere in between.

Aruna will discuss the framework needed to create those experiences and make the office a magnet, not a mandate, including the important ingredients to facilitate highly productive collaborative hybrid work:

  • Enabling end-to-end experiences that support how you work in an open and extensible technology ecosystem.
  • Delivering smart connections and devices that support the needs of both office based and remote team members.
  • Extending hybrid work technology with machine learning and artificial intelligence that uplifts and scales seamless experiences and productivity - and ensures that all employees feel included.
  • Providing visibility, manageability, and insights no matter where employees work - with security built-in, not bolted on.
  • Supporting customers through innovations to contact center in the cloud that help scale resources working from home or in the office.
  • Ensuring interoperability without sacrificing user experience.
  • Making hybrid work a reality regardless of employee presence – whether in the home, office, or automobile.

She will also showcase Cisco's experience with hybrid work, including a discussion about the unprecedented level of collaboration between IT, Human Resources and Facilities that made offices more engaging, and ultimately ensures that hybrid work, works.
2:30pm
Wednesday - 2/14/24
Keynote Presentation
Keynote Presentation by Avaya
K-03

Floridian Ballroom, 3rd Floor

Alan Masarek
Alan Masarek
President and CEO
Avaya
5:00-7:00pm
Wednesday - 2/14/24
Special Networking Event
Grand Opening Reception in Expo Hall
X-09

Expo Hall A
Thursday, February 15, 2024
8:15-9:00am
Thursday - 2/15/24
Enterprise Metaverse
Immersive Business: A Next Gen Solution for Commerce
EME-12

203

This session will delve into the transformative potential of the Metaverse, a digital universe where ideas flourish, collaboration is seamless, and commerce is redefined. In this new digital transformation era, the Metaverse is becoming our new reality that will reshape how businesses operate. It offers a unique platform for businesses to enhance their products and services, optimize performance, and scale operations in ways that were previously unimaginable. This session will explore how Web3 technologies are enabling the global business community to leverage the digital world to catapult their businesses to the forefront of their industry. They will share insights on how businesses can navigate this new digital landscape, from understanding the basics of the Metaverse, AR, and VR to implementing strategies for growth and innovation. We will delve into real-world examples of businesses integrating the Metaverse into their operations and marketing, providing the audience with tactical steps to do the same. Whether you're a start-up entrepreneur, a business leader, or a tech enthusiast, this discussion will equip you with the knowledge and tools to harness the power of the Metaverse for your business. Learn about the future of commerce and the endless possibilities that the Metaverse, AR, and VR hold for businesses across all industries.
MSP Expo Business Track
Understanding Both Sides of the M&A Paradigm
MSPB-13

Palm A

Robin Hau
Robin Hau
Founder & SVP
USWired Inc.
Neil Medwed
Neil Medwed
VP Corporate Development & M&A
Meriplex
There are two sides to every merger or acquisition – and both sides must be well prepared to ensure a successful transition. This session delves into the multifaceted M&A paradigm, dissecting its nuances to create an understanding of what is required for a success, regardless of which of the transaction you’re on. Experts will shed light on pre-merger evaluations and due diligence, strategic synergies, the post-merger integration process, and more. Speakers will discuss the role MSPs play in facilitating positive results for all involved, taking attendees through the M&A journey.
MSP Expo Tech Track
Driving Business with Microsoft Expertise and Integration
MSPT-13

Palm B

Eric Hernaez
Eric Hernaez
CEO
TeamMate Technology
In an era where business agility and technological adeptness are quintessential, Microsoft’s suite of solutions presents a robust platform for MSPs to escalate their service capabilities. This session is designed to explore how MSPs can leverage Microsoft's ecosystem to foster seamless integrations, enhance operational efficiencies, and deliver superior value to customers. Discover how harnessing the power of Microsoft’s software and integrating with other business applications and services will propel business performance and customer satisfaction.
8:30-9:15am
Thursday - 2/15/24
Generative AI
GenAI is Real: Now What?
GAI-14

301

Over the past year, one thing has become clear: GenAI is here and it is real. The question is, where does it go from here? This session will consider the current state and future of Generative AI, it’s implications for enterprises in the context of emerging use cases, business impact, and emerging challenges. Discussion topics will include GenAI’s impact on workforce dynamics, data security implications, bias mitigation, the balance between innovation and regulation, and more. As GenAI technologies advance, they not only unlock new possibilities but also raise significant ethical, legal, and societal questions. This discussion will explore the GenAI’s transformative potential as well as the challenges it presents as businesses continue to embrace its capabilities and develop their AI strategies.
9:10am
Thursday - 2/15/24
Keynote Presentation
Keynote Presentation by Avant
K-07

Floridian Ballroom, 3rd Floor
9:30am
Thursday - 2/15/24
Keynote Presentation
Keynote Presentation
K-04

Floridian Ballroom, 3rd Floor
10:00am
Thursday - 2/15/24
Keynote Presentation
Keynote Presentation
K-05

Floridian Ballroom, 3rd Floor
10:30-11:15am
Thursday - 2/15/24
Keynote Presentation
Keynote Panel: The Continued Rise of AI: Embracing the Known and Unknown to Drive Business Results
K-06

Floridian Ballroom, 3rd Floor

Dan Foster (Keynote)
Dan Foster (Keynote)
CRO
Telarus

This panel, hosted by Telarus CRO Dan Foster, features AI technology experts across cloud, contact center, cyber security, IOT, and MSP markets. Discussion will cover AI marketplace trends and how partners can monetize opportunities and businesses can enjoy new efficiencies by leveraging AI.  Topics include, among others:

  • New feature sets like AI-powered conversation capture to help drive revenue for CCaaS customers.
  • How AI is helping organizations augment their workforce productivity rather than replacing them.
  • How AIOT (Artificial Intelligence of Things) advancements are helping to make our world safer and healthier.
  • Can AI be the secret weapon in combating evolving cyber threats
  • Embracing the reality of AI to drive explorative conversations and uncover opportunities within the IT framework that break down existing silos.
1:00-1:45pm
Thursday - 2/15/24
Enterprise Metaverse
Legal Landscape of AI, Metaverse, and Blockchain
EME-13

203

Carly Horvath
Carly Horvath
Associate Lawyer
MBM Intellectual Property Law LLP

As advancements in AI, the Metaverse, and blockchain reshape our digital landscape, legal frameworks must adapt to address critical concerns regarding data privacy, intellectual property ownership, and user rights.  Through real-world examples, case studies, and practical recommendations, this session will explore the evolving legal landscape and offer valuable insights into the following key areas:

  1. Blockchain Law: Discover how blockchain technology is transforming traditional legal systems, including its impact on contract enforcement, smart contracts, and decentralized governance. Gain a deeper understanding of the legal implications associated with blockchain-based platforms within the Metaverse.
  2. Privacy Law in the Metaverse and AI: Uncover the complexities of data privacy and protection in virtual environments. Explore the legal considerations surrounding user data, consent, and identity within immersive digital spaces, and explore potential solutions for safeguarding user privacy.
  3. Intellectual Property Rights: Insight into the challenges surrounding copyright, trademark, and patent protections in virtual worlds, and explore legal strategies to safeguard creators' rights and foster innovation.

This session will appeal to technologists, legal professionals, entrepreneurs, content creators, and anyone interested in the legal implications and opportunities presented by these transformative technologies.
Generative AI
Generative AI and the Customer Experience
GAI-15

301

Matt Edic
Matt Edic
Chief eXperience Officer
IntelePeer
Alan Finlay
Alan Finlay
Co-founder & Head of Product
OvationCXM
In an era where personalization is king, leveraging the capabilities of Generative AI to enhance the customer experience has become not only vital, but transformative. This session looks at the largely untapped potential of Generative AI in revolutionizing customer interactions and engagements and how businesses are integrating these sophisticated AI models to create highly personalized customer experiences, from dynamic content creation to intelligent customer service solutions, and much more. Attendees will understand how to utilize Generative AI to foster a more nuanced and interactive relationship with their customer base, thus driving brand loyalty and facilitating business growth, including strategies for successfully implementing Generative AI tools without compromising customer trust.
MSP Expo Business Track
Building a Better MSP Business with AI
MSPB-14

Palm A

Robert Isaacs
Robert Isaacs
CEO
Nine Minds
Oren Rosen
Oren Rosen
CEO
eProc Solutions
AI is impacting nearly every industry. Companies are leveraging AI to generate efficiencies, improve service delivery, and create new opportunities. This discussion will look at how MSPs can integrate AI into their business models to improve internal operations and external communications and interactions through effective use of data and automation tools driven by the latest AI technologies. From marketing to sales to support, where can your MSP improve on current capabilities to drive new operational efficiencies and build better relationships with customers – to ultimately improve your revenue streams?
MSP Expo Tech Track
CCaaS and MSPs: The Perfect Partnership
MSPT-14

Palm B

CCaaS solutions have revolutionized how businesses communicate with customers, offering enhanced flexibility, scalability, and cost-efficiency. At the same time, MSPs have emerged as crucial partners for organizations seeking to optimize their IT operations and leverage cutting-edge technologies. As a result, MSPs have a clear opportunity to include CCaaS in their technology portfolios and extend the value they deliver to customers. This session delves into the symbiotic relationship between CCaaS and MSPs, highlighting the transformative potential and value they bring when combined. The panel will also discuss how MSPs can harness the power of CCaaS to extend their service offerings, driving business growth and customer satisfaction, and how the integration of AI, automation, and machine learning is shaping the landscape and enabling new opportunities for CCaaS and MSP partnerships.
2:00-2:45pm
Thursday - 2/15/24
Enterprise Metaverse
Metaverse Standards Forum: Birds of a Feather
EME-14

203

Jennifer Hotai
Jennifer Hotai
Founder & CEO
Plover Animation
Eric Klein
Eric Klein
COO
Cloudonix
Nelly Tacheva
Nelly Tacheva
Founder & CEO
Tangra
Terry Woloszyn
Terry Woloszyn
Founder / CEO
Leeward Security Ltd.
MSP Expo Business Track
Today’s Reality: Protecting Businesses from Hackers, Ransomware, and Insider Threats
MSPB-15

Palm A

In an era where cyber threats have become a part of daily business reality, this is a crucial session for MSPs as they seek to safeguard their clients' digital assets. This comprehensive session delves into the escalating landscape of cyber threats, from sophisticated hacking techniques to the alarming rise in ransomware attacks and the often underestimated insider threats. Attendees will learn about cutting-edge defense strategies, proactive monitoring tools, and best practices in incident response, including layered security protocols, continuous staff training, and the development of robust disaster recovery plans. Attendees will leave with actionable insights into creating a resilient cyber security infrastructure that anticipates and mitigates risks, ensuring the integrity, confidentiality, and availability of client data in a relentlessly evolving digital battleground.
MSP Expo Tech Track
Creating Better IT Services with AI
MSPT-15

Palm B

As MSPs look to optimize their service delivery, they need to look no further than Artificial Intelligence. As customer expectations evolve, AI integration stands as a pivotal differentiator in delivering efficient, proactive services. AI has the power to transform the ITSM, RMM, Help Desk, and other services MSPs are already offering, enabling them to deliver better results while empowering them to grow their businesses faster. This session features strategies for enhancing MSP service portfolios using AI, including an exploration of AI-driven advancements that revolutionize issue resolution, automate complex processes, and predict system failures for rapid mitigation. The discussion will demonstrate how AI elevates service quality, optimizes resource allocation, and drives customer satisfaction through faster and more accurate support interactions. By harnessing AI's potential, MSPs can not only anticipate client needs with unprecedented accuracy but also unlock new revenue streams, ensuring sustainable business growth.
5:00pm
Thursday - 2/15/24
Special Networking Event
IDEA Showcase Startup Pitches & Reception
IDEA-01

Floridian Ballroom, 3rd Floor

Always one of the most popular and best-attended events at the ITEXPO #TECHSUPERSHOW. Come hear from a group of hot startups and ICOs working hard to shake up and disrupt their industries. At IDEA Showcase, entrepreneurs focused on transforming markets - or creating entire new categories - give their best 5-minute pitches to a discerning panel of judges. Companies present their unique value proposition - then the audience and judging panel each determine who is the most disruptive. IDEA Showcase @ ITEXPO is an evening full of next-generation innovation, powerful networking and high energy!

REGISTER NOW