Tuesday, February 13, 2024

10:00-10:45am

Tuesday - 2/13/24

MSP Expo Business Track

MSPs and Compliance: Building a Security and Compliance Framework
MSPB-01

Palm A

Jaike Hornreich

Managing Director-Cybersecurity

TruOps

David Jooste (Moderator)

President

MSPAA

Cam Roberson

Vice President

Beachhead Solutions

Jesse Tuttle

Co-founder, Chief Hacking Officer, Threat Specialist

AP2T Labs

The future of cyber security technology will be largely influenced by the growing compliance and insurance marketplace. As these two areas expand, cyber security providers must be able to adapt their offerings and focus on meeting the customers where there compliance landscape is taking them. This also means that security needs will change and the security needs of tomorrow will be different than the needs of yesterday. This session discuss these evolving needs and importance of regulations, including HIPAA, DFARS, CMMC, PCI, and other security frameworks. The session will talk about the importance of MSPs providing compliance services to their clients and best practices in conducting assessments, policy creation, and other aspects of a full security program.

MSP Expo Tech Track

Maximizing Revenue with White Label Programs
MSPT-01

Palm B

Doug Green (Moderator)

Publisher

Telecom Reseller

Kevin Masse

CEO

QuestBlue

Chance Myers

CEO

TeleSpeak

Mike Nowak

SVP Sales

BCM One

In an increasingly competitive landscape, MSPs are constantly seeking avenues to expand their service portfolios and generate additional revenue. This session delves into the potential of white label programs for MSPs to support that goal. Attendees will discover the nuances of selecting, integrating, and marketing white label solutions, and understand how, by leveraging these programs, MSPs can seamlessly offer additional services under their own brands, boosting customer value and driving sustainable business growth.

11:00-11:45am

Tuesday - 2/13/24

MSP Expo Business Track

Top Factors to Increase Your MSP Business Value
MSPB-02

Palm A

Mark Daley (Moderator)

CEO

DaleyPros Consulting

Sean Frank

Founder & Managing Partner

Cloud Equity Group

Rick Jordan

CEO

ReachOut Technology

Rick Murphy

CEO

Cogent Growth Partners

The MSP market has been ripe with mergers and acquisitions, and consolidation is likely to continue as some MSPs look to expand their technological and/or geographic footprints, while others look to fulfill their exit aspirations. This session will explore what really goes into valuations and what MSPs need to know to grow the value of their businesses, to allow them to capitalize on opportunities.

MSP Expo Tech Track

UCaaS and MSPs: Driving Collaboration, Productivity, and Customer Experience
MSPT-02

Palm B

Elinor Johansen

SVP, CMO and Head of Sales

Cloudli

David Snyder

VP of Sales, North America

Wazo.io

Greg Tavarez (Moderator)

Editor

TMC

UCaaS is revolutionizing the way organizations communicate and collaborate, and it has become a critical business tool in the current work environment that features some form of remote and/or hybrid work at most companies. For MSPs, integrating UCaaS is no longer an option but a necessity. This session will explore how UCaaS enables enhanced collaboration, increased productivity, and an elevated customer experience. Through the discussion, attendees will glean actionable insights on successfully adopting and optimizing UCaaS solutions within their offerings. They will also explore the future trajectory of UCaaS in the MSP landscape, ensuring they remain at the forefront, strategically positioning MSPs for unparalleled growth and customer satisfaction.

12:00-12:30pm

Tuesday - 2/13/24

Generative AI

From Conversational AI to Generative AI
GAI-03

301

Diego Gosmar

Chief AI Officer

XCALLY & Linux Foundation XCALLY & Linux Foundation

This session looks are how to move from current conversational AI narrow models to new Generative AI pre-trained models for next generation customer care. The session will explore live cases as well as futuristic concepts, considering both benefits and challenges, results and deployment strategies, with an eye towards sustainability and ethical AI usage.

MSP Expo Business Track

Are You Ready for Q-Day? Navigating the New Era of Cybersecurity Challenges
MSPB-03

Palm A

Greg Welch

CEO

CyberProtonics

Q-Day is coming which means quantum computing will break down cybersecurity and privacy as we know it. An ever-shifting cybersecurity landscape is impacting the entire digital ecosystem?everywhere, everyplace, anytime. Dive into what the future holds for MSPs and what they can offer CISOs now to protect their clients from the sophisticated cyber threats of today and quantum computing tomorrow.

MSP Expo Tech Track

Elevate Your MSP to a Full-Stack MSSP to Increase MRR with Unlimited Zeros
MSPT-03

Palm B

Charlene Ignacio

CMO

Fornix Marketing

The IT space has reach a tipping point of sorts, where security and compliance needs are overshadowing most other requirements and, frankly, that’s not every likely to change. Knowing that, there is no better time for MSPs to transition into MSSPs. The simple fact is customers need the experience and expertise to navigate through the regulatory framework of controls and ensure the safety and security of there assets. But, they don’t have that expertise in-house, which is where MSPs face a massive opportunity. Join this session to learn how to make this transition successfully and without adding additional FTEs and overhead to your business.

1:30-2:00pm

Tuesday - 2/13/24

MSP Expo Business Track

Mistakes MSPs Make When Doing Cybersecurity
MSPB-04

Palm A

Lynn Shourds

EVP, Sales, Channels, and Customer Success

Critical Insight

In the rapidly evolving realm of cybersecurity, MSPs play a pivotal role in ensuring the digital safety of numerous organizations. However, the complexity of the cybersecurity landscape often leads to inadvertent errors and oversights that can have significant implications. This session, designed for both cybersecurity professionals and MSPs, aims to dissect and analyze the common mistakes MSPs make in their cybersecurity practices.

MSP Expo Tech Track

Culture as a Competitive Advantage
MSPB-11

Palm B

Eric Brooker

Chief Experience Officer

The Channel Advisors

It’s no secret the workplace has evolved significantly over the past four years. MSPs have not been immune these changes and the importance of developing and nurturing a positive culture within the workplace. This discussion will explore the profound role that a positive workplace culture plays within MSPs, and the importance of fostering a culture that not only attracts and retains talented professionals, but also creates a distinctive market presence and, ultimately, drive business success.

2:05-2:45pm

Tuesday - 2/13/24

Enterprise Metaverse

Reimagining Business in the Metaverse
EME-05

203

Jennifer Hotai (Moderator)

Founder & CEO

Plover Animation

David Jodoin

CEO

Stackyon

Adrian Moise

Founder & CEO

Aequilibrium

Joe Ward

CEO

IKIN

The metaverse is at the early stages of development and conceptualization. We are truly at the beginning. The metaverse creates an opportunity to be innovative in our approach to business and focus on the experiences we create for our customers and clients. It is the time for us to start preparing to incorporate the elements that are appropriate for our business. Education is key to knowing how to navigate the digital space safely and effectively. This session will provide a look at the future of business and the digital and workplace transformation. We will explore opportunities for implementing blockchain technology, digital assets (i.e. NFTs, cryptocurrencies), artificial intelligence, and technology-related innovation (e.g. Web 3.0)—digital twins—into our business. Additionally, we will discuss the future of work and how that impacts our business and our team’s work. However, we cannot talk about the future of business without addressing cybersecurity and how this could impact our business as we move into the metaverse. To close out the session and discussion, we will focus on developing a strategy to ultimately create experiences for our customers and clients driven by this technology.

MSP Expo Business Track

The Secret to Running a Successful MSP
MSPB-05

Palm A

Tim Basa

SVP of Sales

Telarus

Charlene Ignacio (Moderator)

CMO

MSPAA

Russell Kuhl

Director of Technology

1 Point Networks

Joe Paquet

Head of Channel Partners

Lansweeper

Jurgen Schwanitz

Owner

ACT COMPUTERS

MSPs stand at the forefront of the IT service industry, aiding companies in navigating the intricate landscape of modern technology. This session, featuring peers from the MSP space, unravels the secrets to successful MSP operations, combining technology, customer-centric approaches, and smart business strategies. Attendees will learn from real-work examples how thriving MSPs harness innovative tools and methodologies to enhance operational efficiency, client satisfaction, and financial growth.

MSP Expo Tech Track

Capitalizing on 5G for Revenue Growth
MSPT-06

Palm B

Doug Green (Moderator)

Publisher

Telecom Reseller

Ritesh Mukherjee

Senior VP and General Manager Enterprise Networks

Inseego

Evan Tomlin

CTO

Hyperion Partners

James Underwood

Principal Solutions Architect

Verizon

As the 5G revolution reshapes the connectivity landscape, MSPs must be ready to capitalize on the opportunity 5G presents for driving business expansion. This session looks at the opportunities 5G presents for MSPs to unlock new revenue streams and bolster growth, discussing strategies for developing 5G-centric offerings, exploring use-cases that cater to evolving client demands, and strategically positioning their services in a hyper-connected market. Dive into the world of enhanced connectivity, reduced latency, and unparalleled data speeds, and discover how your MSP can capitalize on 5G to drive revenue growth.

3:00-3:45pm

Tuesday - 2/13/24

Enterprise Metaverse

Tech to Enhance the Metaverse for Your Business
EME-06

203

Blake Fox

VP of Engineering

IKIN

Gianfranco Lopane (Moderator)

President

Generiqo

Tim Stutts

XR Product Design Leader

PushPopDesign

Generative AI

Marketing & Sales: Where Does GenAI Fit In?
GAI-06

301

Jay Cann

CTO

Synoptek

Tim McLain

Director of Marketing

Commio

Alexis Quintal

CEO

Rosarium PR & Marketing Collective

Peter Radizeski (Moderator)

President

RAD-INFO INC

AI technology offers an array of powerful tools that have started to revolutionize how organizations engage with their target audiences, enhance brand visibility, and optimize communication strategies. This session will explore how GenAI can bolster sales and marketing efforts, including real-world examples, potential pitfalls, as well as considering how and where human involvement intersects with AI to support business objectives.

MSP Expo Business Track

Increase Profitability and Retention by Understanding Telecom Taxes and Fees
MSPB-06

Palm A

Thomas Forte (Moderator)

President

Red Jacket

Charlene Ignacio (Moderator)

CMO

MSPAA

Jeff Lytle

Founder & President

Sandy Beaches Software

Jonathan Marashlian

CEO

The Commpliance Group

In a competitive landscape, MSPs can differentiate themselves with a solid understanding of taxes and fees. Powered by the right knowledge and tools, MSPs can enhance profitability and customer retention. This session explores the complex world of telecom taxation, compliance requirements, and their impacts on both MSPs and their clients. Attendees will gain insights into the regulatory landscape, discover strategies to navigate taxation, and how to mitigate risks associated with compliance missteps. The session will highlight how leveraging technology can simplify tax management, creating a competitive advantage in the market, and lead to optimized pricing strategies, better customer relationships, and ultimately, a more robust bottom line.

MSP Expo Tech Track

Managing Cloud Costs – The Rise of FinOps
MSPT-05

Palm B

Mark Daley (Moderator)

CEO

DaleyPros Consulting

Seth Helgesen

Solutions Architect

IONOS

While today’s cloud-first technology landscape continues to deliver benefits to businesses, many have also seen their cloud spend skyrocket, prompting a search for innovative strategies for financial governance. Enter FinOps, the operating model for the cloud era, fusing finance and operations to optimize cloud spend without compromising performance. This session, tailored for MSPs, delves into the core principles of FinOps, providing actionable insights on how MSPs can implement FinOps practices to gain better visibility, efficiency, and control over cloud expenses – for themselves and their customers. Discussion will include an examination of why cloud costs continue to increase, as well as tools and best practices for mastering the art of cloud cost management.

4:00-4:45pm

Tuesday - 2/13/24

Enterprise Technology

Preventing Disaster: How To Develop a Cybersecurity Plan
E-07

208B

Akshay Sharma (Moderator)

Chief Technology Evangelist Accure.AI, Cybersecurity Advisor

Lionfish Tech Advisors

In today's interconnected world, businesses are more vulnerable than ever to cyber threats, ranging from data breaches to sophisticated cyber attacks. Protecting critical business data has become paramount to maintaining trust and ensuring continued growth. In this session, attendees will learn the foundational elements of a robust cyber security plan tailored to their unique business needs. The discussion will explore risk assessment, proactive defense strategies, and effective incident response measures. By leveraging best practices, cutting-edge tools, and industry insights, participants will leave empowered to safeguard their organizations’ digital assets and reputation.

Generative AI

Monetizing the Coming Wave of Innovation Around Generative AI
GAI-07

301

Tristan Barnum

CMO

Wildfire Systems

This session delves into the realm of Generative AI and explores its immense potential for monetization. By analyzing real-life examples of successful implementations and revenue-generating models, the discussion will uncover strategies, trends, and opportunities within the generative AI ecosystem. Attendees will gain actionable insights to harness the transformative power of generative AI and capitalize on the emerging monetization landscape.

MSP Expo Business Track

How to Successfully Penetrate Vertical Markets
MSPB-07

Palm A

Joel Maloff

Chief Compliance Officer

Phone.com

In today's hyper-competitive landscape, MSPs face the challenge of diversifying revenue streams and enhancing client relevance. This session offers a deep dive into strategies for successfully penetrating vertical markets. Attendees will learn how to identify promising verticals, tailor services to meet unique industry needs, and leverage niche expertise to establish a competitive edge. Through real-world case studies and actionable insights, MSPs will discover how to efficiently allocate resources, foster partnerships, and drive sustainable growth in specific market segments. Join this discussion to unlock the potential of vertical market strategies and position your MSP for success.

MSP Expo Tech Track

How AI is Changing Cyber Security
MSPT-07

Palm B

Shahar Ben-Hador

CEO and Co-founder

Radiant Security

Walt Czerminski (Moderator)

Partner

Fortium Partners

Cal Jeffrey

Director of Strategic Partnerships

InsightCyber

Jonathan Speigner

Sales Engineer

Hive Pro

Andrei Tchouvelev

Chief Innovation Officer

Syxsense

Cyber security should be top of mind for every business and has created a massive opportunity for MSPs. As cyber threats evolve, traditional security measures are no longer sufficient. This session looks at AI's unparalleled capabilities in predictive threat modeling, anomaly detection, rapid-response strategies, automated learning, and more, fortify security postures and reduce vulnerabilities far beyond the capabilities of traditional methods. Attendees will gain insights into how to implementing these advanced technologies within their own service offerings and infrastructures to optimize their security services, avert cyber incidents, and drive revenue. Embrace the future of cyber defense and learn how integrating AI can provide a robust security posture, ensuring client trust and business continuity in an era of ever-escalating digital threats.

5:00pm

Tuesday - 2/13/24

Special Networking Event

Welcome Reception
X-04

3rd Floor Lobby

Wednesday, February 14, 2024

9:00-9:45am

Wednesday - 2/14/24

Enterprise Metaverse

Next-Gen Training: Unveiling VR's Potential Beyond Conventional Methods
EME-08

203

Adrian Moise

Founder & CEO

Aequilibrium

This session presents a unique perspective on applying VR technology for employee training, focusing on a case study with Colorado’s largest credit union. It explores the transformative impact of VR beyond traditional methods, emphasizing enhanced learning experiences, skill development, and engagement strategies. We'll delve into the design and implementation of VR training modules, the challenges faced, and the innovative solutions devised. Attendees will gain insights into the practical application of VR in a real-world scenario, understanding its potential to revolutionize training methodologies across various industries. This VR initiative represents the beginning of a new approach to professional development within the Credit Union sector. Our project goes beyond improving training methods for a single organization; it's about initiating a shift towards immersive learning solutions in finance. At Aequilibrium, we are leading this change. Our work in implementing VR in training establishes a new standard in the industry, showing the potential of technology to enhance education and drive innovation. This initiative is a key part of our commitment to impacting the future of the CU space and our role in merging technology with finance.

Generative AI

CEO Insights: The Good, Bad, and Ugly of Using Generative AI for Business
GAI-08

301

Dave George

CEO

Greenstar Marketing

Bill McClain

CEO

Stratus Dial

Bill Miller (Moderator)

CEO & Owner

Beelinebill Enterprises

Dan Rosenrauch

CEO

Viirtue

Many experts argue today's Large Language Models (LLMs) are inaccurate, but many companies are already implementing entire AI-based programs – some more successfully than others. In this session, tech CEOs debate where AI delivers vs. falls short of transformative promises. Each CEO cuts through today's polarizing hype by examining AI's capabilities and limitations, offering attendees a clearer perspective on AI's near-term potential to disrupt communications technology.

MSP Expo Business Track

Monetizing Ancillary Services: Strategies for Building Revenue from Adjacent Solutions
MSPB-08

Palm A

Tod Chisholm

President

IFT

Glenn Goldberg (Moderator)

CEO

Parallel Communications

Mirko Notarangelo

Head of Marketing

ICAS

Sharon Rogers

VP of Strategic Alliances

Hyperion

Blake Wetzel

CEO

AIQ

As business needs continue to expand, and customers are increasingly interested in utilizing emerging solutions and services, MSPs that have built businesses selling siloed offerings are now finding themselves in a conundrum: Either continue squeezing margin out of commoditized offerings, or expand the portfolio and offer adjacent new services that align with customers’ demands. This session explains how MSPs can seamlessly integrate margin-rich offerings, like mobility, IoT, business process outsourcing, installation and implementation services, and more into their solutions portfolios. The session will include real-world examples of how partners have successfully leveraged these solutions to create profit centers.

MSP Expo Tech Track

Adding Incremental Revenue with CPaaS
MSPT-08

Palm B

Jason Byrne

SVP Marketing

Crexendo

Doug Green (Moderator)

Publisher

Telecom Reseller

Joe White

CEO

Fractel

There are many ways MSPs can use CPaaS to add incremental revenue potential to their offerings. This session will explore those opportunities and how MSPs can leverage CPaaS to offer advanced communication features and integrate with other business-critical applications (such as CRM tools, marketing automation platforms, and more), and other ways to increase the value they deliver to their customers.

10:00-10:45am

Wednesday - 2/14/24

Enterprise Metaverse

GenAI and the Metaverse will Change Everything
EME-09

203

Barton Goldenberg

Founder & President

ISM Inc.

You may not know it, but the biggest tech battle of this century so far is about to begin. Generative AI and the Metaverse are already changing everything, and the biggest tech companies in the world are all in. Are you?

With Generative AI technology already changing the way we conduct business, and 70% of all brands forecasted to be present in the Metaverse by 2027, to remain competitive every organization needs to understand the implications of these two technologies and what opportunities they present for your organization. While readying your organization for the use of Generative AI and for entry into the Metaverse may seem daunting, the consequences of being late to the party or missing the party altogether are dire - just ask Blockbusters, Borders, or Xerox.

In his session, Barton will:

Provide an overview of what Generative AI and the Metaverse are all about and why they are changing everything.
Make the linkage between the Metaverse as the new 'front-end' and Generative AI as the new 'back-end' for conducting your future business.
Show how global, best-in-class B2B, B2C, and B2B2C companies currently leverage Generative AI and the Metaverse to grow sales, market more effectively, decrease customer and field service costs, and improve training retention.
Walk participants through a proven, 8-step approach to successfully leverage Generative AI and the Metaverse to conduct your future business

You will learn why Generative AI and the Metaverse, and the integration of these two technologies are so important for your organization’s long-term survival. You will hear how other companies are prospering by already leveraging Generative AI and the Metaverse today. You will receive a proven, 8-step approach to successfully leverage Generative AI and the Metaverse to conduct your future business.

MSP Expo Business Track

How to Sell AI-Enhanced Services to Drive Revenue
MSPB-09

Palm A

Steven Frank

Sales Manager, MSP Group

TD SYNNEX

Jason Hyatt

GM Americas and VP of Sales

Telco Systems

Corey McFadden

Chief Product Officer

ClearlyIP

Mostafa Razzak (Moderator)

CEO

JMR Connect

This session uncovers strategies MSPs can implement o leverage AI capabilities in their service offerings, enhancing value propositions and driving business growth. As AI transforms the technological landscape, clients seek advanced solutions for their complex challenges. This session will equip attendees with insights into identifying client needs, articulating the benefits of AI-enhanced services, and overcoming objections, to allow them to position these offerings effectively within the market and specific client needs. Key takeaways will include understanding the unique selling points of AI services, mastering the nuances of client-centric sales strategies, and anticipating market evolution. This session is a must-attend for MSPs aiming to stay competitive in an AI-driven era, ensuring sustainable revenue growth.

MSP Expo Tech Track

The Critical Value of Cloud Backup and Storage for MSPs
MSPT-09

Palm B

Brian Helwig

CEO

MSP360

David Jooste (Moderator)

President

MSPAA

Ryan Nix

Director of Sales

Syscloud

Josh Ward

VP of Sales

Liquid Web

MSPs face unprecedented challenges in data management and security. This session equips MSPs with cutting-edge insights into the cloud storage space, exploring why cloud backup is not just an option, but a necessity, for safeguarding client data against cyber threats, natural disasters, and system failures. Attendees will gain a comprehensive understanding of the latest cloud technologies, including scalable storage solutions, advanced encryption methods, and cost-effective backup strategies. The panel will demonstrate how cloud backup can enhance operational efficiency, ensure compliance with data protection regulations, and foster trust in client relationships while simplifying the complexities of data management.

10:00-10:25am

Wednesday - 2/14/24

Generative AI

Building Secure and Responsible Applications with Generative AI
GAI-09

301

Kumaran Ponnambalam

Principal Engineer, AI

Outshift by Cisco

As the possibilities of using Generative AI to improve businesses are exploding in the past few months, so are the concerns around security and responsible AI in these applications. As enterprises work to bring Generative AI applications to production, they need additional capabilities to ensure that these applications are secure, protect privacy, fair, explainable, compliant and accountable. What are the additional services and processes that enterprises need to build these capabilities? What challenges exist in bringing in these capabilities into the enterprise? How can these capabilities be implemented and integrated in an efficient manner? How are these capabilities monitored to ensure their continued performance? This session will answer these questions and many others around the GenAI landscape.

11:00-11:45am

Wednesday - 2/14/24

Enterprise Technology

Maximizing the Value of Your Microsoft Teams Investment
E-08

208B

Felix Beccar

CFO

Mural

Evan Kirstel (Moderator)

B2B Tech Influencer

Evan Kirstel LLC

Bryan Nelson

Solutions Engineer

Intelisys

Jonathan Sass

VP of Product

Vyopta

George Schoenstein

CMO

Fusion Connect

In the rapidly evolving landscape of digital collaboration, seamless communication is the backbone of operational efficiency, and Microsoft Teams stands out as a powerhouse for businesses. This session delves into strategies to maximize the return on your Teams investment, delivering actionable insights on leveraging advanced features, integrating third-party tools, and fostering user adoption to drive organizational productivity. Discussion will also include best practices for governance, security, and compliance, ensuring a seamless and secure collaboration environment. Whether you're new to Teams or looking to enhance its current usage in your organization, this session provides a comprehensive guide to unlocking its full potential for transformative business outcomes.

Generative AI

AI Cyberwarfare: How to Fight AI with AI
GAI-11

301

Stephen Kowski

CTO

SlashNext

Beyond the basic content generation most people are familiar with, Generative AI tools will have profound security ramifications to organizations as threat actors weaponize these tools to rapidly target users with tailored malware, ransomware, social engineering and BEC attacks. This session will explain how threat actors are already taking advantage of widely available AI solutions to increase the effectiveness of their attacks, including real examples of threats launched from AI technologies, such as ChatGPT, and how attackers have advanced their tactics to compromise individuals and businesses. Attendees will learn how to protect their organizations against these new kinds of threats and why security teams must arm themselves with AI cyber security tools to level the playing field.

MSP Expo Business Track

What Hackers Know that You Should Know Too
MSPB-10

Palm A

Ryan Bowman

VP of Solutions Engineering

ThreatLocker

Victor Cotorobai

PreSales Engineer

Kaspersky

Walt Czerminski (Moderator)

Partner

Fortium Partners

Dor Eisner

CEO & Co-Founder

Guardz

Henry Washburn

Sales Engineer

Huntress

Cyber threats present a constant – and evolving – threat to every business. There are many ways attackers target businesses and this session will delve into the mind of hackers to understand the strategies, tools, and methodologies they use to exploit gaps in security and breach systems. With this knowledge, MSPs and their customers will be able to anticipate vulnerabilities better and reinforce their defenses effectively. Discussion will include real-world examples demonstrating how advanced persistent threats operate and evolve, as well as tools and strategies for mitigating those threats and protecting critical data and infrastructure.

MSP Expo Tech Track

Architecting Work from Anywhere Solutions for Your Clients using Cloud
MSPT-10

Palm B

Noah Case

Avetta Global

Alon Cohen

CTO

Phone.com

Michael Hopfinger

Vice President of Americas Sales

Parallels

Charlene Ignacio (Moderator)

CMO

MSPAA

Leonardo Laurencio

CSO

Cybele Software

Flexible, scalable, and secure remote work solutions are key to business success. This session is designed for MSPs aiming to harness the power of cloud technologies for their clients and delivering solutions that enable those clients to work effectively from the office, home, or anywhere else. The discussion will include principles of designing cloud-based offerings that support and empower dispersed workforces, as well as essential tools, integration methodologies, and best practices to ensure seamless connectivity, robust security, and optimal performance. Whether you're an established MSP or just venturing into cloud solutions, this session will provide actionable insights to position your offerings at the forefront of the 'Work from Anywhere' revolution.

12:30-1:30pm

Wednesday - 2/14/24

Enterprise Metaverse

ChatGPT and the Metaverse Panel & Demos -Videos Game the Search Engines to top the S.E.R.P.
EME-11

203

Sara Rushinek (Moderator)

Professor

Univ. of Miami

12:30-12:55pm

Wednesday - 2/14/24

MSP Expo Business Track

Special Presentation by Ooma: Say Goodbye to UCaaS R.I.P (Rip and Replace)
MSPT-04

Palm A

Dave Beagle

Sr. Manager, Strategic Partner Sales

Ooma

Unified communications can frighten customers who fear the dreaded “rip and replace” of their existing infrastructure. Technology executives should not think about cloud as a destination, but as an enabler to wrap communications around their entire businesses. The new definition for R.I.P. is Repurpose, Integrate, and Pivot. Attend this session to learn how progressive organizations are repurposing existing infrastructures, integrating communications capabilities and pivoting from a one-size fits all UCaaS model to a solution that is tailored to an organization’s business model.

MSP Expo Tech Track

Special Presentation: Why You Should Be Charging More to Your Customers
MSPT-11

Palm B

Matt Scully

Senior Channel Development Manager

Kaseya

As cyberattacks become more common and aggressive, businesses of all sizes need to work with an MSP. The problem lies in that not all MSPs share the same expertise or have the same skill sets thus providing different pricing models. This presentation is going to help you show your value to give you the confidence and support you need to increase your rates.

1:00-1:25pm

Wednesday - 2/14/24

Generative AI

Imagine A World Without Hold Times – An AI Optimist Explains
GAI-13

301

Frank Fawzi

CEO & President

IntelePeer

An AI Optimist possesses an authentic desire to capture the benefits of AI and deploy the technology for customer experience enhancements across all industries. They are not naive; they recognize implementation as a journey, not an immediate transformation, especially within the contact center, where Conversational AI has opened the door for Generative AI (which goes beyond basic guided tours of conversational AI). By leveraging Large Language Models (LLMs), GenAI delivers more life-like conversations with customers, where consumer intent is analyzed for personalized interactions. This session will examine what it means to be an AI Optimist and why companies must avoid carelessly deploying generative AI, as well as jey areas where to deploy GenAI, the benefits of enacting hyper-automation into customer care technology, and how optimists should address the challenges and risks of AI.

MSP Expo Business Track

SASE vs. On-Prem: A Hacker's Perspective
MSPB-12

Palm A

Etay Maor

Sr. Director Security Strategy

Cato Networks

Threat actors need to adjust to changes in IT. With the move to cloud, attackers are now taking advantage of trusted cloud services and applications to extract data, distribute malware and launch phishing campaigns. Unfortunately, many organizations are still thinking with an "on-premises" mindset, trying to solve these problem with dated solutions. This session dives into the hacker's perspective on targeting both on-premises systems and cloud infrastructures. Attendees will see case studies from real attacks as well as live demos of these threats, along with a review of multiple discussions from underground forums on how hackers plan and execute their attacks. Last, but not least, the session will explore what a SASE architecture brings to the table when trying to secure today's complex infrastructures.

MSP Expo Tech Track

Strategic Synergies: Utilize UCaaS as an Equity Engine
MSPT-12

Palm B

Tim TrueLove

Country Manager, Americas Region

Wildix

Every MSP's goal is to attract new clients and develop long-lasting relatiopnships with them. In this session, we will explore the use of UCaaS for MSPs to solidify business equity. Attendees will learn strategies to elevate revenue streams to new heights, and craft a transformative portfolio that will captivate both new and existing customers, driving additional monetization opportunities.

1:30pm

Wednesday - 2/14/24

Keynote Presentation

Keynote Presentation by Genesys: Goodbye, NPS. Hello, People-centric, End-to-End Experience Benchmarking!
K-01

Floridian Ballroom, 3rd Floor

Peter Graf

Chief Strategy and Operations Officer

Genesys

For decades, organizations have fixated on achieving high Net Promoter Scores (NPS) but had little detail into the “why” behind the score—either good or bad. In today’s experience economy, understanding what makes or breaks customer and employee loyalty is vital to business success. And organizations are taking note: more than 80% of CX leaders believe the ability to measure satisfaction across the entire journey is critical to their business strategy. Providing insights only into the end of the journey, NPS no longer meets the needs it once sought to serve.

Join Dr. Peter Graf, Chief Strategy and Operations Officer at Genesys as he discusses:

Why NPS and similar measurement methods are broken, including the unnecessary blind spots these tools create
Real world scenarios of how a more robust, people-centric methodology, based on what customers and employees value most, is driving better experiences
How an empathetic approach to experiences will help limit employee turnover, increase customer loyalty, and ultimately become a business differentiator

2:00pm

Wednesday - 2/14/24

Keynote Presentation

Keynote Presentation by Cisco: AI is at the Heart of Reimagining Work
K-02

Floridian Ballroom, 3rd Floor

Aruna Ravichandran

SVP & Chief Marketing & Customer Officer

Webex by Cisco

As return-to-office mandates continue, many organizations struggle with making the in-office experience worthwhile for their teams. People no longer need the office for individual work but instead want to use office time for collaboration, brainstorming, and connection with colleagues. Unfortunately, most offices cannot support these needs because they are designed for how we used to work.

In this keynote, you will step into the future of work, where AI is the heartbeat of innovation, connection, productivity, and collaboration. With AI at the core of workspace design and technology features, we can transform the office experience to support the needs of hybrid workers everywhere.

Aruna Ravichandran, SVP and Chief Marketing & Customer Officer for Webex by Cisco, will highlight how Cisco is using AI to set new standards in hybrid work and workspaces—showing not what could be but providing a roadmap to what will be.

Don’t miss this inspiring and insightful keynote. The future awaits!

2:30pm

Wednesday - 2/14/24

Keynote Presentation

Keynote Presentation by Avaya: Deciphering the Right Innovation Language for the Boardroom
K-03

Floridian Ballroom, 3rd Floor

Alan Masarek

President and CEO

Avaya

5:00-7:00pm

Wednesday - 2/14/24

Special Networking Event

Grand Opening Reception in Expo Hall
X-09

Expo Hall A

Thursday, February 15, 2024

8:15-9:00am

Thursday - 2/15/24

Enterprise Metaverse

Immersive Business: A Next Gen Solution for Commerce
EME-12

203

This session will delve into the transformative potential of the Metaverse, a digital universe where ideas flourish, collaboration is seamless, and commerce is redefined. In this new digital transformation era, the Metaverse is becoming our new reality that will reshape how businesses operate. It offers a unique platform for businesses to enhance their products and services, optimize performance, and scale operations in ways that were previously unimaginable. This session will explore how Web3 technologies are enabling the global business community to leverage the digital world to catapult their businesses to the forefront of their industry. They will share insights on how businesses can navigate this new digital landscape, from understanding the basics of the Metaverse, AR, and VR to implementing strategies for growth and innovation. We will delve into real-world examples of businesses integrating the Metaverse into their operations and marketing, providing the audience with tactical steps to do the same. Whether you're a start-up entrepreneur, a business leader, or a tech enthusiast, this discussion will equip you with the knowledge and tools to harness the power of the Metaverse for your business. Learn about the future of commerce and the endless possibilities that the Metaverse, AR, and VR hold for businesses across all industries.

Generative AI

GenAI is Real: Now What?
GAI-14

301

Roger Campbell

Sr. MOAT Principal Consultant

CDW

Ryan Ries

Chief Data Science Strategist

Mission Cloud

Over the past year, one thing has become clear: GenAI is here and it is real. The question is, where does it go from here? This session will consider the current state and future of Generative AI, it’s implications for enterprises in the context of emerging use cases, business impact, and emerging challenges. Discussion topics will include GenAI’s impact on workforce dynamics, data security implications, bias mitigation, the balance between innovation and regulation, and more. As GenAI technologies advance, they not only unlock new possibilities but also raise significant ethical, legal, and societal questions. This discussion will explore the GenAI’s transformative potential as well as the challenges it presents as businesses continue to embrace its capabilities and develop their AI strategies.

MSP Expo Business Track

Understanding Both Sides of the M&A Paradigm
MSPB-13

Palm A

Mark Daley (Moderator)

CEO

DaleyPros Consulting

Robin Hau

Founder & SVP

USWired Inc.

Tim Mueller

President

IT ExchangeNet

Tommy Simon

CRO

Amzur Technologies

There are two sides to every merger or acquisition – and both sides must be well prepared to ensure a successful transition. This session delves into the multifaceted M&A paradigm, dissecting its nuances to create an understanding of what is required for a success, regardless of which of the transaction you’re on. Experts will shed light on pre-merger evaluations and due diligence, strategic synergies, the post-merger integration process, and more. Speakers will discuss the role MSPs play in facilitating positive results for all involved, taking attendees through the M&A journey.

MSP Expo Tech Track

Driving Business with Microsoft Expertise and Integration
MSPT-13

Palm B

Jon Brinton

Chief Revenue Officer

Crexendo

Doug Green (Moderator)

Publisher

Telecom Reseller

Eric Hernaez

CEO

TeamMate Technology

In an era where business agility and technological adeptness are quintessential, Microsoft’s suite of solutions presents a robust platform for MSPs to escalate their service capabilities. This session is designed to explore how MSPs can leverage Microsoft's ecosystem to foster seamless integrations, enhance operational efficiencies, and deliver superior value to customers. Discover how harnessing the power of Microsoft’s software and integrating with other business applications and services will propel business performance and customer satisfaction.

9:10am

Thursday - 2/15/24

Keynote Presentation

Keynote Presentation by Avant
K-07

Floridian Ballroom, 3rd Floor

Drew Lydecker

President & Co-Founder

AVANT Communications

9:30am

Thursday - 2/15/24

Keynote Presentation

Keynote Presentation: Data Compliance History - From Black Hat to Data Compliance Engineer
K-04

Floridian Ballroom, 3rd Floor

Reese Bess

Founder, President, Threat Researcher

AP2T Labs

Jesse Tuttle

Co-founder, Chief Hacking Officer, Threat Specialist

AP2T Labs

In this compelling keynote, father and daughter team Jesse and Reesë will take the audience on a journey from the shadowy realms of black hat hacking to the forefront of data compliance. Drawing from Jesse’s past as a notorious hacker and Reesë’s groundbreaking work in data compliance, you will be given a firsthand perspective into the minds that have shaped the data compliance industry. If that’s not enough, this will be the first time Jesse Tuttle, aka Hackah Jak from the group Hackweiser, will start to share his story. Check out their bios for more on their impressive credentials.

10:00am

Thursday - 2/15/24

Keynote Presentation

Keynote Presentation by IBM: Putting AI to Work
K-05

Floridian Ballroom, 3rd Floor

Kate Soule

Program Director for Generative AI Research

IBM

AI adoption has more than doubled since 2017 and its evolution leaped forward in 2023 with advances in large language models. These advancements holds the potential to unlock trillions of dollars in economic value over the next decade. But, implementing AI for business has unique requirements – it needs to be open, properly governed, designed for the enterprise and most importantly, create value. Join Paul’s keynote session to explore the age of AI, including:

Developing a foundational data fabric architecture to support LLMs,
Delivering a competitive business advantage through strategic use cases, and
Deploying governed AI with responsibility.

10:30-11:15am

Thursday - 2/15/24

Keynote Presentation

Keynote Panel: The Continued Rise of AI: Embracing the Known and Unknown to Drive Business Results
K-06

Floridian Ballroom, 3rd Floor

Dan Foster

CRO

Telarus

Ken Mills

CEO

Epic IO

Raghu Ravinutala

CEO

Yellow AI

Anant Singh

VP Sales

Sanas

Rob Stephenson

CEO

Thrive

This panel, hosted by Telarus CRO Dan Foster, features AI technology experts across cloud, contact center, cyber security, IOT, and MSP markets. Discussion will cover AI marketplace trends and how partners can monetize opportunities and businesses can enjoy new efficiencies by leveraging AI. Topics include, among others:

New feature sets like AI-powered conversation capture to help drive revenue for CCaaS customers.
How AI is helping organizations augment their workforce productivity rather than replacing them.
How AIOT (Artificial Intelligence of Things) advancements are helping to make our world safer and healthier.
Can AI be the secret weapon in combating evolving cyber threats
Embracing the reality of AI to drive explorative conversations and uncover opportunities within the IT framework that break down existing silos.

1:00-1:45pm

Thursday - 2/15/24

Enterprise Metaverse

Legal Landscape of AI, Metaverse, and Blockchain
EME-13

203

Carly Horvath

Associate Lawyer

MBM Intellectual Property Law LLP

As advancements in AI, the Metaverse, and blockchain reshape our digital landscape, legal frameworks must adapt to address critical concerns regarding data privacy, intellectual property ownership, and user rights. Through real-world examples, case studies, and practical recommendations, this session will explore the evolving legal landscape and offer valuable insights into the following key areas:

Blockchain Law: Discover how blockchain technology is transforming traditional legal systems, including its impact on contract enforcement, smart contracts, and decentralized governance. Gain a deeper understanding of the legal implications associated with blockchain-based platforms within the Metaverse.
Privacy Law in the Metaverse and AI: Uncover the complexities of data privacy and protection in virtual environments. Explore the legal considerations surrounding user data, consent, and identity within immersive digital spaces, and explore potential solutions for safeguarding user privacy.
Intellectual Property Rights: Insight into the challenges surrounding copyright, trademark, and patent protections in virtual worlds, and explore legal strategies to safeguard creators' rights and foster innovation.

This session will appeal to technologists, legal professionals, entrepreneurs, content creators, and anyone interested in the legal implications and opportunities presented by these transformative technologies.

Generative AI

Generative AI and the Customer Experience
GAI-15

301

Jeff Dworkin (Moderator)

Managing Director

Cloud Voice Alliance

Matt Edic

Chief eXperience Officer

IntelePeer

Alan Finlay

Co-founder & Head of Product

OvationCXM

Eric Vaughan

CEO

IgniteTech

In an era where personalization is king, leveraging the capabilities of Generative AI to enhance the customer experience has become not only vital, but transformative. This session looks at the largely untapped potential of Generative AI in revolutionizing customer interactions and engagements and how businesses are integrating these sophisticated AI models to create highly personalized customer experiences, from dynamic content creation to intelligent customer service solutions, and much more. Attendees will understand how to utilize Generative AI to foster a more nuanced and interactive relationship with their customer base, thus driving brand loyalty and facilitating business growth, including strategies for successfully implementing Generative AI tools without compromising customer trust.

MSP Expo Business Track

Building a Better MSP Business with AI
MSPB-14

Palm A

Robert Isaacs

CEO

Nine Minds

Mostafa Razzak (Moderator)

CEO

JMR Connect

Oren Rosen

CEO

eProc Solutions

AI is impacting nearly every industry. Companies are leveraging AI to generate efficiencies, improve service delivery, and create new opportunities. This discussion will look at how MSPs can integrate AI into their business models to improve internal operations and external communications and interactions through effective use of data and automation tools driven by the latest AI technologies. From marketing to sales to support, where can your MSP improve on current capabilities to drive new operational efficiencies and build better relationships with customers – to ultimately improve your revenue streams?

MSP Expo Tech Track

SD-WAN and SASE: Driving Revenue and Reducing Efforts by Bundling with Other Services
MSPT-14

Palm B

Bernard Breton

CEO

Adaptiv Networks

David Jooste (Moderator)

President

MSPAA

As MSPs continue to seek ways to increase revenue streams, this session looks at the synergistic integration of SD-WAN and Secure Access Service Edge (SASE) into existing service portfolios. The panel will address not only the value of these services, but how bundling them with other services enhances value propositions, drives revenue growth, and optimizes operational efficiency. Discussion will explore various option for service bundling, including with UCaaS/voice services, POS solutions, Internet service for MDUs, and others, along with best practices for seamless implementation and insights into evolving market demands. Participants will leave equipped with strategies to leverage SD-WAN and SASE, transforming them into key differentiators in the competitive MSP landscape.

1:00pm

Thursday - 2/15/24

Solutions Theatre

MSP Solutions Showcase - Optimizing Managed Services with GFI AppManager: One Year of Innovation
SS-10

Hall A Theatre, 200 Aisle

In just one year since its launch at MSP Expo 2023, GFI AppManager has transformed how over 1,100 MSPs run their business. Join us for a live demo and see how this powerful platform simplifies management, automates critical tasks, and delivers the insights needed to drive growth and client satisfaction. We'll share success stories and demonstrate how real MSPs leverage GFI AppManager to streamline their operations and improve their services. Plus, get a sneak peek at the advanced AI-powered features coming soon to GFI AppManager. Discover how you can harness predictive analytics and intelligent insights for an even greater competitive edge.

2:00-2:45pm

Thursday - 2/15/24

Enterprise Metaverse

Metaverse Standards Forum: Birds of a Feather
EME-14

203

Jennifer Hotai

Founder & CEO

Plover Animation

Eric Klein

COO

Cloudonix

Nelly Tacheva

Founder & CEO

Tangra

MSP Expo Business Track

Today’s Reality: Protecting Businesses from Hackers, Ransomware, and Insider Threats
MSPB-15

Palm A

Walt Czerminski (Moderator)

Partner

Fortium Partners

Ragav Khosla

Manager, Channel Solutions Consultants Americas

LastPass

Melton Littlepage

CMO

1Password

Glen Shok

VP, Marketing

Netgate

In an era where cyber threats have become a part of daily business reality, this is a crucial session for MSPs as they seek to safeguard their clients' digital assets. This comprehensive session delves into the escalating landscape of cyber threats, from sophisticated hacking techniques to the alarming rise in ransomware attacks and the often underestimated insider threats. Attendees will learn about cutting-edge defense strategies, proactive monitoring tools, and best practices in incident response, including layered security protocols, continuous staff training, and the development of robust disaster recovery plans. Attendees will leave with actionable insights into creating a resilient cyber security infrastructure that anticipates and mitigates risks, ensuring the integrity, confidentiality, and availability of client data in a relentlessly evolving digital battleground.

MSP Expo Tech Track

Creating Better IT Services with AI
MSPT-15

Palm B

Jeff Bishop

EVP & GM, Platform & Control

Connectwise

Jaseem Masood

Founder & CEO

Ceburu

Oshri Moyal

CTO & Co-Founder

Atera

Brian O'Connor

Vice President, Solutions Engineering

Granite

Mostafa Razzak (Moderator)

CEO

JMR Connect

As MSPs look to optimize their service delivery, they need to look no further than Artificial Intelligence. As customer expectations evolve, AI integration stands as a pivotal differentiator in delivering efficient, proactive services. AI has the power to transform the ITSM, RMM, Help Desk, and other services MSPs are already offering, enabling them to deliver better results while empowering them to grow their businesses faster. This session features strategies for enhancing MSP service portfolios using AI, including an exploration of AI-driven advancements that revolutionize issue resolution, automate complex processes, and predict system failures for rapid mitigation. The discussion will demonstrate how AI elevates service quality, optimizes resource allocation, and drives customer satisfaction through faster and more accurate support interactions. By harnessing AI's potential, MSPs can not only anticipate client needs with unprecedented accuracy but also unlock new revenue streams, ensuring sustainable business growth.

5:00pm

Thursday - 2/15/24

ITEXPO 'Shark Tank'

IDEA Showcase Startup Pitch Event & Reception
IDEA-01

Floridian Ballroom, 3rd Floor

Reese Bess

Founder, President, Threat Researcher

AP2T Labs

Rick Blalock

Co-Founder

One Study

Nikki Cabus

CEO

South Florida Tech Hub

Claudia Duran (Judge)

Managing Director

Endeavor Miami

Steve Harkey

CMO

Wisp Energy

Erik Linask

Group Editorial Director

TMC

Tahl Milburn (Judge)

Gentleman Technologist, Thoughtful Investor, Executive Advisor, Startup Mentor

Seedfunders

Everett Nelson

CEO

Moon Train LLC

Ariana Pareja (judge)

Entrepreneur, Investor, Startup Mentor, Board Advisor

The Pareja Family Foundation

Yoni Rubin (Judge)

Entrepreneur, Investor, Startup Mentor, Business Advisor

MRGN

Akshay Sharma (Judge)

Chief Technology Evangelist Accure.AI, Cybersecurity Advisor

Lionfish Tech Advisors

Rob Sims

CTO & Founder

Alchemi Defender

Rauf Tailony

CEO

FUSIONNATION

Ron Tarro (Judge)

CEO | Tech Exec | Investor and Advisor For Emerging Technology Companies

New World Angels

David Thrower

CEO, Acting CTO

Cerberos AutoML Platform

Dana J. Vouglitois

Senior Associate Director, Technology Development

Florida Atlantic University

Always one of the most popular and best-attended events at the ITEXPO #TECHSUPERSHOW. Come hear from a group of hot startups and ICOs working hard to shake up and disrupt their industries. At IDEA Showcase, entrepreneurs focused on transforming markets - or creating entire new categories - give their best 5-minute pitches to a discerning panel of judges. Companies present their unique value proposition - then the audience and judging panel each determine who is the most disruptive. IDEA Showcase @ ITEXPO is an evening full of next-generation innovation, powerful networking and high energy!

Experience the Expo in Action! READ ALL REVIEWS VIEW PHOTOS

ITEXPO 2024

Solutions for MSPs and
The Channel

1. It All Starts with Security:

2. Channel-Centric Insights:

3. Channel Partner Networking:

4. Cutting-Edge Solutions:

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Experience the Expo in Action! READ ALL REVIEWS VIEW PHOTOS

ITEXPO 2024

Solutions for MSPs and The Channel

1. It All Starts with Security:

2. Channel-Centric Insights:

3. Channel Partner Networking:

4. Cutting-Edge Solutions:

Tags

Solutions for MSPs and
The Channel