The pandemic put many things in perspective; transitioning the workforce home, driving critical applications and resources into the cloud and accelerating wholesale transformation. A lot has changed since last year’s ITEXPO, and as Rocky Balboa once said, “It’s about how hard you can get hit and keep moving forward.” The ripples of COVID touched all, but SD-WAN and modern networking buoyed industry during the uncertainty of the past 15 months.
This week, SD-WAN Expo kicks off, and today, Adaptiv Networks announced the arrival of My Connect, a user friendly, secure and cost-effective WFA solution. CEO Bernard Breton explained, “My Connect addresses the need of work from anywhere workers, designed for the road warrior,” promising a remote worker good quality for video calls and access to company resources via SD-WAN. The new solution “solves a business problem and allows us to test new gen software,” continued Breton.
Adaptiv serves the SMB and medium enterprise with its 100% channel approach by “removing barriers of business digital transformation with amazingly simple and effective cloud connectivity.” From a Gartner perspective, Adaptiv won’t be named in the Magic Quadrant; however from analyst firms like InfoTech Research Group that focus on the mid-market, actual user rankings place the SD-WAN provider second-to-none.
Further fortifying this position was last summer’s Elfiq acquisition that addressed demands for higher bandwidth and more throughput, and expanded Cloud Network footprint to offer SD-WAN-as-a-Service in Europe. Commenting on the addition Breton noted, “This was very strategic for us because it expanded our product lineup to service customers who need more powerful edge networking features, and the ELFIQ channel partners provide us with global market reach. We also brought in many talented people that have strengthened the Adaptiv Networks team and they are helping us accelerate our vision and product roadmap.”
Speaking of product roadmap, the Adaptiv team is neck deep in R&D, currently fine-tuning its SASE service portfolio. In the not too distant future, Adaptiv partners will be able to offer base and advanced SASE products, with the base delivering a cloud-first product with the same flavor of Adaptiv SD-WAN at a reasonable price point. The advanced will deliver additional capabilities and a completely ZTNA framework.
Breton highlighted, “Our product roadmap is focused on creating more value for our customers and for our partners. We’re continually enhancing our feature set to provide more business insights through the centralized management portal, increase performance and control for cloud applications, and enable secure, agile SD-WAN access from anywhere.”
When looking to add more value, SASE is the logical next step. Breton explained, “SASE creates tremendous value for customers because it simplifies the network edge by consolidating access with security. It’s a great opportunity for partners.”The first official SASE offering is “on track to launch by year end 2021” and will deploy as a simple add-on to any existing Adaptiv solution.
Breton’s enthusiasm to return to live events was oozing through the Zoom viewing window. SD-WAN Expo enables a location for Adaptiv to reconnect with existing partners, and grow its channel ecosystem with new partners. Find the team in booth 445, and they will gladly illustrate how SD-WAN-as-a-Service can help differentiate offerings and maximize profitability.
Tomorrow morning, Breton makes his 2021 SD-WAN Expo stage debut in the panel, “State of SD-Wan: “A View from the C-Suite” where attendees will gain insights on the challenges business leaders are facing, the need for digital transformation, and the business value created by SD-WAN from a panel of SD-WAN industry leaders. In his second appearance in the spotlight, Breton joins the panel “WFH 101 with SD-WAN” where the audience will learn ways SD-WAN helps remote workers stay connected and productive.
For Adaptiv, 2020 represented a year of growth, despite not quite meeting its own expectations. Some MSPs surged while others seized over the past year, but the cloud-powered work from anywhere future that lay ahead signals greener pastures. Mark Breton’s words “2021 will be stronger.” You’ll see.
It’s not too late to join us at SD-WAN Expo! Register today!
Edited by Maurice Nagle