Tuesday, February 09, 2027
9:00-9:45am
Tuesday - 2/09/27
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MSP Expo Tech (Room 260A)
Traditional cloud marketplaces were designed to make products easier to buy, but modern buyers expect connected experiences across cloud, software, managed services, security, and AI. This session explores how MSPs can evolve beyond basic product catalogs into integrated digital ecosystems connecting suppliers, partners, commerce, billing, and fulfillment workflows to automate provisioning.
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10:00-10:45am
Tuesday - 2/09/27
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MSP Expo Tech (Room 260A)
Leading AI Infrastructure Readiness: Evaluating Workloads and Selling Strategic Optimization Roadmaps
MSPT-02 AI conversations often jump straight to expensive GPUs, but true readiness requires evaluating data maturity, workload requirements, edge resilience, and latency first. Combining technical architectural evaluation with C-suite consultative sales methodologies, this session teaches MSPs how to help clients avoid overbuilding and package infrastructure assessments into high-margin engagements.
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11:00-11:45am
Tuesday - 2/09/27
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12:00-12:30pm
Tuesday - 2/09/27
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1:30-2:15pm
Tuesday - 2/09/27
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MSP Expo Tech (Room 260A)
The Agentic & Conversational AI Era: Building, Packaging, and Architecting Autonomous Workflows
MSPT-05 Moving beyond deterministic hyper-automation requires both conversational AI interfaces and underlying agentic infrastructure. This combined masterclass covers how to package, price, and sell high-margin conversational AI agents for voice, chat, and SMS while establishing the permissions, SOC playbooks, cloud storage sync, and network controls required to govern autonomous workflows safely.
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2:30-3:15pm
Tuesday - 2/09/27
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MSP Expo Tech (Room 260A)
Cloud FinOps & Cost Optimization: Taming Egress, Unused Licenses, and Multi-Cloud Sprawl
MSPT-06 Ballooning public cloud bills and unpredictable egress charges threaten both client retention and MSP gross margins. This session delivers a practical FinOps framework for auditing cloud environments, eliminating license waste, optimizing resource sizing, and presenting predictable multi-cloud cost governance reports to client executives.
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3:30-4:00pm
Tuesday - 2/09/27
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Wednesday, February 10, 2027
9:00-9:45am
Wednesday - 2/10/27
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MSP Expo Tech (Room 260A)
As AI takes over automated ticketing, predictive reporting, and basic vCIO data prep, what remains uniquely human? This peer panel explores how top-performing MSPs are navigating the boundary between automated AI analysis and high-touch executive consulting. Panelists share real-world stories of where AI elevated client relationships—and where over-automation eroded trust and cost deals.
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10:00-10:45am
Wednesday - 2/10/27
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MSP Expo Tech (Room 260A)
Supporting the Distributed Enterprise: SASE, SD-WAN, and Active Brownout Mitigation
MSPT-09 Managing a hybrid workforce requires rethinking traditional network perimeters and failover strategies. Standard primary/backup links fail during silent internet brownouts, rendering cloud applications useless. Learn how MSPs can move beyond basic connectivity sales to architect resilient SASE and SD-WAN environments across multi-circuit connections (Fiber, 5G, Satellite)—automatically adapting to latency, jitter, and packet loss to deliver secure, high-performance edge access.
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1:30-2:15pm
Wednesday - 2/10/27
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MSP Expo Tech (Room 260A)
Fragmented internal toolchains create operational drag and data silos across service delivery teams. This session walks through modern tech stack auditing, evaluating integrated platform ecosystems versus best-of-breed software, and utilizing APIs, webhooks, and AI middleware to unify PSA, RMM, documentation, and automated billing workflows.
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2:30-3:15pm
Wednesday - 2/10/27
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MSP Expo Tech (Room 260A)
Modern Storage Architecture: NVMe, Object Storage, and High-Performance Edge Data
MSPT-11 As client data volumes explode, legacy storage architectures create severe performance bottlenecks and ballooning costs. This session explores modern enterprise storage strategies—from NVMe-over-Fabrics and localized object storage to automated cloud tiering—helping MSPs design scalable, high-throughput data pipelines for modern client applications.
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Thursday, February 11, 2027
9:00-9:45am
Thursday - 2/11/27
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MSP Expo Tech (Room 260A)
Enterprise Virtualization Beyond VMware: Hypervisor Migration Strategies and Stack Alternatives
MSPT-12 Steep licensing increases have forced MSPs to evaluate alternative virtualization platforms for their hosted and on-premise client infrastructure. Join this practical panel to explore alternative hypervisors (Proxmox, KVM, Nutanix, Hyper-V, Scale), migration toolchains, host performance tuning, and operational considerations when transitioning production workloads off legacy VMware environments.
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10:00-10:45am
Thursday - 2/11/27
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MSP Expo Tech (Room 260A)
Selling Business Continuity: Packaging, Pricing, and Proving Recovery Value to Clients
MSPT-13 Backup is no longer just a technical safety net; it is a critical business continuity offering that drives recurring revenue. This session shifts the focus from deep storage engineering to strategic BDR management. Learn how to package immutable cloud backups, price Disaster Recovery as a Service (DRaaS) tiers, establish client SLA expectations (RTO/RPO), and conduct automated recovery simulations that prove uptime value to client stakeholders during quarterly reviews.
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11:00-11:45am
Thursday - 2/11/27
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