Telling your brand story has always been key to growing business. But, with the changing media landscape, the question of brand visibility has become muddled. This panel will discuss how brands not only become visible, but how they can do it in a way to have their stories heard with credibility. The discussion will include recent trends as well as the different strategies needed today to support propelling the narrative across earned, paid, shared and owned media, as well as other proven approaches.
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The rapid evolution of work environments has ushered in the era of the hybrid workforce. This blended model, combining remote and in-office work, introduces unique challenges for information security and data protection. In this session, we delve into best practices, innovative solutions, and emerging threats related to securing hybrid workforces. Attendees will gain insights into the latest tools and strategies to ensure data integrity, protect against cyber threats, and foster a culture of security awareness in distributed teams. As the boundaries between office and home blur, it is imperative for organizations to stay ahead of the curve in safeguarding their digital assets and ensuring a seamless, secure working experience for all.
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This session will explore the transformative potential of AI in GRC and cyber security. Attendees will gain insights into AI-powered tools and techniques for GRC, such as machine learning algorithms, natural language processing, and automated analytics. Discussion will include ethical considerations and governance challenges in AI-enabled GRC, along with strategies for successful implementation. This session aims to equip attendees with the knowledge and strategies needed to leverage AI effectively in their GRC initiatives.
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One of the profound changes over the past few years is a renewed emphasis on employee experience. Many of the new or enhanced tools that have become daily-use tools have helped create highly functioning workforces that look nothing like the workforces of even five years ago. This discussion looks at how collaboration tools not only drive productivity, but how they create positive employee experiences, how the employee experience impacts overall business strategy and performance, and how businesses can leverage technology to create the best possible employee experiences.
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In the evolving business landscape, generational shifts pose unprecedented challenges and opportunities for organizations. This session delves into the complexities of managing a multi-generational workforce, from emphasizing the importance of cultivating a unified company culture to the way technology plays a role that strategy. Attendees will gain insights into the unique values, expectations, and communication styles of different generations in today’s workforce, as well as actionable strategies to bridge generational gaps, foster collaboration, and leverage the strengths of each group to harness the power of a dynamic workforce, driving innovation and ensuring long-term success.
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In today's interconnected world, businesses are more vulnerable than ever to cyber threats, ranging from data breaches to sophisticated cyber attacks. Protecting critical business data has become paramount to maintaining trust and ensuring continued growth. In this session, attendees will learn the foundational elements of a robust cyber security plan tailored to their unique business needs. The discussion will explore risk assessment, proactive defense strategies, and effective incident response measures. By leveraging best practices, cutting-edge tools, and industry insights, participants will leave empowered to safeguard their organizations’ digital assets and reputation.
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In the digital age, mastering the art of business social media has become an essential component for organizational growth and brand establishment. This session dives deep into effective strategies and best practices to optimize social media platforms, catering to a business audience. Attendees will gain insights into creating compelling content, leveraging analytics, and building meaningful engagement, all while ensuring brand consistency. Whether you're a seasoned digital marketer or new to the social media landscape, this session will provide the tools and knowledge necessary to elevate your company's online presence, foster loyalty, and drive tangible business results. Join us to navigate the ever-evolving landscape of business social media and harness its full potential.
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The future of the phone call is branded. When businesses and contact centers brand their outbound calls, customers answer ready to do business. They know who is calling and don’t have to worry about unknown callers and potential scams. It increases productivity and satisfaction – and improves the bottom line. This session will discuss what branded calling is, how it works, and how it’s being used right now to raise ROI and customer satisfaction.
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Businesses continue to move more and more applications and workloads to the cloud – not just one cloud, but multiple clouds. But, despite cloud being a common – and dominant – model, there are still plenty of questions about how to most effectively secure the cloud. This panel will focus on best practices for securing the cloud, featuring insights from cyber security experts who will discuss how to ensure any cloud strategy is secure and rooted in the fundamentals of resilience. The discussion will address where opportunities exist and where challenges remain, and weigh the tradeoffs that must be considered to ensure a secure approach to cloud.
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Cyber threats are evolving more rapidly than ever, making security awareness crucial for all business stakeholders, from top executives to frontline staff. This session considers effective strategies for fostering a culture of cyber vigilance. Speakers will deliver insights into the psychology behind common cyber threats, explore engaging training methodologies, and learn how to leverage real-world incidents to underscore the importance of security and instill a sense of urgency around cyber security across your organization. By understanding the human element, organizations can not only enhance their technical defenses but also empower their most valuable asset – their people – to act as the first line of defense against potential breaches.
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We work – and live – in a unique period where workforces are comprised of generations with vastly different mindsets when it comes to technology, culture, and experience. Businesses need their employees to succeed, and they need to retain their workers at a time when talent shortages are evident across industries and employees are constantly looking for new, better opportunities. This discussion focuses on the role IT plays in overcoming generational differences and enables workers to not only succeed, but thrive.
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Effective communication is paramount for the success of any business and there is a symbiotic relationship between A/V technology and effective communication. This session delves into the transformative power of A/V technologies in enhancing communication strategies for businesses of all sizes. From software to hardware, from multimedia presentations to virtual collaboration tools and interactive platforms, this session will look at how the right A/V can foster engagement, facilitate clearer messaging, and drive business objectives, and why the right technology is not only an enabler, but a game-changer for business communications.
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