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CX technology budgets are higher than ever, and delivering stellar customer service is top priority. To stay competitive, you need to engage in true, transformational projects that will move your business metrics in the right direction. Metrigy has conducted extensive research on the types of projects that generate the most success. Should you implement chatbots, improve WEM, add and integrate interaction channels, push hard on generative AI, focus more on agent assist? The possibilities are endless, but we will give you research-backed guidance on where you should focus with your next CX transformation initiative during this must-attend session.
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Telling your brand story has always been key to growing business. But, with the changing media landscape, the question of brand visibility has become muddled. This panel will discuss how brands not only become visible, but how they can do it in a way to have their stories heard with credibility. The discussion will include recent trends as well as the different strategies needed today to support propelling the narrative across earned, paid, shared and owned media, as well as other proven approaches.
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Cybersecurity is an ongoing, growing threat, and all businesses are a target. The conventional approach to protecting what’s behind your four walls is not aligned with the realities of today’s workplace, let alone what the future of work holds in store. Not only does hybrid work mean distributed teams, but also a lot of virtual interaction via an Internet connection. Data security and privacy risks become elevated well beyond what’s needed for a physical office environment, and this raises two sets of future of work challenges. First are the threats that IT must manage to protect the network and all the data running across it. The second challenge pertains to employees, whose personal privacy needs to be protected whether working at home or in the office. Both challenges must be addressed, not just to ensure business continuity, but to maintain employee trust as AI-driven applications become ever-more pervasive. Cybersecurity is more important than ever with future of work, and this panel will review leading technologies and best practices for IT.
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This discussion will explore the power of generative AI and its impact on and value to the enterprise. Panelists will discuss how AI technologies are revolutionizing industries by enabling machines to generate creative content, solve complex problems, and enhance decision-making processes. Real-world case studies, ethical considerations, and the future of generative AI in driving innovation will all be part of the conversation.
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The future of cyber security technology will be largely influenced by the growing compliance and insurance marketplace. As these two areas expand, cyber security providers must be able to adapt their offerings and focus on meeting the customers where there compliance landscape is taking them. This also means that security needs will change and the security needs of tomorrow will be different than the needs of yesterday. This session discuss these evolving needs and importance of regulations, including HIPAA, DFARS, CMMC, PCI, and other security frameworks. The session will talk about the importance of MSPs providing compliance services to their clients and best practices in conducting assessments, policy creation, and other aspects of a full security program.
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In an increasingly competitive landscape, MSPs are constantly seeking avenues to expand their service portfolios and generate additional revenue. This session delves into the potential of white label programs for MSPs to support that goal. Attendees will discover the nuances of selecting, integrating, and marketing white label solutions, and understand how, by leveraging these programs, MSPs can seamlessly offer additional services under their own brands, boosting customer value and driving sustainable business growth.
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The cloud has become a pivotal tool for service providers to amplify their service offerings. This session looks at how providers can harness the unparalleled flexibility and scalability of cloud technologies to craft and bundle robust service solutions. Discussion will include best practices, emerging trends, and proven strategies to capitalize on cloud infrastructure, streamline service delivery, and enhance customer experiences. Attendees will leave with a better understanding of how cloud can not only enhance their service portfolios and unlock new revenue streams to foster sustainable growth.
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As companies across verticals and of all sizes recognize the mission criticality of excellent service, and where they fall short, customer experience transformation projects abound. Some address foundational underpinnings, while others aim to push the state of the art via digital channel adoption, the use of AI and automation, workforce optimization, or other advanced applications. Unfortunately, many will fail to deliver on desired outcomes. Don’t let this happen to your organization! In this session, CX leaders who have led successful CX transformations for their companies will share their best practices advice on how to implement change and achieve measurable business improvements.
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The rapid evolution of work environments has ushered in the era of the hybrid workforce. This blended model, combining remote and in-office work, introduces unique challenges for information security and data protection. In this session, we delve into best practices, innovative solutions, and emerging threats related to securing hybrid workforces. Attendees will gain insights into the latest tools and strategies to ensure data integrity, protect against cyber threats, and foster a culture of security awareness in distributed teams. As the boundaries between office and home blur, it is imperative for organizations to stay ahead of the curve in safeguarding their digital assets and ensuring a seamless, secure working experience for all.
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As technology continues to advance, the concept of the metaverse is becoming more tangible. The metaverse is a virtual space where people can interact with each other and with digital content in a shared online environment. In this session, we will explore how companies can use the metaverse to preserve and enhance their brands and how to seamlessly integrate them into the metaverse, captivating audiences and forging new connections in this digital frontier. We will discuss how the metaverse can help companies create immersive and engaging brand experiences that are not limited by physical boundaries, allowing them to reach audiences around the world. We will also explore how companies can use the metaverse to create new revenue streams and business models that create brand resiliency.
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When it comes to deploying leading edge technology, the future of work will not be all that different from the world of gamers, where immersive experiences become an appealing proxy for in-person experiences, and for some, the preferred option. Many of these forms are already finding their way into the workplace; virtual reality (VR), augmented reality (AR), mixed reality (MR), and even the metaverse. While these may be years away from being mainstream, immersive forms of interaction will be FOW-friendly, especially for businesses trying to improve employee engagement with hybrid work. Before going too far down this path, IT needs a clear sense of the use cases, as well as the technologies required to support these new modes. Only when those pieces are in place can virtual options become reality, and that’s where our panelists will bring their expertise to bear.
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The MSP market has been ripe with mergers and acquisitions, and consolidation is likely to continue as some MSPs look to expand their technological and/or geographic footprints, while others look to fulfill their exit aspirations. This session will explore what really goes into valuations and what MSPs need to know to grow the value of their businesses, to allow them to capitalize on opportunities.
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UCaaS is revolutionizing the way organizations communicate and collaborate, and it has become a critical business tool in the current work environment that features some form of remote and/or hybrid work at most companies. For MSPs, integrating UCaaS is no longer an option but a necessity. This session will explore how UCaaS enables enhanced collaboration, increased productivity, and an elevated customer experience. Through the discussion, attendees will glean actionable insights on successfully adopting and optimizing UCaaS solutions within their offerings. They will also explore the future trajectory of UCaaS in the MSP landscape, ensuring they remain at the forefront, strategically positioning MSPs for unparalleled growth and customer satisfaction.
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In today's fast-paced digital world, platforms and marketplaces present unparalleled opportunities for growth. This session dives into proven strategies for service providers to capitalize on these digital environments by developing their own marketplaces. Attendees will explore the essentials of platform design, partnerships, effective monetization models, user engagement techniques, all with the end goal of ensuring a competitive edge in increasingly competitive markets.
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During this session, we'll interview experts who have hard data on the ROI companies are seeing with their solutions. Learn how much time agents can save, how much cost reduction you can expect, and how much more revenue you can generate through the use of AI, and through automating manual functions.
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This session will explore the transformative potential of AI in GRC and cyber security. Attendees will gain insights into AI-powered tools and techniques for GRC, such as machine learning algorithms, natural language processing, and automated analytics. Discussion will include ethical considerations and governance challenges in AI-enabled GRC, along with strategies for successful implementation. This session aims to equip attendees with the knowledge and strategies needed to leverage AI effectively in their GRC initiatives.
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This session looks are how to move from current conversational AI narrow models to new Generative AI pre-trained models for next generation customer care. The session will explore live cases as well as futuristic concepts, considering both benefits and challenges, results and deployment strategies, with an eye towards sustainability and ethical AI usage.
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AI technologies are rapidly improving business processes and revolutionizing decision-making. This session looks at the synergies between advanced AI language models and ERP systems, how cloud and AI are changing the ERP landscape, and deliver a practical understanding of how ERP software is moving forward with AI and how businesses can benefit from it.
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Unified communications can frighten customers who fear the dreaded “rip and replace” of their existing infrastructure. Technology executives should not think about cloud as a destination, but as an enabler to wrap communications around their entire businesses. The new definition for R.I.P. is Repurpose, Integrate, and Pivot. Attend this session to learn how progressive organizations are repurposing existing infrastructures, integrating communications capabilities and pivoting from a one-size fits all UCaaS model to a solution that is tailored to an organization’s business model.
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The goal of any contact center should be to deliver measurable value for a company, be that in revenue, profit, cost cutting, and/or customer satisfaction. What’s achievable often will depend on the underlying architecture and how the contact center integrates with other business platforms, from AI development to CRM, unified communications, and beyond. In this session, discover what the latest Metrigy research shows on contact center architectural choices and platform integration, and get guidance from leading industry experts.
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One of the profound changes over the past few years is a renewed emphasis on employee experience. Many of the new or enhanced tools that have become daily-use tools have helped create highly functioning workforces that look nothing like the workforces of even five years ago. This discussion looks at how collaboration tools not only drive productivity, but how they create positive employee experiences, how the employee experience impacts overall business strategy and performance, and how businesses can leverage technology to create the best possible employee experiences.
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The metaverse is at the early stages of development and conceptualization. We are truly at the beginning. The metaverse creates an opportunity to be innovative in our approach to business and focus on the experiences we create for our customers and clients. It is the time for us to start preparing to incorporate the elements that are appropriate for our business. Education is key to knowing how to navigate the digital space safely and effectively. This session will provide a look at the future of business and the digital and workplace transformation. We will explore opportunities for implementing blockchain technology, digital assets (i.e. NFTs, cryptocurrencies), artificial intelligence, and technology-related innovation (e.g. Web 3.0)—digital twins—into our business. Additionally, we will discuss the future of work and how that impacts our business and our team’s work. However, we cannot talk about the future of business without addressing cybersecurity and how this could impact our business as we move into the metaverse. To close out the session and discussion, we will focus on developing a strategy to ultimately create experiences for our customers and clients driven by this technology.
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Just as we were getting comfortable with first generation AI applications like chatbots, translation and transcription, along came ChatGPT in 2023. This took AI to a new level, and we’re still grappling with how it fits for future of work. Nothing stands still with AI, though, and the latest wave in the revolution is large language models (LLM). With each new breakthrough, AI becomes more strategic than tactical, and IT leaders need to think in terms of the organization-wide impact rather than point applications like speech-to-text. Just as Generative AI became part of the FOW lexicon last year, LLM is this year’s acronym, and you might be surprised at how it can drive new business value. Last year’s ChatGPT session was standing-room-only, and if LLM isn’t on your FOW roadmap yet, you won’t want to miss this one.
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This session will navigate an increasingly pivotal crossroads: the decision between investing in a proprietary, custom-tailored Large Language Model (LLM) or capitalizing on the versatility and ease of public generative AI services. The discussion will include a comparison of the various GenAI models, their benefits and risks, and will provide insight into the decision-making framework to allow attendees to assess their options for their own needs.
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MSPs stand at the forefront of the IT service industry, aiding companies in navigating the intricate landscape of modern technology. This session, featuring peers from the MSP space, unravels the secrets to successful MSP operations, combining technology, customer-centric approaches, and smart business strategies. Attendees will learn from real-work examples how thriving MSPs harness innovative tools and methodologies to enhance operational efficiency, client satisfaction, and financial growth.
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While today’s cloud-first technology landscape continues to deliver benefits to businesses, many have also seen their cloud spend skyrocket, prompting a search for innovative strategies for financial governance. Enter FinOps, the operating model for the cloud era, fusing finance and operations to optimize cloud spend without compromising performance. This session, tailored for MSPs, delves into the core principles of FinOps, providing actionable insights on how MSPs can implement FinOps practices to gain better visibility, efficiency, and control over cloud expenses – for themselves and their customers. Discussion will include an examination of why cloud costs continue to increase, as well as tools and best practices for mastering the art of cloud cost management.
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As digital transformation continues to change business strategies and needs, there is a natural demand for more advanced, scalable, and secure networking solutions in the cloud. This session looks at the transformative potential of cloud networks and the emerging trends and technologies driving the next wave of cloud-based networking, including the convergence of SD-WAN, edge computing, and 5G. Speakers will explore the implications of these advancements for service delivery, security, and business continuity.
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Artificial Intelligence is all the buzz—and as it continues to grow in number of offerings, it also grows in complexity. Most CX leaders aren’t sure whether generative AI, conversational AI, agent assist, sentiment analysis, or some other form of AI is the best solution for their problem or opportunity. This session will examine AI for CX use cases, ROI, adoption rates, concerns, pitfalls, and plans—based on brand new research from Metrigy. We'll explain AI options available for common problems and opportunities in a way that is easy to understand. We'll also show how AI is affecting revenue, costs, agent efficiency, and customer satisfaction from companies that already use the technology.
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With today’s constantly evolving workforces, the right collaboration platform is a must for ensuring your workers – across locations, generations, and other variables – are able to work and communicate effectively wherever they are. Voice is a key part of ensuring productivity – both internally and externally, voice remains critical to business success. As adoption of Microsoft Teams continues to grow, integrating voice services into your Teams environment will only enhance the value and experience your employees and customers enjoy from your Teams investment. This session explores how companies can turn the combination of Teams and voice into a digital asset for their companies, strategies and options for integrating voice into Teams, and best practices for success.
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Today’s ecosystem of workplace endpoints is broader and more connected than the world of legacy desk phones and wired headsets. Both vendors and businesses want to support “work from anywhere”, but they can’t do it without the right endpoints and devices. With digital transformation turning all modes of communication into data streams, endpoints are central to the Future of Work experience as they provide the interface between workers and technology. Workers need endpoints that are easy to use and integrated with their everyday applications, and IT needs to tap data from them to better manage their networks. This session will address the critical capabilities needed from today’s wide range of endpoints - tablets, softphones, mobile phones, video hardware, conference systems, headsets, and even biometric devices – along with how they enable more intelligent communications from wherever workers are based.
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AI technology offers an array of powerful tools that have started to revolutionize how organizations engage with their target audiences, enhance brand visibility, and optimize communication strategies. This session will explore how GenAI can bolster sales and marketing efforts, including real-world examples, potential pitfalls, as well as considering how and where human involvement intersects with AI to support business objectives.
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In a competitive landscape, MSPs can differentiate themselves with a solid understanding of taxes and fees. Powered by the right knowledge and tools, MSPs can enhance profitability and customer retention. This session explores the complex world of telecom taxation, compliance requirements, and their impacts on both MSPs and their clients. Attendees will gain insights into the regulatory landscape, discover strategies to navigate taxation, and how to mitigate risks associated with compliance missteps. The session will highlight how leveraging technology can simplify tax management, creating a competitive advantage in the market, and lead to optimized pricing strategies, better customer relationships, and ultimately, a more robust bottom line.
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As the 5G revolution reshapes the connectivity landscape, MSPs must be ready to capitalize on the opportunity 5G presents for driving business expansion. This session looks at the opportunities 5G presents for MSPs to unlock new revenue streams and bolster growth, discussing strategies for developing 5G-centric offerings, exploring use-cases that cater to evolving client demands, and strategically positioning their services in a hyper-connected market. Dive into the world of enhanced connectivity, reduced latency, and unparalleled data speeds, and discover how your MSP can capitalize on 5G to drive revenue growth.
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As 5G reshapes the connectivity landscape, its potential for revenue generation remains unparalleled. In this session, we will explore strategic avenues to monetize 5G's capabilities. Delving into use-cases, innovative service models, and partnership opportunities, attendees will gain insights into the impact of 5G on business models and growth opportunities. Beyond just faster speeds, speakers will discuss 5G as a catalyst for new services, enhanced customer experiences, and untapped revenue streams.
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Let’s face it: AI is complex, and the solutions for CX often seem overlapping and similar to one another. Yet, every provider of AI solutions for CX claims to have a unique offering or approach to the technology. For this session, we have assembled some of the world’s top CX providers to help clear some of this confusion. They'll describe their approach to AI, who they serve, and how they’re different from other solutions available. The audience will have an opportunity to ask these experts general questions about AI to demystify the confusion that exists about the technology and how it improves customer experience.
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In today's interconnected world, businesses are more vulnerable than ever to cyber threats, ranging from data breaches to sophisticated cyber attacks. Protecting critical business data has become paramount to maintaining trust and ensuring continued growth. In this session, attendees will learn the foundational elements of a robust cyber security plan tailored to their unique business needs. The discussion will explore risk assessment, proactive defense strategies, and effective incident response measures. By leveraging best practices, cutting-edge tools, and industry insights, participants will leave empowered to safeguard their organizations’ digital assets and reputation.
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Seamless connectivity for a distributed workforce is a must-have when planning for future of work. Not only is state-of-the art technology critical for driving anywhere, anytime productivity, but it must enable smart workplace capabilities for all settings – in office, at home or on the go. The implications for IT are foundational, as the rise of digital transformation is creating both new forms of data, and massive volumes of data that would overwhelm legacy-based networks. Each of these needs represent major challenges for IT, but also major opportunities to rethink how data networks can deliver new value. Just as networks had to adapt when shifting from hardware to software, future of work will dictate the need for enhanced connectivity and data management capabilities to harness all this data. New approaches need to be considered, such as SD WAN and private 5G, and this panel will assess the merits of each, along with how IT can become an agent of change for FOW.
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This session delves into the realm of Generative AI and explores its immense potential for monetization. By analyzing real-life examples of successful implementations and revenue-generating models, the discussion will uncover strategies, trends, and opportunities within the generative AI ecosystem. Attendees will gain actionable insights to harness the transformative power of generative AI and capitalize on the emerging monetization landscape.
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In today's hyper-competitive landscape, MSPs face the challenge of diversifying revenue streams and enhancing client relevance. This session offers a deep dive into strategies for successfully penetrating vertical markets. Attendees will learn how to identify promising verticals, tailor services to meet unique industry needs, and leverage niche expertise to establish a competitive edge. Through real-world case studies and actionable insights, MSPs will discover how to efficiently allocate resources, foster partnerships, and drive sustainable growth in specific market segments. Join this discussion to unlock the potential of vertical market strategies and position your MSP for success.
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Cyber security should be top of mind for every business and has created a massive opportunity for MSPs. As cyber threats evolve, traditional security measures are no longer sufficient. This session looks at AI's unparalleled capabilities in predictive threat modeling, anomaly detection, rapid-response strategies, automated learning, and more, fortify security postures and reduce vulnerabilities far beyond the capabilities of traditional methods. Attendees will gain insights into how to implementing these advanced technologies within their own service offerings and infrastructures to optimize their security services, avert cyber incidents, and drive revenue. Embrace the future of cyber defense and learn how integrating AI can provide a robust security posture, ensuring client trust and business continuity in an era of ever-escalating digital threats.
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Communications service providers often struggle with the complexities of Microsoft Teams and integrating telephony into Teams. But, it doesn’t have to be that way. This session looks at where those challenges arise and, more importantly, how service providers can reduce friction with Teams and grow their communications portfolios by capitalizing on the Teams opportunity in front of them based on 300+ million active users – a figure that is sure to continue to grow.
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Hear directly from companies that are using AI, automation, and analytics to improve their customer experience during this lively session. They’ll provide information on how they decided to use the three As, what kind of results they’re seeing (with real metrics), how they sold the idea to internal stakeholders, and what their plans are for the future. We’ll also learn why they selected the providers they did, and how the relationships are progressing.
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Businesses continue to move more and more applications and workloads to the cloud – not just one cloud, but multiple clouds. But, despite cloud being a common – and dominant – model, there are still plenty of questions about how to most effectively secure the cloud. This panel will focus on best practices for securing the cloud, featuring insights from cyber security experts who will discuss how to ensure any cloud strategy is secure and rooted in the fundamentals of resilience. The discussion will address where opportunities exist and where challenges remain, and weigh the tradeoffs that must be considered to ensure a secure approach to cloud.
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Education doesn’t end with obtaining a diploma. We’ve become life-long learners. No matter the role, education, or industry, we need to up- or reskill constantly to keep current. The way we learn is changing dramatically. Technological advancements enable learning in a virtual environment with much better results than ever before. How is that possible? Glad you asked! The Metaverse offers new ways of consuming information, training by doing, and actively participating in the educational process. The results are much higher engagement, retention, and satisfaction.
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Workplace norms have become very fluid, not just with the rise of hybrid work, but the challenges of managing workloads that never seem to ease up. AI-based technologies are creating ever-expanding volumes of data that need to be managed, and without the right tools, workers can be easily overwhelmed. Knowledge management capabilities are essential for finding the right data for the task at hand, and applying it to improve performance. Without this, employee engagement will suffer, and some will even view AI as being on track to take their jobs. While AI is driving much of this new data creation, it can also be deployed for knowledge management to help workers navigate all this data. This will give workers a sense of agency, where human input still has value, and AI is viewed more as job enhancement than job replacement. The future of work will very much be technology-driven, but there will be no workers if everything is automated, and this session examines the nuanced approach that IT leaders must take with AI that does not erode employee engagement.
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Many experts argue today's Large Language Models (LLMs) are inaccurate, but many companies are already implementing entire AI-based programs – some more successfully than others. In this session, tech CEOs debate where AI delivers vs. falls short of transformative promises. Each CEO cuts through today's polarizing hype by examining AI's capabilities and limitations, offering attendees a clearer perspective on AI's near-term potential to disrupt communications technology.
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In an era where digital evolution is driving change, MSPs need to harness innovative marketing strategies to elevate their market position and stay ahead of the competition. This session will delve into advanced marketing techniques tailored for MSPs, aiming to expand their market reach and foster stronger customer engagements. Attendees will explore actionable insights into effectively leveraging data analytics, content marketing, SEO, social media channels, AI, and more, to create a compelling presence in a digital world, as well as how the integration of automation and CRM systems can enhance lead generation and customer retention. By attending this session, MSPs will be better equipped with the modern marketing arsenal required to thrive in today’s competitive digital landscape.
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There are many ways MSPs can use CPaaS to add incremental revenue potential to their offerings. This session will explore those opportunities and how MSPs can leverage CPaaS to offer advanced communication features and integrate with other business-critical applications (such as CRM tools, marketing automation platforms, and more), and other ways to increase the value they deliver to their customers.
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Communication Platform as a Service (CPaaS) has created a game-changing paradigm for providers who understand how to leverage it to redefine their communications strategies and build more robust offerings for their customers. This session looks at how CPaaS is re-inventing the traditional telecom model and the opportunities it presents for service providers to become more agile in responding to market needs, create more value for their customers, and generate additional revenue streams. Topics will include: How does CPaaS complement and/or enhance existing solutions? What new use cases does CPaaS enable? How does the rapid growth of AI impact CPaaS? How does CPaaS help providers be more competitive in today’s market? And much more.
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With increasing support for different types of digital channels, today’s contact center agents must be more adept than ever. They must also be more highly skilled, capable of handling complex customer service issues not addressable via self-service. Agents who aren’t prepared for the new CX reality will be dissatisfied, inefficient, and unproductive, which in turn will negatively impact customer experience. Here’s a look at how successful companies are using the latest technologies, including generative AI and next-generation workforce optimization tools, to deliver stellar agent experiences.
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The future of the phone call is branded. When businesses and contact centers brand their outbound calls, customers answer ready to do business. They know who is calling and don’t have to worry about unknown callers and potential scams. It increases productivity and satisfaction – and improves the bottom line. This session will discuss what branded calling is, how it works, and how it’s being used right now to raise ROI and customer satisfaction.
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You may not know it, but the biggest tech battle of this century so far is about to begin. Generative AI and the Metaverse are already changing everything, and the biggest tech companies in the world are all in. Are you?

With Generative AI technology already changing the way we conduct business, and 70% of all brands forecasted to be present in the Metaverse by 2027, to remain competitive every organization needs to understand the implications of these two technologies and what opportunities they present for your organization. While readying your organization for the use of Generative AI and for entry into the Metaverse may seem daunting, the consequences of being late to the party or missing the party altogether are dire - just ask Blockbusters, Borders, or Xerox.

In his session, Barton will:

• Provide an overview of what Generative AI and the Metaverse are all about and why they are changing everything.
• Make the linkage between the Metaverse as the new 'front-end' and Generative AI as the new 'back-end' for conducting your future business.
• Show how global, best-in-class B2B, B2C, and B2B2C companies currently leverage Generative AI and the Metaverse to grow sales, market more effectively, decrease customer and field service costs, and improve training retention.
• Walk participants through a proven, 8-step approach to successfully leverage Generative AI and the Metaverse to conduct your future business

You will learn why Generative AI and the Metaverse, and the integration of these two technologies are so important for your organization’s long-term survival. You will hear how other companies are prospering by already leveraging Generative AI and the Metaverse today. You will receive a proven, 8-step approach to successfully leverage Generative AI and the Metaverse to conduct your future business.

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For businesses that manage a contact center, these operations have long been viewed as a cost center that runs separately from everything else. This may still hold true to some extent, but the prevailing thinking for any business that aspires to being customer-centric is quite different. In today’s post-pandemic world, employee engagement is a key factor for hybrid work, and that applies to all employees, not just those in the office. Consider as well the strategic importance of providing great customer experiences, and how agent engagement is a key factor for CX. With agents being on the front lines with your customers, there is too much at stake for business leaders to view them as replaceable labor units in a cost center. Instead, they need to be viewed as valuable enablers for customer satisfaction and brand loyalty. That’s the lens through which this session will view contact center agents, and why they should be an integral part of your future of work strategy.
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This session uncovers strategies MSPs can implement o leverage AI capabilities in their service offerings, enhancing value propositions and driving business growth. As AI transforms the technological landscape, clients seek advanced solutions for their complex challenges. This session will equip attendees with insights into identifying client needs, articulating the benefits of AI-enhanced services, and overcoming objections, to allow them to position these offerings effectively within the market and specific client needs. Key takeaways will include understanding the unique selling points of AI services, mastering the nuances of client-centric sales strategies, and anticipating market evolution. This session is a must-attend for MSPs aiming to stay competitive in an AI-driven era, ensuring sustainable revenue growth.
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MSPs face unprecedented challenges in data management and security. This session equips MSPs with cutting-edge insights into the cloud storage space, exploring why cloud backup is not just an option, but a necessity, for safeguarding client data against cyber threats, natural disasters, and system failures. Attendees will gain a comprehensive understanding of the latest cloud technologies, including scalable storage solutions, advanced encryption methods, and cost-effective backup strategies. The panel will demonstrate how cloud backup can enhance operational efficiency, ensure compliance with data protection regulations, and foster trust in client relationships while simplifying the complexities of data management.
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Microsoft Teams has surpassed 300 million active users, and the most recent public statistics show that more than 15 million are telephony enabled. As the dominant collaboration platform, it is an easy choice for Microsoft-centric IT teams to choose Teams for their various IT needs. As customers increasingly adopt Teams, cloud providers are being asked to support them in ways that may threaten to undercut their UCaaS businesses. No cloud provider can take on Teams directly and win, so they must co-exist and somehow make the best of the situation. But, the telephony piece is anything but simple, and PSTN connectivity isn’t native to Microsoft. Providing an apples-to-apples experience going from desk phones and PBXs to Teams-based calling can be quite challenging. This is what creates opportunities for UCaaS providers. This session will explore the strategies that are available to UCaaS Providers to co-exist and win business in the Microsoft ecosystem.
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As the possibilities of using Generative AI to improve businesses are exploding in the past few months, so are the concerns around security and responsible AI in these applications. As enterprises work to bring Generative AI applications to production, they need additional capabilities to ensure that these applications are secure, protect privacy, fair, explainable, compliant and accountable. What are the additional services and processes that enterprises need to build these capabilities? What challenges exist in bringing in these capabilities into the enterprise? How can these capabilities be implemented and integrated in an efficient manner? How are these capabilities monitored to ensure their continued performance? This session will answer these questions and many others around the GenAI landscape.
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In the rapidly evolving landscape of digital collaboration, seamless communication is the backbone of operational efficiency, and Microsoft Teams stands out as a powerhouse for businesses. This session delves into strategies to maximize the return on your Teams investment, delivering actionable insights on leveraging advanced features, integrating third-party tools, and fostering user adoption to drive organizational productivity. Discussion will also include best practices for governance, security, and compliance, ensuring a seamless and secure collaboration environment. Whether you're new to Teams or looking to enhance its current usage in your organization, this session provides a comprehensive guide to unlocking its full potential for transformative business outcomes.
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As organizations grapple with the quandary of reintegrating employees back into physical workplaces, the aspiration of many to continue embracing remote work adds layers of complexity to this challenge. Join Terry Woloszyn, a visionary and pioneer in digital workplace solutions, as he dissects the contemporary conundrum facing organizations and unravels the immense potential of the Metaverse in bridging the schism between office-based and remote work.

In this stimulating session, Terry will shed light on:

1. The Modern Dilemma: An incisive look at the challenges organizations encounters in transitioning employees back to physical offices and the concomitant desire among many workers to persist with remote work.
2. Introducing the Digital Workplace: Explore how Metaverse-based solutions can serve as a panacea by establishing virtual office environments that enable employees to have an immersive and collaborative office experience without geographic constraints.
3. Digital Twinning - The Art of the Possible: Terry will delve into the nuances of crafting a digital workplace that mirrors the physical office space. He will discuss the plethora of resources that can be digitally twinned and gauge how closely we can emulate the physical office in a virtual domain.
4. Balancing Both Worlds: A discussion on strategies for successfully integrating Metaverse solutions to cater to diverse employee preferences, thereby harmonizing the best of both worlds.
5. Q&A Session: Engage in a dynamic Q&A segment where Terry will address queries and engage in insightful discussions with the audience.

Equip yourself with the knowledge and tools to steer your organization into an era of flexibility, innovation, and unparalleled collaboration. Join us in charting the future of workplace collaboration and innovation through the lens of Metaverse-based solutions!

Ideal for: Business Leaders, HR Professionals, IT Managers, Department Leaders, and anyone interested in the future of workspaces.

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Most businesses have long-stopped being solely office-based, and the pandemic accelerated that trend to the point where hybrid working has become the norm. Technology was the great enabler for this, especially Unified Communications, which provided workers with a consistent experience regardless of location, endpoint or network. These platforms have become even more effective for businesses that have adopted the cloud, and can now support UCaaS. As workforces become further distributed, UCaaS provides everything needed to collaborate, thus minimizing the challenges when most team members cannot meet in-person. However, there is much more to effective collaboration than video meetings, and this session will address the bigger picture for how UCaaS is making hybrid work work.
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This session we will cover the recent advancements made in the field of AI, which is helping humankind close in on equipping the machines with an Artificial General Intelligence. We are in the Age of Singularity and we will try to understand how AI democratization is helping this cause. More specifically, we will dive into several of the very key research and development areas driving AI innovation and evolution, to help understand how multimodal AI and causality will bring more intelligence to machines.
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It’s no secret the workplace has evolved significantly over the past four years. MSPs have not been immune these changes and the importance of developing and nurturing a positive culture within the workplace. This discussion will explore the profound role that a positive workplace culture plays within MSPs, and the importance of fostering a culture that not only attracts and retains talented professionals, but also creates a distinctive market presence and, ultimately, drive business success.
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Flexible, scalable, and secure remote work solutions are key to business success. This session is designed for MSPs aiming to harness the power of cloud technologies for their clients and delivering solutions that enable those clients to work effectively from the office, home, or anywhere else. The discussion will include principles of designing cloud-based offerings that support and empower dispersed workforces, as well as essential tools, integration methodologies, and best practices to ensure seamless connectivity, robust security, and optimal performance. Whether you're an established MSP or just venturing into cloud solutions, this session will provide actionable insights to position your offerings at the forefront of the 'Work from Anywhere' revolution.
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As Unified Communications (UC) and Artificial Intelligence (AI) converge to redefine the communications landscape, this session looks at the groundbreaking potential of merging UC with AI-driven tools to offer service providers a glimpse into the future of intelligent communication. Attendees will learn how AI can enhance UC capabilities, streamline processes, and create value-added experiences for users, while driving revenue opportunities for providers. As businesses strive for enhanced efficiency and real-time collaboration, understanding the synergy between UC and AI becomes crucial and presents an unprecedented opportunity for service providers to capitalize on this communication revolution.
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Businesses continue to move more and more applications and workloads to the cloud – not just one cloud, but multiple clouds. But, despite cloud being a common – and dominant – model, there are still plenty of questions about how to most effectively secure the cloud. This panel will focus on best practices for securing the cloud, featuring insights from cyber security experts who will discuss how to ensure any cloud strategy is secure and rooted in the fundamentals of resilience. The discussion will address where opportunities exist and where challenges remain, and weigh the tradeoffs that must be considered to ensure a secure approach to cloud.
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Generative AI models have achieved remarkable advancements in generating human-like text, images, and even code. However, these models often suffer from a phenomenon known as “knowledge sprawl,” wherein the model’s knowledge expands beyond its training data, resulting in the generation of inaccurate or misleading information. Controlling this sprawl is crucial to ensure the reliability and ethical usage of generative AI systems. This session will delve into the challenges associated with knowledge sprawl in generative AI and explore effective strategies for controlling and mitigating its impact, including approaches that researchers and developers have employed to address this issue.
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An AI Optimist possesses an authentic desire to capture the benefits of AI and deploy the technology for customer experience enhancements across all industries. They are not naive; they recognize implementation as a journey, not an immediate transformation, especially within the contact center, where Conversational AI has opened the door for Generative AI (which goes beyond basic guided tours of conversational AI). By leveraging Large Language Models (LLMs), GenAI delivers more life-like conversations with customers, where consumer intent is analyzed for personalized interactions. This session will examine what it means to be an AI Optimist and why companies must avoid carelessly deploying generative AI, as well as jey areas where to deploy GenAI, the benefits of enacting hyper-automation into customer care technology, and how optimists should address the challenges and risks of AI.
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Threat actors need to adjust to changes in IT. With the move to cloud, attackers are now taking advantage of trusted cloud services and applications to extract data, distribute malware and launch phishing campaigns. Unfortunately, many organizations are still thinking with an "on-premises" mindset, trying to solve these problem with dated solutions. This session dives into the hacker's perspective on targeting both on-premises systems and cloud infrastructures. Attendees will see case studies from real attacks as well as live demos of these threats, along with a review of multiple discussions from underground forums on how hackers plan and execute their attacks. Last, but not least, the session will explore what a SASE architecture brings to the table when trying to secure today's complex infrastructures.
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For decades, organizations have fixated on achieving high Net Promoter Scores (NPS) but had little detail into the “why” behind the score—either good or bad. In today’s experience economy, understanding what makes or breaks customer and employee loyalty is vital to business success. And organizations are taking note: more than 80% of CX leaders believe the ability to measure satisfaction across the entire journey is critical to their business strategy. Providing insights only into the end of the journey, NPS no longer meets the needs it once sought to serve.

Join Dr. Peter Graf, Chief Strategy and Operations Officer at Genesys as he discusses:

1. Why NPS and similar measurement methods are broken, including the unnecessary blind spots these tools create
2. Real world scenarios of how a more robust, people-centric methodology, based on what customers and employees value most, is driving better experiences 
3. How an empathetic approach to experiences will help limit employee turnover, increase customer loyalty, and ultimately become a business differentiator   

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According to a recent Cisco-sponsored a global hybrid work study, 98 percent of all meetings will have at least one remote participant. With hybrid work becoming the new norm, organizations are facing the challenge of redefining the future of work. This shift is revolutionizing employee retention, talent acquisition, and employee well-being. No longer can individual departments work in isolation; IT, HR, and Facilities must join forces to plan and execute a cohesive strategy. The future of work is all about enabling seamless experiences, whether at home, the office or anywhere in between.

Aruna will discuss the framework needed to create those experiences and make the office a magnet, not a mandate, including the important ingredients to facilitate highly productive collaborative hybrid work:

• Enabling end-to-end experiences that support how you work in an open and extensible technology ecosystem.
• Delivering smart connections and devices that support the needs of both office based and remote team members.
• Extending hybrid work technology with machine learning and artificial intelligence that uplifts and scales seamless experiences and productivity - and ensures that all employees feel included.
• Providing visibility, manageability, and insights no matter where employees work - with security built-in, not bolted on.
• Supporting customers through innovations to contact center in the cloud that help scale resources working from home or in the office.
• Ensuring interoperability without sacrificing user experience.
• Making hybrid work a reality regardless of employee presence – whether in the home, office, or automobile.

She will also showcase Cisco's experience with hybrid work, including a discussion about the unprecedented level of collaboration between IT, Human Resources and Facilities that made offices more engaging, and ultimately ensures that hybrid work, works.

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See eProc software in action, challenging industry norms by excelling where automation and AI fall short. Witness firsthand how service desk teams can resolve tickets in under one minute without remote control.
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As companies look to extend self-service opportunities to customers or empower agents with AI assistance, generative included, they must first get their data in order. This means breaking down data silos and creating a unified data layer enabling delivery of consistently accurate and contextually relevant information across all interactions. In this session, get expert advice on how to manage knowledge in the modern CX era.
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Cyber threats are evolving more rapidly than ever, making security awareness crucial for all business stakeholders, from top executives to frontline staff. This session considers effective strategies for fostering a culture of cyber vigilance. Speakers will deliver insights into the psychology behind common cyber threats, explore engaging training methodologies, and learn how to leverage real-world incidents to underscore the importance of security and instill a sense of urgency around cyber security across your organization. By understanding the human element, organizations can not only enhance their technical defenses but also empower their most valuable asset – their people – to act as the first line of defense against potential breaches.
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This session will delve into the transformative potential of the Metaverse, a digital universe where ideas flourish, collaboration is seamless, and commerce is redefined. In this new digital transformation era, the Metaverse is becoming our new reality that will reshape how businesses operate. It offers a unique platform for businesses to enhance their products and services, optimize performance, and scale operations in ways that were previously unimaginable. This session will explore how Web3 technologies are enabling the global business community to leverage the digital world to catapult their businesses to the forefront of their industry. They will share insights on how businesses can navigate this new digital landscape, from understanding the basics of the Metaverse, AR, and VR to implementing strategies for growth and innovation. We will delve into real-world examples of businesses integrating the Metaverse into their operations and marketing, providing the audience with tactical steps to do the same. Whether you're a start-up entrepreneur, a business leader, or a tech enthusiast, this discussion will equip you with the knowledge and tools to harness the power of the Metaverse for your business. Learn about the future of commerce and the endless possibilities that the Metaverse, AR, and VR hold for businesses across all industries.
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Artificial Intelligence isn’t just the dominant trend in tech, but also the most transformative force for future of work. Every aspect of work will be transformed by AI – how we work, where we work, why we work, etc. – but no operation inside a business is being impacted more right now than the contact center. The reason is simple – AI can address many of the shortcomings of legacy-based contact centers that are having ripple effects across the entire business. Today’s digital customers have adopted new technology faster than contact centers, and as their expectations keep rising, the business risk keeps rising as well. When agents don’t have the right tools, customer service suffers, along with their performance and morale. Business leaders cannot afford to wait for a years-long modernization program, and the contact center is a prime use case when considering the role of AI in your future of work plans. Great success stories are in the market right now, and we’ll be sharing some of them during this session.
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There are two sides to every merger or acquisition – and both sides must be well prepared to ensure a successful transition. This session delves into the multifaceted M&A paradigm, dissecting its nuances to create an understanding of what is required for a success, regardless of which of the transaction you’re on. Experts will shed light on pre-merger evaluations and due diligence, strategic synergies, the post-merger integration process, and more. Speakers will discuss the role MSPs play in facilitating positive results for all involved, taking attendees through the M&A journey.
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In an era where business agility and technological adeptness are quintessential, Microsoft’s suite of solutions presents a robust platform for MSPs to escalate their service capabilities. This session is designed to explore how MSPs can leverage Microsoft's ecosystem to foster seamless integrations, enhance operational efficiencies, and deliver superior value to customers. Discover how harnessing the power of Microsoft’s software and integrating with other business applications and services will propel business performance and customer satisfaction.
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As the Metaverse emerges as the next digital frontier, its implications for the telecom industry are profound. This session will discuss the myriad opportunities the Metaverse presents and deliver insights into potential revenue streams, infrastructure demands, and the evolving role of telcos in this interconnected virtual space. Speakers will also consider challenges such as bandwidth requirements, latency issues, and scalability as they explore how the telco industry can not only navigate, but also thrive in the burgeoning Metaverse ecosystem.
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Over the past year, one thing has become clear: GenAI is here and it is real. The question is, where does it go from here? This session will consider the current state and future of Generative AI, it’s implications for enterprises in the context of emerging use cases, business impact, and emerging challenges. Discussion topics will include GenAI’s impact on workforce dynamics, data security implications, bias mitigation, the balance between innovation and regulation, and more. As GenAI technologies advance, they not only unlock new possibilities but also raise significant ethical, legal, and societal questions. This discussion will explore the GenAI’s transformative potential as well as the challenges it presents as businesses continue to embrace its capabilities and develop their AI strategies.
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This panel, hosted by Telarus CRO Dan Foster, features AI technology experts across cloud, contact center, cyber security, IOT, and MSP markets. Discussion will cover AI marketplace trends and how partners can monetize opportunities and businesses can enjoy new efficiencies by leveraging AI.  Topics include, among others:

• New feature sets like AI-powered conversation capture to help drive revenue for CCaaS customers.
• How AI is helping organizations augment their workforce productivity rather than replacing them.
• How AIOT (Artificial Intelligence of Things) advancements are helping to make our world safer and healthier.
• Can AI be the secret weapon in combating evolving cyber threats
• Embracing the reality of AI to drive explorative conversations and uncover opportunities within the IT framework that break down existing silos.

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Communications Platform-as-a-Service (CPaaS) adoption is growing as companies increasingly tap into an API-based approach to elevate the customer experience they deliver. Successful companies effectively use CPaaS to improve key business metrics, including customer satisfaction and revenue growth. In this session, we’ll explore how enterprises are moving beyond the basics of SMS, click-to-call, and webchat to leverage advanced CPaaS capabilities such as workflow automation and analytics to deliver even greater business benefit.
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We work – and live – in a unique period where workforces are comprised of generations with vastly different mindsets when it comes to technology, culture, and experience. Businesses need their employees to succeed, and they need to retain their workers at a time when talent shortages are evident across industries and employees are constantly looking for new, better opportunities. This discussion focuses on the role IT plays in overcoming generational differences and enables workers to not only succeed, but thrive.
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As advancements in AI, the Metaverse, and blockchain reshape our digital landscape, legal frameworks must adapt to address critical concerns regarding data privacy, intellectual property ownership, and user rights.  Through real-world examples, case studies, and practical recommendations, this session will explore the evolving legal landscape and offer valuable insights into the following key areas:

1. Blockchain Law: Discover how blockchain technology is transforming traditional legal systems, including its impact on contract enforcement, smart contracts, and decentralized governance. Gain a deeper understanding of the legal implications associated with blockchain-based platforms within the Metaverse.
2. Privacy Law in the Metaverse and AI: Uncover the complexities of data privacy and protection in virtual environments. Explore the legal considerations surrounding user data, consent, and identity within immersive digital spaces, and explore potential solutions for safeguarding user privacy.
3. Intellectual Property Rights: Insight into the challenges surrounding copyright, trademark, and patent protections in virtual worlds, and explore legal strategies to safeguard creators' rights and foster innovation.

This session will appeal to technologists, legal professionals, entrepreneurs, content creators, and anyone interested in the legal implications and opportunities presented by these transformative technologies.

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Technology considerations for future of work are focused mainly on workers and what we will need as individuals to make us more productive. The environment in which our work gets done plays a critical role as well, and new thinking is emerging around the role of workspaces. Few businesses can be fully remote, but many are struggling with RTO, return to office. As employees become more comfortable working from home, office environments need to provide a better experience, and supporting both has become a core future of work challenge. Making the office a “magnet” requires more than free lunch, and with advances in areas like AI, 5G and biometrics, there are promising technology-based opportunities to consider. This may be the domain of IT, but a broader vision is needed to fully rethink the office, and this session will also look at the role facilities management and HR can play for the future of workspace.
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In an era where personalization is king, leveraging the capabilities of Generative AI to enhance the customer experience has become not only vital, but transformative. This session looks at the largely untapped potential of Generative AI in revolutionizing customer interactions and engagements and how businesses are integrating these sophisticated AI models to create highly personalized customer experiences, from dynamic content creation to intelligent customer service solutions, and much more. Attendees will understand how to utilize Generative AI to foster a more nuanced and interactive relationship with their customer base, thus driving brand loyalty and facilitating business growth, including strategies for successfully implementing Generative AI tools without compromising customer trust.
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AI is impacting nearly every industry. Companies are leveraging AI to generate efficiencies, improve service delivery, and create new opportunities. This discussion will look at how MSPs can integrate AI into their business models to improve internal operations and external communications and interactions through effective use of data and automation tools driven by the latest AI technologies. From marketing to sales to support, where can your MSP improve on current capabilities to drive new operational efficiencies and build better relationships with customers – to ultimately improve your revenue streams?
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CCaaS solutions have revolutionized how businesses communicate with customers, offering enhanced flexibility, scalability, and cost-efficiency. At the same time, MSPs have emerged as crucial partners for organizations seeking to optimize their IT operations and leverage cutting-edge technologies. As a result, MSPs have a clear opportunity to include CCaaS in their technology portfolios and extend the value they deliver to customers. This session delves into the symbiotic relationship between CCaaS and MSPs, highlighting the transformative potential and value they bring when combined. The panel will also discuss how MSPs can harness the power of CCaaS to extend their service offerings, driving business growth and customer satisfaction, and how the integration of AI, automation, and machine learning is shaping the landscape and enabling new opportunities for CCaaS and MSP partnerships.
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In an era where digital demand is soaring, service providers are in pursuit of higher network agility, reduced operational costs, and enhanced customer experiences. This session delves into the evolution and promise of the Autonomous Network. Attendees will gain insights into the blend of AI, machine learning, and advanced analytics driving this shift, and how these technologies are setting the stage for self-optimizing and self-healing network capabilities. Discussion will include the challenges faced in the transformation journey, and strategies to overcome them to ultimately create networks that can predict, adapt, and respond in real time to dynamic needs.
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Effective communication is paramount for the success of any business and there is a symbiotic relationship between A/V technology and effective communication. This session delves into the transformative power of A/V technologies in enhancing communication strategies for businesses of all sizes. From software to hardware, from multimedia presentations to virtual collaboration tools and interactive platforms, this session will look at how the right A/V can foster engagement, facilitate clearer messaging, and drive business objectives, and why the right technology is not only an enabler, but a game-changer for business communications.
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Agility is the watchword for 2024, as organizations face continuous pressure to be competitive, to innovate, and nurture an engaged workforce. The work from home model remains fluid, and a top-down style of command-and-control management will no longer be effective. What’s needed instead is a flatter, less hierarchical structure where employees feel like stakeholders instead of interchangeable labor inputs that are on the cusp of being replaced by a chatbot. Technology has a key role to play, but this is more about taking a human-centric view of your workforce, and making flexibility central to organizational structure. This session will look beyond the technology being used to drive personal productivity, and focus more on the bigger picture for how organizations are adapting.
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Beyond the basic content generation most people are familiar with, Generative AI tools will have profound security ramifications to organizations as threat actors weaponize these tools to rapidly target users with tailored malware, ransomware, social engineering and BEC attacks. This session will explain how threat actors are already taking advantage of widely available AI solutions to increase the effectiveness of their attacks, including real examples of threats launched from AI technologies, such as ChatGPT, and how attackers have advanced their tactics to compromise individuals and businesses. Attendees will learn how to protect their organizations against these new kinds of threats and why security teams must arm themselves with AI cyber security tools to level the playing field.
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In an era where cyber threats have become a part of daily business reality, this is a crucial session for MSPs as they seek to safeguard their clients' digital assets. This comprehensive session delves into the escalating landscape of cyber threats, from sophisticated hacking techniques to the alarming rise in ransomware attacks and the often underestimated insider threats. Attendees will learn about cutting-edge defense strategies, proactive monitoring tools, and best practices in incident response, including layered security protocols, continuous staff training, and the development of robust disaster recovery plans. Attendees will leave with actionable insights into creating a resilient cyber security infrastructure that anticipates and mitigates risks, ensuring the integrity, confidentiality, and availability of client data in a relentlessly evolving digital battleground.
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As MSPs look to optimize their service delivery, they need to look no further than Artificial Intelligence. As customer expectations evolve, AI integration stands as a pivotal differentiator in delivering efficient, proactive services. AI has the power to transform the ITSM, RMM, Help Desk, and other services MSPs are already offering, enabling them to deliver better results while empowering them to grow their businesses faster. This session features strategies for enhancing MSP service portfolios using AI, including an exploration of AI-driven advancements that revolutionize issue resolution, automate complex processes, and predict system failures for rapid mitigation. The discussion will demonstrate how AI elevates service quality, optimizes resource allocation, and drives customer satisfaction through faster and more accurate support interactions. By harnessing AI's potential, MSPs can not only anticipate client needs with unprecedented accuracy but also unlock new revenue streams, ensuring sustainable business growth.
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Always one of the most popular and best-attended events at the ITEXPO #TECHSUPERSHOW. Come hear from a group of hot startups and ICOs working hard to shake up and disrupt their industries. At IDEA Showcase, entrepreneurs focused on transforming markets - or creating entire new categories - give their best 5-minute pitches to a discerning panel of judges. Companies present their unique value proposition - then the audience and judging panel each determine who is the most disruptive. IDEA Showcase @ ITEXPO is an evening full of next-generation innovation, powerful networking and high energy!
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