Delivering a comprehensive Cloud Voice service can be challenging. It's more than loading an open-source solution onto a server or spinning up an instance within someone else's cloud. The near five 9's reliability that most businesses demand from their voice solution, combined with the complexity of the many interconnected systems, and the multiple providers needed to deliver a quality service, can be daunting and are more than challenging. Whose service you choose to resell can be the difference between success and failure.
However, because you already have a trusted advisor position with your existing client base, adding voice can be an attractive service to your overall offer. Voice creates a new revenue stream for your company, builds brand loyalty, and can provide that competitive edge, making you and your company stand out from other providers.
The members of our panel have already been through this process. They are here to share their collective experience and help you to learn the right questions to ask. This session will provide a roadmap of the hurdles and pitfalls you may face when adding a white label cloud voice offer to your portfolio. It will also include guidelines for selecting a White Label Partner covering the technical, business, support, and marketing aspects of picking and choosing the right service to offer.
Winning in a competitive market against large companies in a hyper-competitive market can seem like a daunting task for emerging or smaller service providers. Emerging and smaller service providers often try to copy the strategy and tactics of large national providers, only to be disappointed by the results. Understanding the differences between Local and National strategy, tactics, and tools are often the key to successful marketing. This session will discuss the pros and cons of such tactics as Content Marketing, SEO, Social Meda Marketing, website design, and Pay-Per-Click from the LOCAL point of view.