CVA Sessions

CVA Sessions At ITEXPO

Thursday, February 13, at 12 PM ET | ROOM 114

The Cloud Voice Alliance helps members, locally-owned hosted PBX and UCaaS providers, compete effectively against large, national and multinational voice providers. We do this by providing a framework where members can share best practices and pool resources in ways that increase profitability.

Welcome - State of Cloud-Based UCaaS/PBX and Intro to the CVA

1:00 PM - 1:20 PM

The Cloud-Based UCaaS/PBX market continues to grow at an outstanding pace. This session provides an overview of the market, the major players, and our insight into what is on the horizon. Find out how the CVA assists our members to compete effectively in this hyper-competitive market

Speaker: Jeff Dworkin - Managing Director, Cloud Voice Alliance

Adding White Label Cloud Voice To Your Existing Portfolio / What To Look For In A White Label Partner

1:25 PM - 2:20 PM

Delivering a comprehensive Cloud Voice service can be challenging. It’s more than loading an open-source solution onto a server or spinning up an instance within someone else’s cloud. The near five 9’s reliability that most business demand from their voice solution, combined with the complexity of the many interconnected systems, and the multiple providers needed to deliver a quality service, can be daunting and r more than challenging. Whose service you choose to resell can be the difference between success and failure.

However, because you already have a trusted advisor position with your existing client base, adding voice can be an attractive service to your overall offer. Voice creates a new revenue stream for your company, builds brand loyalty, and can provide that competitive edge, helping to make your offer more unique and more sticky.

This session will provide a roadmap of the hurdles and pitfalls you may face when adding a white label cloud voice offer to your portfolio.  It will also include guidelines for selecting a White Label Partner covering the technical, business, support and marketing aspects of picking and choosing the right service to offer. Our panel of experts will give you help you learn the right questions to ask, so making the right selection is easier, not harder, to do.

Eric Hernaez - Founder/President, SkySwitch
Jon Arnold - Principal, J. Arnold & Associates

Reseller Spotlight

2:30 PM - 2:55 PM

There is no substitute for hearing about the experiences of the successful. Find out our featured reseller launched their business and grew to over 1,000 seats.

Competing and Winning In A Hyper-Competitive Market

3:00 PM - 3:25 PM

Winning in a competitive market against large companies in a hyper-competitive market can seem like a daunting task for emerging or smaller service providers. Mike will share insights on what resonates with today’s buyer along with tactics that work to both grab their attention and ultimately gain a competitive advantage over the competition. While the large competitors seem to have unlimited marketing budgets, Mike will share tactics that work (without breaking the bank) that will help you stand out in a competitive field.
What You Will Learn:

  • The state of the buyer in 2020 - what they are looking for, what resonates with them, how to engage them, and how to convert them from prospect to customer
  • Guerilla Marketing Tactics that work and enable you to capture the attention of the prospective buyer
  • Targeting the right type of buyer for your business, and how to align your sales process with the buyer’s journey to deliver improved results

Speaker: Mike Cromwell - EagleTEQ, Founder & CEO

Understanding RoboCalls

3:30 PM - 3:55 PM

Robocalls continue to plague this industry. In order to combat them, you need to understand exactly how robocallers bombard the phone system every day with billions of scams and frauds every day. You also need a good understanding of the topic in order to demonstrate to your customers that you have an effective solution for dealing with this issue.

What You Will Learn:

  • How do robocallers do it? How do they keep getting away with it?
  • Why are we still being bombarded by robocalls? Why hasn't the government stopped this?
  • How can I bring peace and quiet back to my enterprise phone system?

Speaker: Aaron Foss - Nomorobo, Founder

Photos from Vectors 2019