January 13, 2016

ITEXPO Presenter Sees Promise in Virtual Reality

In today’s technology dependent markets, it’s quite unusual to walk into a business and see nothing but paper files. So much has gone digital that the old way of managing information is viewed more as a hindrance to progress and inefficient than as a way to run the business. But is technology good for business or does it simply add another layer of management that detracts from the core functions of the business?

This question is often common conversation around telecommunications. Business decision makers know they need to stay connected, but how advanced do they need to be in the platforms they use internally? The answer is often found in the types of processes and customer interaction that must take place throughout a given day. If it leads to a competitive advantage, it’s worth consideration. And with the drive toward complete integration for the seamless experience, unified communications is in as high of demand as ever.

To explore these concepts and more, TMC recently sat down with ITEXPO presenter, Virgile Rostand, Ph.D., Founder and Managing Director of Coinsquare. His view is that technology offers considerable opportunities for growth and suggests that unified communications still has a lot of value for those companies seeking integration. He hopes that WebRTC will live up to its hype and believes social media must be included in corporate strategies today in order to be relevant.

When evaluating new and innovative technologies, Rostand suggests that secure access is more important than some of the bells and whistles now touted to business users. His company has definitely adopted the cloud for storage and operations and thinks that virtual reality and augmented reality are game changers in the market. He’s definitely excited about the potential of distributed networks and the freedom offered in no longer being tied down to the centralized approach to operations.

For small businesses like Coinsquare, some of the same challenges plaguing the larger corporation are still a reality. The challenge is always identifying the right solutions available today that help level the playing field, such as cloud technology and distributed networks. To find out more about Rostand’s position on such topics and why he’s looking forward to ITEXPO in Fort Lauderdale, check out the interview in full below.

  1. Is technology changing business for the better? Why/why not?
    Yes, technology enables opportunities for growth and innovations for people that know how to benefit from it.
  2. What do you say to industry observers who say UC is dead?
    Inflection maybe, but certainly not the end of it. A lot remains to be done to enhance UX across different mediums. There are always ways on improving UX and integrations.
  3. How do you use social media in your daily business? Should social be a major initiative for all businesses?
    Both approaches are valid, with pro and cons, it really depends on your business objectives here. Inbound marketing, reputation buildup, buzz creation. Yes, any tech startup has to cover their social media grounds nowadays.
  4. WebRTC went through a very significant hype cycle. Will its use cases and adoption live up to that hype?
    I hope so.
  5. Has corporate awareness of security threats increased over the past year? Have security practices been adjusted as a result?
    Plain text communications. Poor encryption practices, saved passwords, sql injections, ... the list is endless. It's getting better, but a lot still needs to be done. It not even far-fetched that we now need specialists full time working exclusively on security in large corp.
  6. Should mobile devices have integrated software allowing for separation of business and personal apps and data?
    A nice to have, but not as important as secure access in the first place.
  7. How is cloud computing shaking up your product/service offerings? How has it impacted your competitive market?
    We use cloud servers for reliability and scalability.
  8. How are companies benefitting or losing out from the move to cloud solutions like Office 365?
    Less overhead, savings on their infrastructure and operations.
  9. Will wearable tech become a major enterprise technology? What will drive or hinder adoption?
    Virtual reality devices, with augmented reality are the game changers.
  10. What technology has had the greatest impact on your ability to perform your job in the past year? Explain.
    Blockchain technology and distributed networks. Centralized databases are no longer the only option.
  11. To what extent, if any, are you and your partners doing deals with line-of-business leaders who are not in IT or telecom departments? Which departments seem to be leading the way on this trend (Accounting, HR, Marketing, Sales, etc.) and how are you changing your marketing and sales tactics to address this shift?
    Small business here, no departments.
  12. What are you most looking forward to at ITEXPO Ft. Lauderdale?
    Meeting interesting people. Finding opportunities, networking and just having fun!
  13. Why should attendees come to your session/visit your booth?
    We are very approachable and eager to help. If you are wondering how blockchain and distributed networks can help you staying ahead of the curve in digital money, content networks and permanent signing registry come and see us!

Edited by Kyle Piscioniere

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