The World's Communications Conference and Expo

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Avaya Technology on Tap

FREE Pre-Conference Seminar and Networking Reception!


While walk-ups are always welcome, pre-register by 16 January 2012 and you’ll receive a free, autographed copy of Judith’s latest book, “Smart or Lucky: How Technology Leaders Turn Chance Into Success” as our gift for attending Avaya Technology on Tap.

About Keynote Speaker Judith Hurwitz

Judith Hurwitz is president and CEO of Hurwitz & Associates, Inc., a strategy consulting and research firm focused on the business value of emerging computing technologies. She is a published author and a renowned industry pundit, providing strategic direction for and industry insight into many of the major technology players. Along with her team at Hurwitz & Associates, she has authored several books in the For Dummies series, including Cloud Computing for Dummies, Service Oriented Architecture for Dummies, and Service Management for Dummies. She also writes a popular technology Blog and has published hundreds of articles and reports covering the computer industry.


Kick off ITEXPO with a special pre-conference seminar and
evening networking event, hosted by the Avaya DevConnect Program.

Join Avaya and our special keynote speaker Judith Hurwitz, co-author of “Cloud Computing for Dummies”, as we tackle some of the most challenging technology transitions facing IT organizations today, namely cloud computing and collaboration enablement.

Drawing upon insights from her latest book, “Smart or Lucky: How Technology Leaders Turn Chance Into Success,” Judith will explore:

  • How some technologies appear to be overnight successes while others take decades to reach critical mass
  • 10 rules that determine the difference between technology adoption and failure
  • And how cloud computing and collaboration are poised for "make or break" technology transitions

Avaya strategists will also discuss how cloud strategies and new approaches to collaboration can help businesses break from the past and move forward in new and novel ways.  Afterwards, enjoy refreshments as you network with other IT Expo attendees in advance of the official conference opening.

Don’t miss this opportunity put in perspective how your company can best capitalize on these important technology transitions.

There is no cost to attend this special seminar and networking reception.

About Avaya and the Avaya DevConnect Program                                   
Avaya is a global leader in business communications systems. The company provides unified communications, contact centers, data solutions and related services directly and through its channel partners to leading businesses and organizations around the world. DevConnect is Avaya’s application developer and technology partner program, delivering education, enablement, support and interoperability testing services to thousands of companies globally. Visit to learn more about Avaya solutions, and to join our DevConnect Program.