Visual voicemail platform YouMail is taking drastic steps toward combating the meteoric rise in robocall scam activity, with the intention of protecting companies from financial loss and diminished brand reputation.
Most mobile users are aware of the fact that malicious callers attempt to scam individuals through anonymous calls or identity fraud. However, less knowledgeable users continue to fall victim to frauders looking to exploit anyone who falls into a trap. This is especially true for elderly users who may be less tech savvy, or unaware of the fact that such activity is taking place. Because of the massive rise in successful attacks, mobile service providers like YouMail are rapidly developing new strategies to prevent these exploits from continuing.
While fraud is certainly common among individual users, scammers are expanding their scope to businesses and enterprises for even bigger scores. This is even true for massive tech companies with extensive security measures, further emphasizing the point that anyone can become vulnerable to these attacks. Because of this, business victims not only experience financial consequences, but also diminished brand reputation.
One of the most notable examples of this type of fraud happened over the last year, when scammers pretending to be Elon Musk managed to steal nearly $2 million worth of cryptocurrency from unsuspecting investors. Because this was able to happen to such a high profile individual like Musk, Tesla and SpaceX received a high amount of criticism and backlash. Of course, this was not the fault of Musk or his affiliates, but still managed to damage the reputation simply because of the scammer’s success.
The severity of this ongoing virtual crimespree has inspired Youmail to create new solutions to protect brands from fraudulent activity. Using artificial intelligence, data analytics, and heightened campaign surveillance measures, YouMail is working to help businesses protect their image and reputation from those attempting to exploit well known industry leaders. Readers can visit YouMail’s official website to learn more about how the company is working to tackle scam activity for mobile customers.
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Edited by Luke Bellos