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January 17, 2017

Greenfield Executives to Present at ITEXPO Florida 2017


Greenfield executives to give four talks February 8-10, 2017 at world’s leading business technology event

Netanya, Israel – January 17, 2017 – Greenfield, Tech Delivered, announced today that its CEO/Chief Architect Nir Simionovich and Senior Consultant Eric Klein will be presenting at ITEXPO, held February 8-10, 2017 at Greater Ft. Lauderdale/Broward County Convention Center, Ft. Lauderdale, Florida. ITEXPO—the world’s largest and best-attended business technology tradeshow—brings together the IT industry’s leading professionals and thought-leaders for educational and networking programs covering the latest technology and trends in IP Communications.

All told, Greenfield CEO Nir Simionovich and VP Operations Eric Klein will be giving a total of four (4) talks at ITEXPO:

Wednesday, February 8 - 10:00 a.m.-10:55 a.m., Eric Klein

Panel: Creating Contextual Experiences by Embedding Voice and Messaging into Apps

Description: The telecommunications industry is huge, but innovation is hampered by the complexity and amount of time it takes to navigate the telephone network. New providers armed with powerful APIs are transforming the industry by giving developers direct access to the carrier network, leading to the reimagining of calling and messaging apps and services into thousands of use cases that weren’t previously practical. Dragging the industry into the 21st century requires programmatic control to be delivered to developers so they can integrate carrier-grade services into their applications and services to enhance the user experience and the economic potential of their ventures.

Wednesday, February 8 - 1:00 p.m.-1:55 p.m., Nir Simionovich

The Evolution of Networks and Services: How Virtualization is Shaping the Solutions of Tomorrow

Description: The shift to NFV is reshaping the telecommunications landscape by shifting importance away from the traditional switch and router hardware and on to the server. By changing the fabric of the legacy proprietary infrastructure, NFV is transforming the culture of the industry as a whole. Carriers and ISPs have begun extending beyond their domestic markets with virtual network extensions that allow their customers to seek new market opportunities, by quickly deploying new networking services or scaling existing services to meet changes in demand. The transformation towards virtualized network platforms is still in its early stages of what is predicted to be a 15-year maturation period; however, the industry can expect a rapid jump in the global NFV market from $2.3 billion to $11.6 billion in the next four years according to data from IHS’ July 2015 report. This session will explore how NFV and other related technologies are changing the way service providers are approaching their future.

Thursday, February 9 – 3:00 p.m.-3:55 p.m., Nir Simionovich

Asterisk ARI Primer

Description: The Asterisk ARI (Asterisk RESTful Interface) is quickly becoming the preferred way to use Asterisk for many Web developers and communications solutions designers. Attend this presentation to learn the essentials to get going with this flexible approach to integrating Asterisk.

Your presenter, Nir Simionovich, has been using Asterisk for many years, both natively and through the various interfaces available – and is just the right person to guide you to getting the best results from using the ARI.

Friday, February 10 – 10:00 a.m.-10:55 a.m., Eric Klein

VoIP Security 101 – What You Need to Know

Description: Can your company afford to ignore VoIP security? With the number of attacks on your telephone services and mobile devices, your chance of being attacked and financial liability is at an all-time high. This session offers an introductory primer to securing your VoIP PBX. This talk will include explanations about common attacks, how they can find you, and common techniques you can use to defend your company.

If you would like to schedule a meeting please contact Eric at

Registration for ITEXPO is now open. For the latest ITEXPO news, updates and information follow the event on Twitter at @ITEXPO.

About Greenfield:

Greenfield was established April 2007 and has grown from its roots as a consulting company for Open Source and now provides creative high-end solutions and services for telecom operators and real-time communication platforms. We believe that for every complex problem there is a simple and elegant solution. We build systems that others believe are impossible, providing a higher ROI.

Our experienced and devoted team of technology experts develops and manages smart and unique solutions to complex needs.

For more information please visit

About TMC

Global buyers rely on TMC’s content-driven marketplaces to make purchase decisions and navigate markets. This presents branding, thought leadership and lead generation opportunities for vendors/sellers

TMC’s Marketplaces: 

  • Unique, turnkey Online Communities boost search results, establish market validation, elevate brands and thought leadership, while minimizing ad-blocking.
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  • In-Person and Online Events boost brands, enhance thought leadership and generate leads. 
  • Publications, Display Advertising and Newsletters bolster brand reputations. 
  • Custom Content provides expertly ghost-crafted blogs, press releases, articles and marketing collateral to help with SEO, branding, and overall marketing efforts.
  • Comprehensive Event and Road Show Management Services help companies meet potential clients and generate leads face-to-face.

For more information about TMC and to learn how we can help you reach your marketing goals, please visit

TMC Media and Analyst Contact:      

Jessica Seabrook
Marketing Director
203-852-6800 x 170

Edited by Alicia Young

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