Conference Program

KEYNOTE ANNOUNCED

Combatting Cybersecurity Threats with Behavioral Analytics

Jennifer Blatnik
VP, Cloud, Security, Enterprise Marketing

Wednesday, June 22 Thursday, June 23 Friday, June 24
Exhibit Hall Hours 4:00 - 7:00pm 11:00am - 4:00pm 9:30am - 1:00pm
Wednesday, January 30 Thursday, January 31 Friday, February 1
Exhibit Hall Hours 5:00-7:00pm 11am-4:00pm 11:00am-2:00pm
Conference Fee Guarantee

Days


Tracks

Tuesday, June 21, 2022
Wednesday, June 22, 2022
9:00-9:55am
Wednesday - 6/22/22
MSP Solutions (Room 316)
Growing Sales in the New Normal
MSP-07
COVID-19 had impacted not only how businesses function, but it continues to transform the B2B buying cycle in the IT channel. McKinsey & Company says the digital shift has been accelerated by the pandemic and the changes buying behaviors is here to stay. What are the latest trends for selling in the new normal? What's working and what's not? What tools and skills, what products and solutions, and what strategies do you need to embrace to maximize your revenue potential and sell successfully to today’s business decision-makers?
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  Enterprise Solutions
  MSP Security Solutions
  MSP Solutions
  Service Provider Solutions
10:00-10:55am
Wednesday - 6/22/22
MSP Solutions (Room 316)
How MSPs Can Capitalize on Today's New Workforce Models
MSP-08
Over the past two years, workforce models have changed, businesses are leveraging a variety of technologies to support multiple work scenarios, and MSPs have to understand how to support those models. This discussion will uncover the intricacies of delivering and managing communications and IT solutions that enable employees to function optimally wherever their workplaces may be at any time.
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  Future of Work
  MSP Security Solutions
  MSP Solutions
11:00-11:55am
Wednesday - 6/22/22
MSP Solutions (Room 316)
Branded vs. White Label: Which is Better for Your MSP?
MSP-09
CEO
QuestBlue
SVP Sales
BCM One
As an MSP, you have the choice – you can sell branded communications services, or you can sell under your own brand working with a white-label provider. Each has its benefits, depending on your needs and resources. This session will discuss the differences between white label and branded offerings and give attendees the information they need to make the choice that is best for the future of their business and customers.
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  Enterprise Solutions
  Future of Work
  MSP Security Solutions
  MSP Solutions
  Service Provider Solutions
1:00-1:55pm
Wednesday - 6/22/22
MSP Solutions (Room 316)
SD-WAN and MSPs: Selling Connectivity for the New Normal
MSP-10
Senior MSP Channel Account Manager
Bigleaf Networks
CEO
Adaptiv Networks
For MSPs, selling SD-WAN is almost a no-brainer. But, it’s not quite as simple as that. As MSPs continue to embrace a new world of connectivity options to support modern workforces, they need to understand not only the technology behind SD-WAN services, but how to integrate it into the service offerings and how to sell it effectively to increase their customer value. This panel will discuss the state of SD-WAN in the MSP space, and offer a basic blueprint for successfully becoming an SD-WAN provider.
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  Future of Work
  MSP Solutions
  Service Provider Solutions
  The Blockchain Event
2:00-2:55pm
Wednesday - 6/22/22
MSP Solutions (Room 316)
Accounting Doesn't Have to Suck!
MSP-11
CEO
Shift Financial Insights
You probably don’t love the numbers aspect of your business. It’s hard enough making sure you have the IT skills on your teams to manage all your clients’ needs on a day-to-day basis yet, business success is, ultimately, a numbers game. This session is all about giving MSPs the skills to understand their financials, the top financial issues facing their businesses, knowing what the non-issues are so they don’t create unnecessary confusion, and knowing how to direct accounting teams to provide the data you need and when you need it, and understanding how to measure and drive your labor. Rest assured, this is not an accounting lesson. Rather, it’s a lesson in cutting through the cloud that is your accounting data to get the information that matters and will enable you to drive profitability.
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  MSP Security Solutions
  MSP Solutions
Thursday, June 23, 2022
1:00-1:55pm
Thursday - 6/23/22
MSP Solutions (Room 316)
Delivering on Expectations: Network Strategies and Tools for Reliable Service Delivery
MSP-12
The network is the key to MSPs success. Whether that’s their own network that enables reliable service delivery to their countless customers, or the networks they manage for their customers that allow those businesses to function each day, the network is really the core of MSPs’ businesses. At the same time, there’s a limit to the human resources MSPs have for network monitoring and management. That’s why having the right network management tools is critical to dependable service delivery without stretching resources to the point where business suffers. This session looks at the network challenges MSPs can face, especially as they continue to add new services to their portfolios, and what tools and solutions are available to help support them and ensure they can meet their SLAs.
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  Enterprise Solutions
  MSP Solutions
  Service Provider Solutions
  The Blockchain Event
2:00-2:55pm
Thursday - 6/23/22
MSP Solutions (Room 316)
Partnering For Success: Why Choosing the Right Vendors is Key to MSP Success
MSP-13
As an MSP, you have choices – many of them – when it comes to the vendors you work with. Of course, your vendor partners should deliver a high-quality solution, but that’s just the tip of the iceberg. It must also be profitable. Does the vendor partner provide other benefits as well? What kind of training and support do they provide? What about marketing and sales materials and tools? What about post implementation support, such as up-selling customers and troubleshooting? This discussion explores many of the ways vendor partners can add value to their relationships, and why selecting the right partner is a key to MSP success.
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  MSP Solutions
3:00-3:55pm
Thursday - 6/23/22
MSP Solutions (Room 316)
Modernizing Your MSP Client Acquisition Strategy
MSP-14
Sr. Director of Marketing
Jenne, Inc.
VP of Marketing
Rev.io
There are two ways MSPs can generate more revenue – increase the value of existing clients, and attract new ones. It’s about technology. It’s also about your business differentiators and your value as a service provider. And it’s about marketing and selling those factors effectively. In an integrated digital world, this session will discuss what the differentiators are that can enhance and simplify your relationships, and how to integrate those into a comprehensive client acquisition and retention strategy to separate yourself from the pack in a crowded MSP market.
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  MSP Solutions
  Service Provider Solutions
Friday, June 24, 2022

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