Conference Program

KEYNOTE ANNOUNCED

Combatting Cybersecurity Threats with Behavioral Analytics

Jennifer Blatnik
VP, Cloud, Security, Enterprise Marketing

Wednesday, January 30 Thursday, January 31 Friday, February 1
Exhibit Hall Hours 5:00-7:00pm 11am-4:00pm 11:00am-2:00pm
Conference Fee Guarantee

Days


Tracks

Wednesday, February 12, 2020
9:00-9:55am
Wednesday - 2/12/20
MSP Solutions (Room 316)
Are You Prepared to be Hacked? It’s Not a Matter of If, But When
MSP-01
Chief Security Strategist
Cybersafe Solutions
Director, Global Business Development
WatchGuard Technologies
If you’re an MSP, consider your business a prime target for sophisticated hackers. You don’t want your company to be the gaping hole in your customers’ security posture. It’s not only detrimental to them, but consider the devastation to your reputation and ability to ever build trust again. How can you effectively protect your business from malicious attacks to keep your customers safe? How do you develop and implement an effective security posture? What tools do you need to ensure security standards are always being maintained? What strategies do you need to ensure today’s efforts aren’t lost tomorrow as threats evolve?
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  AIOps Solutions
  Business Communications Solutions
  Future of Work
  MSP Solutions
  Open Source Solutions
  SD-WAN Solutions
  Service Provider Solutions
10:00-10:25am
Wednesday - 2/12/20
MSP Solutions (Room 316)
Industry Perspective: Dell
MSP-02
  Business Communications Solutions
  Future of Work
  MSP Solutions
  SD-WAN Solutions
10:30-10:55am
Wednesday - 2/12/20
MSP Solutions (Room 316)
Industry Perspective: Fujitsu
MSP-03
  Business Communications Solutions
  Future of Work
  MSP Solutions
  SD-WAN Solutions
1:00-1:55pm
Wednesday - 2/12/20
MSP Solutions (Room 316)
New MSP Growth Opportunities and Go-to-Market Strategies
MSP-05
CEO
Xaas1
Chief Revenue Officer
CoreDial
Chief Channel Officer
Pax8
Today’s IT services landscape can be confusing for MSPs looking for an edge over their competition. What services offer the best opportunities for market share and revenue growth? Which ones make the most sense to integrate into existing service offerings? What are the best vendor selection strategies? What is the best customer acquisition strategy? Is it better to specialize or generalize? This session will discuss the opportunities that await MSPs and how they can most effectively take advantage of them to build their businesses.
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  AIOps Solutions
  Business Communications Solutions
  Future of Work
  MSP Solutions
  Open Source Solutions
  SD-WAN Solutions
  Service Provider Solutions
2:00-2:55pm
Wednesday - 2/12/20
MSP Solutions (Room 316)
What MSPs Need to Know About Containers and Why Containers Can Help MSPs Grow
MSP-06
  MSP Solutions
  Open Source Solutions
  SD-WAN Solutions
  Service Provider Solutions
3:00-3:55pm
Wednesday - 2/12/20
MSP Solutions (Room 316)
MSPs & The IT Skills Gap
MSP-07
Despite the massive opportunity today’s IT service market presents, many MSPs are struggling to succeed. In fact, for every four new customers, MSPs in the U.S. lose three existing ones, stunting growth. At least some of the churn can be attributed to untrained technicians. As quickly as the cloud services market has grown, keeping up with demand has meant providers have had to expand their hiring pool to younger, less experienced techs, which has had an impact on customer satisfaction. What is the current skills gap in the MSP market? How is it really impacting service levels and growth opportunities? How can the gap be closed and how can MSPs adapt while that happens?
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  AIOps Solutions
  Business Communications Solutions
  Future of Work
  MSP Solutions
  Open Source Solutions
  SD-WAN Solutions
  Service Provider Solutions
Thursday, February 13, 2020
10:00-11:00am
Thursday - 2/13/20
MSP Solutions (Room 316)
The Massive MSP Cybersecurity Opportunity
MSP-07a
Intelisys
CISO
High Wire Networks
CEO, Group Editor-in-Chief
TMC
The onslaught of hacks and ransomware attacks on data centers and cloud providers, coupled with increased regulation from the EU and U.S., such as GDPR, the New York Shield Act, and the California Consumer Privacy Act, means companies need to shore up their cybersecurity postures or risk being put out of business. Two of the biggest IT budget items going forward will be dealing with cybersecurity and regulations. There are thousands of cybersecurity solutions on the market – Some work well together, while others do not. There is no substitute for an experienced MSP or MSSP to help companies deal with vendor selection, a security plan, pen testing, BCDR, patch management, and other security-related needs. This is the largest opportunity our market has ever had. The best part is we will make our money protecting our customers from the bad guys. There is no better or nobler opportunity than that.
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  MSP Solutions
1:00-1:55pm
Thursday - 2/13/20
MSP Solutions (Room 316)
Setting Up for SD-WAN Sales Success
MSP-08
For an MSP, adding SD-WAN to its arsenal of offerings is obvious. As MSPs embrace this transformative technology, there are still internal questions needing answers. This panel discussion will offer MSPs a basic blueprint for a newly sprung SD-WAN service provider -- from pricing to the portfolio.
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  AIOps Solutions
  Business Communications Solutions
  Future of Work
  MSP Solutions
  Open Source Solutions
  SD-WAN Solutions
  Service Provider Solutions
2:00-2:25pm
Thursday - 2/13/20
MSP Solutions (Room 316)
Why the SMS Industry is a Tech Gold Mine
MSP-09
Sales & Marketing Specialist
QuestBlue
One of the greatest advantages of SMS messaging is that it can reach almost anyone, anywhere across the world, with little effort. Not only does this benefit your business when communicating with your existing customers but it expands your customer reach! With many messaging options to suit your business needs, global reach and easy implementation, there shouldn’t be any reason why you’re not maximizing this opportunity. Transform the way you communicate, and you’ll see why everyone is applying messaging to their business model.
Register me
  AIOps Solutions
  Business Communications Solutions
  Future of Work
  MSP Solutions
  SD-WAN Solutions
2:30-2:55pm
Thursday - 2/13/20
MSP Solutions (Room 316)
Industry Perspective: CoreDial
MSP-10
Chief Revenue Officer
CoreDial
  AIOps Solutions
  Business Communications Solutions
  Future of Work
  MSP Solutions
  SD-WAN Solutions
3:00-3:55pm
Thursday - 2/13/20
MSP Solutions (Room 316)
Maximizing MSP Value for Inevitable Sale
MSP-11
MSPs are businesses and, as such, they have goals. For some, it’s organic growth; for others, growth by acquisition; and for still others, it may be selling the company. The MSP market has become highly competitive, with more businesses choosing to work with MSPs for their IT needs, but also more MSPs entering the market as traditional resellers look to get into the services business to drive recurring revenue. The net result is a market that’s ripe for consolidation. As an MSP, what is your end game? Are you properly positioning your company for an eventual sale? This session will discuss how to prepare an MSP for potential acquisition, how to make your MSP more appealing to prospective buyers, and what red flags do buyers look for. Even if you’re not looking to sell, understanding exit strategies will help you build a better business by developing an effective, customer-focused environment that is focused on success.
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  AIOps Solutions
  Business Communications Solutions
  Future of Work
  MSP Solutions
  Open Source Solutions
  SD-WAN Solutions
  Service Provider Solutions
Friday, February 14, 2020
9:00-9:55am
Friday - 2/14/20
MSP Solutions (Room 316)
How Should I Price My Managed Services?
MSP-12
As cloud computing continues to transform the IT services market and create new opportunities for MSPs to expand their offerings and increase their value, they are faced with one overarching question. How should they price their new service offerings? What pricing strategies should MSPs adopt in order to be competitive yet profitable and protect their revenue streams?
Register me
  AIOps Solutions
  Business Communications Solutions
  Future of Work
  MSP Solutions
  Open Source Solutions
  SD-WAN Solutions
10:00-10:25am
Friday - 2/14/20
  AIOps Solutions
  Future of Work
  MSP Solutions
  SD-WAN Solutions
10:30-10:55am
Friday - 2/14/20
  AIOps Solutions
  Future of Work
  MSP Solutions
  SD-WAN Solutions
11:00-11:55am
Friday - 2/14/20
MSP Solutions (Room 316)
Modern Marketing for MSPs
MSP-15
CEO
Comunicano
Head of Growth and Educations
Smith.ai
Traditional marketing is officially a thing of the past. Product and customer experience is officially the new “brand” that consumers recognize. But what does this mean for MSPs? This panel will discuss the new marketing paradigm that’s changing the approach for MSPs, and what new marketing strategies have proven successful – and what isn’t working. This panel of experts will discuss the impact of a new consumer-based decision model has on MSPs and how they need to adjust their marketing strategies.
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  AIOps Solutions
  Business Communications Solutions
  Future of Work
  MSP Solutions
  Open Source Solutions
  SD-WAN Solutions

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