Tuesday, February 14, 2023
10:00-10:45am
Tuesday - 2/14/23
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MSP Expo Track A (Room 303A)
While service portfolio is a factor, how MSPs present their services and brands to the market can be the difference between exponential growth and failure. As much as business and workforce environments have evolved, so too has marketing industry, over the past couple of years. In today’s environment, it’s essential for businesses to elevate their marketing strategies in order to stand out in a rapidly evolving market. This session will focus on how business needs and decision-making have changed, how marketing has changed, and how your MSP can bring the two together to create a successful marketing strategy that will form the foundation for a comprehensive client acquisition strategy powered and supported by your portfolio of services. Join this discussion to get the latest insight on how to differentiate your MSP in a very crowded market.
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10:45-11:30am
Tuesday - 2/14/23
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MSP Expo Track A (Room 303A)
The remote work trend initially seemed like it might be a brief blip on the radar. In reality, it has evolved into a real driver of workplace transformation. But, many companies are still struggling to figure it out. This session will discuss the state of the workplace and how MSP and channel partners can tap into workplace trends to grow their businesses. How can they helping businesses navigate workforce expectations by providing the right tools and services to maximize productivity? How can they become better, more trusted technology partners by supporting digital transformation projects? How can the increase revenues helping customers build highly efficient, productive, and technology-driven remote and hybrid work ecosystems?
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11:30am-12:30pm
Tuesday - 2/14/23
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MSP Expo Track A (Room 303A)
Judging by the spate of recent ransomware attacks, data breaches are becoming more prevalent. Most agree it’s not a question of if, but when you or your customers are going to be faced with an attack. The question is, how prepared are you to recover after an attack? This panel assumes that a security breach is inevitable and focuses on how to ensure your MSP can recover quickly, whether the breach hits the MSP or a customer. Topics will include effective DR planning, preparing for an attack, protecting backup data, understanding the potential impact of an attack, and implementing precautions to ensure business continuity during recovery. As an MSP, you are not only protecting your own business, but your customers’ as well, so preparing for the inevitability of a successful attack is a must.
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1:30-2:00pm
Tuesday - 2/14/23
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MSP Expo Track A (Room 303A)
Technical talent is becoming more and more difficult to find and retain, which makes building and growing a profitable MSP a real challenge. Many MSPs are incorporating remote and international technical talent to fill the gap. This panel will discuss opportunities and benefits of following a remote tech strategy, as well as best practices for doing it successfully and pitfalls to look out for.
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2:00-2:15pm
Tuesday - 2/14/23
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2:15-3:00pm
Tuesday - 2/14/23
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MSP Expo Track A (Room 303A)
It seems hackers are always half a step ahead. That’s what they would prefer. But, while hackers are constantly finding new attack strategies, many breaches are the result of existing vulnerabilities not being recognized and patched, software updates not being implemented properly, or other mistakes that can be avoided with the right knowledge and tools. That’s exactly what hackers don’t want businesses and MSPs to learn. This session discusses where attackers are finding success, where companies fall short in their security strategies, how MSPs can help their clients eliminate these security gaps, and what they need to know to keep pace on a continual basis so hackers don’t get too far ahead.
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3:00-3:45pm
Tuesday - 2/14/23
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3:45-4:15pm
Tuesday - 2/14/23
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MSP Expo Track A (Room 303A)
MSPs are constantly under pressure to deliver excellent customer experiences while keeping their margins healthy in a complex environment of consumption-based services on the market. The challenge for many MSPs is that they must manually pull reports and reconcile contract line items with staff time, tickets and overhead – while showing clients what services were delivered on the invoice, how SLAs were met, and how the invoiced services represent value for them. This session will demonstrate how native business automation helps MSPs integrate their back-office functions with their services. Acronis Advanced Automation lets MSPs focus on building high-value relationships, increasing profitability and lowering costs by integrating back-office operations and services into one console.
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4:15-5:00pm
Tuesday - 2/14/23
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MSP Expo Track A (Room 303A)
The MSP landscape is as competitive as it’s ever been – and that’s not going to change. Businesses continue to learn they can’t – and don’t want to – do everything in-house and are increasingly leaning on MSPs to help them out. That puts tremendous pressure on MSPs, from procuring the best technology for their customers to marketing their differentiated services to raising capital and more. This town hall style discussion seeks to understand where MSPs need the most help to drive their continued success and growth.
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Wednesday, February 15, 2023
9:00-9:45am
Wednesday - 2/15/23
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9:45-10:30am
Wednesday - 2/15/23
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MSP Expo Track A (Room 303A)
We hear constantly about new breaches – many of them in very large and well-known organizations. While each one is damaging to both the brands and their customers, they aren’t all the same. The attacks differ, the mistakes companies have made that have allowed bad actors to access their systems differ, and the fixes differ. This session looks at the cyber landscape, different attack surfaces and methods, and how different types of cyber security solutions can help protect MSPs and their customers.
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10:30-11:15am
Wednesday - 2/15/23
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MSP Expo Track A (Room 303A)
Remote working is going away. For MSPs, that means much of their client base now has both a drive to implement more efficient WFH policies that are built for the long-term, and key concerns about WFH execution in terms of productivity and data security. In other words, MSPs are challenged to deliver the solutions to support productive and secure work from anywhere strategies. This panel will discuss how MSPs can create familiar, collaborative, and inclusive collaboration in virtual workspaces, while ensuring security and compliance needs are met, wherever employees are physically located.
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11:15-11:45am
Wednesday - 2/15/23
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MSP Expo Track A (Room 303A)
Attend this presentation to learn about the future of security and how to think about managed security services. You will walk away with an appreciation for what’s hot in the security market and what security services make sense to add to your portfolio. Jimmy has analyzed the market and culled market intelligence through numerous client conversations.
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12:30-1:00pm
Wednesday - 2/15/23
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MSP Expo Track A (Room 303A)
We read about hacks and breaches on a daily basis, but what do we actually know about these cybercrime groups and how they conduct these attacks? This session will dive into basic hacking techniques, demonstrate what types of tools hackers are using today, examine the scope of these attacks, and discuss best practices on how to protect ourselves and our businesses. Demonstrations will include how threat actors conduct OSINT (Open Source Intelligence), Ransomware case studies and examples, defense evasion tactics and more. On the defensive side, attendees will learn how to leverage SSE/SASE as well as MITRE ATT&CK to create multiple choke points to detect, mitigate and prevent these threats. And, because we cannot ignore the advancements in AI, the discussion will include a demo of how AI tools can be used by both threat actors and defenders. After all, it is only once you understand how the attacker operates that you can defend against these attacks.
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1:00-1:15pm
Wednesday - 2/15/23
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1:15-2:00pm
Wednesday - 2/15/23
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MSP Expo Track A (Room 303A)
The hype around 5G is finally being realized as the next generation of wireless technology now rivals and is successfully replacing fixed lines for businesses. This creates a lucrative opportunity for MSPs to bundle connectivity, hardware, installation and managed services for organizations. This session will uncover the potential of 5G today for MSPs, its long-term benefits and how MSPs can maximize the opportunity to drive revenue and client value.
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Thursday, February 16, 2023
8:30-9:15am
Thursday - 2/16/23
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MSP Expo Track A (Room 303A)
Every MSP owner has a dream. Are you looking to grow organically but need funding? Are you looking to grow via M&A? Or are you planning your exit strategy and are thinking about selling? Regardless of your dream, your MSP needs a solid business plan for that dream to be realized. This session discusses business strategy and options for achieving your end game, whether that’s becoming the biggest MSP on the East Coast, or getting out so you can enjoy a comfortable retirement, or anything else between the two. From financing options to corporate structure to market strategy, this session will give you the insights to take your MSP to the next level.
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9:15-10:00am
Thursday - 2/16/23
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MSP Expo Track A (Room 303A)
There isn’t a hotter topic than cyber security today. Every business is a target and runs the risk of an attack – or worse, a breach at any moment. Attacks come in various forms and through different attack surfaces, creating a challenge for any company to secure their data, infrastructure, and services. That’s why so many are looking for help from their MSPs. This session takes a look at cyber attacks, how they impact businesses, and what steps MSPs can and should take to protect their customers from bad actors.
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1:00-1:45pm
Thursday - 2/16/23
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MSP Expo Track A (Room 303A)
As MSPs continue to expand their solutions portfolios, they have options. For any new service they are looking to add to increase value to their customers, there are many vendors from which to choose. The question is, how do MSPs make those decisions? This discussion looks at what MSPs are looking for from their vendors. What do vendors do well? Where do opportunities exist to better support MSPs? What kinds of vendor relationships are most desirable and revenue-producing?
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1:45-2:15pm
Thursday - 2/16/23
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MSP Expo Track A (Room 303A)
This session will dive into the Cyber Security business unit at ConnectWise. Hear about partner programs, the ConnectWise SOC, a full stack of cyber offerings, and more.
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2:15-3:00pm
Thursday - 2/16/23
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