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Events

Conference Program

KEYNOTE ANNOUNCED

Combatting Cybersecurity Threats with Behavioral Analytics

Jennifer Blatnik
VP, Cloud, Security, Enterprise Marketing

Thank You for Participating in the Florida Event - 2025 Information Will Be Available Shortly.

Until then, check out what happened in at the Florida 2024 event.

Check back soon for updates to the ITEXPO 2019 Program

Click here to view the 2017 ITEXPO Conference Program Click here to view the 2017 ITEXPO Speaker list

Thanks to everyone who participated in ITEXPO 2024. - Updated information for ITEXPO 2025 is being added to the site daily. Check back frequently.

Until then, check out the details from ITEXPO 2024 below.

Wednesday, January 30 Thursday, January 31 Friday, February 1
Exhibit Hall Hours 5:00-7:00pm 11am-4:00pm 11:00am-2:00pm

Days


Tracks

Tuesday, February 13, 2024
10:00-10:45am
Tuesday - 2/13/24
MSP Expo Business Track (Palm A)
MSPs and Compliance: Building a Security and Compliance Framework
MSPB-01
Managing Director-Cybersecurity
TruOps
President
MSPAA
Vice President
Beachhead Solutions
Chief Hacking Officer
Compliology
The future of cyber security technology will be largely influenced by the growing compliance and insurance marketplace. As these two areas expand, cyber security providers must be able to adapt their offerings and focus on meeting the customers where there compliance landscape is taking them. This also means that security needs will change and the security needs of tomorrow will be different than the needs of yesterday. This session discuss these evolving needs and importance of regulations, including HIPAA, DFARS, CMMC, PCI, and other security frameworks. The session will talk about the importance of MSPs providing compliance services to their clients and best practices in conducting assessments, policy creation, and other aspects of a full security program.
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  Enterprise Metaverse
  Future of CX
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
11:00-11:45am
Tuesday - 2/13/24
MSP Expo Business Track (Palm A)
Top Factors to Increase Your MSP Business Value
MSPB-02
CEO
DaleyPros Consulting
Founder & Managing Partner
Cloud Equity Group
CEO
ReachOut Technology
CEO
Cogent Growth Partners
The MSP market has been ripe with mergers and acquisitions, and consolidation is likely to continue as some MSPs look to expand their technological and/or geographic footprints, while others look to fulfill their exit aspirations. This session will explore what really goes into valuations and what MSPs need to know to grow the value of their businesses, to allow them to capitalize on opportunities.
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  Enterprise Metaverse
  Enterprise Technology
  Future of Work
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
12:00-12:30pm
Tuesday - 2/13/24
MSP Expo Business Track (Palm A)
Are You Ready for Q-Day? Navigating the New Era of Cybersecurity Challenges
MSPB-03
CEO
CyberProtonics
Q-Day is coming which means quantum computing will break down cybersecurity and privacy as we know it. An ever-shifting cybersecurity landscape is impacting the entire digital ecosystem?everywhere, everyplace, anytime. Dive into what the future holds for MSPs and what they can offer CISOs now to protect their clients from the sophisticated cyber threats of today and quantum computing tomorrow.
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  Enterprise Metaverse
  Enterprise Technology
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
1:30-2:00pm
Tuesday - 2/13/24
MSP Expo Business Track (Palm A)
Mistakes MSPs Make When Doing Cybersecurity
MSPB-04
EVP, Sales, Channels, and Customer Success
Critical Insight
In the rapidly evolving realm of cybersecurity, MSPs play a pivotal role in ensuring the digital safety of numerous organizations. However, the complexity of the cybersecurity landscape often leads to inadvertent errors and oversights that can have significant implications. This session, designed for both cybersecurity professionals and MSPs, aims to dissect and analyze the common mistakes MSPs make in their cybersecurity practices.
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  Enterprise Metaverse
  Enterprise Technology
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
2:05-2:45pm
Tuesday - 2/13/24
MSP Expo Business Track (Palm A)
The Secret to Running a Successful MSP
MSPB-05
SVP, Field Sales
Telarus
Director of Technology
1 Point Networks
Head of Channel Partners
Lansweeper
Owner
ACT COMPUTERS
MSPs stand at the forefront of the IT service industry, aiding companies in navigating the intricate landscape of modern technology. This session, featuring peers from the MSP space, unravels the secrets to successful MSP operations, combining technology, customer-centric approaches, and smart business strategies. Attendees will learn from real-work examples how thriving MSPs harness innovative tools and methodologies to enhance operational efficiency, client satisfaction, and financial growth.
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  Enterprise Metaverse
  Enterprise Technology
  Future of CX
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
3:00-3:45pm
Tuesday - 2/13/24
MSP Expo Business Track (Palm A)
Increase Profitability and Retention by Understanding Telecom Taxes and Fees
MSPB-06
President
Red Jacket
Founder & President
Sandy Beaches Software
CEO
The Commpliance Group
In a competitive landscape, MSPs can differentiate themselves with a solid understanding of taxes and fees. Powered by the right knowledge and tools, MSPs can enhance profitability and customer retention. This session explores the complex world of telecom taxation, compliance requirements, and their impacts on both MSPs and their clients. Attendees will gain insights into the regulatory landscape, discover strategies to navigate taxation, and how to mitigate risks associated with compliance missteps. The session will highlight how leveraging technology can simplify tax management, creating a competitive advantage in the market, and lead to optimized pricing strategies, better customer relationships, and ultimately, a more robust bottom line.
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  Enterprise Metaverse
  Enterprise Technology
  Future of CX
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
4:00-4:45pm
Tuesday - 2/13/24
MSP Expo Business Track (Palm A)
How to Successfully Penetrate Vertical Markets
MSPB-07
Chief Compliance Officer
Phone.com
In today's hyper-competitive landscape, MSPs face the challenge of diversifying revenue streams and enhancing client relevance. This session offers a deep dive into strategies for successfully penetrating vertical markets. Attendees will learn how to identify promising verticals, tailor services to meet unique industry needs, and leverage niche expertise to establish a competitive edge. Through real-world case studies and actionable insights, MSPs will discover how to efficiently allocate resources, foster partnerships, and drive sustainable growth in specific market segments. Join this discussion to unlock the potential of vertical market strategies and position your MSP for success.
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  Enterprise Metaverse
  Enterprise Technology
  Future of CX
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
Wednesday, February 14, 2024
9:00-9:45am
Wednesday - 2/14/24
MSP Expo Business Track (Palm A)
Monetizing Ancillary Services: Strategies for Building Revenue from Adjacent Solutions
MSPB-08
President
IFT
CEO
Parallel Communications
Head of Marketing
ICAS
VP of Strategic Alliances
Hyperion
CEO
AIQ
As business needs continue to expand, and customers are increasingly interested in utilizing emerging solutions and services, MSPs that have built businesses selling siloed offerings are now finding themselves in a conundrum: Either continue squeezing margin out of commoditized offerings, or expand the portfolio and offer adjacent new services that align with customers’ demands. This session explains how MSPs can seamlessly integrate margin-rich offerings, like mobility, IoT, business process outsourcing, installation and implementation services, and more into their solutions portfolios. The session will include real-world examples of how partners have successfully leveraged these solutions to create profit centers.
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  Enterprise Metaverse
  Enterprise Technology
  Future of CX
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
10:00-10:45am
Wednesday - 2/14/24
MSP Expo Business Track (Palm A)
How to Sell AI-Enhanced Services to Drive Revenue
MSPB-09
Sales Manager, MSP Group
TD SYNNEX
GM Americas and VP of Sales
Telco Systems
Chief Product Officer
ClearlyIP
CEO
JMR Connect
This session uncovers strategies MSPs can implement o leverage AI capabilities in their service offerings, enhancing value propositions and driving business growth. As AI transforms the technological landscape, clients seek advanced solutions for their complex challenges. This session will equip attendees with insights into identifying client needs, articulating the benefits of AI-enhanced services, and overcoming objections, to allow them to position these offerings effectively within the market and specific client needs. Key takeaways will include understanding the unique selling points of AI services, mastering the nuances of client-centric sales strategies, and anticipating market evolution. This session is a must-attend for MSPs aiming to stay competitive in an AI-driven era, ensuring sustainable revenue growth.
Register me
  Enterprise Metaverse
  Enterprise Technology
  Future of CX
  Future of Work
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
11:00-11:45am
Wednesday - 2/14/24
MSP Expo Business Track (Palm A)
What Hackers Know that You Should Know Too
MSPB-10
VP of Solutions Engineering
ThreatLocker
PreSales Engineer
Kaspersky
Partner
Fortium Partners
CEO & Co-Founder
Guardz
Sales Engineer
Huntress
Cyber threats present a constant – and evolving – threat to every business. There are many ways attackers target businesses and this session will delve into the mind of hackers to understand the strategies, tools, and methodologies they use to exploit gaps in security and breach systems. With this knowledge, MSPs and their customers will be able to anticipate vulnerabilities better and reinforce their defenses effectively. Discussion will include real-world examples demonstrating how advanced persistent threats operate and evolve, as well as tools and strategies for mitigating those threats and protecting critical data and infrastructure.
Register me
  Enterprise Metaverse
  Enterprise Technology
  Future of CX
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
12:30-12:55pm
Wednesday - 2/14/24
MSP Expo Business Track (Palm A)
Special Presentation by Ooma: Say Goodbye to UCaaS R.I.P (Rip and Replace)
MSPT-04
Sr. Manager, Strategic Partner Sales
Ooma
Unified communications can frighten customers who fear the dreaded “rip and replace” of their existing infrastructure. Technology executives should not think about cloud as a destination, but as an enabler to wrap communications around their entire businesses. The new definition for R.I.P. is Repurpose, Integrate, and Pivot. Attend this session to learn how progressive organizations are repurposing existing infrastructures, integrating communications capabilities and pivoting from a one-size fits all UCaaS model to a solution that is tailored to an organization’s business model.
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  Enterprise Technology
  Future of CX
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
1:00-1:25pm
Wednesday - 2/14/24
MSP Expo Business Track (Palm A)
SASE vs. On-Prem: A Hacker's Perspective
MSPB-12
Sr. Director Security Strategy
Cato Networks
Threat actors need to adjust to changes in IT. With the move to cloud, attackers are now taking advantage of trusted cloud services and applications to extract data, distribute malware and launch phishing campaigns. Unfortunately, many organizations are still thinking with an "on-premises" mindset, trying to solve these problem with dated solutions. This session dives into the hacker's perspective on targeting both on-premises systems and cloud infrastructures. Attendees will see case studies from real attacks as well as live demos of these threats, along with a review of multiple discussions from underground forums on how hackers plan and execute their attacks. Last, but not least, the session will explore what a SASE architecture brings to the table when trying to secure today's complex infrastructures.
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  Enterprise Technology
  Future of CX
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
Thursday, February 15, 2024
8:15-9:00am
Thursday - 2/15/24
MSP Expo Business Track (Palm A)
Understanding Both Sides of the M&A Paradigm
MSPB-13
CEO
DaleyPros Consulting
Founder & SVP
USWired Inc.
President
IT ExchangeNet
CRO
Amzur Technologies
There are two sides to every merger or acquisition – and both sides must be well prepared to ensure a successful transition. This session delves into the multifaceted M&A paradigm, dissecting its nuances to create an understanding of what is required for a success, regardless of which of the transaction you’re on. Experts will shed light on pre-merger evaluations and due diligence, strategic synergies, the post-merger integration process, and more. Speakers will discuss the role MSPs play in facilitating positive results for all involved, taking attendees through the M&A journey.
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  Enterprise Metaverse
  Enterprise Technology
  Future of CX
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
1:00-1:45pm
Thursday - 2/15/24
MSP Expo Business Track (Palm A)
Building a Better MSP Business with AI
MSPB-14
CEO
Nine Minds
CEO
JMR Connect
CEO
eProc Solutions
AI is impacting nearly every industry. Companies are leveraging AI to generate efficiencies, improve service delivery, and create new opportunities. This discussion will look at how MSPs can integrate AI into their business models to improve internal operations and external communications and interactions through effective use of data and automation tools driven by the latest AI technologies. From marketing to sales to support, where can your MSP improve on current capabilities to drive new operational efficiencies and build better relationships with customers – to ultimately improve your revenue streams?
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  Enterprise Metaverse
  Enterprise Technology
  Future of CX
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
2:00-2:45pm
Thursday - 2/15/24
MSP Expo Business Track (Palm A)
Today’s Reality: Protecting Businesses from Hackers, Ransomware, and Insider Threats
MSPB-15
Partner
Fortium Partners
Manager, Channel Solutions Consultants Americas
LastPass
CMO
1Password
VP, Marketing
Netgate
In an era where cyber threats have become a part of daily business reality, this is a crucial session for MSPs as they seek to safeguard their clients' digital assets. This comprehensive session delves into the escalating landscape of cyber threats, from sophisticated hacking techniques to the alarming rise in ransomware attacks and the often underestimated insider threats. Attendees will learn about cutting-edge defense strategies, proactive monitoring tools, and best practices in incident response, including layered security protocols, continuous staff training, and the development of robust disaster recovery plans. Attendees will leave with actionable insights into creating a resilient cyber security infrastructure that anticipates and mitigates risks, ensuring the integrity, confidentiality, and availability of client data in a relentlessly evolving digital battleground.
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  Enterprise Metaverse
  Enterprise Technology
  Future of CX
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track

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