Tuesday, February 11, 2025
10:00-10:45am
Tuesday - 2/11/25
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Channel Track (208)
In today's dynamic tech landscape, fostering strong and productive relationships is key to success. This session will explore strategies for building deep connections with vendors, partners, and customers. We'll discuss the importance of trust, collaboration, and alignment in driving mutual growth and value.
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11:00-11:45am
Tuesday - 2/11/25
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Channel Track (208)
Cloud has revolutionized the way businesses communicate. This session will delve into the latest trends and innovations in cloud-based solutions, highlighting the opportunities for channel partners to capitalize on this growing market. We'll discuss strategies for identifying target verticals, developing compelling value propositions, and leveraging cloud technologies to drive revenue growth.
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12:00-12:30pm
Tuesday - 2/11/25
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Channel Track (208)
Join Amy Bailey and Kathryn Rose, Founders of the Channel Marketing Association, as they discuss key findings from the 2024 State of Channel Marketing Report. Based on insights from industry leaders, this session will reveal trends shaping channel marketing, from budget shifts and technology adoption to partner enablement strategies and the role of influencers. Learn how top-performing organizations are navigating economic challenges, enhancing ROI measurement, and fostering stronger partner relationships.
Key Learning Points:
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1:30-1:55pm
Tuesday - 2/11/25
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Channel Track (208)
Telecom and tech leaders are increasingly relying on their partners to drive growth. But many traditional partner incentive programs fail to create lasting impact. In this session, we'll explore strategies to build stronger, more engaged partnerships. Discover how to design programs that motivate partners over the long term, support their success, and drive sustainable growth for your business. Walk away with actionable ideas to future-proof your channel strategy.
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2:00-2:45pm
Tuesday - 2/11/25
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Channel Track (208)
The skillset needed to buy and sell technology products and solutions has changed as the tech landscape has become increasingly complex. That complexity has changed the channel and given rise to a new breed of sales partner, the Tech Advisor. Increasingly, businesses rely on TAs as trusted resources to guide them through their digital transformation journeys, rather than simply relying on a traditional channel sales model. This session will explore the growing role of TAs in the channel, the value TAs bring to both vendors and customers, the skills and expertise required to succeed in this role, and strategies for building a successful TA practice.
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3:00-3:45pm
Tuesday - 2/11/25
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Channel Track (208)
AI will have a profound effect on the channel landscape. This session will explore the ways in which AI is impacting channel partners, vendors, and customers. The discussion will include AI use cases that help channel partners serve their customers better and improve their operations and drive growth, as well as how to choose and sell the right AI technologies to customers and support their AI initiatives.
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4:00-4:45pm
Tuesday - 2/11/25
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Channel Track (208)
Channel programs are failing both vendors and their partners. It has been transactional focused for way too many decades in the channel. Learn what brings results from a Community Framework of “ Win to the 4th Power - Business, Partners, Vendors, Community”, and gain a better understanding of partner enablement for both vendors and partners to create improved alignment to everyone wins more.
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Wednesday, February 12, 2025
9:00-9:45am
Wednesday - 2/12/25
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Channel Track (208)
This session is all about the importance of failure in our lives, and how important it is for us to seize the moment to learn from a situation where everything we thought we knew turned out to be wrong. Award-winning technology executive Bruce Wirt leads this session and takes the audience through a journey from the deepest valley to the highest mountain peak. The pandemic flipped the entire business world on its head; learn how it changed the way we work and communicate forever, and how leaders across many industries can create massive and sustainable success from the hardships of COVID. Across more than 15 years of executive leadership, Bruce Wirt has built two nationwide brands, led organizational growth in the $10s of millions, and amassed a coaching tree of technology industry superstars. Bruce’s leadership style is centered by encouraging employees to know their purpose, and then apply the passion and perseverance necessary for success. Culture is key: Team members need to be inspired to reach goals; companies don't grow and thrive with brute force.
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10:00-10:45am
Wednesday - 2/12/25
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Channel Track (208)
In today's digital age, effective marketing is essential for channel partners to compete and succeed. This session will provide practical tips and strategies for modernizing your marketing efforts. We'll discuss the importance of content marketing, social media, email marketing, and data-driven insights in driving lead generation and customer engagement, and much more.
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11:00-11:45am
Wednesday - 2/12/25
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Channel Track (208)
Today's telecom industry is, in fact, much more than pure telecom and this dynamic, new version of the telecom sector presents new opportunities for channel partners. This session will explore emerging trends and technologies in the telecom space, and how channel partners can leverage these trends to expand their offerings, reach new markets, and drive business growth.
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12:00-12:45pm
Wednesday - 2/12/25
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Channel Track (208)
The modern workforce has unique needs and expectations, vastly different from previous versions even a few years ago. This session will explore the latest technologies that can help businesses meet these modern workforce demands and discuss topics such as collaboration tools, cloud-based solutions, and AI-powered technologies. Channel partners will learn how to identify and deliver these solutions to their customers, driving value and improving productivity.
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Thursday, February 13, 2025
12:00-12:45pm
Thursday - 2/13/25
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Channel Track (208)
Effective sales skills are essential for channel partners to succeed and understanding the tech sales cycle is a key to maximizing opportunities. This session will provide practical tips and strategies for mastering the tech sales cycle, and will discuss several other related topics, such as qualifying leads, building relationships, overcoming objections, and closing deals.
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1:00-1:45pm
Thursday - 2/13/25
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Channel Track (208)
Cybersecurity should be a top priority for businesses of all sizes. This session will explore the unique challenges and threats facing organizations in today's mobile- and cloud-first world, as well as best practices for protecting sensitive data, mitigating risks, and complying with industry regulations. Channel partners will learn how to position themselves as trusted cybersecurity advisors to their customers.
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