Collocated
Events

Conference Program

KEYNOTE ANNOUNCED

Combatting Cybersecurity Threats with Behavioral Analytics

Jennifer Blatnik
VP, Cloud, Security, Enterprise Marketing

Thank You for Participating in the Florida Event - 2025 Information Will Be Available Shortly.

Until then, check out what happened in at the Florida 2024 event.

Check back soon for updates to the ITEXPO 2019 Program

Click here to view the 2017 ITEXPO Conference Program Click here to view the 2017 ITEXPO Speaker list

Thank You for Participating in the Florida Event - 2025 Information Will Be Available Shortly.

Until then, check out what happened in at the Florida 2024 event.

Wednesday, January 30 Thursday, January 31 Friday, February 1
Exhibit Hall Hours 5:00-7:00pm 11am-4:00pm 11:00am-2:00pm

Days


Tracks

Tuesday, February 13, 2024
8:00am-6:00pm
Tuesday - 2/13/24
  Show Detail
9:30am
Tuesday - 2/13/24
  Show Detail
10:00-10:45am
Tuesday - 2/13/24
Future of CX (209A)
CX Transformation: Why Do It and What's Involved
CX-01
CEO & Principal Analyst
Metrigy
CX technology budgets are higher than ever, and delivering stellar customer service is top priority. To stay competitive, you need to engage in true, transformational projects that will move your business metrics in the right direction. Metrigy has conducted extensive research on the types of projects that generate the most success. Should you implement chatbots, improve WEM, add and integrate interaction channels, push hard on generative AI, focus more on agent assist? The possibilities are endless, but we will give you research-backed guidance on where you should focus with your next CX transformation initiative during this must-attend session.
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Enterprise Metaverse (203)
The Metaverse - It is Real: a Year in Review
EME-01
COO
Cloudonix
Future of Work (209B)
Making the Future of Work Safe and Secure
FOW-01
Principal
J Arnold & Associates
COO
Ivanti
CEO
Protected Harbor
CEO and Chairman
Journey
CIO
LogicMonitor
Cybersecurity is an ongoing, growing threat, and all businesses are a target. The conventional approach to protecting what’s behind your four walls is not aligned with the realities of today’s workplace, let alone what the future of work holds in store. Not only does hybrid work mean distributed teams, but also a lot of virtual interaction via an Internet connection. Data security and privacy risks become elevated well beyond what’s needed for a physical office environment, and this raises two sets of future of work challenges. First are the threats that IT must manage to protect the network and all the data running across it. The second challenge pertains to employees, whose personal privacy needs to be protected whether working at home or in the office. Both challenges must be addressed, not just to ensure business continuity, but to maintain employee trust as AI-driven applications become ever-more pervasive. Cybersecurity is more important than ever with future of work, and this panel will review leading technologies and best practices for IT.
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Generative AI (301)
GenAI and the Impact on the Enterprise
GAI-01
CMO
Wildfire Systems
Managing Director
Cloud Voice Alliance
Development & Delivery Advisor
MobiDev
CEO
Brightpoint AI
This discussion will explore the power of generative AI and its impact on and value to the enterprise. Panelists will discuss how AI technologies are revolutionizing industries by enabling machines to generate creative content, solve complex problems, and enhance decision-making processes. Real-world case studies, ethical considerations, and the future of generative AI in driving innovation will all be part of the conversation.
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MSP Expo Business Track (Palm A)
MSPs and Compliance: Building a Security and Compliance Framework
MSPB-01
Managing Director-Cybersecurity
TruOps
President
MSPAA
Vice President
Beachhead Solutions
Chief Hacking Officer
Compliology
The future of cyber security technology will be largely influenced by the growing compliance and insurance marketplace. As these two areas expand, cyber security providers must be able to adapt their offerings and focus on meeting the customers where there compliance landscape is taking them. This also means that security needs will change and the security needs of tomorrow will be different than the needs of yesterday. This session discuss these evolving needs and importance of regulations, including HIPAA, DFARS, CMMC, PCI, and other security frameworks. The session will talk about the importance of MSPs providing compliance services to their clients and best practices in conducting assessments, policy creation, and other aspects of a full security program.
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MSP Expo Tech Track (Palm B)
Maximizing Revenue with White Label Programs
MSPT-01
Publisher
Telecom Reseller
CEO
QuestBlue
CEO
TeleSpeak
SVP Sales
BCM One
In an increasingly competitive landscape, MSPs are constantly seeking avenues to expand their service portfolios and generate additional revenue. This session delves into the potential of white label programs for MSPs to support that goal. Attendees will discover the nuances of selecting, integrating, and marketing white label solutions, and understand how, by leveraging these programs, MSPs can seamlessly offer additional services under their own brands, boosting customer value and driving sustainable business growth.
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Service Provider Technology (208A)
Maximizing Cloud to Build and Bundle Service Offerings
SP-01
CEO
Adaptiv Networks
B2B Tech Influencer
Evan Kirstel LLC
National VP Carrier Sales
Infobip
Vice President, Marketing & Sales
Telinta
The cloud has become a pivotal tool for service providers to amplify their service offerings. This session looks at how providers can harness the unparalleled flexibility and scalability of cloud technologies to craft and bundle robust service solutions. Discussion will include best practices, emerging trends, and proven strategies to capitalize on cloud infrastructure, streamline service delivery, and enhance customer experiences. Attendees will leave with a better understanding of how cloud can not only enhance their service portfolios and unlock new revenue streams to foster sustainable growth.
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  Future of CX
  Enterprise Metaverse
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
11:00-11:45am
Tuesday - 2/13/24
Enterprise Technology (208B)
Defending the Future: AI-Age Cyberwarfare and Cybersecurity Resilience
E-02
CICO
Lacework
Chief Technology and Innovation Strategist
Dell Technologies
Former CISO
City of Miami
Founder
Hummingbirds AI
In a world teetering on the brink of AI-age cyberwarfare, join experts and thought leaders to unravel pressing questions: Are we prepared for the impending storm? Is our cybersecurity infrastructure resilient enough for a multi-modal cyberattack? Delve into the heart of AI governance, dissecting its role in fortifying our digital defenses. Brace yourself for an enlightening journey that promises insights, discussions, and strategies to safeguard our digital future. Join us in deciphering the complexities of cybersecurity in the age of artificial intelligence.
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Enterprise Metaverse (203)
Building Brands in the Metaverse
EME-02
Founder & CEO
Plover Animation
CEO
Tealet
Founder
Charle
As technology continues to advance, the concept of the metaverse is becoming more tangible. The metaverse is a virtual space where people can interact with each other and with digital content in a shared online environment. In this session, we will explore how companies can use the metaverse to preserve and enhance their brands and how to seamlessly integrate them into the metaverse, captivating audiences and forging new connections in this digital frontier. We will discuss how the metaverse can help companies create immersive and engaging brand experiences that are not limited by physical boundaries, allowing them to reach audiences around the world. We will also explore how companies can use the metaverse to create new revenue streams and business models that create brand resiliency.
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Future of Work (209B)
Brave New World - When Virtual Becomes Reality
FOW-02
Principal
J Arnold & Associates
VP of Engineering
IKIN
COO
Cloudonix
CEO & Co-Founder
Welo
When it comes to deploying leading edge technology, the future of work will not be all that different from the world of gamers, where immersive experiences become an appealing proxy for in-person experiences, and for some, the preferred option. Many of these forms are already finding their way into the workplace; virtual reality (VR), augmented reality (AR), mixed reality (MR), and even the metaverse. While these may be years away from being mainstream, immersive forms of interaction will be FOW-friendly, especially for businesses trying to improve employee engagement with hybrid work. Before going too far down this path, IT needs a clear sense of the use cases, as well as the technologies required to support these new modes. Only when those pieces are in place can virtual options become reality, and that’s where our panelists will bring their expertise to bear.
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MSP Expo Business Track (Palm A)
Top Factors to Increase Your MSP Business Value
MSPB-02
CEO
DaleyPros Consulting
Founder & Managing Partner
Cloud Equity Group
CEO
ReachOut Technology
CEO
Cogent Growth Partners
The MSP market has been ripe with mergers and acquisitions, and consolidation is likely to continue as some MSPs look to expand their technological and/or geographic footprints, while others look to fulfill their exit aspirations. This session will explore what really goes into valuations and what MSPs need to know to grow the value of their businesses, to allow them to capitalize on opportunities.
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MSP Expo Tech Track (Palm B)
UCaaS and MSPs: Driving Collaboration, Productivity, and Customer Experience
MSPT-02
SVP, CMO and Head of Sales
Cloudli
VP of Sales, North America
Wazo.io
UCaaS is revolutionizing the way organizations communicate and collaborate, and it has become a critical business tool in the current work environment that features some form of remote and/or hybrid work at most companies. For MSPs, integrating UCaaS is no longer an option but a necessity. This session will explore how UCaaS enables enhanced collaboration, increased productivity, and an elevated customer experience. Through the discussion, attendees will glean actionable insights on successfully adopting and optimizing UCaaS solutions within their offerings. They will also explore the future trajectory of UCaaS in the MSP landscape, ensuring they remain at the forefront, strategically positioning MSPs for unparalleled growth and customer satisfaction.
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Service Provider Technology (208A)
STIR/SHAKEN for xCaaS: What’s Next?
SP-02
Principal Software Engineer Principal Software Engineer
Unified Office
Founder & CEO
Numeracle
CMO
TelcoBridges
Sales Engineer
TransNexus
The FCC has issued a number of new rulings, requiring many more service providers to implement STIR/SHAKEN and KYC policies to their networks. This will impact many of the UCaaS/CCaaS/CPaaS providers that thought they were immune from dealing with STIR/SHAKEN implementations. During this session, details on the recent rulings, compliance mandates, and implementation methods will be explored, preparing providers to meet regulatory requirements.
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  Enterprise Technology
  Enterprise Metaverse
  Future of Work
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
11:00-12:00pm
Tuesday - 2/13/24
Future of CX (209A)
The ROI of AI and Automation
CX-03
CEO
IntelePeer
Sr. Director, Product Management
Salesforce
CEO & Principal Analyst
Metrigy
Director of Product Marketing
Cresta
VP, AI Engineering
Dialpad
During this session, we'll interview experts who have hard data on the ROI companies are seeing with their solutions. Learn how much time agents can save, how much cost reduction you can expect, and how much more revenue you can generate through the use of AI, and through automating manual functions.
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  Future of CX
11:00-11:25am
Tuesday - 2/13/24
Generative AI (301)
Special Presentation TBA
GAI-10
  Generative AI
11:30-11:55am
Tuesday - 2/13/24
Generative AI (301)
Utilizing AWS for GenAI
GAI-17
Chief Data Science Strategist
Mission Cloud
Have you started exploring the possibilities of generative AI for your business? It's time to leverage this technology in practical ways that will drive real business value and ROI. Join Dr. Ryan Ries to learn how to modernize your data strategy and create a solid foundation for advanced analytics and large language models. Discover how to become a data-driven organization with AWS, and use data and generative AI to unlock insights and transform your business.
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  Generative AI
12:00-12:30pm
Tuesday - 2/13/24
Enterprise Technology (208B)
How to Use AI for Marketing
E-03
CEO
Mojenta
This session will explore the transformative potential of AI in GRC and cyber security. Attendees will gain insights into AI-powered tools and techniques for GRC, such as machine learning algorithms, natural language processing, and automated analytics. Discussion will include ethical considerations and governance challenges in AI-enabled GRC, along with strategies for successful implementation. This session aims to equip attendees with the knowledge and strategies needed to leverage AI effectively in their GRC initiatives.
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Enterprise Metaverse (203)
XR Future of Public and Private Enterprise
EME-03
Future of Work (209B)
Reimagining Digital Culture with Teams and AI Chatbots
FOW-03
COO
Envision
Since 2020, businesses across the world have adopted Microsoft Teams. In most cases, it was rolled out with minimal planning in response to changing hybrid/remote workforce needs. This session will explore how you can reimagine your Teams implementation, and even leverage AI and chatbots, to take it from being a reactive tool to an essential component of your digital culture strategy. Bring your questions, and get ready to think big – this session will change how you think about your Teams deployment for years to come.
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Generative AI (301)
From Conversational AI to Generative AI
GAI-03
Chief AI Officer
XCALLY
This session looks are how to move from current conversational AI narrow models to new Generative AI pre-trained models for next generation customer care. The session will explore live cases as well as futuristic concepts, considering both benefits and challenges, results and deployment strategies, with an eye towards sustainability and ethical AI usage.
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MSP Expo Business Track (Palm A)
Are You Ready for Q-Day? Navigating the New Era of Cybersecurity Challenges
MSPB-03
CEO
CyberProtonics
Q-Day is coming which means quantum computing will break down cybersecurity and privacy as we know it. An ever-shifting cybersecurity landscape is impacting the entire digital ecosystem?everywhere, everyplace, anytime. Dive into what the future holds for MSPs and what they can offer CISOs now to protect their clients from the sophisticated cyber threats of today and quantum computing tomorrow.
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MSP Expo Tech Track (Palm B)
Elevate Your MSP to a Full-Stack MSSP to Increase MRR with Unlimited Zeros
MSPT-03
CMO
MSPAA
The IT space has reach a tipping point of sorts, where security and compliance needs are overshadowing most other requirements and, frankly, that’s not every likely to change. Knowing that, there is no better time for MSPs to transition into MSSPs. The simple fact is customers need the experience and expertise to navigate through the regulatory framework of controls and ensure the safety and security of there assets. But, they don’t have that expertise in-house, which is where MSPs face a massive opportunity. Join this session to learn how to make this transition successfully and without adding additional FTEs and overhead to your business.
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Service Provider Technology (208A)
Using Content-Based Analytics to Mitigate Adverse Call Labeling of Legitimate Enterprise Communications
SP-03
Head of Partnerships and Regulatory Compliance
Caller ID Reputation
Warning labels take different shapes and forms across the top service providers based on the data provided by carrier-partnered 3rd party analytics companies. Each of the top carriers offers a free service to block calls identified in the highest risk category by their third-party analytics. As such, calls identified as Scam, Scam Likely, Fraud Risk, or Potential Fraud (the exact terminology varies across service providers) can impede legitimate enterprise communications. in the battle against illegal robocalls, it is important to note that analytics approaches may be defined by two broad categories: (1) Event-based analytics and (2) Content-based analytics. Content-based analytics refers to an in-depth investigation of the phone call content to subjectively explain what has happened. Event-based analytics “relies on network signaling such as Session Initiation Protocol (SIP) messages and other call related data.” In looking at both approaches, it’s important to take note of a few critical differences. Attendees of this session will learn the role and importance of content-based analytics technology and solutions to prevent inappropriate call labeling and remediation of telephone number reputation for legitimate enterprises.
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  Enterprise Technology
  Enterprise Metaverse
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
12:30pm
Tuesday - 2/13/24
Show Detail (Floridian Ballroom, 3rd Floor)
Conference Luncheon - Featuring Fireside Chat with Kaseya CEO Fred Voccola
X-03
  Show Detail
12:45pm
Tuesday - 2/13/24
Keynote Presentation (Floridian Ballroom, 3rd Floor)
Keynote Presentation: Fireside Chat with Kaseya CEO Fred Voccola
K-09
Fred Voccola
CEO
Kaseya
  Keynote Presentation
1:30-2:00pm
Tuesday - 2/13/24
Enterprise Technology (208B)
AI Gone Wild
E-04
Principal Software Engineer Principal Software Engineer
Unified Office
Special Counsel
Pillsbury Law
Founder
Pulver.com
There’s a lot of good being done by AI today – and also a lot of questions being raised. Perhaps nobody should be surprised at the complexity created by the evolution of AI and its rise as a tool to improve processes and operations, but the reality is the inaccuracies, hallucinations and rogue AIs that seem to be multiplying rapidly can wreak havoc in AI users if not dealt with appropriately. This session will discuss not only what those challenges are and how to spot them, but also how to manage and deal with them to ensure your AI projects run smoothly.
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Enterprise Metaverse (203)
Metaverse / Emerging Technologies
EME-04
Future of Work (209B)
Beyond Traditional Numbers: Agile Metrics for Meaningful Team Growth for the Modern Workforce
FOW-04
Strategy - GTM Director, North America
HCL Tech
Join us for an enlightening session as we exploring new performance data insights for today and tomorrow’s hybrid workforce.  Go beyond traditional numbers to leverage more agile metrics for team growth, effectiveness, and well-being.  You’ll leave with an understanding of holistic Agile metrics, strategies that foster a positive team culture, better leadership and coaching skills, and performance insights.
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Generative AI (301)
The Power of AI in Business How to use Chat GPT with ERP
GAI-04
CEO
Approyo
AI technologies are rapidly improving business processes and revolutionizing decision-making. This session looks at the synergies between advanced AI language models and ERP systems, how cloud and AI are changing the ERP landscape, and deliver a practical understanding of how ERP software is moving forward with AI and how businesses can benefit from it.
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MSP Expo Business Track (Palm A)
Mistakes MSPs Make When Doing Cybersecurity
MSPB-04
EVP, Sales, Channels, and Customer Success
Critical Insight
In the rapidly evolving realm of cybersecurity, MSPs play a pivotal role in ensuring the digital safety of numerous organizations. However, the complexity of the cybersecurity landscape often leads to inadvertent errors and oversights that can have significant implications. This session, designed for both cybersecurity professionals and MSPs, aims to dissect and analyze the common mistakes MSPs make in their cybersecurity practices.
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MSP Expo Tech Track (Palm B)
Culture as a Competitive Advantage
MSPB-11
Chief Experience Officer
The Channel Advisors
It’s no secret the workplace has evolved significantly over the past four years. MSPs have not been immune these changes and the importance of developing and nurturing a positive culture within the workplace. This discussion will explore the profound role that a positive workplace culture plays within MSPs, and the importance of fostering a culture that not only attracts and retains talented professionals, but also creates a distinctive market presence and, ultimately, drive business success.
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Service Provider Technology (208A)
Building the AI Story for Your CX Customers
SP-04
CX Program Specialist
Intelisys
Break through the hype, the myths, and the urban legends. There are a few ways to tackle AI – try to be the facts and figures expert, go over the top imagining a world of bots doing it all while we lay in bed, or simply build a compelling story. Heather Kurzenski will bust through the hype and provide you with practical messaging strategies to address AI in a way that compels and builds trust between you and your CX customer.
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  Enterprise Technology
  Enterprise Metaverse
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
2:05-2:45pm
Tuesday - 2/13/24
Future of CX (209A)
The Basics: Architecture & Platform Integration
CX-05
CTO
Mitel
Vice President of Research and Principal Analyst
Metrigy
VP of Engineering
8x8
AI Sales Strategy
Zoom
The goal of any contact center should be to deliver measurable value for a company, be that in revenue, profit, cost cutting, and/or customer satisfaction. What’s achievable often will depend on the underlying architecture and how the contact center integrates with other business platforms, from AI development to CRM, unified communications, and beyond. In this session, discover what the latest Metrigy research shows on contact center architectural choices and platform integration, and get guidance from leading industry experts.
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Enterprise Technology (208B)
The Connection Between Technology, Employee Experience, and Business Success
E-05
Principal Software Engineer Principal Software Engineer
Unified Office
Founder and Lead Trainer
Let the Geek Speak
CEO
IT By Design
Co-founder & Chief Business Development Officer
Hodusoft
CEO
Phone.com
One of the profound changes over the past few years is a renewed emphasis on employee experience. Many of the new or enhanced tools that have become daily-use tools have helped create highly functioning workforces that look nothing like the workforces of even five years ago. This discussion looks at how collaboration tools not only drive productivity, but how they create positive employee experiences, how the employee experience impacts overall business strategy and performance, and how businesses can leverage technology to create the best possible employee experiences.
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Enterprise Metaverse (203)
Reimagining Business in the Metaverse
EME-05
Founder & CEO
Plover Animation
CEO
Stackyon
Founder & CEO
Aequilibrium
CEO
IKIN
The metaverse is at the early stages of development and conceptualization. We are truly at the beginning. The metaverse creates an opportunity to be innovative in our approach to business and focus on the experiences we create for our customers and clients. It is the time for us to start preparing to incorporate the elements that are appropriate for our business. Education is key to knowing how to navigate the digital space safely and effectively. This session will provide a look at the future of business and the digital and workplace transformation. We will explore opportunities for implementing blockchain technology, digital assets (i.e. NFTs, cryptocurrencies), artificial intelligence, and technology-related innovation (e.g. Web 3.0)—digital twins—into our business. Additionally, we will discuss the future of work and how that impacts our business and our team’s work. However, we cannot talk about the future of business without addressing cybersecurity and how this could impact our business as we move into the metaverse. To close out the session and discussion, we will focus on developing a strategy to ultimately create experiences for our customers and clients driven by this technology.
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Future of Work (209B)
The AI Revolution Continues – Leveraging Large Language Models
FOW-05
Principal
J Arnold & Associates
Lead Insights & AI Solutions Specialist
Sprinklr
CEO
IntelePeer
Vice President, Global Head of Digital Sales and Strategy
NICE
SVP, Business Development & Strategy
Cognigy
Just as we were getting comfortable with first generation AI applications like chatbots, translation and transcription, along came ChatGPT in 2023. This took AI to a new level, and we’re still grappling with how it fits for future of work. Nothing stands still with AI, though, and the latest wave in the revolution is large language models (LLM). With each new breakthrough, AI becomes more strategic than tactical, and IT leaders need to think in terms of the organization-wide impact rather than point applications like speech-to-text. Just as Generative AI became part of the FOW lexicon last year, LLM is this year’s acronym, and you might be surprised at how it can drive new business value. Last year’s ChatGPT session was standing-room-only, and if LLM isn’t on your FOW roadmap yet, you won’t want to miss this one.
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Generative AI (301)
Decoding Enterprise AI: Choosing Between Private LLMs and Public Generative AI Services
GAI-05
CTO & Co-Founder
Iterate.ai
This session will navigate an increasingly pivotal crossroads: the decision between investing in a proprietary, custom-tailored Large Language Model (LLM) or capitalizing on the versatility and ease of public generative AI services. The discussion will include a comparison of the various GenAI models, their benefits and risks, and will provide insight into the decision-making framework to allow attendees to assess their options for their own needs.
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MSP Expo Business Track (Palm A)
The Secret to Running a Successful MSP
MSPB-05
SVP, Field Sales
Telarus
Director of Technology
1 Point Networks
Head of Channel Partners
Lansweeper
Owner
ACT COMPUTERS
MSPs stand at the forefront of the IT service industry, aiding companies in navigating the intricate landscape of modern technology. This session, featuring peers from the MSP space, unravels the secrets to successful MSP operations, combining technology, customer-centric approaches, and smart business strategies. Attendees will learn from real-work examples how thriving MSPs harness innovative tools and methodologies to enhance operational efficiency, client satisfaction, and financial growth.
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MSP Expo Tech Track (Palm B)
Capitalizing on 5G for Revenue Growth
MSPT-06
Publisher
Telecom Reseller
Senior VP and General Manager Enterprise Networks
Inseego
CTO
Hyperion Partners
Principal Solutions Architect
Verizon
As the 5G revolution reshapes the connectivity landscape, MSPs must be ready to capitalize on the opportunity 5G presents for driving business expansion. This session looks at the opportunities 5G presents for MSPs to unlock new revenue streams and bolster growth, discussing strategies for developing 5G-centric offerings, exploring use-cases that cater to evolving client demands, and strategically positioning their services in a hyper-connected market. Dive into the world of enhanced connectivity, reduced latency, and unparalleled data speeds, and discover how your MSP can capitalize on 5G to drive revenue growth.
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Service Provider Technology (208A)
The Future of Networks in the Cloud
SP-05
CEO
Adaptiv Networks
VP Engineering
ECG
Chief Technology Evangelist Accure.AI, Cybersecurity Advisor
Lionfish Tech Advisors
As digital transformation continues to change business strategies and needs, there is a natural demand for more advanced, scalable, and secure networking solutions in the cloud. This session looks at the transformative potential of cloud networks and the emerging trends and technologies driving the next wave of cloud-based networking, including the convergence of SD-WAN, edge computing, and 5G. Speakers will explore the implications of these advancements for service delivery, security, and business continuity.
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  Future of CX
  Enterprise Technology
  Enterprise Metaverse
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
3:00-3:45pm
Tuesday - 2/13/24
Future of CX (209A)
AI's Role in Customer Experience Improvements
CX-06
CEO & Principal Analyst
Metrigy
Artificial Intelligence is all the buzz—and as it continues to grow in number of offerings, it also grows in complexity. Most CX leaders aren’t sure whether generative AI, conversational AI, agent assist, sentiment analysis, or some other form of AI is the best solution for their problem or opportunity. This session will examine AI for CX use cases, ROI, adoption rates, concerns, pitfalls, and plans—based on brand new research from Metrigy. We'll explain AI options available for common problems and opportunities in a way that is easy to understand. We'll also show how AI is affecting revenue, costs, agent efficiency, and customer satisfaction from companies that already use the technology.
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Enterprise Technology (208B)
Improving Your Microsoft Teams Communications and Experience with Voice
E-06
Founder and Lead Trainer
Let the Geek Speak
Chief Product Officer
ClearlyIP
CEO
NextPlane, Inc.
With today’s constantly evolving workforces, the right collaboration platform is a must for ensuring your workers – across locations, generations, and other variables – are able to work and communicate effectively wherever they are. Voice is a key part of ensuring productivity – both internally and externally, voice remains critical to business success. As adoption of Microsoft Teams continues to grow, integrating voice services into your Teams environment will only enhance the value and experience your employees and customers enjoy from your Teams investment. This session explores how companies can turn the combination of Teams and voice into a digital asset for their companies, strategies and options for integrating voice into Teams, and best practices for success.
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Enterprise Metaverse (203)
Tech to Enhance the Metaverse for Your Business
EME-06
VP of Engineering
IKIN
President
Generiqo
XR Product Design Leader
PushPopDesign
Future of Work (209B)
The Role of Endpoints in Shaping Future of Work
FOW-06
Solutions Executive Shouth East Majors
CDW
Sales Engineer, Cloud Service Provider
Snom
Director of Emerging Technology
IMCCA
Sr. Business Development & Strategic Alliances Manager
Jabra
Director, Poly inside Channel Sales, Americas
Poly
Today’s ecosystem of workplace endpoints is broader and more connected than the world of legacy desk phones and wired headsets. Both vendors and businesses want to support “work from anywhere”, but they can’t do it without the right endpoints and devices. With digital transformation turning all modes of communication into data streams, endpoints are central to the Future of Work experience as they provide the interface between workers and technology. Workers need endpoints that are easy to use and integrated with their everyday applications, and IT needs to tap data from them to better manage their networks. This session will address the critical capabilities needed from today’s wide range of endpoints - tablets, softphones, mobile phones, video hardware, conference systems, headsets, and even biometric devices – along with how they enable more intelligent communications from wherever workers are based.
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Generative AI (301)
Marketing & Sales: Where Does GenAI Fit In?
GAI-06
CTO
Synoptek
Director of Marketing
Commio
CEO
Rosarium PR & Marketing Collective
President
RAD-INFO INC
AI technology offers an array of powerful tools that have started to revolutionize how organizations engage with their target audiences, enhance brand visibility, and optimize communication strategies. This session will explore how GenAI can bolster sales and marketing efforts, including real-world examples, potential pitfalls, as well as considering how and where human involvement intersects with AI to support business objectives.
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MSP Expo Business Track (Palm A)
Increase Profitability and Retention by Understanding Telecom Taxes and Fees
MSPB-06
President
Red Jacket
Founder & President
Sandy Beaches Software
CEO
The Commpliance Group
In a competitive landscape, MSPs can differentiate themselves with a solid understanding of taxes and fees. Powered by the right knowledge and tools, MSPs can enhance profitability and customer retention. This session explores the complex world of telecom taxation, compliance requirements, and their impacts on both MSPs and their clients. Attendees will gain insights into the regulatory landscape, discover strategies to navigate taxation, and how to mitigate risks associated with compliance missteps. The session will highlight how leveraging technology can simplify tax management, creating a competitive advantage in the market, and lead to optimized pricing strategies, better customer relationships, and ultimately, a more robust bottom line.
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MSP Expo Tech Track (Palm B)
Managing Cloud Costs – The Rise of FinOps
MSPT-05
CEO
DaleyPros Consulting
Solutions Architect
IONOS
While today’s cloud-first technology landscape continues to deliver benefits to businesses, many have also seen their cloud spend skyrocket, prompting a search for innovative strategies for financial governance. Enter FinOps, the operating model for the cloud era, fusing finance and operations to optimize cloud spend without compromising performance. This session, tailored for MSPs, delves into the core principles of FinOps, providing actionable insights on how MSPs can implement FinOps practices to gain better visibility, efficiency, and control over cloud expenses – for themselves and their customers. Discussion will include an examination of why cloud costs continue to increase, as well as tools and best practices for mastering the art of cloud cost management.
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Service Provider Technology (208A)
Generating Revenue with 5G
SP-06
B2B Tech Influencer
Evan Kirstel LLC
VP Mobility and IoT
Telarus
Associate Director
Verizon
CTO
Hyperion Partners
As 5G reshapes the connectivity landscape, its potential for revenue generation remains unparalleled. In this session, we will explore strategic avenues to monetize 5G's capabilities. Delving into use-cases, innovative service models, and partnership opportunities, attendees will gain insights into the impact of 5G on business models and growth opportunities. Beyond just faster speeds, speakers will discuss 5G as a catalyst for new services, enhanced customer experiences, and untapped revenue streams.
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  Future of CX
  Enterprise Technology
  Enterprise Metaverse
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
4:00-4:45pm
Tuesday - 2/13/24
Future of CX (209A)
Demystifying & Differentiating Approaches to AI in CX
CX-07
Lead Insights & AI Solutions Specialist
Sprinklr
CEO & Principal Analyst
Metrigy
CMO
UJET
Vice President, Global Head of Digital Sales and Strategy
NICE
Let’s face it: AI is complex, and the solutions for CX often seem overlapping and similar to one another. Yet, every provider of AI solutions for CX claims to have a unique offering or approach to the technology. For this session, we have assembled some of the world’s top CX providers to help clear some of this confusion. They'll describe their approach to AI, who they serve, and how they’re different from other solutions available. The audience will have an opportunity to ask these experts general questions about AI to demystify the confusion that exists about the technology and how it improves customer experience.
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Enterprise Technology (208B)
Preventing Disaster: How To Develop a Cybersecurity Plan
E-07
Chief Technology Evangelist Accure.AI, Cybersecurity Advisor
Lionfish Tech Advisors
In today's interconnected world, businesses are more vulnerable than ever to cyber threats, ranging from data breaches to sophisticated cyber attacks. Protecting critical business data has become paramount to maintaining trust and ensuring continued growth. In this session, attendees will learn the foundational elements of a robust cyber security plan tailored to their unique business needs. The discussion will explore risk assessment, proactive defense strategies, and effective incident response measures. By leveraging best practices, cutting-edge tools, and industry insights, participants will leave empowered to safeguard their organizations’ digital assets and reputation.
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Enterprise Metaverse (203)
Metaverse Standards Forum: Ask Me Anything
EME-07
Founder & CEO
Plover Animation
COO
Cloudonix
Founder & CEO
Tangra
Future of Work (209B)
The IT Opportunity for FOW – Leveraging Data, Agile Operations and an Intelligent Workforce
FOW-07
SVP, Channel
Evolve IP
CEO
Parallel Communications
CEO
Stackyon
COO
Envision
Seamless connectivity for a distributed workforce is a must-have when planning for future of work. Not only is state-of-the art technology critical for driving anywhere, anytime productivity, but it must enable smart workplace capabilities for all settings – in office, at home or on the go. The implications for IT are foundational, as the rise of digital transformation is creating both new forms of data, and massive volumes of data that would overwhelm legacy-based networks. Each of these needs represent major challenges for IT, but also major opportunities to rethink how data networks can deliver new value. Just as networks had to adapt when shifting from hardware to software, future of work will dictate the need for enhanced connectivity and data management capabilities to harness all this data. New approaches need to be considered, such as SD WAN and private 5G, and this panel will assess the merits of each, along with how IT can become an agent of change for FOW.
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Generative AI (301)
Monetizing the Coming Wave of Innovation Around Generative AI
GAI-07
CMO
Wildfire Systems
This session delves into the realm of Generative AI and explores its immense potential for monetization. By analyzing real-life examples of successful implementations and revenue-generating models, the discussion will uncover strategies, trends, and opportunities within the generative AI ecosystem. Attendees will gain actionable insights to harness the transformative power of generative AI and capitalize on the emerging monetization landscape.
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MSP Expo Business Track (Palm A)
How to Successfully Penetrate Vertical Markets
MSPB-07
Chief Compliance Officer
Phone.com
In today's hyper-competitive landscape, MSPs face the challenge of diversifying revenue streams and enhancing client relevance. This session offers a deep dive into strategies for successfully penetrating vertical markets. Attendees will learn how to identify promising verticals, tailor services to meet unique industry needs, and leverage niche expertise to establish a competitive edge. Through real-world case studies and actionable insights, MSPs will discover how to efficiently allocate resources, foster partnerships, and drive sustainable growth in specific market segments. Join this discussion to unlock the potential of vertical market strategies and position your MSP for success.
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MSP Expo Tech Track (Palm B)
How AI is Changing Cyber Security
MSPT-07
CEO and Co-founder
Radiant Security
Partner
Fortium Partners
Director of Strategic Partnerships
InsightCyber
Sales Engineer
Hive Pro
Chief Innovation Officer
Syxsense
Cyber security should be top of mind for every business and has created a massive opportunity for MSPs. As cyber threats evolve, traditional security measures are no longer sufficient. This session looks at AI's unparalleled capabilities in predictive threat modeling, anomaly detection, rapid-response strategies, automated learning, and more, fortify security postures and reduce vulnerabilities far beyond the capabilities of traditional methods. Attendees will gain insights into how to implementing these advanced technologies within their own service offerings and infrastructures to optimize their security services, avert cyber incidents, and drive revenue. Embrace the future of cyber defense and learn how integrating AI can provide a robust security posture, ensuring client trust and business continuity in an era of ever-escalating digital threats.
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Service Provider Technology (208A)
Simplifying MSFT Teams Integration
SP-07
Founder and Lead Trainer
Let the Geek Speak
Business Development Director
Enreach
Communications service providers often struggle with the complexities of Microsoft Teams and integrating telephony into Teams. But, it doesn’t have to be that way. This session looks at where those challenges arise and, more importantly, how service providers can reduce friction with Teams and grow their communications portfolios by capitalizing on the Teams opportunity in front of them based on 300+ million active users – a figure that is sure to continue to grow.
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  Future of CX
  Enterprise Technology
  Enterprise Metaverse
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
5:00pm
Tuesday - 2/13/24
  Special Networking Event
Wednesday, February 14, 2024
7:30am-7:00pm
Wednesday - 2/14/24
  Show Detail
8:30am
Wednesday - 2/14/24
Show Detail ()
Continental Breakfast Served
X-06
  Show Detail
9:00-9:45am
Wednesday - 2/14/24
Future of CX (209A)
How AI + Automation + Analytics Shapes CX
CX-08
CEO & Principal Analyst
Metrigy
President and CTO
Company Nurse powered by Lintelio
Join this incredibly informative fireside chat with Henry Svendblad, President and CTO of Company Nurse, powered by Lintelio. Henry will provide real-world details about how AI, analytics, and automation have drastically improved his company’s business metrics, including customer satisfaction, operational costs, and revenue. Henry will discuss what led him to start using AI, and what results he has seen (with detailed metrics). You’ll learn how he sold his strategy to other leaders in the company, which providers have been key to his success, and what his plans are to further leverage these advanced technologies.
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Enterprise Technology (208B)
Securing the Cloud
E-10
CEO
Skyhawk Security
Chief Technology Evangelist Accure.AI, Cybersecurity Advisor
Lionfish Tech Advisors
Businesses continue to move more and more applications and workloads to the cloud – not just one cloud, but multiple clouds. But, despite cloud being a common – and dominant – model, there are still plenty of questions about how to most effectively secure the cloud. This panel will focus on best practices for securing the cloud, featuring insights from cyber security experts who will discuss how to ensure any cloud strategy is secure and rooted in the fundamentals of resilience. The discussion will address where opportunities exist and where challenges remain, and weigh the tradeoffs that must be considered to ensure a secure approach to cloud.
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Enterprise Metaverse (203)
Next-Gen Training: Unveiling VR's Potential Beyond Conventional Methods
EME-08
Founder & CEO
Aequilibrium
This session presents a unique perspective on applying VR technology for employee training, focusing on a case study with Colorado’s largest credit union. It explores the transformative impact of VR beyond traditional methods, emphasizing enhanced learning experiences, skill development, and engagement strategies. We'll delve into the design and implementation of VR training modules, the challenges faced, and the innovative solutions devised. Attendees will gain insights into the practical application of VR in a real-world scenario, understanding its potential to revolutionize training methodologies across various industries. This VR initiative represents the beginning of a new approach to professional development within the Credit Union sector. Our project goes beyond improving training methods for a single organization; it's about initiating a shift towards immersive learning solutions in finance. At Aequilibrium, we are leading this change. Our work in implementing VR in training establishes a new standard in the industry, showing the potential of technology to enhance education and drive innovation. This initiative is a key part of our commitment to impacting the future of the CU space and our role in merging technology with finance.
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Future of Work (209B)
Finding the Balance with AI for Better Employee Engagement
FOW-08
Sr. Practice Director, Chief KM Strategist
Verint
MOAT Chief Strategist
CDW
SVP, Business Development & Strategy
Cognigy
GVP, Product Management
Avaya
Workplace Strategist, Head of U.S
Haltian
Workplace norms have become very fluid, not just with the rise of hybrid work, but the challenges of managing workloads that never seem to ease up. AI-based technologies are creating ever-expanding volumes of data that need to be managed, and without the right tools, workers can be easily overwhelmed. Knowledge management capabilities are essential for finding the right data for the task at hand, and applying it to improve performance. Without this, employee engagement will suffer, and some will even view AI as being on track to take their jobs. While AI is driving much of this new data creation, it can also be deployed for knowledge management to help workers navigate all this data. This will give workers a sense of agency, where human input still has value, and AI is viewed more as job enhancement than job replacement. The future of work will very much be technology-driven, but there will be no workers if everything is automated, and this session examines the nuanced approach that IT leaders must take with AI that does not erode employee engagement.
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Generative AI (301)
CEO Insights: The Good, Bad, and Ugly of Using Generative AI for Business
GAI-08
CEO
Greenstar Marketing
CEO
Stratus Dial
CEO & Owner
Beelinebill Enterprises
CEO
Viirtue
Many experts argue today's Large Language Models (LLMs) are inaccurate, but many companies are already implementing entire AI-based programs – some more successfully than others. In this session, tech CEOs debate where AI delivers vs. falls short of transformative promises. Each CEO cuts through today's polarizing hype by examining AI's capabilities and limitations, offering attendees a clearer perspective on AI's near-term potential to disrupt communications technology.
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MSP Expo Business Track (Palm A)
Monetizing Ancillary Services: Strategies for Building Revenue from Adjacent Solutions
MSPB-08
President
IFT
CEO
Parallel Communications
Head of Marketing
ICAS
VP of Strategic Alliances
Hyperion
CEO
AIQ
As business needs continue to expand, and customers are increasingly interested in utilizing emerging solutions and services, MSPs that have built businesses selling siloed offerings are now finding themselves in a conundrum: Either continue squeezing margin out of commoditized offerings, or expand the portfolio and offer adjacent new services that align with customers’ demands. This session explains how MSPs can seamlessly integrate margin-rich offerings, like mobility, IoT, business process outsourcing, installation and implementation services, and more into their solutions portfolios. The session will include real-world examples of how partners have successfully leveraged these solutions to create profit centers.
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MSP Expo Tech Track (Palm B)
Adding Incremental Revenue with CPaaS
MSPT-08
SVP Marketing
Crexendo
Publisher
Telecom Reseller
CEO
Fractel
There are many ways MSPs can use CPaaS to add incremental revenue potential to their offerings. This session will explore those opportunities and how MSPs can leverage CPaaS to offer advanced communication features and integrate with other business-critical applications (such as CRM tools, marketing automation platforms, and more), and other ways to increase the value they deliver to their customers.
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Service Provider Technology (208A)
Agility and Innovation with CPaaS and AI
SP-08
CEO and Founder
Comunicano, Inc.
Solutions Engineer
Intelisys
Messaging Expert
Sinch
VP of Product, Marketing, and Communications
NUSO
Communication Platform as a Service (CPaaS) has created a game-changing paradigm for providers who understand how to leverage it to redefine their communications strategies and build more robust offerings for their customers. This session looks at how CPaaS is re-inventing the traditional telecom model and the opportunities it presents for service providers to become more agile in responding to market needs, create more value for their customers, and generate additional revenue streams. Topics will include: How does CPaaS complement and/or enhance existing solutions? What new use cases does CPaaS enable? How does the rapid growth of AI impact CPaaS? How does CPaaS help providers be more competitive in today’s market? And much more.
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  Future of CX
  Enterprise Technology
  Enterprise Metaverse
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
10:00-10:45am
Wednesday - 2/14/24
Future of CX (209A)
How Successful Companies Improve Agent Experience
CX-09
Global Director, Strategic Solutions
Genesys
SVP
Intradiem
Engineering Leader for Collaboration
Cisco
GVP, Product Management
Avaya
Vice President of Research and Principal Analyst
Metrigy
Senior Director – GTM Strategy
Verint
With increasing support for different types of digital channels, today’s contact center agents must be more adept than ever. They must also be more highly skilled, capable of handling complex customer service issues not addressable via self-service. Agents who aren’t prepared for the new CX reality will be dissatisfied, inefficient, and unproductive, which in turn will negatively impact customer experience. Here’s a look at how successful companies are using the latest technologies, including generative AI and next-generation workforce optimization tools, to deliver stellar agent experiences.
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Enterprise Technology (208B)
How Branded Calling Creates Better Experiences
E-09
Head of Partnerships and Regulatory Compliance
Caller ID Reputation
VP, Channel Sales
First Orion
CEO
TransNexus
B2B Tech Influencer
Evan Kirstel LLC
The future of the phone call is branded. When businesses and contact centers brand their outbound calls, customers answer ready to do business. They know who is calling and don’t have to worry about unknown callers and potential scams. It increases productivity and satisfaction – and improves the bottom line. This session will discuss what branded calling is, how it works, and how it’s being used right now to raise ROI and customer satisfaction.
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Enterprise Metaverse (203)
GenAI and the Metaverse will Change Everything
EME-09
Founder & President
ISM Inc.

You may not know it, but the biggest tech battle of this century so far is about to begin. Generative AI and the Metaverse are already changing everything, and the biggest tech companies in the world are all in. Are you?


With Generative AI technology already changing the way we conduct business, and 70% of all brands forecasted to be present in the Metaverse by 2027, to remain competitive every organization needs to understand the implications of these two technologies and what opportunities they present for your organization. While readying your organization for the use of Generative AI and for entry into the Metaverse may seem daunting, the consequences of being late to the party or missing the party altogether are dire - just ask Blockbusters, Borders, or Xerox.


In his session, Barton will:

  • Provide an overview of what Generative AI and the Metaverse are all about and why they are changing everything.
  • Make the linkage between the Metaverse as the new 'front-end' and Generative AI as the new 'back-end' for conducting your future business.
  • Show how global, best-in-class B2B, B2C, and B2B2C companies currently leverage Generative AI and the Metaverse to grow sales, market more effectively, decrease customer and field service costs, and improve training retention.
  • Walk participants through a proven, 8-step approach to successfully leverage Generative AI and the Metaverse to conduct your future business

You will learn why Generative AI and the Metaverse, and the integration of these two technologies are so important for your organization’s long-term survival. You will hear how other companies are prospering by already leveraging Generative AI and the Metaverse today. You will receive a proven, 8-step approach to successfully leverage Generative AI and the Metaverse to conduct your future business.


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Future of Work (209B)
Future of Work Spotlight - Contact Center Agents are Employees Too
FOW-09
Principal
J Arnold & Associates
Contact Center Principal
RingCentral
Evangelist
8x8
VP, Global Strategic Partnerships
Vonage
Global VP for Portfolio Maximization
Avaya
For businesses that manage a contact center, these operations have long been viewed as a cost center that runs separately from everything else. This may still hold true to some extent, but the prevailing thinking for any business that aspires to being customer-centric is quite different. In today’s post-pandemic world, employee engagement is a key factor for hybrid work, and that applies to all employees, not just those in the office. Consider as well the strategic importance of providing great customer experiences, and how agent engagement is a key factor for CX. With agents being on the front lines with your customers, there is too much at stake for business leaders to view them as replaceable labor units in a cost center. Instead, they need to be viewed as valuable enablers for customer satisfaction and brand loyalty. That’s the lens through which this session will view contact center agents, and why they should be an integral part of your future of work strategy.
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MSP Expo Business Track (Palm A)
How to Sell AI-Enhanced Services to Drive Revenue
MSPB-09
Sales Manager, MSP Group
TD SYNNEX
GM Americas and VP of Sales
Telco Systems
Chief Product Officer
ClearlyIP
CEO
JMR Connect
This session uncovers strategies MSPs can implement o leverage AI capabilities in their service offerings, enhancing value propositions and driving business growth. As AI transforms the technological landscape, clients seek advanced solutions for their complex challenges. This session will equip attendees with insights into identifying client needs, articulating the benefits of AI-enhanced services, and overcoming objections, to allow them to position these offerings effectively within the market and specific client needs. Key takeaways will include understanding the unique selling points of AI services, mastering the nuances of client-centric sales strategies, and anticipating market evolution. This session is a must-attend for MSPs aiming to stay competitive in an AI-driven era, ensuring sustainable revenue growth.
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MSP Expo Tech Track (Palm B)
The Critical Value of Cloud Backup and Storage for MSPs
MSPT-09
CEO
MSP360
President
MSPAA
Director of Sales
Syscloud
VP of Sales
Liquid Web
MSPs face unprecedented challenges in data management and security. This session equips MSPs with cutting-edge insights into the cloud storage space, exploring why cloud backup is not just an option, but a necessity, for safeguarding client data against cyber threats, natural disasters, and system failures. Attendees will gain a comprehensive understanding of the latest cloud technologies, including scalable storage solutions, advanced encryption methods, and cost-effective backup strategies. The panel will demonstrate how cloud backup can enhance operational efficiency, ensure compliance with data protection regulations, and foster trust in client relationships while simplifying the complexities of data management.
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Service Provider Technology (208A)
Attention UCaaS Providers: What's Your Teams Strategy?
SP-09
CEO
TeamMate Technology
President
RAD-INFO INC
CEO
NextPlane, Inc.
CEO
NUSO
Microsoft Teams has surpassed 300 million active users, and the most recent public statistics show that more than 15 million are telephony enabled. As the dominant collaboration platform, it is an easy choice for Microsoft-centric IT teams to choose Teams for their various IT needs. As customers increasingly adopt Teams, cloud providers are being asked to support them in ways that may threaten to undercut their UCaaS businesses. No cloud provider can take on Teams directly and win, so they must co-exist and somehow make the best of the situation. But, the telephony piece is anything but simple, and PSTN connectivity isn’t native to Microsoft. Providing an apples-to-apples experience going from desk phones and PBXs to Teams-based calling can be quite challenging. This is what creates opportunities for UCaaS providers. This session will explore the strategies that are available to UCaaS Providers to co-exist and win business in the Microsoft ecosystem.
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  Future of CX
  Enterprise Technology
  Enterprise Metaverse
  Future of Work
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
10:00-10:25am
Wednesday - 2/14/24
Generative AI (301)
Building Secure and Responsible Applications with Generative AI
GAI-09
Principal Engineer, AI
Outshift by Cisco
As the possibilities of using Generative AI to improve businesses are exploding in the past few months, so are the concerns around security and responsible AI in these applications. As enterprises work to bring Generative AI applications to production, they need additional capabilities to ensure that these applications are secure, protect privacy, fair, explainable, compliant and accountable. What are the additional services and processes that enterprises need to build these capabilities? What challenges exist in bringing in these capabilities into the enterprise? How can these capabilities be implemented and integrated in an efficient manner? How are these capabilities monitored to ensure their continued performance? This session will answer these questions and many others around the GenAI landscape.
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  Generative AI
10:30-10:55am
Wednesday - 2/14/24
Generative AI (301)
Unleash the Power of AI: Transforming Data into Intelligent Content with Generative AI
GAI-02
CEO
Brightpoint AI
This engaging session will showcase the powerful synergy between Generative AI and advanced AI Document Management technologies. Witness Lisa, a Legal AI Assistant, in action through seamless interation of document suite software and generative AI to enhance document management functionality. Learn how the same technology can easily be applies for your industry-specific domain. Via various use cases, learn how to harness the AI capabilities for locating and summarizing information, providing intelligent insights and automating content generation based on specific business rules and templates. Don't miss this opportunity to revolutionize your approach to document management with cutting-edge Generative AI.
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  Generative AI
11:00-11:45am
Wednesday - 2/14/24
Future of CX (209A)
Your Secret Weapon in CX Mastery
CX-10
Executive Director & Sr. Consultant
Solid Rock
In today’s rapidly evolving business landscape, Workforce Management (WFM) is still a critical yet underrepresented component in shaping Customer Experience (CX) strategies.In this session we will drive into the intricate relationship between WFM and CX, illustrating how effective workforce management directly influences and impacts your customer experience, employee engagement and company bottom line. Attendees will explore the basics of the WFM discipline, techniques and tools that enhance employee performance and engagement, leading to a top tier customer experience. Attendees will leave with actionable insights on integrating WFM into their CX strategies to achieve peak efficiency and competitive advantage.
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Enterprise Technology (208B)
Maximizing the Value of Your Microsoft Teams Investment
E-08
CFO
Mural
B2B Tech Influencer
Evan Kirstel LLC
Solutions Engineer
Intelisys
VP of Product
Vyopta
CMO
Fusion Connect
In the rapidly evolving landscape of digital collaboration, seamless communication is the backbone of operational efficiency, and Microsoft Teams stands out as a powerhouse for businesses. This session delves into strategies to maximize the return on your Teams investment, delivering actionable insights on leveraging advanced features, integrating third-party tools, and fostering user adoption to drive organizational productivity. Discussion will also include best practices for governance, security, and compliance, ensuring a seamless and secure collaboration environment. Whether you're new to Teams or looking to enhance its current usage in your organization, this session provides a comprehensive guide to unlocking its full potential for transformative business outcomes.
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Enterprise Metaverse (203)
Learning in the Metaverse
EME-10
Founder & CEO
Tangra
Education doesn’t end with obtaining a diploma. We’ve become life-long learners. No matter the role, education, or industry, we need to up- or reskill constantly to keep current. The way we learn is changing dramatically. Technological advancements enable learning in a virtual environment with much better results than ever before. How is that possible? Glad you asked! The Metaverse offers new ways of consuming information, training by doing, and actively participating in the educational process. The results are much higher engagement, retention, and satisfaction.
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Future of Work (209B)
The Secret to Making Hybrid Work Work – Collaboration from Anywhere
FOW-10
Principal
J Arnold & Associates
CTO
Mitel
Director of Program Management
SIPPIO
Business Development Director
Enreach
Most businesses have long-stopped being solely office-based, and the pandemic accelerated that trend to the point where hybrid working has become the norm. Technology was the great enabler for this, especially Unified Communications, which provided workers with a consistent experience regardless of location, endpoint or network. These platforms have become even more effective for businesses that have adopted the cloud, and can now support UCaaS. As workforces become further distributed, UCaaS provides everything needed to collaborate, thus minimizing the challenges when most team members cannot meet in-person. However, there is much more to effective collaboration than video meetings, and this session will address the bigger picture for how UCaaS is making hybrid work work.
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Generative AI (301)
AI Cyberwarfare: How to Fight AI with AI
GAI-11
CTO
SlashNext
Beyond the basic content generation most people are familiar with, Generative AI tools will have profound security ramifications to organizations as threat actors weaponize these tools to rapidly target users with tailored malware, ransomware, social engineering and BEC attacks. This session will explain how threat actors are already taking advantage of widely available AI solutions to increase the effectiveness of their attacks, including real examples of threats launched from AI technologies, such as ChatGPT, and how attackers have advanced their tactics to compromise individuals and businesses. Attendees will learn how to protect their organizations against these new kinds of threats and why security teams must arm themselves with AI cyber security tools to level the playing field.
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MSP Expo Business Track (Palm A)
What Hackers Know that You Should Know Too
MSPB-10
VP of Solutions Engineering
ThreatLocker
PreSales Engineer
Kaspersky
Partner
Fortium Partners
CEO & Co-Founder
Guardz
Sales Engineer
Huntress
Cyber threats present a constant – and evolving – threat to every business. There are many ways attackers target businesses and this session will delve into the mind of hackers to understand the strategies, tools, and methodologies they use to exploit gaps in security and breach systems. With this knowledge, MSPs and their customers will be able to anticipate vulnerabilities better and reinforce their defenses effectively. Discussion will include real-world examples demonstrating how advanced persistent threats operate and evolve, as well as tools and strategies for mitigating those threats and protecting critical data and infrastructure.
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MSP Expo Tech Track (Palm B)
Architecting Work from Anywhere Solutions for Your Clients using Cloud
MSPT-10
Avetta Global
Chief Technology Officer
Phone.com
Vice President of Americas Sales
Parallels
CSO
Cybele Software
Flexible, scalable, and secure remote work solutions are key to business success. This session is designed for MSPs aiming to harness the power of cloud technologies for their clients and delivering solutions that enable those clients to work effectively from the office, home, or anywhere else. The discussion will include principles of designing cloud-based offerings that support and empower dispersed workforces, as well as essential tools, integration methodologies, and best practices to ensure seamless connectivity, robust security, and optimal performance. Whether you're an established MSP or just venturing into cloud solutions, this session will provide actionable insights to position your offerings at the forefront of the 'Work from Anywhere' revolution.
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Service Provider Technology (208A)
How UC and AI are Revolutionizing Communications
SP-10
CEO and Founder
Comunicano, Inc.
CTO & Co-founder
Ecosmob Technologies
CX Program Specialist
Intelisys
Sr. Solutions Architect
Telarus
CTO
TeleDynamics
As Unified Communications (UC) and Artificial Intelligence (AI) converge to redefine the communications landscape, this session looks at the groundbreaking potential of merging UC with AI-driven tools to offer service providers a glimpse into the future of intelligent communication. Attendees will learn how AI can enhance UC capabilities, streamline processes, and create value-added experiences for users, while driving revenue opportunities for providers. As businesses strive for enhanced efficiency and real-time collaboration, understanding the synergy between UC and AI becomes crucial and presents an unprecedented opportunity for service providers to capitalize on this communication revolution.
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  Future of CX
  Enterprise Technology
  Enterprise Metaverse
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
11:45am-12:30pm
Wednesday - 2/14/24
  Special Networking Event
12:30-1:30pm
Wednesday - 2/14/24
Enterprise Metaverse (203)
ChatGPT and the Metaverse Panel & Demos -Videos Game the Search Engines to top the S.E.R.P.
EME-11
Professor
Univ. of Miami
  Enterprise Metaverse
12:30-12:55pm
Wednesday - 2/14/24
Enterprise Technology (208B)
Beyond Limits: Unlocking IT's Next Frontier with AI
E-11
CTO & Co-Founder
Atera
CEO & Co-founder
Atera
As AI spreads across industries and use cases, the introduction of AI-powered IT (AIT) signifies a paradigm shift for IT professionals, their role within the organization, and the broader technological landscape. Today, early adopters of AIT are driving unparalleled cross-organizational efficiency, reducing time to resolution from hours to mere seconds, all while increasing team productivity. In this session, we will explore the potential ahead with the growing adoption of AI and examine its intersection with the needs of technicians, teams, and management.
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Future of Work (209B)
Special Presentation TBA
FOW-11
Generative AI (301)
Taming the Knowledge Sprawl: Strategies for Controlling Generative AI’s Expanding Knowledge
GAI-12
Founder
VERIFIED
Generative AI models have achieved remarkable advancements in generating human-like text, images, and even code. However, these models often suffer from a phenomenon known as “knowledge sprawl,” wherein the model’s knowledge expands beyond its training data, resulting in the generation of inaccurate or misleading information. Controlling this sprawl is crucial to ensure the reliability and ethical usage of generative AI systems. This session will delve into the challenges associated with knowledge sprawl in generative AI and explore effective strategies for controlling and mitigating its impact, including approaches that researchers and developers have employed to address this issue.
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MSP Expo Business Track (Palm A)
Special Presentation by Ooma: Say Goodbye to UCaaS R.I.P (Rip and Replace)
MSPT-04
Sr. Manager, Strategic Partner Sales
Ooma
Unified communications can frighten customers who fear the dreaded “rip and replace” of their existing infrastructure. Technology executives should not think about cloud as a destination, but as an enabler to wrap communications around their entire businesses. The new definition for R.I.P. is Repurpose, Integrate, and Pivot. Attend this session to learn how progressive organizations are repurposing existing infrastructures, integrating communications capabilities and pivoting from a one-size fits all UCaaS model to a solution that is tailored to an organization’s business model.
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MSP Expo Tech Track (Palm B)
Special Presentation: Why You Should Be Charging More to Your Customers
MSPT-11
Senior Channel Development Manager
Kaseya
As cyberattacks become more common and aggressive, businesses of all sizes need to work with an MSP. The problem lies in that not all MSPs share the same expertise or have the same skill sets thus providing different pricing models. This presentation is going to help you show your value to give you the confidence and support you need to increase your rates.
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Service Provider Technology (208A)
Achieving Limitless Growth
SP-11
Vice President of Sales - East
AVANT
  Future of CX
  Enterprise Technology
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
1:00-1:25pm
Wednesday - 2/14/24
Enterprise Technology (208B)
Listening to Customers with AI
E-12
CTO
Strolid
As businesses continue to modernize through technology to create more efficient and effective communications processes and workflows, AI has become a key driver of innovation. In this session, attendees will learn about the new IETF document standard nicknamed the "PDF for Conversations" designed to manage customer conversations when used with AI. Discussion will include an introduction to the vCon standard, detailing the essential privacy and regulatory issues it helps to manage, how it enables integration with AI tools like ChatGPT, along with real-world examples of increased visibility and operational efficiency.
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Future of Work (209B)
Special Presentation TBA
FOW-12
Generative AI (301)
Imagine A World Without Hold Times – An AI Optimist Explains
GAI-13
CEO
IntelePeer
An AI Optimist possesses an authentic desire to capture the benefits of AI and deploy the technology for customer experience enhancements across all industries. They are not naive; they recognize implementation as a journey, not an immediate transformation, especially within the contact center, where Conversational AI has opened the door for Generative AI (which goes beyond basic guided tours of conversational AI). By leveraging Large Language Models (LLMs), GenAI delivers more life-like conversations with customers, where consumer intent is analyzed for personalized interactions. This session will examine what it means to be an AI Optimist and why companies must avoid carelessly deploying generative AI, as well as jey areas where to deploy GenAI, the benefits of enacting hyper-automation into customer care technology, and how optimists should address the challenges and risks of AI.
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MSP Expo Business Track (Palm A)
SASE vs. On-Prem: A Hacker's Perspective
MSPB-12
Sr. Director Security Strategy
Cato Networks
Threat actors need to adjust to changes in IT. With the move to cloud, attackers are now taking advantage of trusted cloud services and applications to extract data, distribute malware and launch phishing campaigns. Unfortunately, many organizations are still thinking with an "on-premises" mindset, trying to solve these problem with dated solutions. This session dives into the hacker's perspective on targeting both on-premises systems and cloud infrastructures. Attendees will see case studies from real attacks as well as live demos of these threats, along with a review of multiple discussions from underground forums on how hackers plan and execute their attacks. Last, but not least, the session will explore what a SASE architecture brings to the table when trying to secure today's complex infrastructures.
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MSP Expo Tech Track (Palm B)
Strategic Synergies: Utilize UCaaS as an Equity Engine
MSPT-12
Country Manager, Americas Region
Wildix
Every MSP's goal is to attract new clients and develop long-lasting relatiopnships with them. In this session, we will explore the use of UCaaS for MSPs to solidify business equity. Attendees will learn strategies to elevate revenue streams to new heights, and craft a transformative portfolio that will captivate both new and existing customers, driving additional monetization opportunities.
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Service Provider Technology (208A)
2024's Top IT Marketing Trends
SP-12
CEO
Mojenta
  Future of CX
  Enterprise Technology
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
1:30pm
Wednesday - 2/14/24
Keynote Presentation (Floridian Ballroom, 3rd Floor)
Keynote Presentation by Genesys: Goodbye, NPS. Hello, People-centric, End-to-End Experience Benchmarking!
K-01
Peter Graf
Chief Strategy and Operations Officer
Genesys
For decades, organizations have fixated on achieving high Net Promoter Scores (NPS) but had little detail into the “why” behind the score—either good or bad. In today’s experience economy, understanding what makes or breaks customer and employee loyalty is vital to business success. And organizations are taking note: more than 80% of CX leaders believe the ability to measure satisfaction across the entire journey is critical to their business strategy. Providing insights only into the end of the journey, NPS no longer meets the needs it once sought to serve.

Join Dr. Peter Graf, Chief Strategy and Operations Officer at Genesys as he discusses:

  1. Why NPS and similar measurement methods are broken, including the unnecessary blind spots these tools create
  2. Real world scenarios of how a more robust, people-centric methodology, based on what customers and employees value most, is driving better experiences 
  3. How an empathetic approach to experiences will help limit employee turnover, increase customer loyalty, and ultimately become a business differentiator   

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  Keynote Presentation
2:00pm
Wednesday - 2/14/24
Keynote Presentation (Floridian Ballroom, 3rd Floor)
Keynote Presentation by Cisco: AI is at the Heart of Reimagining Work
K-02
Aruna Ravichandran
SVP & Chief Marketing & Customer Officer
Webex by Cisco
As return-to-office mandates continue, many organizations struggle with making the in-office experience worthwhile for their teams. People no longer need the office for individual work but instead want to use office time for collaboration, brainstorming, and connection with colleagues. Unfortunately, most offices cannot support these needs because they are designed for how we used to work.

In this keynote, you will step into the future of work, where AI is the heartbeat of innovation, connection, productivity, and collaboration. With AI at the core of workspace design and technology features, we can transform the office experience to support the needs of hybrid workers everywhere.

Aruna Ravichandran, SVP and Chief Marketing & Customer Officer for Webex by Cisco, will highlight how Cisco is using AI to set new standards in hybrid work and workspaces—showing not what could be but providing a roadmap to what will be.

Don’t miss this inspiring and insightful keynote. The future awaits!
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  Keynote Presentation
2:30pm
Wednesday - 2/14/24
Keynote Presentation (Floridian Ballroom, 3rd Floor)
Keynote Presentation by Avaya: Deciphering the Right Innovation Language for the Boardroom
K-03
Alan Masarek
President and CEO
Avaya
  Keynote Presentation
3:00-7:00pm
Wednesday - 2/14/24
Special Networking Event (Expo Hall A)
ITEXPO #TECHSUPERSHOW Expo Hall Grand Opening
X-08
  Special Networking Event
3:30pm
Wednesday - 2/14/24
Cybersecurity Solutions Theatre (Hall A Theatre, 200 Aisle)
Cybersecurity Solutions Session - Building an Unstoppable MSP with IT Complete
CSS-01
Channel Development Manager
Kaseya
Kaseya's 2023 Global State of the MSP report highlights shifting trends and an evolving security landscape that requires MSPs to focus on efficiency and customer experience. Learn how IT Complete helps MSPs improve service delivery, reduce operating costs, and secure their clients all from a single platform. Couple that with our award-winning Global Partner Program where MSPs can leverage marketing funds to identify new opportunities – all to help you become unstoppable!
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Solutions Theatre (Hall A Theatre, 200 Aisle)
MSP Solutions Showcase - Future-Proofing Your MSP: Embracing Virtualization at the Edge for Scalability and Innovation
SS-01
GM Americas and VP of Sales
Telco Systems
The edge is here, and it's brimming with potential for MSPs. But, navigating this new frontier, particularly when it comes to edge connectivity, can feel overwhelming. In this session we’ll cut through the hype, equipping you with actionable strategies to leverage edge virtualization effectively. We'll break down complex concepts into actionable steps, empowering you to understand the edge connectivity landscape and identify opportunities. We’ll discuss how to tailor your approach to the specific connectivity requirements of each edge deployment, and overcome common challenges. Master crucial topics like security, privacy, and operational considerations for edge connectivity—including latency, bandwidth, and reliability—to confidently unlock the power of edge computing and future-proof your MSP business.
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  Cybersecurity Solutions Theatre
  Solutions Theatre
4:00pm
Wednesday - 2/14/24
Cybersecurity Solutions Theatre (Hall A Theatre, 200 Aisle)
Cybersecurity Solutions Session - Why Is Today's Cybersecurity Ineffective?
CSS-02
Director of Strategic Partnerships
InsightCyber
InsightCyber's Cal Jeffrey presents a new approach to selling cybersecurity solutions that is Easy to Sell, Easy to Buy, and Easy to Use. Cal looks at how AI is closing the cyber skills gap by identifying threats and simplifying operations. His live demo of the InsightCyber platform showcases how cybersecurity can be more effective due to the AI engine powering the solution.
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Solutions Theatre (Hall A Theatre, 200 Aisle)
MSP Solutions Showcase: Redefining Technical Support Efficiency in a World Focused on Automation and AI
SS-02
CEO
eProc Solutions
Witness firsthand how service desk teams can resolve tickets in under one minute without remote control. See eProc software in action, challenging industry norms by excelling where automation and AI fall short.
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  Cybersecurity Solutions Theatre
  Solutions Theatre
4:30pm
Wednesday - 2/14/24
Cybersecurity Solutions Theatre (Hall A Theatre, 200 Aisle)
Cybersecurity Solutions Session - Eclipsing Hackers: How CyberProtonics Is Making Breached Data Useless
CSS-03
CEO
CyberProtonics
Discover the new standard in cybersecurity. Learn how CyberProtonics' quantum-resistant, software-based cryptosystem provides end to end encryption at rest or in transit, all while delivering high speed performance with minimal resource requirements. Find out how this robust solution easily integrates into your current cybersecurity stack and ensures when a breach occurs, your data will be useless to hackers.
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Solutions Theatre (Hall A Theatre, 200 Aisle)
MSP Solutions Showcase - Quit Bothering Your Customers: Using Automation to Minimize MTTR and Drive Customer Satisfaction
SS-03
Vice President, Solutions Engineering
Granite
Vice President, Managed Services
Granite
It’s rather amazing that in 2024, there are still devices out there where rebooting will fix over 60% of issues. It should be a quick fix, but for customers with distributed locations and non-technical staff, that’s not always the case. Think about a retail location. They rely on their internet connection to process transactions, but if their cable modem goes down, you need to verify power and reboot the modem before you can dispatch the carrier. This means taking a salesperson off the floor for 15-20 minutes to find the modem, unplug it, wait, plug it back in and then tell you what the lights are doing on the front of the device. (I was annoyed just typing that sentence; how do you think the store employee feels?) Cable modems are just the beginning. Most network gear needs to be rebooted as part of your tier 1 troubleshooting. Edgeboot is fully programmable to monitor whatever endpoints you desire and take the appropriate action based on your needs. Need console access into a router, firewall, switch, server, etc.? Just log into your portal and start an SSH session. Deploying Edgeboot has allowed Granite to fix 62% of our customer carrier issues in under 10 minutes, fully automated, no support team needed. The other 38% of Granite tickets are automatically generated by Edgeboot to the carrier without human involvement. This has allowed our support team to address issues that do require human intervention much more quickly. Edgeboot can allow your existing team to minimize MTTR, and address your customers in a more timely manner.
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  Cybersecurity Solutions Theatre
  Solutions Theatre
5:00-7:00pm
Wednesday - 2/14/24
Special Networking Event (Expo Hall A)
Grand Opening Reception in Expo Hall
X-09
  Special Networking Event
5:00pm
Wednesday - 2/14/24
Cybersecurity Solutions Theatre (Hall A Theatre, 200 Aisle)
Cybersecurity Solutions - Addressing the Security Poverty Line in Today’s Modern Workplace
CSS-04
Solutions Engineer
1Password
Addressing the security poverty line in today’s modern workplace requires a shift away from security that’s built for systems, and rather, for people. Today’s employees expect to work from anywhere, on any device, with a laundry list of applications. Twice as many SaaS applications are used today than in 2019, but 30% aren’t managed by their companies. The industry approach to security is fundamentally broken – layering on expensive, non-integrated tools that offer only temporary fixes and create friction and fatigue for employees. In this session, you'll undersatnd the shift in security over the decades, why legacy security doesn’t satisfy the needs of today’s modern workplace, and why putting people at the heart of security solutions can help close the gap between convenience and security.
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  Cybersecurity Solutions Theatre
  Solutions Theatre
5:30pm
Wednesday - 2/14/24
Cybersecurity Solutions Theatre (Hall A Theatre, 200 Aisle)
Cybersecurity Solutions - Revolutionizing Customer Solutions with AI-Powered Intelligence
CSS-05
In an era where data is not just abundant, but a pivotal asset, understanding and adapting to technological evolution is more crucial than ever for MSPs. In this enlightening session, you will hear directly a Premier MSP, who will share Alchemi's vision of driving efficiencies, reducing costs, elevating revenues, and implementing the AI-powered intelligence in the Electronics Records Management vertical among others. We'll explore the significant technological shifts expected in the coming year, focusing on the transition from basic data storage to deriving actionable intelligence. We'll discuss how this evolution impacts not only the core operations of MSPs but also opens new avenues for offering advanced, data-driven services to clients. Discover how integrating intelligence into your MSP offerings can position you uniquely in the market, enabling you to provide capabilities that many businesses can't afford independently. We'll delve into how the trends are shifting towards not just outsourcing infrastructure but the analysis of data itself, and how MSPs investing in this capability will set themselves apart and lead the market. Join us for an engaging session that promises to stretch your mind and enrich your business approach, inspired by the visionary words of Ralph Waldo Emerson: 'The mind, once stretched by a new idea, never returns to its original dimensions.' Equip yourself with the knowledge and strategies to not just navigate but lead in the dynamic landscape of MSP services in 2024 and beyond.
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Solutions Theatre (Hall A Theatre, 200 Aisle)
MSP Solutions Showcase - Why Rumble Decided to Take on and Disrupt the Cloud Industry (After We Disrupted the Video Streaming Industry)
SS-05
VP Enterprise Sales
Rumble Cloud
Rumble’s video platform has exploded over the last three years with its monthly active users growing to nearly 60M and becoming a premier player in the video streaming space. Built on the video platform backbone, now Rumble is taking on Cloud by building out independent infrastructure to tackle the industry's unfair and unpredictable pricing strategies and to offer an alternative to the Big Tech giants with a Cloud alternative free from the worry of cancellation. Join this session to learn how and why we created Rumble Cloud and how you can join our mission to break free from the shackles of Big Tech.
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  Cybersecurity Solutions Theatre
  Solutions Theatre
6:00pm
Wednesday - 2/14/24
Cybersecurity Solutions Theatre (Hall A Theatre, 200 Aisle)
Cybersecurity Solutions Session - Netgate: The Road to ZTNA
CSS-06
VP, Marketing
Netgate
Zero Trust Network Access is being tackled by many companies in many different ways. Each of which offer a component of Zero Trust. As they say, it's a journey. By making it so convoluted, we will find that customers don't want to take that journey. At its core, Zero Trust should mean that the network boundary and the application boundary work together to ensure that the appropriate users are accessing only their allowed information. If vendors make this too complicated, customers will stick to what they know (VPN). ZTNA doesn't need to be difficult to ensure appropriate access, and Netgate has a solution that takes a giant leap towards meeting the DoD Zero Trust Maturity Model outlined in April of 2023. A guidebook that most Enterprises find themselves using, as well.
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  Cybersecurity Solutions Theatre
  Solutions Theatre
Thursday, February 15, 2024
7:30am-5:00pm
Thursday - 2/15/24
  Show Detail
8:00am
Thursday - 2/15/24
Special Networking Event ()
Continental Breakfast Served
X-11
  Special Networking Event
8:15-9:00am
Thursday - 2/15/24
Future of CX (209A)
Getting Smart on Knowledge Management & Data Platforms
CX-13
Sr. Practice Director, Chief KM Strategist
Verint
Applied AI Product Manager
NICE
Vice President of Research and Principal Analyst
Metrigy
As companies look to extend self-service opportunities to customers or empower agents with AI assistance, generative included, they must first get their data in order. This means breaking down data silos and creating a unified data layer enabling delivery of consistently accurate and contextually relevant information across all interactions. In this session, get expert advice on how to manage knowledge in the modern CX era.
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Enterprise Technology (208B)
How to Build Cyber Security Awareness
E-13
Senior Manager, Cybersecurity Consultant
Telesystem
Managing Director
Cloud Voice Alliance
CEO
NINJIO
CISO, Professional Services Lead
Terranova Security
Cyber threats are evolving more rapidly than ever, making security awareness crucial for all business stakeholders, from top executives to frontline staff. This session considers effective strategies for fostering a culture of cyber vigilance. Speakers will deliver insights into the psychology behind common cyber threats, explore engaging training methodologies, and learn how to leverage real-world incidents to underscore the importance of security and instill a sense of urgency around cyber security across your organization. By understanding the human element, organizations can not only enhance their technical defenses but also empower their most valuable asset – their people – to act as the first line of defense against potential breaches.
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Enterprise Metaverse (203)
Immersive Business: A Next Gen Solution for Commerce
EME-12
This session will delve into the transformative potential of the Metaverse, a digital universe where ideas flourish, collaboration is seamless, and commerce is redefined. In this new digital transformation era, the Metaverse is becoming our new reality that will reshape how businesses operate. It offers a unique platform for businesses to enhance their products and services, optimize performance, and scale operations in ways that were previously unimaginable. This session will explore how Web3 technologies are enabling the global business community to leverage the digital world to catapult their businesses to the forefront of their industry. They will share insights on how businesses can navigate this new digital landscape, from understanding the basics of the Metaverse, AR, and VR to implementing strategies for growth and innovation. We will delve into real-world examples of businesses integrating the Metaverse into their operations and marketing, providing the audience with tactical steps to do the same. Whether you're a start-up entrepreneur, a business leader, or a tech enthusiast, this discussion will equip you with the knowledge and tools to harness the power of the Metaverse for your business. Learn about the future of commerce and the endless possibilities that the Metaverse, AR, and VR hold for businesses across all industries.
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Future of Work (209B)
Why the Contact Center Should Be Central to Your AI Plans for Future of Work
FOW-13
Principal
J Arnold & Associates
President
IFT
CEO
UpstreamWorks
Regional Vice President
Five9
Sr. Solutions Engineer
Twilio
Artificial Intelligence isn’t just the dominant trend in tech, but also the most transformative force for future of work. Every aspect of work will be transformed by AI – how we work, where we work, why we work, etc. – but no operation inside a business is being impacted more right now than the contact center. The reason is simple – AI can address many of the shortcomings of legacy-based contact centers that are having ripple effects across the entire business. Today’s digital customers have adopted new technology faster than contact centers, and as their expectations keep rising, the business risk keeps rising as well. When agents don’t have the right tools, customer service suffers, along with their performance and morale. Business leaders cannot afford to wait for a years-long modernization program, and the contact center is a prime use case when considering the role of AI in your future of work plans. Great success stories are in the market right now, and we’ll be sharing some of them during this session.
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Generative AI (301)
GenAI is Real: Now What?
GAI-14
Sr. MOAT Principal Consultant
CDW
Chief Data Science Strategist
Mission Cloud
Over the past year, one thing has become clear: GenAI is here and it is real. The question is, where does it go from here? This session will consider the current state and future of Generative AI, it’s implications for enterprises in the context of emerging use cases, business impact, and emerging challenges. Discussion topics will include GenAI’s impact on workforce dynamics, data security implications, bias mitigation, the balance between innovation and regulation, and more. As GenAI technologies advance, they not only unlock new possibilities but also raise significant ethical, legal, and societal questions. This discussion will explore the GenAI’s transformative potential as well as the challenges it presents as businesses continue to embrace its capabilities and develop their AI strategies.
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MSP Expo Business Track (Palm A)
Understanding Both Sides of the M&A Paradigm
MSPB-13
CEO
DaleyPros Consulting
Founder & SVP
USWired Inc.
President
IT ExchangeNet
CRO
Amzur Technologies
There are two sides to every merger or acquisition – and both sides must be well prepared to ensure a successful transition. This session delves into the multifaceted M&A paradigm, dissecting its nuances to create an understanding of what is required for a success, regardless of which of the transaction you’re on. Experts will shed light on pre-merger evaluations and due diligence, strategic synergies, the post-merger integration process, and more. Speakers will discuss the role MSPs play in facilitating positive results for all involved, taking attendees through the M&A journey.
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MSP Expo Tech Track (Palm B)
Driving Business with Microsoft Expertise and Integration
MSPT-13
Chief Revenue Officer
Crexendo
Publisher
Telecom Reseller
CEO
TeamMate Technology
In an era where business agility and technological adeptness are quintessential, Microsoft’s suite of solutions presents a robust platform for MSPs to escalate their service capabilities. This session is designed to explore how MSPs can leverage Microsoft's ecosystem to foster seamless integrations, enhance operational efficiencies, and deliver superior value to customers. Discover how harnessing the power of Microsoft’s software and integrating with other business applications and services will propel business performance and customer satisfaction.
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  Future of CX
  Enterprise Technology
  Enterprise Metaverse
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
9:10am
Thursday - 2/15/24
Keynote Presentation (Floridian Ballroom, 3rd Floor)
Keynote Presentation by Avant
K-07
Drew Lydecker
President & Co-Founder
AVANT Communications
  Keynote Presentation
9:30am
Thursday - 2/15/24
Keynote Presentation (Floridian Ballroom, 3rd Floor)
Keynote Presentation: Data Compliance History - From Black Hat to Data Compliance Engineer
K-04
Jesse Tuttle
Chief Hacking Officer
Compliology
Reese Tuttle
Founder, President and Chief Technology Officer
Compliology
In this compelling keynote, father and daughter team Jesse and Reesë will take the audience on a journey from the shadowy realms of black hat hacking to the forefront of data compliance. Drawing from Jesse’s past as a notorious hacker and Reesë’s groundbreaking work in data compliance, you will be given a firsthand perspective into the minds that have shaped the data compliance industry. If that’s not enough, this will be the first time Jesse Tuttle, aka Hackah Jak from the group Hackweiser, will start to share his story. Check out their bios for more on their impressive credentials.
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  Keynote Presentation
10:00am
Thursday - 2/15/24
Keynote Presentation (Floridian Ballroom, 3rd Floor)
Keynote Presentation by IBM: Putting AI to Work
K-05
Kate Soule
Program Director for Generative AI Research
IBM
AI adoption has more than doubled since 2017 and its evolution leaped forward in 2023 with advances in large language models.  These advancements holds the potential to unlock trillions of dollars in economic value over the next decade.  But, implementing AI for business has unique requirements – it needs to be open, properly governed, designed for the enterprise and most importantly, create value.  Join Paul’s keynote session to explore the age of AI, including:

  • Developing a foundational data fabric architecture to support LLMs,
  • Delivering a competitive business advantage through strategic use cases, and
  • Deploying governed AI with responsibility.

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  Keynote Presentation
10:30-11:15am
Thursday - 2/15/24
Keynote Presentation (Floridian Ballroom, 3rd Floor)
Keynote Panel: The Continued Rise of AI: Embracing the Known and Unknown to Drive Business Results
K-06
Dan Foster
CRO
Telarus
Ken Mills
CEO
Epic IO
Raghu Ravinutala
CEO
Yellow AI
Anant Singh
VP Sales
Sanas
Rob Stephenson
CEO
Thrive

This panel, hosted by Telarus CRO Dan Foster, features AI technology experts across cloud, contact center, cyber security, IOT, and MSP markets. Discussion will cover AI marketplace trends and how partners can monetize opportunities and businesses can enjoy new efficiencies by leveraging AI.  Topics include, among others:

  • New feature sets like AI-powered conversation capture to help drive revenue for CCaaS customers.
  • How AI is helping organizations augment their workforce productivity rather than replacing them.
  • How AIOT (Artificial Intelligence of Things) advancements are helping to make our world safer and healthier.
  • Can AI be the secret weapon in combating evolving cyber threats
  • Embracing the reality of AI to drive explorative conversations and uncover opportunities within the IT framework that break down existing silos.

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  Keynote Presentation
11:00am-5:00pm
Thursday - 2/15/24
Special Networking Event (Expo Hall A)
ITEXPO#TECHSUPERSHOW Expo Hall Open
X-12
  Special Networking Event
11:30am
Thursday - 2/15/24
Cybersecurity Solutions Theatre (Hall A Theatre, 200 Aisle)
Cybersecurity Solutions Session - Phishing Exposed: Advanced Strategies for Cyber Safety
CSS-07
Founder, President and Chief Technology Officer
Compliology
In this session, Reesë Tuttle, a young yet accomplished tech professional, will explore new ways to tackle phishing awareness. She'll critique the old methods used in cybersecurity training, showing why they fall short against today's clever phishing attacks. Tuttle's research, involving simulations of actual phishing schemes with high engagement, provides fresh insights for better training. She'll emphasize the importance of using varied techniques like emails, texts, and calls for a more effective defense against evolving cyber threats. The talk aims to shift our approach to teaching about phishing, making it more relevant and practical.
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Solutions Theatre (Hall A Theatre, 200 Aisle)
Generative AI Solutions - Using AI for Defect Detection and Object Detection
SS-07
CEO
Brightpoint AI
This session explores the impact of AI in Defect Detection for Manufacturing. Showcasing our Defect Detection solution in textile manufacturing, we show you how AI revolutionizes real-time defect detection, optimizing production and improving manufacturing quality processes. Also, learn how AI can be used in various use cases for Object Detection. Join us to discover how AI is reshaping quality control and sustainability in diverse industries.
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  Cybersecurity Solutions Theatre
  Solutions Theatre
12:00pm
Thursday - 2/15/24
Cybersecurity Solutions Theatre (Hall A Theatre, 200 Aisle)
Cybersecurity Solutions Session - How to Differentiate Your Services with Proactive Unified Endpoint Management
CSS-08
Solutions Architect
Syxsense
Director, MSP/MSSP and Channel
Syxsense
If your customers are putting pressure on you to offer enhanced protection services, next generation UEM is a no-brainer. Innovative UEM solutions now offer automated patch management, vulnerability scanning for software vulnerabilities, and easy orchestrated remediation like configuration changes. Automation means you can scale proactive services easily and monitor for issues as they arise, making it reliable and profitable. Join this session to discover how easy it could be to add automated UEM services to your portfolio and grow your business.
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Solutions Theatre (Hall A Theatre, 200 Aisle)
Generative AI Solutions Showcase - MobiDev
SS-08
Head of Business Development
MobiDev
  Cybersecurity Solutions Theatre
  Solutions Theatre
12:15pm
Thursday - 2/15/24
  Special Networking Event
12:30pm
Thursday - 2/15/24
Cybersecurity Solutions Theatre (Hall A Theatre, 200 Aisle)
Cybersecurity Solutions - Security Beyond the Basics: The True Value of Detection and Response
CSS-09
Account Executive II
Huntress Labs
Cybersecurity isn’t just about prevention anymore. Today’s threats have near-perfected the art of defense evasion—so what happens when something slips through the cracks? Your clients rely on you to protect them at every layer. If you’re not fulfilling their needs, not only are you leaving money on the table, but you’re also opening yourself up to more liability. In this session, you will learn how to level up your security offering—from the first to the last line of defense. We will discuss the importance of endpoint protection, threat detection, incident response, and much more.
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Solutions Theatre (Hall A Theatre, 200 Aisle)
Generative AI Solutions Showcase - 8 Great Business Use Cases for Generative AI
SS-09
Chief Data Science Strategist
Mission Cloud
Are you interested in learning how Generative AI (Gen AI) can revolutionize various business processes? Don't miss this engaging session that will showcase eight innovative applications of Gen AI, demostrating how Gen AI can be leveraged for creative problem-solving, automating routine tasks, and generating novel solutions in areas ranging from marketing to product development. The aim of this session is to inspire and educate business professionals about the exciting opportunities Gen AI presents, setting the stage for a future where AI-driven innovation is a key competitive advantage.
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  Cybersecurity Solutions Theatre
  Solutions Theatre
1:00-1:45pm
Thursday - 2/15/24
Future of CX (209A)
The Role of CPaaS and APIs in CX
CX-14
VP, Global Portfolio Marketing
Vonage
Partner & CMO
CPaaS Acceleration Alliance
Director of Product Management, Webex Connect
Cisco
Vice President of Research and Principal Analyst
Metrigy
Senior Director, Developer Marketing
RingCentral
Communications Platform-as-a-Service (CPaaS) adoption is growing as companies increasingly tap into an API-based approach to elevate the customer experience they deliver. Successful companies effectively use CPaaS to improve key business metrics, including customer satisfaction and revenue growth. In this session, we’ll explore how enterprises are moving beyond the basics of SMS, click-to-call, and webchat to leverage advanced CPaaS capabilities such as workflow automation and analytics to deliver even greater business benefit.
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Enterprise Technology (208B)
IT Strategies for Multi-Generational Workforces
E-14
CEO and Founder
Comunicano, Inc.
CCO
Telarus
VP of Technology and Security
Lucid
We work – and live – in a unique period where workforces are comprised of generations with vastly different mindsets when it comes to technology, culture, and experience. Businesses need their employees to succeed, and they need to retain their workers at a time when talent shortages are evident across industries and employees are constantly looking for new, better opportunities. This discussion focuses on the role IT plays in overcoming generational differences and enables workers to not only succeed, but thrive.
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Enterprise Metaverse (203)
Legal Landscape of AI, Metaverse, and Blockchain
EME-13
Associate Lawyer
MBM Intellectual Property Law LLP

As advancements in AI, the Metaverse, and blockchain reshape our digital landscape, legal frameworks must adapt to address critical concerns regarding data privacy, intellectual property ownership, and user rights.  Through real-world examples, case studies, and practical recommendations, this session will explore the evolving legal landscape and offer valuable insights into the following key areas:

  1. Blockchain Law: Discover how blockchain technology is transforming traditional legal systems, including its impact on contract enforcement, smart contracts, and decentralized governance. Gain a deeper understanding of the legal implications associated with blockchain-based platforms within the Metaverse.
  2. Privacy Law in the Metaverse and AI: Uncover the complexities of data privacy and protection in virtual environments. Explore the legal considerations surrounding user data, consent, and identity within immersive digital spaces, and explore potential solutions for safeguarding user privacy.
  3. Intellectual Property Rights: Insight into the challenges surrounding copyright, trademark, and patent protections in virtual worlds, and explore legal strategies to safeguard creators' rights and foster innovation.

This session will appeal to technologists, legal professionals, entrepreneurs, content creators, and anyone interested in the legal implications and opportunities presented by these transformative technologies.


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Future of Work (209B)
The Future of Workspace – Emerging Realities and Approaches for “The Office”
FOW-14
CEO
The Designers Group
CEO
Integrative Technologies LLC
Executive VP, North America Operations
Industrious
Engineering Leader for Collaboration
Cisco
Workplace Strategist, Head of U.S
Haltian
Technology considerations for future of work are focused mainly on workers and what we will need as individuals to make us more productive. The environment in which our work gets done plays a critical role as well, and new thinking is emerging around the role of workspaces. Few businesses can be fully remote, but many are struggling with RTO, return to office. As employees become more comfortable working from home, office environments need to provide a better experience, and supporting both has become a core future of work challenge. Making the office a “magnet” requires more than free lunch, and with advances in areas like AI, 5G and biometrics, there are promising technology-based opportunities to consider. This may be the domain of IT, but a broader vision is needed to fully rethink the office, and this session will also look at the role facilities management and HR can play for the future of workspace.
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Generative AI (301)
Generative AI and the Customer Experience
GAI-15
Managing Director
Cloud Voice Alliance
Chief eXperience Officer
IntelePeer
Co-founder & Head of Product
OvationCXM
CEO
GFI Software / Ignite Tech
In an era where personalization is king, leveraging the capabilities of Generative AI to enhance the customer experience has become not only vital, but transformative. This session looks at the largely untapped potential of Generative AI in revolutionizing customer interactions and engagements and how businesses are integrating these sophisticated AI models to create highly personalized customer experiences, from dynamic content creation to intelligent customer service solutions, and much more. Attendees will understand how to utilize Generative AI to foster a more nuanced and interactive relationship with their customer base, thus driving brand loyalty and facilitating business growth, including strategies for successfully implementing Generative AI tools without compromising customer trust.
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MSP Expo Business Track (Palm A)
Building a Better MSP Business with AI
MSPB-14
CEO
Nine Minds
CEO
JMR Connect
CEO
eProc Solutions
AI is impacting nearly every industry. Companies are leveraging AI to generate efficiencies, improve service delivery, and create new opportunities. This discussion will look at how MSPs can integrate AI into their business models to improve internal operations and external communications and interactions through effective use of data and automation tools driven by the latest AI technologies. From marketing to sales to support, where can your MSP improve on current capabilities to drive new operational efficiencies and build better relationships with customers – to ultimately improve your revenue streams?
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MSP Expo Tech Track (Palm B)
SD-WAN and SASE: Driving Revenue and Reducing Efforts by Bundling with Other Services
MSPT-14
CEO
Adaptiv Networks
President
MSPAA
As MSPs continue to seek ways to increase revenue streams, this session looks at the synergistic integration of SD-WAN and Secure Access Service Edge (SASE) into existing service portfolios. The panel will address not only the value of these services, but how bundling them with other services enhances value propositions, drives revenue growth, and optimizes operational efficiency. Discussion will explore various option for service bundling, including with UCaaS/voice services, POS solutions, Internet service for MDUs, and others, along with best practices for seamless implementation and insights into evolving market demands. Participants will leave equipped with strategies to leverage SD-WAN and SASE, transforming them into key differentiators in the competitive MSP landscape.
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Service Provider Technology (208A)
The Road to Carrier IP Network Transformation: Avoiding the Potholes
SP-14
SVP Marketing
Crexendo
Director of Sales - Western Region
Alianza
CMO
TelcoBridges
Founder
Toly Digital
In the US and Canada, there are over 3,000 regional and rural service providers working to migrate their aging TDM infrastructure to IP. In such an effort, there are best practices to follow, reducing the risks and improving the subscriber experience. During this session, our panel with discuss the planning process and implementation steps to make a network transformation successful.
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  Future of CX
  Enterprise Technology
  Enterprise Metaverse
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
  Service Provider Technology
1:00pm
Thursday - 2/15/24
Cybersecurity Solutions Theatre (Hall A Theatre, 200 Aisle)
Cybersecurity Solutions Session - Rubber Ducky Challenge
CSS-10
VP of Solutions Engineering
ThreatLocker
Risk of data loss and operational disruption can stem from more than the ransomware in news headlines. Witness a live hacking demonstration of a common-looking USB device and learn about physical and digital methods of control to minimize data exfiltration.
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Solutions Theatre (Hall A Theatre, 200 Aisle)
MSP Solutions Showcase - Optimizing Managed Services with GFI AppManager: One Year of Innovation
SS-10
In just one year since its launch at MSP Expo 2023, GFI AppManager has transformed how over 1,100 MSPs run their business. Join us for a live demo and see how this powerful platform simplifies management, automates critical tasks, and delivers the insights needed to drive growth and client satisfaction. We'll share success stories and demonstrate how real MSPs leverage GFI AppManager to streamline their operations and improve their services. Plus, get a sneak peek at the advanced AI-powered features coming soon to GFI AppManager. Discover how you can harness predictive analytics and intelligent insights for an even greater competitive edge.
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  Cybersecurity Solutions Theatre
  Solutions Theatre
1:30pm
Thursday - 2/15/24
Cybersecurity Solutions Theatre (Hall A Theatre, 200 Aisle)
Cybersecurity Solutions Session - Why MSPs Should Never Do Risk Assessments
CSS-11
Sharken
Or should they? Can Risk Assessments help transform your MSP into a cyber powerhouse? Discover how properly conducting your clients' Risk Assessments can not only enhance cybersecurity, but also serve as a lucrative revenue booster. Join us to uncover growth opportunities and position your MSP to be at the forefront of cybersecurity excellence.
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  Cybersecurity Solutions Theatre
2:00-2:45pm
Thursday - 2/15/24
Future of CX (209A)
Your Secret Weapon in CX Mastery
CX-15
Executive Director & Sr. Consultant
Solid Rock
In today’s rapidly evolving business landscape, Workforce Management (WFM) is still a critical yet underrepresented component in shaping Customer Experience (CX) strategies.In this session we will drive into the intricate relationship between WFM and CX, illustrating how effective workforce management directly influences and impacts your customer experience, employee engagement and company bottom line. Attendees will explore the basics of the WFM discipline, techniques and tools that enhance employee performance and engagement, leading to a top tier customer experience. Attendees will leave with actionable insights on integrating WFM into their CX strategies to achieve peak efficiency and competitive advantage.
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Enterprise Technology (208B)
Getting Visible: Telling Your Brand Story
E-01
CMEO
Telarus
CMO
TelcoBridges
Telling your brand story has always been key to growing business. But, with the changing media landscape, the question of brand visibility has become muddled. This panel will discuss how brands not only become visible, but how they can do it in a way to have their stories heard with credibility. The discussion will include recent trends as well as the different strategies needed today to support propelling the narrative across earned, paid, shared and owned media, as well as other proven approaches.
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Enterprise Metaverse (203)
Metaverse Standards Forum: Birds of a Feather
EME-14
Founder & CEO
Plover Animation
COO
Cloudonix
Founder & CEO
Tangra
Future of Work (209B)
Adapting Your Organization for Hybrid Work
FOW-15
Principal
J Arnold & Associates
CEO
Humantelligence
CEO
Integrative Technologies LLC
CEO
Focus GTS
Founder
Pulver.com
Agility is the watchword for 2024, as organizations face continuous pressure to be competitive, to innovate, and nurture an engaged workforce. The work from home model remains fluid, and a top-down style of command-and-control management will no longer be effective. What’s needed instead is a flatter, less hierarchical structure where employees feel like stakeholders instead of interchangeable labor inputs that are on the cusp of being replaced by a chatbot. Technology has a key role to play, but this is more about taking a human-centric view of your workforce, and making flexibility central to organizational structure. This session will look beyond the technology being used to drive personal productivity, and focus more on the bigger picture for how organizations are adapting.
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Generative AI (301)
Bias in AI: Cultural Considerations and Understandings
GAI-16
Co-Founder
Black Land Ownership
There's a hope that, via artificial intelligence and the elimination of human error, processes and activities will become more efficient, beneficial, and advantageous for humanity. But is this the case?  Will the tide of AI raise all boats? How does human bias influence the systems and structures of AI models, such as large language models, ethics, selective data, and models emerging from non-diverse institutions?  This session will present an engaging, interactive discussion about bias in the world of generative AI from a few perspectives, including:
  • The back end (coders, developers, owners, technologists, industry perspectives),
  • How technology generates vastly disparate consequences for different communities, and
  • Models of best practices.
How do different communities feel about facial recognition, surveillance, and predictive modeling?  What historical events or circumstances that should cause people to be cautious or concerned?  Where does rational concern turn into paranoia and conspiracy theory?  What does the future look like for AI?
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MSP Expo Business Track (Palm A)
Today’s Reality: Protecting Businesses from Hackers, Ransomware, and Insider Threats
MSPB-15
Partner
Fortium Partners
Manager, Channel Solutions Consultants Americas
LastPass
CMO
1Password
VP, Marketing
Netgate
In an era where cyber threats have become a part of daily business reality, this is a crucial session for MSPs as they seek to safeguard their clients' digital assets. This comprehensive session delves into the escalating landscape of cyber threats, from sophisticated hacking techniques to the alarming rise in ransomware attacks and the often underestimated insider threats. Attendees will learn about cutting-edge defense strategies, proactive monitoring tools, and best practices in incident response, including layered security protocols, continuous staff training, and the development of robust disaster recovery plans. Attendees will leave with actionable insights into creating a resilient cyber security infrastructure that anticipates and mitigates risks, ensuring the integrity, confidentiality, and availability of client data in a relentlessly evolving digital battleground.
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MSP Expo Tech Track (Palm B)
Creating Better IT Services with AI
MSPT-15
EVP & GM, Platform & Control
Connectwise
Founder & CEO
Ceburu
CTO & Co-Founder
Atera
Vice President, Solutions Engineering
Granite
CEO
JMR Connect
As MSPs look to optimize their service delivery, they need to look no further than Artificial Intelligence. As customer expectations evolve, AI integration stands as a pivotal differentiator in delivering efficient, proactive services. AI has the power to transform the ITSM, RMM, Help Desk, and other services MSPs are already offering, enabling them to deliver better results while empowering them to grow their businesses faster. This session features strategies for enhancing MSP service portfolios using AI, including an exploration of AI-driven advancements that revolutionize issue resolution, automate complex processes, and predict system failures for rapid mitigation. The discussion will demonstrate how AI elevates service quality, optimizes resource allocation, and drives customer satisfaction through faster and more accurate support interactions. By harnessing AI's potential, MSPs can not only anticipate client needs with unprecedented accuracy but also unlock new revenue streams, ensuring sustainable business growth.
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  Future of CX
  Enterprise Technology
  Enterprise Metaverse
  Future of Work
  Generative AI
  MSP Expo Business Track
  MSP Expo Tech Track
2:00pm
Thursday - 2/15/24
Cybersecurity Solutions Theatre (Hall A Theatre, 200 Aisle)
Cybersecurity Solutions Session - Transforming Your MSP with an AI-powered SOC
CSS-12
Security Evangelist
Radiant Security
As the IT landscape continues to evolve, traditional MSP work is drying up. MSPs must adapt their portfolios alongside customer requirements to see continued success. Luckily the emergence of AI presents MSPs of all sizes the opportunity to create new, high-margin revenue streams with minimal staffing. This session will explore the role AI can play in transforming MSP businesses through offering turnkey, high-value security operations work—all while helping to maximize profit, security outcomes and customer satisfaction.
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  Cybersecurity Solutions Theatre
2:30pm
Thursday - 2/15/24
Cybersecurity Solutions Theatre (Hall A Theatre, 200 Aisle)
Cybersecurity Solutions - Managing Passwords is Obsolete - Manage Privilege Instead!
CSS-13
VP Products
Devolutions
Privileged access management is an essential technology for ensuring that your company's digital assets are well protected. However, many small and medium-sized businesses are still not using this technology to their advantage. In this presentation, we'll explore the shortcomings of current password management systems, and discuss the risks of managing privileged access without the right tools. We'll also look at PAM best practices and identify what makes a good PAM tool. Finally, we'll explain in detail the operational role of PAM and give some concrete examples.
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  Cybersecurity Solutions Theatre
3:00pm
Thursday - 2/15/24
Cybersecurity Solutions Theatre (Hall A Theatre, 200 Aisle)
Cybersecurity Solutions Session - Navigating the Quantum Shift: Profitable Cybersecurity Now and in the Future
CSS-14
CEO
CyberProtonics
Upgrading and securing your applications, devices, and products against today’s sophisticated cyberattacks and tomorrow quantum computing doesn’t have to be expensive, cumbersome, or resource heavy. Join us as we introduce a new and easy way to secure all of your customers data while creating a reoccurring revenue stream for your business in 2024.
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Solutions Theatre (Hall A Theatre, 200 Aisle)
Future of Work Solutions Showcase - HCL Tech’s Next-Gen HXM Solution: Engineered for the Hybrid Workforce of Today & Tomorrow
SS-11
Strategy - GTM Director, North America
HCL Tech
Hear about and understand the data trends and challenges that are shaping the future of innovative workforce insights:
  • Productivity Insights
  • Talent Visibility
  • Tech Adoption Levels
  • Resources Utilization
  • Contract Billing Governance
Discover how Nippon's innovative solution elevate your workforce management coaching strategies.
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  Cybersecurity Solutions Theatre
  Solutions Theatre
  Special Networking Event
3:30pm
Thursday - 2/15/24
Cybersecurity Solutions Theatre (Hall A Theatre, 200 Aisle)
Cybersecurity Solutions Session - Cybersecurity: Making Increased MRR with Managing Exceptions
CSS-15
CEO
Ascent-Portal
By MSPs for MSPs. Finding money where others aren’t looking when it comes to cybersecurity compliance services. Learn how to spot and expose the gaps for your clients and run circles around your competition.
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Solutions Theatre (Hall A Theatre, 200 Aisle)
Future of Work Solutions Showcase - Envision
SS-12
  Cybersecurity Solutions Theatre
  Solutions Theatre
4:00pm
Thursday - 2/15/24
Solutions Theatre (Hall A Theatre, 200 Aisle)
Solutions Showcase - Revolutionizing IT Support: Rapid Resolution with eProc Control Center
SS-13
CEO
eProc Solutions
This session will showcase how eProc Control Center is transforming IT support. We will highlight its capability to enable Help-Desk technicians to resolve IT support tickets in under one minute, without remote control, user interference, or interruptions. This presentation will demonstrate how our solution significantly improves efficiency and streamlines the ticket resolution process.
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  Cybersecurity Solutions Theatre
  Solutions Theatre
4:30pm
Thursday - 2/15/24
Solutions Theatre (Hall A Theatre, 200 Aisle)
Future of Work Solutions Showcase Session
SS-14
  Cybersecurity Solutions Theatre
  Solutions Theatre
5:00pm
Thursday - 2/15/24
ITEXPO 'Shark Tank' (Floridian Ballroom, 3rd Floor)
IDEA Showcase Startup Pitch Event & Reception
IDEA-01
Co-Founder
One Study
CEO
South Florida Tech Hub
Managing Director
Endeavor Miami
CMO
Wisp Energy
Group Editorial Director
TMC
Gentleman Technologist, Thoughtful Investor, Executive Advisor, Startup Mentor
Seedfunders
CEO
Moon Train LLC
Entrepreneur, Investor, Startup Mentor, Board Advisor
The Pareja Family Foundation
Entrepreneur, Investor, Startup Mentor, Business Advisor
MRGN
Chief Technology Evangelist Accure.AI, Cybersecurity Advisor
Lionfish Tech Advisors
CTO & Founder
Alchemi Defender
CEO
FUSIONNATION
CEO | Tech Exec | Investor and Advisor For Emerging Technology Companies
New World Angels
CEO, Acting CTO
Cerberos AutoML Platform
Founder, President and Chief Technology Officer
Compliology
Senior Associate Director, Technology Development
Florida Atlantic University
Always one of the most popular and best-attended events at the ITEXPO #TECHSUPERSHOW. Come hear from a group of hot startups and ICOs working hard to shake up and disrupt their industries. At IDEA Showcase, entrepreneurs focused on transforming markets - or creating entire new categories - give their best 5-minute pitches to a discerning panel of judges. Companies present their unique value proposition - then the audience and judging panel each determine who is the most disruptive. IDEA Showcase @ ITEXPO is an evening full of next-generation innovation, powerful networking and high energy!
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  ITEXPO 'Shark Tank'
5:20pm
Thursday - 2/15/24
Keynote Presentation (Floridian Ballroom, 3rd Floor)
Keynote Presentation - AI or Bust: The Non-Negotiable Revolution
K-08
Eric Vaughan
CEO
GFI Software / Ignite Tech
In a world where AI is not just an option but a necessity, Eric Vaughan, CEO of IgniteTech and GFI Software, stands at the vanguard of a corporate revolution. His presentation, "AI or Bust: The Non-Negotiable Revolution," is not just a talk—it's a call to arms for every business leader and team member who wants to remain relevant in the fast-approaching future. Eric will recount his bold mandate for "AI Mondays," where the norm is shattered, and the entire company dedicates one day solely to Gen AI—no calls, no visits, just pure innovation. He'll share the philosophy that drove him to run a 30-day campaign, after which he made the tough call to let go of those who wouldn't engage with the AI transformation, echoing his stark realization: "I've seen the future. I need to bring you along with me. I know this to my core. This is important. This is nothing like any other technology trend we've seen that's mattered in years." Attendees will leave with more than just insights—they'll leave with a blueprint for action. Eric's journey is a testament to the urgency of adopting AI-first thinking and the transformative power of AI in business. This session is designed to inspire, to exalt, and to empower you to return from the conference ready to take decisive action. Join us for a glimpse into the future of business through the lens of a leader who's not just riding the wave of AI, but creating it.
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  Keynote Presentation
5:10pm
Thursday - 2/15/24
  ITEXPO 'Shark Tank'
5:45pm
Thursday - 2/15/24
8:00-10:00pm
Thursday - 2/15/24
  Special Networking Event

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